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Measuring the Goals and Incentives of Local Chinese Officials

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or reward based on <strong>the</strong> results <strong>of</strong> monitoring since upper levels control access to political<br />

<strong>of</strong>fice <strong>and</strong> advancement. As well, websites are visited by citizens, <strong>and</strong> thus provide a way<br />

for citizens to assist upper levels <strong>of</strong> <strong>the</strong> state in monitoring lower level <strong>of</strong>ficials, similar<br />

to how general media openness is used at times to minimize local corruption (Lorentzen,<br />

2010).<br />

3.3 Mayor Control <strong>and</strong> Websites as Venues <strong>of</strong> Display<br />

While government websites may have been intended as tools <strong>of</strong> supervision, this tool is<br />

blunted because website content is wholly controlled by <strong>the</strong> county mayor, <strong>and</strong> because<br />

<strong>the</strong>re are multiple ways <strong>of</strong> meeting <strong>the</strong> information requirements laid out in OGI regulations.<br />

For example, county websites are supposed to contain economic development<br />

plans, but counties can ei<strong>the</strong>r publish economic development plans with technical details<br />

<strong>and</strong> procedures or it can publish economic plans full <strong>of</strong> positive rhetoric <strong>and</strong> self-praise.<br />

Similarly, counties can publish financial budgets <strong>and</strong> accounts with detailed breakdowns<br />

by line item or <strong>the</strong>y can publish high-level, aggregated financial information that casts <strong>the</strong><br />

county’s performance in a positive light. This control over website content means county<br />

government websites are not an objective means for monitoring local <strong>of</strong>ficials but ra<strong>the</strong>r<br />

a public stage for PR displays by county cadres to both upper levels <strong>of</strong> <strong>the</strong> state as well as<br />

subordinates <strong>and</strong> citizens.<br />

The party secretary <strong>and</strong> mayor are <strong>the</strong> two top leaders in any <strong>Chinese</strong> county. The<br />

party secretary exerts political leadership, while <strong>the</strong> mayor leads day-to-day government<br />

functions <strong>and</strong> operations (Guo, 2009). Websites, which are part <strong>of</strong> e-government, are a<br />

government administrative function ra<strong>the</strong>r than CCP function. This means that while <strong>the</strong><br />

party secretary no doubt can exert control over <strong>the</strong> content <strong>of</strong> local websites, <strong>the</strong> mayor<br />

holds primary responsibility for determining <strong>the</strong> content <strong>of</strong> county government websites. 3<br />

Based on interviews with county-level <strong>and</strong> provincial-level <strong>of</strong>ficials, I find that <strong>the</strong> mayor<br />

is ultimately responsible for determining <strong>the</strong> overall strategy <strong>of</strong> website content as well as<br />

making all critical decisions related to content. Day to day maintenance <strong>of</strong> <strong>the</strong> website,<br />

3 Analysis <strong>of</strong> websites reveals no clear relationship between <strong>the</strong> tenure <strong>of</strong> county Party Secretaries <strong>and</strong><br />

website content.<br />

9

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