EVALUATION OF HYPERTENSION POSTER ON THE VISITORS OF ...

EVALUATION OF HYPERTENSION POSTER ON
THE VISITORS OF TALAGA HEALTH CENTER
IN MAJALENGKA DISTRICT
Icca Stella Amalia 1 , Kristiani 2 , Rendra Widyatama 3
ABSTRACT
Background: The results of a preliminary study showed morbidity rates
on hypertension in Talaga Health Center that became the top 10 diseases
with a prevalence of 6.07% in 2009. However, efforts of health promotion
over the issue have not been done. One medium that can be used for
health promotion is a poster. Posters specific and in accordance with
hypertension have not been present. Given the aforementioned facts,
posters need to be designed as appropriate, in this case hypertension,
and then be evaluated.
Objective: Assessing the interest and understanding of Talaga Health
Center visitors on the hypertension poster in aspects of design, message
content and place of installation.
Methods: This was a descriptive study with qualitative methods using a
design of phenomenology. Subjects in this study were the visitors of
Talaga Health Center. The other informants were the officer of health
promotion, Head of the Health Center and Head of Health Promotion in
Majalengka District. The data were collected through document review,
focus group discussions (FGD), in-depth interviews and observation.
Results: The visitors’ interest to the poster on hypertension was due to
the use of bright colors, with combination of green, yellow and red colours,
readable font size with a simple font, clear images and in accordance with
daily life, simple layout, simple delivery, and the strategic installation. The
visitors’ understanding could be seen from the way they knew the purpose
and benefits of the message. The visitors easily understood the message
because there were images, simple words and sentences, the use of
everyday language, the use of color and installation position that was easy
to read. The place of installation was expected to be propagated in the
waiting room, in the treatment room and in every village.
Conclusion: Overall, most visitors were interested in and understood the
hypertension poster. The hypertension poster in Sundanese version was
acceptable as a medium for health promotion by Talaga Health Center
visitors who had an interest in the design and content of the message in
the hypertension poster.
Keywords: evaluation, hypertension poster, health center visitors
1. Jatipamor Village, Talaga sub District, Majalengka District
2. Magister, Health Service Management and Policy, Faculty of Medicine,
Gadjah Mada University
3.
Faculty of Letters, Ahmad Dahlan University, Yogyakarta