Peel Brand Guide 2009 - peel.co.uk

The Peel Group brand guidelines 2009

The Peel Group brand guidelines 2009 

Index 

The brand 3 

Brand variations 4 

Brand compliance 5 

Logo usage 6 

Phasing out of some individual project/development identities 7 8 9 

Distinct areas of branding 10 

Brochure artwork 11 12 13 14 15 16 17 

Press Advertising 18 19 

Display and exhibition 20 21 

Example of the Peel brand usage on a stand-alone company 22 23 24 25 

Powerpoint presentations 26

3 

The brand 

Over the last several years The Peel Group has diversified into many 

commercial arenas. 

This diversification has prompted the need for a clear and easily understood 

group structure. 

In order that the Peel brand is maintained, promoted and remains associated 

with quality, reliability and stability in every area of our businesses, we have 

simplified our branding, and made it a more flexible and easily recognisable 

graphic. 

The Peel logo family is made up of two colours (red and 

black). These are broken down below into their Pantone 

CMYK mixes, single colour Pantone references, RGB 

and Hex references. 

Our aim is to elevate the individual businesses as well as an awareness of the 

Peel brand in both the commercial and public sectors and present a unified 

group of companies. 

There is now a white-out version of the graphic. This will allow the designer a 

wider degree of flexibility in their work. 

In practical terms, the new brand is far more robust. 

CMYK 94m 100y 

PMS 1795 

RGB R216 G33 B35 

Hex d82123 

At reduced sizes the graphic maintains legibility and clarity. 

For internal use in documents such as Word and Powerpoint we have 

produced a set of .jpg files which are 300dpi RGB Photoshop files. 

These are high quality whilst maintaining a size that can be easily e-mailed. 

Black 

It is important to note at this point that a VECTOR.eps file has been created 

which is intended for professional studio usage. 

These files have been distributed to the Marketing Department and are 

available on request. Eventually these will be available as downloads from the 

Peel website. 

The following brand guideline is designed to help you achieve a more 

focussed and representative image of The Peel Group and its 

associated divisions.

4 

Brand variations 

The full logo suite contains cmyk, mono, 

and white out versions.

5 

peel business parks 

...creating an environment where business can thrive 

exceptional retail partners 

Brand compliance 

Approval and 

editing process 

All external and internal communications 

and promotional materials including 

posters, brochures and leaflets must 

comply with our brand standards. 

In addition, all external communications 

must be approved by the marketing and 

PR department. 

Scout Moor Wind Farm 

UK real estate, transport and 

infrastructure group Peel Holdings’ 

subsidiary Peel Energy has joined 

forces with Denmark’s biggest 

energy company, DONG Energy to 

explore the possibility of gaining 

planning permission for a multifuel 

power station at Hunterston in 

Ayrshire, Scotland. The state-ofthe-art 

facility would be fuelled by 

coal and up to 15%biomass, such 

as wood, delivering the highest 

thermal efficiencies.

6 

1. 

✗ 

✔ 

Logo usage 

2. 

✗ 

✔ 

Do’s and dont’s. 

Some example of incorrect and correct uses 

of the logo are shown as follows: 

1. Do not attempt to alter the logos in 

3. 

✗ 

✔ 

any way by either removing the tower or 

changing/removing the logo namestyles 

2. Do not attempt to place a keyline 

around the logo in order to reproduce on a 

coloured background. 

4. 

✗ 

✔ 

3. Discretion should be used when 

applying the logo to image backrounds. 

Do not use the logo on complex image 

backgrounds 

4. Use the appropraite version of the 

logo on coloured backgrounds. 

5. 

✗ 

✔ 

5. Do not attempt to change the 

proportions of the logo by altering the 

vertical or horizontal scale. 

6. 

✗ 

✔ 

6. Do not place the logo within an 

enclosing box - either place the logo within 

a white area within the zone (see page --- for 

detailed instructions) or follow rule 2.

7 

The Legacy 

Who is Peel Energy? 

