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PATIENT’S PERCEPTION AND THEIR FAMILY TOWARDS SERVICE<br />

QUALITY IN EMERGENCY UNIT BUDHI ASIH LOCAL HOSPITAL<br />

PUBLICATION SCRIPT<br />

To Fulfil a Part of Requirements of Master Degree<br />

Main Interest of Hospital Management<br />

Medical Science Study Program<br />

Medical Sciences Department<br />

Proposed by :<br />

<strong>Bayu</strong> <strong>Kumoro</strong> <strong>Jati</strong><br />

<strong>16591</strong>/<strong>PS</strong>/<strong>IKM</strong>/<strong>05</strong><br />

To<br />

<strong>MASTER</strong> <strong>DEGREE</strong> <strong>PROGRAM</strong><br />

DOCTORAL FACULTY<br />

GADJAH MADA UNIVERSITY<br />

YOGYAKARTA<br />

2011


1<br />

PATIENT’S PERCEPTION AND THEIR FAMILY TOWARDS SERVICE<br />

QUALITY IN EMERGENCY UNIT BUDHI ASIH LOCAL HOSPITAL<br />

<strong>Bayu</strong> <strong>Kumoro</strong> <strong>Jati</strong> 1 , Agastya 2<br />

ABTRACT<br />

Backgrounds: Budhi Asih Local Hospital is one of the regional public<br />

hospital in DKI Jakarta Province, type B hospital with 254 bed capacity,<br />

serve health care for East Jakarta Population and surroundings. 80 %<br />

inpatient comes from Emergency Unit Budhi Asih Local Hospital.<br />

Acknowledge for providing health care services among poor people.<br />

Through box suggestion and mass media there are complaints regarding<br />

patient’s dissatisfaction. There has been no research in Budhi Asih Local<br />

Hospital regarding the patient complaints.<br />

Objectives: The purpose of this study is to analyze patient’s perception<br />

level in order to give input for health care policy to preserve services<br />

quality in Emergency Unit Budhi Asih Local Hospital.<br />

Methods: This is a descriptive study with cross sectional prospective<br />

design. Questionnaires which were used as measuring instruments were<br />

adopted from SERVQUAL instruments (Parasuraman et al, 1988).The<br />

health care services perception will be better if patient’s satisfaction levels<br />

are higher.<br />

Results: Overall patient’s perception and their family towards quality<br />

services in Emergency Unit Budhi Asih Local Hospital is satisfying enough<br />

with score 4,944 or 82,33%. Even though there is an aspect of<br />

SERVQUAL dimension with the lowest score which is responsiveness<br />

dimension: quick responds toward services to costumer. GAKIN status<br />

patient has the highest score in all SERVQUAL dimension (112,74).<br />

Conclusions: Management policy regarding to service quality in Budhi<br />

Asih Local Hospital was satisfying enough. Maintenance and monitoring<br />

policy of services quality should develop continuously, in order to have an<br />

optimal standard of health care services.<br />

Keywords: Budhi Asih Local Hospital, patient’s satisfaction, service<br />

quality, patient’s perception.<br />

1. Functional staff of Emergency Unit Budhi Asih Local Hospital<br />

2. SE, MBA, MPM, Faculty of Public Health, Gadjah Mada University,<br />

Yogyakarta


2<br />

INTRODUCTION<br />

Budhi Asih Regional General Hospital is a type B non-educational<br />

Regional General Hospital established by the Decree of the Minister of<br />

Health of the Republic of Indonesia No. 434/Menkes/SK/IV/2007 April 10,<br />

2007 and a Technical Implementation Unit of DKI Jakarta Health Agency.<br />

Currently Budhi Asih Regional General Hospital has a capacity of 254<br />

beds that provide various types of medical services consisting of the<br />

Emergency Unit, which opened 24 hours continuously, specialists and<br />

sub-specialists. Medical support services includes the Clinical Laboratory,<br />

Radiology, Electro-medical, Operating Room, Pharmacy and Corpse<br />

Conservation, all of it are ready to serve 24 hours.<br />

Target of the Budhi Asih Hospital Services are to serve the people<br />

of East Jakarta and surrounding areas, as a referral center for the area of<br />

