JSB Market Research - Greece's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape
The "Greece's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape" report provides top-level market analysis, information and insights into Greece's cards and payments industry.
The "Greece's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape" report provides top-level market analysis, information and insights into Greece's cards and payments industry.
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Reasons To Buy<br />
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Make strategic business decisions using top-level historic <strong>and</strong> forecast market data<br />
related to <strong>Greece's</strong> cards <strong>and</strong> payments industry <strong>and</strong> each market within it.<br />
Underst<strong>and</strong> the key market trends <strong>and</strong> growth opportunities within <strong>Greece's</strong> cards <strong>and</strong><br />
payments industry.<br />
Assess the competitive dynamics in <strong>Greece's</strong> cards <strong>and</strong> payments industry.<br />
Gain insights in to the marketing strategies used for selling various card types in Greece<br />
Gain insights into key regulations governing <strong>Greece's</strong> cards <strong>and</strong> payments industry.<br />
Key Highlights<br />
In terms of the number of cards in circulation, Greeces card payments channel posted a reviewperiod<br />
CAGR of -2.92%, decreasing from 15.6 million cards in 2009 to 13.9 million in 2013, <strong>and</strong><br />
is expected to post a forecast-period CAGR of 4.17% to reach 16.6 million cards in 2018.<br />
In terms of number of cards in circulation, Greeces card payments channel was dominated by<br />
the debit cards category in 2013, accounting for 74.3% of the channel. The second-largest<br />
channel share was held by credit cards 20.9%, followed by prepaid cards with 4.5%. The charge<br />
cards category held the smallest channel share of 0.3%.<br />
In terms of number of cards in circulation, the prepaid cards category is expected to register the<br />
highest forecast-period CAGR of 21.80%, while the debit cards category is expected to register<br />
the second-highest CAGR of 4.62%. However, the credit <strong>and</strong> charge card categories are<br />
expected to decline at forecast-period CAGRs of -5.64% <strong>and</strong> -4.16% respectively.<br />
Significant growth in mobile payments is expected to provide substantial scope for card<br />
transactions. Mobile payments recorded a review-period CAGR of 41.55%, increasing from<br />
EUR26.2 million (US$36.3 million) in 2009 to EUR105.0 million (US$139.2 million) in 2013. In<br />
February 2014, Alpha Bank, Vodafone, Visa Europe <strong>and</strong> First Data together launched a pilot<br />
project in Greece, introducing a conceptual mobile wallet app, Tap n Pay. These initiatives are<br />
expected to result in further growth for m-payments over the forecast period.<br />
E-commerce value increased significantly from EUR962.3 million (US$1.3 billion) in 2009 to<br />
EUR4.1 billion (US$5.4 billion) at a review-period CAGR of 43.75%. Over the forecast period, e-<br />
commerce is expected to grow to reach EUR18.0 billion (US$25.4 billion) by the end of 2018, at<br />
a CAGR of 32.94%.<br />
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