Scout Moor Wind Farm will play an important part in 

helping deliver the UK’s key strategy on tackling 

climate change and cutting emissions of greenhouse 

gases. 

The average wind farm will “pay back” the energy used 

in its manufacture within six months of operation. 

Peel will provide £500,000 over the life time of the 

wind farm to help local landowners create bio-diverse 

habitats on land surrounding Scout Moor. 

This could enhance up to 500 hectares of land – the 

size of 700 football pitches. 

Peel Energy is at the forefront of delivering low carbon 

energy for the UK. 

We have a balanced portfolio of more than 3 gigawatts 

in generation or development including wind, tidal 

power, energy from waste, biomass and multi-fuel 

power plants with carbon capture and storage. 

That's enough to power the average electricity needs 

of 3 million homes in North West England. Or put 

another way, that's enough for every home in the city 

regions of Glasgow, Liverpool and Manchester 

combined. 

Peel Energy is part of the Peel Group, a leading real 

estate, transport and infrastructure investment 

company with assets under management of £6bn, 

employing some 5,000 people. 

Want to know more about Scout Moor Wind Farm? 

Contact: 

Richard Dibley 

Development Manager 

Peel Energy 

Peel Dome 

The Trafford Centre 

Manchester 

M17 8PL 


The phasing out of 

some individual 

development/project 

logos 

Some projects/developments will cease to 

be individually branded. 

The illustrated example shows a promotion 

for Scout Moor Wind Farm. 

In the past we have often branded individual 

developments/projects with their own 

logo/brand (as seen in the crossed 

example) 

www.peel.co.uk 

0161 629 8200 

To find out more about wind farms, visit 

www.bwea.com or www.yes2wind.co.uk 

Our aim is to gradually phase out this 

individual branding method on some 

developments. The purpose of this is to 

create a strong and enduring Peel brand. 

✗ 

The Peel brand must always be considered 

as the principal and most important brand. 

The crossed example shown left indicates 

the old brand of Scout Moor Wind Farm. 

The layout above this shows the 

introduction of the Peel divisional brand. 

Always check with your divisional contact 

with regard to the individual project 

branding.

Folder 

8 




logos 

The Quays 

A vibrant business location on Manchester’s waterfront 

The example shows several 

developments/properties that are not 

branded with individual logos (ie. Adamson 

House, Osprey House, Quay West, Lowry 

House and The Victoria have not been 

individually branded with their own logos). 

The prominence has been given to the Peel 

brand as shown by the position and 

inclusion of the Peel Land and Property 

branding. 



branding. 

Inserts 

Adamson House 

Osprey House 

Quay West 

Lowry House 

The Victoria 

TO LET 

TO LET 

TO LET 

TO LET 

TO LET 

A high quality, two storey office 

building with secure on-site car 

parking in a highly accessible 

location. The accommodation 

benefits from a recent 

refurbishment providing high 

quality offices space on very 

competitive terms. 

A high quality, two storey office 

building with secure on-site car 

parking in a highly accessible 

location. The accommodation 

benefits from a recent 

refurbishment providing high 

quality offices space on very 

competitive terms. 

A striking bronze curtain glazed 

building and widely regarded as 

one of The Quays’ most 

prestigious and prominent 

landmarks. 

A modern two-storey office 

building offering occupational 

flexibility. 

An established and 

prominent landmark 

office building. 

Occupying a waterside 

setting in the centre of 

Salford Quays.

9 

exceptional retail partners 




logos 

Examples showing Peel Business Parks 

and Peel Retail Parks brochure covers. 

Neither Business Parks or Retail Parks has 

an individual logo. The brand is The Peel 

brand, in this case, Peel Land and 

Property. 



branding. 

peel business parks 

...creating an environment where business can thrive

10 

Distinct areas of 

branding 


There are four distinct areas of branding in 

this guide. They are brochure/promotional 

literature, press graphics, display/ exhibition 

and web/digital presentations. 

