YTV Whoa - Paton Publishing
YTV Whoa - Paton Publishing
YTV Whoa - Paton Publishing
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ENGLISH<br />
Reach over 880,000 tweens with <strong>YTV</strong> <strong>Whoa</strong>! magazine<br />
<strong>YTV</strong> <strong>Whoa</strong>! is an off-beat entertainment magazine for kids that’s jam-packed with jokes, comics, games and articles<br />
about stuff kids love! As <strong>YTV</strong>’s official magazine, <strong>Whoa</strong>! allows kids to take <strong>YTV</strong> with them wherever they go.<br />
New for 2008 – <strong>YTV</strong> <strong>Whoa</strong>! will be published 6 times per year!<br />
In addition to the four issues that are currently being published, <strong>YTV</strong> <strong>Whoa</strong>! is increasing it’s frequency with an<br />
additional two issues during the months of August and October. These issues will be distributed electronically to<br />
over 130,000 ytv.com subscribers and will bring our off-beat entertainment mantra to life with the click of the mouse!<br />
Member Advertising Standards Canada - <strong>Paton</strong> <strong>Publishing</strong> is working closely with ASC to provide our<br />
clients a turnkey process that will secure pre-clearance of all the ads published in our Magazines.<br />
Why advertise in <strong>YTV</strong> <strong>Whoa</strong>! magazine?<br />
1. Your ad will appear in both the printed and ezine version of <strong>YTV</strong> <strong>Whoa</strong>!<br />
2. Exclusive in-restaurant integrated promotion that includes:<br />
Double-page spread in <strong>YTV</strong> <strong>Whoa</strong>! and Whao! magazines reaching over 1 million tweens<br />
Online with a web promotion reaching over 60,000 unique visitors monthly<br />
Four-colour promotional message on over 400,000 placemats in Pizza Hut restaurants<br />
Customized kid’s collectable cup premium on more than 180,000 cups<br />
3. <strong>Whoa</strong>! magazine reaches 880,000 tweens each issue, four times a year!<br />
4. Ads work with <strong>Whoa</strong>! readers – kids stated that when they saw an ad in <strong>Whoa</strong>! magazine, it legitimized the<br />
product and in some cases motivated them to buy or experience the product.<br />
5. Parents read <strong>Whoa</strong>! too! – 60% of our readers said a parent or another adult read or looked at their copy of<br />
<strong>Whoa</strong>!<br />
6. <strong>Whoa</strong>! offers fully integrated marketing programs designed to meet your brand and business<br />
objectives:<br />
sampling opportunities<br />
www.whoamagazine.com<br />
links and support with <strong>YTV</strong> campaigns<br />
links to editorial<br />
promotion development, management and fulfillment<br />
Distribution:<br />
250,000 copies distributed free at Pizza Hut locations across Canada, through Indigo and Chapters, Bookstores<br />
and other newsstands, plus our e-zine is sent to 130,869 ytv.com subscribers in March/April, June, September<br />
and November/December. New ezine only issues in August and October.<br />
<strong>YTV</strong> <strong>Whoa</strong>! Magazine is audited by CCAB. Please see enclosed circulation statement.<br />
<strong>Paton</strong> <strong>Publishing</strong> 2802 Lakeshore Blvd. West Toronto, ON M8V 1H5 T. 416.503.4576 F. 416.503.8474<br />
www.patonpublishing.com www.whoamagazine.com www.whaomag.com
Target:<br />
Kids ages 8 to 12 – but it’s not like we’ll be checking ID at the door.<br />
Reader Profile:<br />
73% of <strong>Whoa</strong>! readers are between 8-12 years old<br />
Even boy/girl split with a slight skew to boys<br />
Source: Reader Survey<br />
Advertising Rates:<br />
Rates in gross dollars for four colour ads.<br />
Full Page: $18,000<br />
DPS: $33,480<br />
15% premium for back cover and 10% premium for inside cover positions<br />
Fractional ads accepted, prices given upon request<br />