East Jakarta, and to carries out social mission as a service center for<br />

patient of Poor Families (GAKIN) and GEPENG (vagrant and panhandler).<br />

In accordance with these targets, Budhi Asih Regional General Hospital<br />

serves a variety of walks of life, the average is from lower class to middle,<br />

from low to high levels of education, so that the plurality provides its own<br />

difficulties in serving the community as a customer.<br />

Of all patients who check into Budhi Asih Regional General<br />

Hospital, according to Budhi Asih Hospital Yearbook 2008, the Emergency<br />

Unit (UGD) contributes a lot to the hospital because 80% of inpatients are<br />

coming from the emergency unit. It is because this unit are open 24 hours<br />

and automatically serve the patient after all polyclinic closed at noon. As<br />

the spearhead and the frontline of hospital services, the services<br />

contained in the emergency unit will reflect the image of service in the<br />

Budhi Asih Hospital. Therefore, management in emergency unit requires<br />

the handling is good and should get special attention from management of<br />

Budhi Asih Hospital.<br />

In practice, service of emergency unit in Budhi Asih Hospital<br />

performed by medical and paramedical personnel with the basic


3<br />

knowledge and skills of nursing as well as trained medical knowledge, still<br />

found a lot of complaints from customers. In accordance with the<br />

standards of Emergency Unit, all emergency service personnel of Budhi<br />

Asih Hospital have been specially trained to handle emergency cases.<br />

However there is still dissatisfaction with the Emergency Unit service in a<br />

suggestion box, the writings in both print and electronic media to the<br />

service and performance of the Emergency Unit of Budhi Asih Hospital.<br />

This dissatisfaction is not in accordance with the vision, mission and goals<br />

of Budhi Asih Hospital that is capable of providing excellent service to the<br />

people who come to the Emergency Unit of Budhi Asih Hospital.<br />

Based on research background that has been described above, it<br />

can be concluded that image of Regional General Hospital Budhi Asih<br />

would be good if the patients who come to the Emergency Unit of the<br />

Regional General Hospital Budhi Asih can be served as well, correct and<br />

satisfactory.<br />

RESEARCH METHODOLOGY<br />

This study used design study of cross-sectional prospective study in<br />

the Emergency Unit of Budhi Asih Hospital in East Jakarta to patients or<br />

families who accompany, visit and treatment, with the following provisions:<br />

1. Patient is alive and has a good awareness.<br />

2. Patients are cooperative<br />

3. If the patient is unconscious or uncooperative, then<br />

the family who accompany may substitute as a<br />

respondent.<br />

4. Patients or their families came to the Emergency Unit<br />

of Budhi Asih Hospital since the beginning, not to<br />

other units or are being treated at this hospital.<br />

This study aims to determine the relationship between perceptions<br />

of patients or their families seeking treatment in the emergency unit of<br />

Budhi Asih Hospital with an acceptable quality of service and patient


4<br />

satisfaction. Therefore it was used variables that consist of independent<br />

and dependent variables. The dependent variable is level of satisfaction of<br />

patients or families who accompany. As for the independent variable is a<br />

factor / SERVQUAL Model attribute, those are: physical evidence (the<br />

state or existing facilities) consists of four questions, reliability consists of 5<br />

questions, responsiveness of officers consists of 4 questions, warranty of<br />

service capabilities consist of 4 questions, and empathetic of care workers<br />

consists of 5 questions.<br />

The subjects in this study are respondents data, i.e. data<br />

questionnaire that has been filled by patients or families who accompany,<br />

they are who come for treatment in the Emergency Unit of Budhi Asih<br />

Hospital. While the objects in this study is result of assessment of quality<br />

service that has been processed by instrument of SERVQUAL Model.<br />

Population used in this study were all patients who come for<br />

treatment to the Emergency Unit of the Budhi Asih Hospital, East Jakarta,<br />

who was aged adults (older or equal to 17 years) so as to be able to fill out<br />