The application of the brand varies slightly 

in all four areas. 










coal and up to 15% biomass, such 


thermal efficiencies. 

Brochure Artwork 

Press Advertising 

Hoardings, 

Display Boards 

and Exhibition 

Electronic 

presentations 

(Powerpoint) 

The Quays 

A vibran t bu s ine s s loc a tion on Ma n c h e s ter’s wa terfron t 

Peel and DONG Energy: Developing 

solutions for the UK’s future energy needs 

UK real estate, transport and infrastructure group Peel Holdings’ 

subsidiary Peel Energy has joined forces with Denmark’s biggest 

energy company, DONG Energy to explore the possibility of 

gaining planning permission for a multi-fuel power station at 

Hunterston in Ayrshire, Scotland. The state-of-the-art facility 

would be fuelled by coal and up to 15%biomass, such as wood, 

delivering the highest thermal efficiencies. 

The Peel and DONG Energy joint venture has been formed with the 

aim of developing infrastructure to generate much-needed electricity 

for the UK. Within a period of eight years Scotland is likely to have 

insufficient generating capacity to meet its requirements for base-load 

electricity – the constant, reliable supply that cannot be provided by 

renewables such as wind and hydro. Peel and DONG Energy are 

exploring the possibility of a 1600 MW multi-fuel power station which 

would provide electricity to meet the needs of Scottish homes and 

businesses. This powerstation could provide enough electricity to 

meet the average needs of up to 2 mi lion homes. 

The proposed site, next to the existing nuclear reactor site and the 

coal import terminal at Hunterston, is considered ideal for a new 

power station development. Clydeport, a sister 

company of Peel Energy, owns the port 

which currently feeds a number of 

UK power stations with coal. 

Peel and DONG Energy are proposing to build a power station where 

the coal comes in, eliminating the need to transport mi lions of tonnes 

of coal a year across the UK. The proposed power station would also 

utilise Carbon Capture and Storage (CCS) technology at the earliest 

opportunity – an innovative new technology that can capture up to 

90% of the CO2produced by the power station, enabling it to provide 

clean, secure energy for decades. 

The local economy would benefit from the development with up to 

1,500 people employed during the construction phase and up to 150 

directly, and many more indirectly, being employed once the site is 

operational. 

DONG Energy is playing a leading role in the development of CCS 

technology. The designs for the Hunterston site are being drawn up 

to enable CCSto be insta led at the earliest opportunity. In addition to 

their plans for Hunterston, the Peel and DONG Energyteam is one of 

the three bidders remaining in the UK Government’s Department 

ofEnergy and Climate Change (DECC) CCS Demonstration 

Competition. 

The project team wi l refine its plans fo lowing consultation with the 

local community and other stakeholders in preparation for submitting 

a planning application for a Carbon Capture Ready (CCR) power 

station in summer 2009.

Front Cover 

✔ 

Front Cover 

✔ 


11 

Front cover 

branding 

The Peel divisional brand must always 

appear on the front cover of literature. 

The zone 

The Quays 


The Quays 


The Peel divisional brand should always 

appear in the bottom right hand 

corner and occupy a ‘zone’ that is a 

minimum of 25mm in depth and the full 

width of the page. 

It is important that on front covers no 

other text is allowed to encroach into this 

zone. 

The Peel brand must never be used on a 

Minimum 

25mm 

background that compromises its clarity 

and effectiveness. Always use discretion 

and caution when applying it. 

Proportional scaling 

The Peel divisional brand should always appear in 

the bottom right hand corner and occupy a zone 

The designer should use their judgement when sizing 

that is a minimum of 25mm in depth 

up to larger brochure sizes or display material to 

ensure that the logo retains its integrity and 

proportions given for A4. 

Size and position 

The examples shown here are A4 

13mm 

10mm 

brochures and the size and position of 

the logo should follow the dimensions 

illustrated left. 

6mm

12 

A4 

A3 


Proportionate 

scaling 

Examples of proportionate scaling show 

that it is important to take a reference of 

the zone area and scale together with the 

logo. 

