Spectacle of Lights - PLSN.com

BRANSON, MO — Illuminating Concepts (IC),
architectural and themed lighting designers and
consultants based in Farmington Hills, Mich., was
called upon to create all exterior architectural
lighting, theatrical and show lighting design, light
tower design, audio integration, control systems,
implementation, project management, procurement
and logistics throughout Branson Landing,
a waterfront development that occupies 95
acres, including 1.5 miles of waterfront on Lake
Taneycomo.
The shopping and entertainment promenade
is divided into six districts, each with differing
architecture and activities. IC chose Martin
Architectural IP65-rated Exterior 200, Exterior 200
long barrel and in-ground 200 luminaires to visually
enhance the pedestrian level of the mile-long
promenade and fountain water shows.
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Along the promenade’s length are 112 Holophane
streetlamps, whose design differs in
each district. The streetlamps are a combination
of Holophane luminaires outfitted with a Martin
Exterior 200 CMY color-changing module. The
idea was to turn a roadway lighting fixture into a
color-changing fixture in order to provide a customized,
defining look to each district. In a design
effort split between Holophane and Martin Architectural,
modifications were made to both the
streetlamps and the CMY modules to produce a
color-changing streetlamp. Because of fixed design
elements however, when mounted into the
Holophane fixture, light exited the CMY module
directly down, simply creating a “hot spot” on the
luminaire’s glass instead of replicating the shape
of a normally used ED17 Metal Halide lamp. Illuminating
Concepts worked with Holophane on
an optical control solution, utilizing a prismed
“pseudo-lamp,” distributing the colored light
properly within the glass Holophane refractor.
The Holophane color-changing lamps operate
in white mode to light the pedestrian walkway
the majority of the time, and then initiate the
changing of color for events and themed shows.
The MediaMorphFX control system, developed
by IC, is meant to allow street performers to locally
change colored illumination. Additionally,
IC developed audio speakers concealed in each
streetlamp base, along with the control gear for
the CMY module housed in a custom enclosure.
Retail facades and trees along the promenade
are uplit using Exterior 200 and in-ground
200 color changers. “We wanted to illuminate
the facades and trees that were most visually
important,” states Kenneth Klemmer, IC’s design
director on the project. Located in flowerpots,
and spaced approximately every 40 feet, are inground
200 color changers used to uplight stone
and brick columns. “The flowerpot idea grew out
of a construction issue with the building footings
in which we couldn’t place the lighting as close
to the building as we needed to for coverage
purposes, so this was the solution,” says Kenneth.
A two-and-a-half-acre town square, with
a 1,500-seat amphitheatre and an illuminated
water fountain featuring jet streams and fireballs,
is located at the area’s culminating point
and serves as the project’s entertainment headquarters.
Further down the promenade is another
fountain with a white light water show.
Also at the town square area are four IC-designed
light towers meant to anchor the open
space. The towers also provide sound reinforcement
positioning for stage shows. Material at
the top of each tower, acrylic tubing woven
through the steel tower structure, is lit by LED
lighting from Color Kinetics, while the rest of the
tower is lit by Martin short and long barrel Exterior
200s mounted on the tower’s center core.
Lighting control for the Branson Landing
promenade is from IC’s MediamorFX audiovisual
and lighting system. Martin’s Maxxyz PC
controller with Maxxyz Manager has been integrated
into the MediamorFX system. The system
utilizes four satellite control rooms and a main
control room distributed around the project.
Crew included owner/developer HCW
Development, City of Branson, Urban Retail
Properties; IC designers included Kenneth Klemmer
(DD), Michael Shulman (SD), Ron Harwood
(principal) and Sonia Noble (designer);
audio and controls were by Jeremy McDaniel,
Larry Schirmer, Adam Winter, Jim Anderson and
A street in the new Branson Landing development.
Brandon Youells, with onsite PM Kurt Henry and
programmer Eric Wade.
One of the color-changing street lamps.
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