questionnaires, cooperative and well-consciousness (not fainting, shock or<br />

coma).<br />

Inclusion Criteria:<br />

1. Patients or families of patients who were treated in the<br />

Emergency Unit of Budhi Asih Hospital<br />

2. Respondents know, understand and cooperative on<br />

the question and fill out a questionnaire of the study<br />

3. General condition of the patients or their family makes<br />

it possible to perform filling out a questionnaire<br />

4. Willing to follow the research and fill out<br />

questionnaires<br />

Exclusion Criteria:<br />

1. Rather than patients or families of patients who were<br />

treated in the Emergency Unit of Budhi Asih Hospital


5<br />

2. Respondents did not cooperate because of pain or<br />

loss of consciousness and the patient's family did not<br />

cooperate because of panicky<br />

3. Illiterate<br />

4. Not willing to follow the research and neither to fill out<br />

questionnaires<br />

This research was conducted by using a questionnaire on these<br />

variables, translating variables in terms of assessment instruments and<br />

appropriate questions according to the assessment instrument of<br />

SERVQUAL Model. The research was conducted at the Emergency Unit<br />

of Budhi Asih Hospital, East Jakarta, Jl. Dewi Sartika during the month of<br />

September 2010. The research team has been formed by involving of all<br />

nurses in the emergency room.<br />

The next stage is perform approach and coordination to the<br />

management party of Budhi Asih Hospital with a research permit, to make<br />

this research as it should have permission, even integrated with quality<br />

improvement programs of Budhi Asih Hospital.<br />

Dividing questionnaire conducted by research staff who are<br />

previously briefed beforehand about the purpose of research, how to fill<br />

the data and its implementation plans.<br />

The data has been collected will be analyzed by statistical methods<br />

with test analysis of one-way different variants of F test (One Way<br />

ANOVA) which is an analysis to determine differences of service quality<br />

variables that are perceived and satisfaction of patients or families who<br />

accompany them. Post-ANOVA test is to determine items differences of<br />

inter-status dimensional quality of patient, and T-test is to determine<br />

perception differences in the service quality among patients with health<br />

insurances (ASKES), patients with social department insurances<br />

(DINSOS), patients of poor families (GAKIN), and general patients.<br />

RESEARCH RESULTS


6<br />

1. Characteristics of Respondents<br />

This study was used a questionnaire to obtain data from 80<br />

research subjects. Research subjects are patients or their families who<br />

visit the Emergency Unit of Budhi Asih Hospital. The data contained<br />

description of the characteristics of research subjects based on patient<br />

status.<br />

Table 1:<br />

Status Patient Characteristics Based on Visitation to the Emergency<br />

Unit of Budhi Asih Hospital<br />

Number Patient Frequency Percentage (%)<br />

1.<br />

2.<br />

3.<br />

4.<br />

ASKES<br />

DINSOS<br />

GAKIN<br />

General<br />

1<br />

1<br />

47<br />

31<br />

1.3<br />

1.3<br />

58.8<br />

38.8<br />

TOTAL 80 100<br />

Number of patient ASKES is only 1 person or 1.3% of all research<br />

subjects, as well as the number of patients DINSOS. Number of patients<br />

GAKIN is 47 people or 58.8% which is the majority of research subjects.<br />

And number of General patients is 31 people or 38.8% of all research<br />

subjects.<br />

2. Patient Perceptions on Quality of Service<br />

Table 2:<br />

Perceptions on Service Quality of Emergency Unit of Budhi Asih<br />

Hospital<br />

Number Dimension Average values<br />

1.<br />

2.<br />

3.<br />

4.<br />

5.<br />

Physical Evidence<br />

Reliability<br />

Responsiveness<br />

Assurance<br />

Empathy<br />

4.92<br />

4.90<br />

4.89<br />

5:00<br />

5:01<br />

Average 4944<br />

Patient's or their family's assessment to Emergency Unit of Budhi<br />

Asih Hospital service is in an average total of 4.944 or 82.33% of the Likert<br />

scale with range 1-6. Based on the Likert scale it is known that the


7<br />

average of patient's perception on the service quality is 4.94 is in the<br />

range rather agree to agree. The highest value found in the empathy<br />

dimension of 5.01, while the lowest value found in the dimension of<br />

responsiveness of 4.89. Patient's perceptions on the empathy include: (a)<br />

Emergency Unit of Budhi Asih Hospital gives special attention to patients<br />

and their families and there is a suggestion box, (b) doctors and nurses<br />

give special attention (personal) over complaints of disease, (c) doctors<br />

and nurses understand the needs of patients and their family, (d)<br />

Emergency Unit of Budhi Asih earnest attention to the interests and<br />

complaints of patients and their families, (e) Time of service in accordance<br />