A3 

A4

✗ 

The logo must always be placed 

✗ 

bottom right of the page and follow 

the proportions given on page 10. 


How not to use the 

divisional logos 

These examples would not be acceptable. 

13 

The Quays 


No other text should encroach into 

the 25mm logo zone. 

The Quays 


The Quays 


✗ 

The logo must never be placed 

within an enclosing box.



14 


























Flexibility in 

logo usage 






Contact: 






Manchester 






Contact: 






Manchester 

M17 8PL 

These examples of front and back covers 

show the flexibility of the logo usage, all 

examples shown are acceptable. 

All follow the rule of no text encroaching 

into the logo zone on the front cover. 

M17 8PL 

www.peel.co.uk/energy 

0161 629 8200 

0161 629 8200 









































Contact: 


Contact: 






Manchester 

M17 8PL 






Manchester 

M17 8PL 



0161 629 8200 

0161 629 8200 




www.bwea.com or www.yes2wind.co.uk

Back page of brochure 

The location 

Quay West is located in a prominent 

position on Trafford Wharf Road providing 

panoramic views over The Quays and has 

become one of the principal commercial 

centres in Greater Manchester. 

The building is located approximately two 

and a half miles south west of Manchester 

city centre, nine miles from Manchester 

Airport and just one mile from the M602 

which links in to the motorway network 

system. The proposed media city metro 

link station which links Salford Quays to 

Manchester City Centre is approximately 

two minutes walk from the building. 

Quay West 

Salford Quays is an established business 

location benefiting from attractive 

waterfront environment and local amenities 

including a variety of restaurants, bars and 

leisure facilities including the Lowry Outlet 

Mall, Lowry Theatre and the Imperial War 

Museum North 

Extensive regeneration and redevelopment 

has taken place over recent years and 

currently MediaCityUK; the UK’s first 

media city, and home to the BBC North in 

2011 is under construction which will 

provide further economic growth and 

development for The Quays. 


Back pages 

Agents logos must not be in the same 

zone as the divisional brand (illustrated), a 

visualy comfortable distance should be 

maintained between agent logos and the 

Peel divisional brand. 

On back pages, the brand guideline allows 

insertion of text into the zone that holds 

the divisional brand, shown here as being 

the Peel address, though this information 

can vary. However the information should 

always relate to the Peel brand and not be 

information relating to third parties. 

15 

✔ 

FOR FURTHER INFORMATION CONTACT THE JOINT AGENTS 

PROPERTY MISDESCRIPTIONS ACT 1991 WHR and Edwards & Co for themselves and for the Vendors or Lessors of this property whose Agents they are, give notice that: 1. These 

particulars do not constitute any part of an offer or contract. 2. The information contained within these Particulars has been checked and unless otherwise stated is believed to be 

materially correct at the date of publication. After publication circumstances may change beyond our control, but prospective Purchasers or Tenants will be informed of any significant 

changes as soon as possible. 3. All descriptions, statements, dimensions, references to condition and permissions for use and occupation or other details are given in good faith and 

are believed to be correct, but are made without responsibility and should not be relied upon as representations of fact. Intending Purchasers or Tenants should satisfy themselves as to 

their correctness before entering into a legal contract. 4. All plant, machinery, equipment, services and fixtures and fittings referred to in these particulars were present at the date of 

publication. However, they have not been tested and therefore we give absolutely no warranty as to their condition or operation. 5. Unless otherwise stated all prices, rents and other 

charges are quoted exclusive of VAT. Any intending Purchaser or Tenant must satisfy themselves independently as to the incidence of VAT in respect of any transaction. 6. The Vendors 

or Lessors do not make or give nor does the Agent nor any person in their employment, have any authority to make or give any representation or warranty whatsoever in relation to this 

property. January 2008. 