Special offer: purchase all four-printed issues of <strong>Whoa</strong>! and receive ad exposure in our new August or<br />
October issue at no charge.<br />
Ezine only:<br />
Full Page: $6,175<br />
DPS: $11,486<br />
Please Note: We request that space closing, and material for fractional ads is due one week earlier than full-page<br />
advertising.<br />
Editorial Calendar:<br />
Issue Space closing Material due Published Impact<br />
Spring ‘08 February 13, 2008 February 20, 2008 March 13, 2008 March/April<br />
Summer ‘08 May 16, 2008 May 23, 2008 June 13, 2008 June/July<br />
BTS ’08 - ezine July 18, 2008 August 1, 2008 August 11, 2008 August<br />
Fall ‘08 August 18, 2008 August 26, 2008 September 16, 2008 September/October<br />
October ’08 -<br />
End of Oct/<br />
September 26, 2007 October 17, 2008 October 27, 2008<br />
ezine<br />
Beginning November<br />
Winter ‘08 October 23, 2008 October 31, 2008 November 21, 2008<br />
End<br />
of<br />
November/December<br />
Published dates may fluctuate by a few weeks.<br />
Regular Features:<br />
Trailer Talk – Movie reviews for upcoming new releases on the big screen and on video/DVD.<br />
Listen 2 This – Interviews with popular bands and musicians.<br />
Gamerama – Featuring the latest and greatest video games for all gaming consoles.<br />
Oh Boy What A Toy! – Featuring the hottest new games, toys and gizmos for kids.<br />
Talk to the Pickle – Sid the Talking Pickle answers readers’ questions.<br />
Lookout Meathead – Fun and strange horoscopes.<br />
Publisher:<br />
A partnership between <strong>YTV</strong> and <strong>Paton</strong> <strong>Publishing</strong>, publisher of POP!, POP! Jr., NHL PowerPlay and The Grind<br />
magazines.<br />
Interested in advertising? Please contact:<br />
Anne Lovegrove Ext. 226 alovegrove@patonpublishing.com<br />
Kelly Whittaker Ext. 236 kwhittaker@patonpublishing.com<br />
<strong>Paton</strong> <strong>Publishing</strong> 2802 Lakeshore Blvd. West Toronto, ON M8V 1H5 T. 416.503.4576 F. 416.503.8474<br />
www.patonpublishing.com www.whoamagazine.com www.whaomag.com
FRANCAIS<br />
Whao! magazine is…<br />
An entertainment publication that’s jam-packed with jokes, comics, games and stories for French Canadian tweens!<br />
3 great reasons to advertise in Whao! French:<br />
Advertise directly to Quebec tweens.<br />
Whao! is a gender neutral entertainment magazine for French Canadian tweens.<br />
<strong>YTV</strong> has already attracted interest from the Quebec market with 10% of their web traffic coming from Quebec.<br />
Editorial Mandate:<br />
Off-beat entertainment magazine for Quebec tween<br />
girls and boys.<br />
Target:<br />
8-12 year olds<br />
Even boy/girl split<br />
Circulation:<br />
75,000 per issue distributed in-restaurant and incinemas<br />
Whao! Magazine is audited by CCAB. Please see<br />
enclosed circulation statement.<br />
Reach:<br />
225,000 tweens<br />
Frequency:<br />
4 times per year: Fall, Winter, Spring, Summer<br />
Regular Features:<br />
3 Hairy Thumbs Up – movie reviews; Listen 2 This – CD<br />
Reviews; Talk to the Pickle – answering reader’s questions;<br />
Stick Your Nose In It – book reviews; Hot Trends – fashion;,<br />
gadgets and accessories; Comic – zany fun!<br />
whaomag.com<br />
Whaomag.com offers the best of <strong>YTV</strong>.com's games and<br />
activities - in French! This site is full of awesome contests and<br />
amazing interactive games, like Inner Defence, Picnic Panic,<br />
Top That, Super Sewer and more! Also, whaomag.com keeps<br />
tweens entertained with news on their favourite celebrities and<br />
in-sync with their inner-selves through weird and wacky<br />
horoscopes!<br />
Editorial Calendar:<br />
Issue Space closing Material due Distribution Impact<br />
Spring ‘08 February 13, 2008 February 20, 2008 March 13, 2008 March/April<br />