with the wishes of patients and their families.<br />

3. Analysis of the patient's perception on the service quality<br />

of each patient's status<br />

Patient's assessment on service quality in the Emergency Unit of<br />

Budhi Asih on the dimensions of physical evidence was viewed per item.<br />

Item of modern equipment was ranked lowest by number 366 with an<br />

average of 91.5. Facilities which are visual appeal have ranked the highest<br />

with number 407 with an average of 101.75.<br />

Patient's assessment on service quality in the Emergency Unit of<br />

Budhi Asih on the dimensions of reliability is the highest that is equal to<br />

411 with an average of 102.75 because it is open 24 hours and serve on<br />

time. Item of time is promised to wait and get the services are kept in<br />

accordance with the promise is the lowest that is 368 with an average of<br />

92.<br />

The highest patient's assessment on service quality in the<br />

Emergency Unit of Budhi Asih on the dimensions of responsiveness is in<br />

the item number 2 in which patients served immediately in the Emergency<br />

Unit of Budhi Asih that is 402 with an average of 100.5. While the lowest<br />

item is Emergency Unit of Budhi Asih informs exactly what time patient will<br />

receives a service that is 371 with an average of 92.75.


8<br />

Patient's assessment on service quality in the Emergency Unit of<br />

Budhi Asih on the dimensions of guarantees, the highest is in the item<br />

both doctors and nurses are courteous in serving patients that is 410 with<br />

an average of 102.5. While the lowest item is both doctors and nurses<br />

seem to have the full support of the hospital leader that is 387 with an<br />

average of 96.75.<br />

Patient's assessment on service quality in the Emergency Unit of<br />

Budhi Asih in the dimensions of empathy, the highest is in the item it is<br />

open 24 hours and the time of service is in accordance with the wishes of<br />

patients that is 407 with an average of 101.75. While the item of doctors<br />

and nurses understand the needs of patients is the lowest that is 392 with<br />

an average of 98.<br />

4. Analysis of Patient's Perceptions on Service Quality to the<br />

Patient of ASKES, DINSOS, GAKIN, and General Patient<br />

The purposes of analysis are to compare the quality of care<br />

received by patients, among patients with health insurance (ASKES),<br />

patients with social department insurance (DINSOS), patients from poor<br />

families (GAKIN), and public patients.<br />

Table 3:<br />

Perceptions Differences in Service Quality to Patients of ASKES,<br />

DINSOS, GAKIN, and Public<br />

Dimension ASKES DINSOS GAKIN Public<br />

Physical Evidence 10 17 979 567<br />

Reliability 21 25 1196 717<br />

Responsiveness 21 20 949 575<br />

Assurance 15 20 960 6<strong>05</strong><br />

Empathy 26 25 1215 738<br />

Total Score 93 107 5299 3202<br />

The average score on the 93 107 112.74 103.29<br />

number of respondents<br />

There are differences between patients with health insurance<br />

(ASKES), patients with social department insurance (DINSOS), patients of<br />

poor families (GAKIN) and general patients in all dimensions. The results


9<br />

of the mean score obtained that GAKIN patients have a higher perception<br />

value of the service quality compared to the status of the other patients in<br />

all dimensions of SERVQUAL that is 112.74.<br />

DISCUSSION<br />

1. Characteristics of Respondents<br />

Respondents in this study consisted of patients or families of<br />

patients who were treated in Emergency Unit of Budhi Asih Regional<br />

General Hospital. Emergency Nurses Association (20<strong>05</strong>) stated that the<br />

main customers of the Emergency Unit in a hospital are the patients and<br />

their family. The largest number of respondents in this study is come from<br />

the status of GAKIN patients (58.8%). This is due to Budhi Asih Hospital is<br />

a referral center for East Jakarta GAKIN. Since the beginning of the<br />

hospital founding, ranging from "Taman Harapan", the Polyclinic of<br />

Unemployment Home which has the mission of providing social services in<br />

the areas of health care for displaced (poor) patients, especially for the<br />

homeless drifter and panhandler (GEPENG) until it is formalized and<br />

administered by health department of DKI Jakarta, Budhi Asih Hospital<br />

serves patients with GAKIN status. And this is has long been known to the<br />

surrounding community.<br />

2. Patient's Perceptions on Service Quality<br />

The average of patient's perception on the service quality in all four<br />

groups of patients namely patients of ASKES, DINSOS, GAKIN, and<br />

general patients are 4.94 in the Likert scale. This score is between rather<br />

