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<strong>Panasonic</strong> PBITS HQ:<br />

Andoni Larrucea<br />

European Communications Manager<br />

Tel: +49 611 235 481<br />

E-mail: andoni.larrucea@eu.panasonic.com<br />

For Immediate Release<br />

<strong>Panasonic</strong> Appoints Mark Emanuelson<br />

as European Sales General Manager<br />

AMSTERDAM — 12th September 2008 — <strong>Panasonic</strong> PBITS Professional & Broadcast<br />

Systems has announced that Mark Emanuelson has been appointed European Sales General<br />

Manager. Emanuelson joins <strong>Panasonic</strong> from Cisco Systems where he led a 100-person<br />

commercial sales team responsible for selling converged data, voice, and video IT solutions to<br />

customers in the fast growing emerging markets of Central and Eastern Europe. In his new role<br />

at <strong>Panasonic</strong>, Mark Emanuelson will lead an international team responsible for the sales of<br />

professional video and broadcast equipment in all European countries.<br />

An MBA graduate from Santa Clara University in California, Mark Emanuelson also studied<br />

international business law at the National University of Singapore and holds a Bachelor of<br />

Science degree in business from California Polytechnic State University. Emanuelson has<br />

managed various sales, marketing, and business development teams for American and<br />

European companies. He is originally from the United States, but relocated to London seven<br />

years ago with his wife and 8-year-old daughter. Today he holds dual UK and US citizenship.<br />

“Mark’s long and successful track record in sales in the technology and media sectors makes<br />

him a strong addition to <strong>Panasonic</strong>’s team,” says PBITS Director Jaume Rey. “We are looking<br />

forward to his input as <strong>Panasonic</strong> continues to steer the industry into the TV-by-IT era.”<br />

“<strong>Panasonic</strong>’s leadership in innovative production technology over the past few years has been<br />

exceptional,” says Mark Emanuelson. “<strong>Panasonic</strong> is a leader in this segment and offers a unique<br />

tapeless production solution that leverages converged IT data networks to streamline workflow<br />

and dramatically reduce the cost and time required to produce high quality video content. I am<br />

More…


looking forward to working with television broadcasters, cinema, and video production<br />

companies as they look to leverage the power of convergence and expansion into new<br />

markets.”<br />

More information is available at www.panasonic-broadcast.com or by phone at +49 611 235<br />

481.<br />

# # #<br />

PBITS <strong>PR</strong> Agency Contact:<br />

Fiorenza Mella<br />

Wall Street Communications<br />

Tel: +31 (0)71 5238210<br />

E-mail: fiorenza@wallstcom.com<br />

About <strong>Panasonic</strong><br />

Best known by its <strong>Panasonic</strong> brand name, Matsushita Electric Industrial Co. Ltd. is a worldwide leader in<br />

the development and manufacture of electronic products for a wide range of consumer, business, and<br />

industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of JPY 9,068.9<br />

billion (approx. USD 90.52 billion, exchange rate USD 1=JPY 100.19) for the year ended March 31st<br />

2008. The company’s shares are listed on the Tokyo, Osaka, Nagoya, and New York (NYSE: MC) stock<br />

exchanges. For more information on the company and the <strong>Panasonic</strong> brand, visit<br />

http://www.panasonic.net.<br />

About PBITS<br />

<strong>Panasonic</strong>’s Professional & Broadcast IT Systems Business Unit is part of <strong>Panasonic</strong> Audio Visual and<br />

Computer Systems Europe (PAVCSE), a division of <strong>Panasonic</strong> Marketing Europe GmbH. The company is<br />

a leader in the development of video formats and core products for broadcast and professional AV,<br />

including camera-recorders, video recorders, monitors, and mixers. <strong>Panasonic</strong>’s P2 systems provide the<br />

reliability of solid-state production with immediate connectivity to existing IT infrastructures, allowing for<br />

completely tapeless workflows. www.panasonic-broadcast.com<br />

ENDS

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