Summer ‘08 May 16, 2008 May 23, 2008 June 13, 2008 June/July<br />
Fall ‘08 August 18, 2008 August 26, 2008 September 16, 2008 September/October<br />
Winter ‘08 October 23, 2008<br />
Published dates may fluctuate by a few weeks<br />
October 31, 2008 November 21, 2008 November/December<br />
Ad Rates:<br />
French PRINT French WEB English Print<br />
Combination English print<br />
and French print/web<br />
Gross $ $10,000 $5,000 $18,000 $30,000<br />
Interested in advertising? Please contact:<br />
Anne Lovegrove Ext. 226 alovegrove@patonpublishing.com<br />
Kelly Whittaker Ext. 236 kwhittaker@patonpublishing.com<br />
<strong>Paton</strong> <strong>Publishing</strong> 2802 Lakeshore Blvd. West Toronto, ON M8V 1H5 T. 416.503.4576 F. 416.503.8474<br />
www.patonpublishing.com www.whoamagazine.com www.whaomag.com
FRANCAIS<br />
Voici le tout nouveau magazine Whao!…<br />
Cette nouvelle revue de divertissement à l’intention des préadolescentes et préadolescents de langue français<br />
comprend des blagues, des bandes dessinées, des jeux et des articles tous amusents!<br />
3 raisons excellentes de faire de la publicité dans le Whao! en français :<br />
Les clients s’adressent directement aux préadolescents du Québec grâce à Whao!<br />
En s’adressant aux lecteurs des deux sexes, Whao! comble une lacune fréquente dans les magazines pour<br />
préadolescents Canadien.<br />
<strong>YTV</strong> attire déjà une part intéressante du jeune marché francophone avec 10% des visiteurs de ytv.com provenant<br />
directement du Québec.<br />
Mandat de la rédaction :<br />
Magazine de divertissement original pour les<br />
préadolescentes et préadolescents du Québec<br />
Public cible :<br />
8-12 ans, équilibre du contenu entre garçons et filles<br />
Tirage et distribution :<br />
75 000 par numéro, distribué dans les restaurants<br />
Le magazine <strong>Whoa</strong>! est vérifié par l'Office canadien de<br />
vérification de la diffusion (CCAB). Veuillez consulter le<br />
relevé du tirage ci-joint.<br />
Couverture prévue :<br />
225 000<br />
Fréquence :<br />
4 numéros par an : printemps, été, automne, hiver<br />
Rubriques<br />
As-tu vu ça ? – critiques de films; Écoute-moi ça – critiques de<br />
CD; Accro au jeux video – critiques de jeux interactifs; Drôles<br />
de jouets – les jouets les plus hot; Le cornichon – réponses aux<br />
questions des lecteurs et lectrices; Plongé le nez dedans –<br />
critiques de livres; Ados Mode; Bandes dessinées – sourires<br />
garantis !<br />
whaomag.com<br />
Whaomag.com offre les meilleurs jeux et activités de <strong>YTV</strong>.com<br />
– en français ! De plus, les jeunes pourront participer à une<br />
pléiade de concours et de jeux interactifs, se tenir au courant de<br />
tout ce qui touche leurs vedettes préférées, et découvrir leur<br />
moi secret grâce à des horoscopes étranges et drôles !<br />
Calendrier<br />
Numéro Réservation d’espace Matériel final Distribution Impact<br />
Printemps ‘08 Février 13, 2008 Février 20, 2008 Marche 13, 2008 Marche/Avril<br />
Étè ‘08 Mai 16, 2008 Mai 23, 2008 Juin 13, 2008 Juin/Juillet<br />
Automne ‘08 Août 18, 2008 Août 26, 2008 Septembre 16, 2008 Septembre/Octobre<br />
Hiver ‘08 Octobre 23, 2008 Octobre 31, 2008 Novembre 21, 2008 Novembre/Décembre<br />
Carte des tarifs<br />
MAGAZINE français WEB français MAGAZINE anglais<br />
Combinaison magazine anglais et<br />
magazine/Web français<br />
$ brut 10 000 $ 5 000 $ 18 000 $ 30 000 $<br />
Vous désirez réserver un espace publicitaire ?<br />
Anne Lovegrove Poste 226 alovegrove@patonpublishing.com<br />
Kelly Whittaker Poste 236 kwhittaker@patonpublishing.com<br />
<strong>Paton</strong> <strong>Publishing</strong> 2802 Lakeshore Blvd. West Toronto, ON M8V 1H5 T. 416.503.4576 F. 416.503.8474<br />
www.patonpublishing.com www.whoamagazine.com www.whaomag.com
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