Peel Land and Property Limited, Peel Dome, The Trafford Centre, Manchester M17 8PL 

Telephone: 0161 629 8200 www.peel.co.uk 

PROPERTY MISDESCRIPTIONS ACT 1991 WHR and Edwards & Co for themselves and for the Vendors or Lessors of this property whose Agents they are, give notice that: 1. These 

particulars do not constitute any part of an offer or contract. 2. The information contained within these Particulars has been checked and unless otherwise stated is believed to be 

materially correct at the date of publication. After publication circumstances may change beyond our control, but prospective Purchasers or Tenants will be informed of any significant 

changes as soon as possible. 3. All descriptions, statements, dimensions, references to condition and permissions for use and occupation or other details are given in good faith and 

are believed to be correct, but are made without responsibility and should not be relied upon as representations of fact. Intending Purchasers or Tenants should satisfy themselves as to 

their correctness before entering into a legal contract. 4. All plant, machinery, equipment, services and fixtures and fittings referred to in these particulars were present at the date of 

publication. However, they have not been tested and therefore we give absolutely no warranty as to their condition or operation. 5. Unless otherwise stated all prices, rents and other 

charges are quoted exclusive of VAT. Any intending Purchaser or Tenant must satisfy themselves independently as to the incidence of VAT in respect of any transaction. 6. The Vendors 

or Lessors do not make or give nor does the Agent nor any person in their employment, have any authority to make or give any representation or warranty whatsoever in relation to this 

property. January 2008. 

Peel Land and Property Limited, Peel Dome, The Trafford Centre, Manchester M17 8PL 

Telephone: 0161 629 8200 www.peel.co.uk 

✗ 

PROPERTY MISDESCRIPTIONS ACT 1991 WHR and Edwards & Co for themselves and for the Vendors or Lessors of this property whose Agents they are, give notice that: 1. These particulars do not constitute any part of an offer or contract. 2. The information contained within these Particulars has been 

checked and unless otherwise stated is believed to be materially correct at the date of publication. After publication circumstances may change beyond our control, but prospective Purchasers or Tenants will be informed of any significant changes as soon as possible. 3. All descriptions, statements, 

dimensions, references to condition and permissions for use and occupation or other details are given in good faith and are believed to be correct, but are made without responsibility and should not be relied upon as representations of fact. Intending Purchasers or Tenants should satisfy themselves as to 

their correctness before entering into a legal contract. 4. All plant, machinery, equipment, services and fixtures and fittings referred to in these particulars were present at the date of publication. However, they have not been tested and therefore we give absolutely no warranty as to their condition or 

operation. 5. Unless otherwise stated all prices, rents and other charges are quoted exclusive of VAT. Any intending Purchaser or Tenant must satisfy themselves independently as to the incidence of VAT in respect of any transaction. 6. The Vendors or Lessors do not make or give nor does the Agent 

nor any person in their employment, have any authority to make or give any representation or warranty whatsoever in relation to this property. January 2008. 


Peel Land and Property Limited, Peel Dome, The Trafford Centre, 

Manchester M17 8PL Telephone: 0161 629 8200 www.peel.co.uk

16 


WHO IS PEEL ENERGY? 

Peel Energy is at the forefront of delivering low 

carbon energy for the UK. 

We have a balanced portfolio of more than 3 

gigawatts in generation or development including 

Partner logos 

wind, tidal power, energy from waste, biomass 

and multi-fuel power plants with carbon capture 

and storage. 

That's enough to power the average electricity 

needs of 3 million homes in North West England. 

Or put another way, that's enough for every 

home in the city regions of Glasgow, Liverpool 

Partner/Associate logos should also be 

separated from the divisional brand as 

shown. 

and Manchester combined. 

With a heritage of supporting low carbon energy 

projects over the last 20 years, we have the 

determination and expertise to develop, build and 

operate low carbon projects across the country. 

Want to know more? 

Contact: 

Peel Energy is part of the Peel Group, a leading 

real estate, transport and infrastructure 

investment company with assets under 

management of £6bn, employing some 5,000 

people. 