agree and agree. This may imply that the service provided by the Budhi<br />

Asih General Hospital is good enough according to the patient's<br />

perception that is 82.33%. This may be caused by management that<br />

responds to increase quality of hospital services. Budhi Asih Hospital<br />

evaluates the quality of health care through patient questionnaires and<br />

morning report that is held every day.


10<br />

The highest element of quality dimension is the dimension of<br />

empathy, followed by guarantee dimension. Empathy dimension includes,<br />

among others, give individual attention to customers, employees treat<br />

customers fully attention, earnestly give priority to the interest of<br />

customers, employees understand customer's needs, and operating time<br />

(hours) is comfortable. While the dimensions of assurance includes<br />

employees who foster a sense of trust to customers, making customers<br />

feel safe while doing the transaction, employees who are consistently<br />

courteous, and employees are able to answer customer's questions.<br />

The lowest element of the quality dimension is responsiveness. The<br />

dimensions of responsiveness include, among others, inform the<br />

customers about the certainty of service applying time, prompt service for<br />

customers, willingness to help customers, and readiness to respond to<br />

customer requests. The lowest element of this dimension is Emergency<br />

Unit of Budhi Asih informs exactly what time the patient will receive<br />

services. This is probably caused by the scale of priority (triage) on the<br />

handling of patients in the Emergency Unit of Budhi Asih and the big<br />

number of patients due to Budhi Asih Hospital is a referral hospital in East<br />

Jakarta and surrounding areas. In addition, the lack of medical personnel<br />

to serve the quota of patients in which sometimes is in great quantities at<br />

certain times.<br />

Currently the quality of health services must be attended. Because<br />

it is ordered in Law no. 44 Year 2009 on the Hospital, as contained in<br />

article 29 paragraph 1 point (b), each hospital has an obligation to provide<br />

health care safety, quality, antidiscrimination, and effectively by priority the<br />

interests of patients according to standard hospital care.<br />

3. Patient's Perceptions on Service Quality to the Patients of<br />

ASKES, DINSOS, GAKIN, and General<br />

Based on the research results there are differences in perceptions<br />

of quality of care among patients of ASKES, DINSOS, GAKIN, and


11<br />

general in all dimensions of quality of service that is physical evidence,<br />

reliability, responsiveness, assurance, empathy, and the dimensions of<br />

quality. Health care insurances for poor families (GAKIN) is a assurance of<br />

health care provided to poor families and families who need health<br />

services include outpatient and inpatient, as defined, both in the public<br />

health center or a designated hospital in DKI Jakarta area. Patients of<br />

social department referral are patients who include destitute, homeless,<br />

panhandler and the inhabitants of the social institute under social<br />

department of Jakarta are all referred by a covering letter from the Sub<br />

Social Department, Social Department of DKI Jakarta and the Department<br />

of Social Jakarta, all of which must be served free of charge in accordance<br />

with the agreement between the Social Ministry and Local Government of<br />

DKI Jakarta.<br />

It is obtained that score of GAKIN patients is higher than other<br />

patients. It is imply that GAKIN patients feeler the service provided by<br />

emergency unit of Budhi Asih Regional General Hospital. This is in<br />

accordance with the daily reality in which there are many grievances or<br />

complaints from other patients, particularly public patients. This is the<br />

result of a very necessary concern for all parties to be able to provide<br />

optimum services for all groups of patients adjust to the expectations of<br />

groups that deliver most of the complaints.<br />

This is understandable because GAKIN patients who come from<br />

poor families are more accepting of the situation and feel better with the<br />

facilities provided by the hospital because there is not much demand in<br />

accordance with their existence in the environment.<br />

CONCLUSIONS AND SUGGESTION<br />

Based on the results of research and discussion that have been<br />

raised in the previous chapter, the conclusion can be drawn as follows:


