Daniel

=")
Edirectly opposite endi:'
t=7)
C.D
CIZ
cu s=-
c-
C7:5 c..)
° EL
explains Allen Hori o is partnership with Richar
Bates. "We end up arguing for the same point:, That
wow said, the principals of Bates Hori, a New York
studio, sitting across from each other at a restaurant
cW table, lay down their menus and, to their amusement,
proceed to place identical lunch orders of seafood
rolls and mixed greens.
By recognizing and reconciling their differences
and understanding the strength of their divergent
temperaments, this couple has established a resilient
bond on professional and personal planes. Their var-
ied approaches to creative problem-solving emerged
when discussing the Double-Blind concept for this
issue of U&lc. While Bates probed the metaphor,
its scientific origin and its degree of deception, Hori
took it all in with a shrug. "He's the questioning one;
the pessimistic one:' says Hori. "I'm the nonquestio
ing one:' Bates responds that his querying nature is
a function of his job as VP/creative services and cre-
'- f ative director of Atlantic Records, where he heads
a department of i9. "A big part of my job is ask: lot
of questions, so I don't waste a lot of time' he says: ' 'I
Left: Bates Hon: Holiday card for LifeBeat
Lenten Allen Hon: Double-Blind photographic arc
Right: Richard Bates: Double-Blind 11-liair Show'