Richard Dibley (Wind) 

rdibley@peel.co.uk 

Anthony Hatton (Marine) 

ahatton@peel.co.uk 

Phil Kerridge (Construction) 

pkerridge@peel.co.uk 

Myles Kitcher (Energy from Waste) 

mkitcher@peel.co.uk 

Owen Michaelson (Multi-Fuel/CCS) 

omichaelson@peel.co.uk 

Muir Miller (Biomass) 

mmiller@peel.co.uk 


0161 629 8200 

Outside back 

cover 

Partner 

Logo 

Partner 

Logo

17 

PEEL ENERGY 

WHO IS PEEL ENERGY? 

Peel Energy is at the forefront of delivering low 



We have a balanced portfolio of more than 3 

gigawatts in generation or development including 

wind, tidal power, energy from waste, biomass 

and multi-fuel power plants with carbon capture 

and storage. 

That's enough to power the average electricity 

Equal partner logos 

needs of 3 million homes in North West England. 

Or put another way, that's enough for every 


and Manchester combined. 





Peel Energy is part of the Peel Group, a leading 



management of £6bn, employing some 5,000 

people. 


Contact: 













Equal Partner logos demand an exception 

to the rule, they are allowed to sit inside 

the divisional logo zone with the divisional 

brand. This applies to front and back 

covers/press advertising graphics/display 

and exhibition. 

The example shows how to approach this 

situation. 


0161 629 8200 


Peel and DONG Energy: Developing 

solutions for the UK’s future energy needs 

Contact: 



UK real estate, transport and infrastructure group Peel Holdings’ 

subsidiary Peel Energy has joined forces with Denmark’s biggest 

energy company, DONG Energy to explore the possibility of 

gaining planning permission for a multi-fuel power station at 

Peel and DONG Energy are proposing to build a power station where 

the coal comes in, eliminating the need to transport millions of tonnes 

of coal a year across the UK. The proposed power station would also 

utilise Carbon Capture and Storage (CCS) technology at the earliest 

Hunterston in Ayrshire, Scotland. The state-of-the-art facility 

opportunity – an innovative new technology that can capture up to 



would be fuelled by coal and up to 15%biomass, such as wood, 

delivering the highest thermal efficiencies. 

90% of the CO2produced by the power station, enabling it to provide 

clean, secure energy for decades. 

The Peel and DONG Energy joint venture has been formed with the 

The local economy would benefit from the development with up to 

Outside back 

cover 





aim of developing infrastructure to generate much-needed electricity 

for the UK. Within a period of eight years Scotland is likely to have 

insufficient generating capacity to meet its requirements for base-load 

electricity – the constant, reliable supply that cannot be provided by 

renewables such as wind and hydro. Peel and DONG Energy are 

exploring the possibility of a 1600 MW multi-fuel power station which 

would provide electricity to meet the needs of Scottish homes and 

businesses. This powerstation could provide enough electricity to 

meet the average needs of up to 2 million homes. 

1,500 people employed during the construction phase and up to 150 

directly, and many more indirectly, being employed once the site is 

operational. 

DONG Energy is playing a leading role in the development of CCS 

technology. The designs for the Hunterston site are being drawn up 

to enable CCSto be installed at the earliest opportunity. In addition to 

their plans for Hunterston, the Peel and DONG Energyteam is one of 

the three bidders remaining in the UK Government’s Department 

ofEnergy and Climate Change (DECC) CCS Demonstration 



The proposed site, next to the existing nuclear reactor site and the 

coal import terminal at Hunterston, is considered ideal for a new 

power station development. Clydeport, a sister 

Competition. 

The project team will refine its plans following consultation with the 

company of Peel Energy, owns the port 

local community and other stakeholders in preparation for submitting 



which currently feeds a number of 

UK power stations with coal. 

a planning application for a Carbon Capture Ready (CCR) power 

station in summer 2009. 


0161 629 8200

18 


to let 

jupiter 

Trafford Park 


The property comprises a single storey 

warehouse building with extensive 

offices and ancillary facilities situated on 

a self-contained site fronting Barton 

Dock Road in Trafford Park. 