12<br />

1. There is accurate data / information on the patient's<br />

perception and their families to service quality in the<br />

Emergency Unit of Budhi Asih General Hospital<br />

2. There are differences in identification of key dimensions and<br />

aspects within each dimension that requires quality<br />

improvement<br />

3. There are differences in expectations and the quality of care<br />

received by customers<br />

4. There is a relationship between SERVQUAL dimensions to<br />

the level of patient satisfaction.<br />

5. Reliability significantly influences the level of patient<br />

satisfaction in the Emergency Unit of Budhi Asih Hospital.<br />

6. Responsiveness significantly influences the level of patient<br />

satisfaction in the Emergency Unit of Budhi Asih Hospital.<br />

7. Assurance is significantly influence on the level of patient<br />

satisfaction in the Emergency Unit of Budhi Asih Hospital.<br />

8. Empathy is significantly influence the level of patient<br />

satisfaction in the Emergency Unit of Budhi Asih Hospital.<br />

9. Physical evidence is significantly influences on the level of<br />

patient satisfaction in the Emergency Unit of Budhi Asih<br />

Hospital.<br />

The advice can be given:<br />

1. Management of the hospital set a new policy regarding the<br />

services that is refer to patient satisfaction and disseminated<br />

to all doctors, nurses, and all parties involved in services<br />

2. The management of the hospital continuously monitor the<br />

quality of service either by filling out a checklist for each<br />

patient's home that is attached on the status or by<br />

conducting interviews


13<br />

3. For uniformity of service management need to standardize<br />

the service performance process and doing a good training<br />

of personnel<br />

4. Encourage motivation to staff to improve service quality<br />

through policies that can support quality of service.<br />

5. Make similar studies in both Inpatient and Outpatient Unit so<br />

as to the hospital has data service quality as a whole.<br />

REFERENCES<br />

1. Azwar, A. 1996. Menjaga Mutu Pelayanan Kesehatan, Pustaka Sinar<br />

Harapan, Jakarta.<br />

2. Basrana, M. 2010. Kualitas Pelayanan Rawat Inap di Rumah Sakit<br />

Umum Daerah Teluk Kuantan. Tesis. Program Pascasarjana Fakultas<br />

Kedokteran Universitas Gadjah Mada Yogyakarta.<br />

3. Boerstler, H. 1996. Implementation of Total Quality<br />

Management:Conventional Wisdom versus Reality, Hospital and Health<br />

Services Administration, 41:2<br />

4. Departemen Kesehatan RI, 1992a. Pedoman Pelayanan Gawat<br />

Darurat, Direktorat Rumah Sakit Khusus dan Swasta, Direktorat<br />

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327-328.<br />

8. Gitlow, H.S.. Gitlow, S.J. 1994. Total Quality Management in Action:<br />

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11. Jacobalis. 1990. Kegiatan Pemasaran Rumah Sakit, Seminar<br />

Pemasaran dan Kebijakan Promosi Rumah Sakit. IRSJAM. Majalah<br />

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12. Lam, S.S.K., 1995. Quality Management and Job Satisfaction,<br />

International Journal of Quality and Reliability Management, v12n4, pp<br />

72-78.<br />

13. Parasuraman, A., Zeithaml, V.A., and Berry, l.l., 1988, SERVQUAL; A<br />

Multiple Item Scale for Measuring Consumer Perceptions of Service<br />

Quality, Journal of Retailing, Spring 1988, 64, 1:12-40<br />

14. Suryadi, Y. 1998. Hubungan Antara Persepsi tentang Mutu Pelayanan<br />

dan Kepuasan Pasien atau Pengantarnya di Unit Gawat Darurat RSUD<br />

Kabupaten Ponorogo. Tesis. Program Pasca Sarjana Universitas Gajah<br />

Mada Yogyakarta.<br />

15. Tjiptono, F., Chandra, G., 20<strong>05</strong>. Service, Quality & Satisfaction.<br />

Yogyakarta. ANDI.<br />

16. Wijono, D. 2000. Manajemen Mutu Pelayanan Kesehatan. Teori,<br />

Strategi, dan Aplikasi. Vol. 1. Airlangga University Press. Surabaya<br />

17. Yuliani. 2007. Kualitas Pelayanan Rawat Jalan di Rumah Sakit Restu<br />

Ibu Balikpapan. Tesis UGM. Yogyakarta.<br />

14

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