Spectacle of Lights - PLSN.com
Spectacle of Lights - PLSN.com
Spectacle of Lights - PLSN.com
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
FedEx National Sales Meeting 2006 , Held in Las Vegas at the Venetian Hotel. Produced by Pinerock. Lighting Design and Media by UVLD.<br />
IBM IOD Users Meeting held at the Anaheim Convention Center. Produced<br />
by Drury Design Dynamics , Lighting Design and Media by UVLD<br />
yards. We really tried to concentrate on customizing<br />
that portion <strong>of</strong> the show and let<br />
the rest <strong>of</strong> the show go to stock content.<br />
Q How do you interface with the<br />
video crew and PowerPoint specialists<br />
— has that changed?<br />
A It has changed. Now, a lot <strong>of</strong> times on<br />
shows, where we are supporting the PowerPoint<br />
person, we are emphasizing certain<br />
points. They may say something like, “This<br />
year, we had 200 percent growth in sales,”<br />
and we’ll show something that says “200%.”<br />
For the most part, we’ll get a graphics<br />
person that is used to doing PowerPoint, and<br />
they will be at our disposal. As we’re working<br />
through different speeches, they can be<br />
creating things in Photoshop that we can<br />
load into the server. Then, if one <strong>of</strong> the creative<br />
directors has an idea, they can quickly<br />
create a graphic, and in five minutes we can<br />
have that graphic ready for them to see. We<br />
really focus on using custom programs that<br />
have been created for the different media<br />
servers, and using people that have been<br />
involved in the production for years, in a different<br />
way. Instead <strong>of</strong> them working directly<br />
for the client, they are working for the lighting<br />
designers, so we can get the most out<br />
<strong>of</strong> the media server technology, and show<br />
the client the stuff as quick as possible. It’s<br />
very streamlined.<br />
Q What is your primary function at<br />
UVLD — how much is design work<br />
and how much is media support and<br />
programming?<br />
A It’s split about 25/75; 25 percent <strong>of</strong> the<br />
time I design the show and do the gig myself,<br />
and about 75 percent I’m programming<br />
and doing a lot <strong>of</strong> the visual media stuff. A<br />
large aspect <strong>of</strong> our shows depends upon media.<br />
When a client decides to sign <strong>of</strong>f on the<br />
visual media stuff, it’s usually an important<br />
part <strong>of</strong> the show. To have that portion not<br />
work would be like having your set designer<br />
fall through, which would be detrimental to<br />
the show.<br />
Q If you had to give yourself a title,<br />
what would it be?<br />
A A visualist. As weird <strong>of</strong> a word as it is, it’s<br />
the word that best describes what we do.<br />
Now, we’re in charge <strong>of</strong> the entire visual aspect<br />
<strong>of</strong> the show.<br />
ALL PRODUCTION ALL THE TIME<br />
YOUR PASSION IS PRODUCTION.<br />
SO IS OURS.<br />
At Timeless Communications our staff includes<br />
production <strong>com</strong>pany owners, audio mixers,<br />
lighting programmers & designers.<br />
We understand your world because we are a part <strong>of</strong> it.<br />
Stay passionate. Read the industry’s #1 trade magazines.<br />
Ad info:http:// www.plsn.<strong>com</strong>/instant-info<br />
www.<strong>PLSN</strong>.<strong>com</strong><br />
<strong>PLSN</strong> DECEMBER 2006 33