370,342 sq ft (34,404.8 sq m) 

Examples of logo 

usage in press 

advertising 

The Peel divisional brand should always 

appear in the bottom right hand 

corner and occupy a zone that is a 

minimum of 25mm in depth and the full 

width of the space. 

www.peel.co.uk/jupiter 

to let 

jupiter 

Trafford Park 








370,342 sq ft (34,404.8 sq m) 

to let 

jupiter 

Trafford Park 








370,342 sq ft (34,404.8 sq m) 

The only text that may appear 

within the zone is the web 

address as illustrated here.

19 

RiverSide 

BUSINESS PARK • JUNCTION 13 M65 

BARROWFORD • L A N C A S H I R E 

SPACE TO 

RELAX 

RIVERSIDE BUSINESS PARK, BARROWFORD, JUNCTION 13 M65 

SPACE TO RELAX WITH PLANNING CONSENT FOR UP TO 300,000 SQFT 

OF HIGH QUALITY OFFICE DEVELOPMENT 

✔ 

SPACE TO 

RELAX 

RIVERSIDE BUSINESS PARK, BARROWFORD, JUNCTION 13 M65 

SPACE TO RELAX WITH PLANNING CONSENT FOR UP TO 300,000 SQFT 

OF HIGH QUALITY OFFICE DEVELOPMENT 


Examples of logo 

usage in press 

advertising 

This example shows the corect and 

incorrect usage of the logo in a press ad. 

✗ 

Michael Cavannagh 

Daniel Bourmad 

Michael Cavannagh 

Daniel Bourmad 

The logo must not be placed 

within an enclosing box or 

alongside agent logos. 


A development by 

✔

✗ 

Hoardings, 

Posters and 

Exhibitions 

20 

Proportions and 

positioning 

When large scale graphics are produced 

such as hoardings and posters the same 

zone rules apply as with press 

advertising. 

The proportions of the logo must be 

sensible and appropriate to the size of 

the hoarding in order for the Peel brand 

to be legible and prominent. 

✔ 

The examples left show the correct and 

incorrect application of the brand in both 

position and size ratio. 

www.peel.co.uk/riverside 

A Development by

Royal Seaforth Dock Wind Farm, Liverpool 

Six turbines, 3.6MW scheme, constructed in 1999. 

Resource Recovery Park, Ince, Cheshire 

95MW of electricity from Refuse Derived Fuel. 

Royal Seaforth Dock Wind Farm, Liverpool 

Six turbines, 3.6MW scheme, constructed in 1999. 

Resource Recovery Park, Ince, Cheshire 

95MW of electricity from Refuse Derived Fuel. 

Scout Moor Wind Farm, Lancashire 

26 turbines, 65MW, enough electricity to power 40,000 homes. 

Opened 2008. 

Exploring potential of generating electricity from tidal 

power in Mersey Estuary, enough to power 260,000 

homes – a large part of Merseyside. 

Scout Moor Wind Farm, Lancashire 

26 turbines, 65MW, enough electricity to power 40,000 homes. 

Opened 2008. 

Exploring potential of generating electricity from tidal 

power in Mersey Estuary, enough to power 260,000 

homes – a large part of Merseyside. 

www.scotmoorwindfarm.co.uk 

harnessing the natural power of wind... 

Peel Energy is at the forefront of delivering low Peel Energy is part of the Peel Group, a leading 




We believe that a mix of low carbon technologies management of £6bn, employing some 

is the only way to meet the UK’s growing energy 5,000 people. 

needs. 

That’s why we have a balanced portfolio of more 

than 3 gigawatts in generation or development 

including wind, tidal power, energy from waste, 

biomass and multi-fuel power plants with carbon 

capture and storage. 

