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NEWS
PROJECTION LIGHTS & STAGING NEWS
Staging the Launch for Android-Powered Handsets
NEW YORK — As with iPhone, the word,
“phone,” can’t quite stretch far enough to fit everything
the T-Mobile G1 can do. So its creators
are using “handset” as an alternative, and touting
the open-source nature of its Android operating
system, created by HTC, Google and the Open
Handset Alliance, even if the G1 is now available
only on the proprietary T-Mobile network.
But as the first peek at the second major
technology platform for delivering the Internet
and more to people on the go, the G1’s
launch was the source of intense media interest,
and The Production Network (TPN) had
just three weeks to do everything it could to
make the press conference a success.
Mobile Stage Facility Built to LEED Standards
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The 20 percent “green” premium in construction costs is expected to be offset by subsidies
and lower energy bills.
The venue chosen for the T-Mobile G1
press conference was Guastavino’s, a catering
site noted for its unique interior arches
and columns. TPN delivered a combination
of an interior lighting design and digital visuals
with opportunities to learn about and
get hands-on experience using the QWERTYkeyboard-equipped
handsets.
Along with the main press conference,
delivered by T-Mobile’s Cole Brodman, Christopher
Schlaffer of Deutsche Telekom, Andrew
Rubin of Google and HTC’s Peter Chou,
the event included a product fair, a press
room and five additional rooms for private
press interviews.
eral tons of greenhouse gases, the
building itself does not, and the
39,503-square-foot facility stands as
one of the first industrial buildings
in North America to reach that objective.
The building also consumes 69.2
percent less energy than a similar
structure compliant to the codes and
standards in effect.
While nearly 20 percent of the
building’s $6.5 million construction
costs can be attributed to a premium
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without the need for running data cables. City
Theatrical’s wireless DMX is similar in concept
to a home or business WiFi system, but uses a
radio transport method for greater reliability.
City Theatrical’s President, Gary Fails
said, “This patent is the result of over seven
years of product development effort by Larry
Dunn and Paul Kleissler, beginning when
To highlight the press conference speakers
and add visual interest to the surroundings,
TPN used lighting gear supplied by BML-Blackbird,
including 25 ETC Source Four Ellipsoidals,
75 Source Four PARs, six Martin MAC 550s,
eight Martin MAC 2000 Performances, 50 Color
Kinetic Color Blast 12s and three High End
Systems DL.2s, with two MA Lighting grandMA
consoles available for control.
The backdrop for the news conferences
was a 13-foot-by-21-foot rear projection
screen in a semi-circular shape, with additional
visuals displayed on two 103-inch plasma
monitors. There were 12 additional 32-inch
plasma monitors used for the event and three
spent for “green construction” LEED
certification criteria, a portion of
those expenses were paid by Hydro-
Quebec’s financial incentive program
for energy-efficient buildings. Stageline
said that its remaining costs will
be offset by lower ongoing energy
costs.
“We did not hesitate to invest in
innovative concepts that have made
our building a unique laboratory,”
said Stageline Group president and
they were both independent engineers
consulting with CTI, and leading to them
joining the company, Larry in 2003 and Paul
in 2007. We have put thousands of hours of
effort into our wireless DMX products like
our multi award-winning SHoW DMX, and
this U.S. Patent recognizes our contribution
to this leading edge technology.”
Sony HDC1500/HDC1000 cameras for video
capture. TPN’s crew also provided the custom
content for the launch.
TPN provided custom content for the arched rear-projection
backdrop at Guastavino’s in New York.
chief operating officer Lise Morissat.
“Together with MuroxEnergy, we
developed a practical method for
successfully executing a sustainableconstruction
project specific to small
and medium-size firms.”
Although the facility ranks first
in Quebec and second in Canada
among industrial buildings in terms
of energy-efficiency, it is still waiting
to obtain official LEED status from the
Canada Green Building Council.
City Theatrical Gets U.S. Patent for Wireless Gear
The company also recently announced
eight partnering companies,
each of whom have agreed to use SHoW
DMX technology inside their products.
They include Applied Technology, Easily
LED, Electronics Diversified Inc. (EDI),
Johnson Systems, Lex Products, LynTec,
LSC and Zero 88.
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6 PLSN NOVEMBER 2008