That’s enough to power the average electricity 

needs of more than 3 million homes, or every 


and Manchester. 





www.scotmoorwindfarm.co.uk 

Hoardings, 

Posters and 

Exhibitions 

Display/Exhibition 

The usage of divisional logos is 

discretionary in their placement and size, 

this is to avoid logos appearing in areas 

that have poor viewer visibility eg. at 

ground level. 

It is recommended that divisional logos on 

exhibition and display graphics are placed 

near eye level, and at a size that is easily 

seen and recognised. 

21 

www.scoutmoorwindfarm.co.uk 

Peel Energy is part of 

the Peel Group, 

a leading real estate, 

transport and 

infrastructure investment 

company with assets 

under management of 

£6bn, employing some 

5,000 people. 

harnessing the natural power of wind... 

Peel Energy is at the forefront of 

delivering low carbon energy for 

the UK. 

We believe that a mix of low 

carbon technologies is the only 

way to meet the UK’s growing 

energy needs. 

That’s why we have a balanced 

portfolio of more than 3 gigawatts 

in generation or development 

including wind, tidal power, energy 

from waste, biomass and multi-fuel 

power plants with carbon capture 

and storage. 

That’s enough to power the 

average electricity needs of more 

than 3 million homes, or every 

home in the city regions of 

Glasgow, Liverpool and 

Manchester. 

Peel Energy is part of 

the Peel Group, 

a leading real estate, 

transport and 

infrastructure investment 

company with assets 

under management of 

£6bn, employing some 

5,000 people. 

www.scoutmoorwindfarm.co.uk 











coal and up to 15%biomass, such 


thermal efficiencies.

22 

Requirements that mean a development within The Peel Group of 

companies can become a stand-alone concern, and consequently 

exempt from the brand guidelines set out in this document. 

Examples of stand-alone concerns are shown on the next page. 

Decision regarding a development within The Peel Group of companies becoming a stand-alone 

concern should be referred to PR and Marketing for determination by the relevant Peel board. 

The Peel brand should be included on both literature and web pages to indicate membership of 

The Peel Group.

23 

A member of The Peel Group of companies - Registered Office: Peel Dome, The Trafford Centre, Manchester M17 8PL-Registered No. 03080975. England 


Stand-alone 

companies in 

The Peel Group 

A member of The Peel Group of companies - Registered Office: Willow Grange, Church Road, Watford WD17 4QA - Registered No. OC324843. England 


A member of The Peel Group of companies - Registered Office: Peel Dome, The Trafford Centre, Manchester M17 8PL-Registered No. SC193933. England 


A member of The Peel Group of companies - Registered Office: Peel Dome, The Trafford Centre, Manchester M17 8PL-Registered No. 5591978. England

24 

‘Shop weekdays till 10pm forever’ 

Example of the Peel 

brand usage on a 

stand-alone concern 

letterhead 

The Trafford Centre Limited, Manchester M17 8AA Telephone: 0161 746 7777 - Fax: 0161 749 1599 - www.traffordcentre.co.uk 

A member of The Peel Group of companies - Registered Office: Peel Dome, The Trafford Centre, Manchester M17 8PL-Registered No. 03080975. England

25 

Example of the Peel 

brand usage on a 

stand-alone concern 

letterhead 

Liverpool John Lennon Airport, Liverpool L24 1YD Telephone: 0151 907 1500 www.liverpoolairport.com 

A member of The Peel Group of companies. Registered in England and Wales No. 2116704. Company Name and Registered Office: Liverpool Airport PLC, Peel Dome, The Trafford Centre, Manchester M17 8PL

Title slide suggestion 

Powerpoint 

26 

A presentation by 

Subsequent content slides 

Branding should always be applied to the 

title slide, the design of this is discretionary 

though it should be kept as clean and 

simple as possible. 

The design of the slide content is 

discretionary dependent on the 

presentation. 

Fonts useage should be limited to 

Helvetica or Arial for clarity. 

The illustrated examples show brand 

usage on content slides. The brand is 

always carried on the strip at the bottom 

of the presentation. 

A presentation by

Peel Brand Guide 2009 - peel.co.uk

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