INTRODUCTION TO TRANSATEL - Prepaid MVNO

www.transatel.com
INTRODUCTION TO
TRANSATEL
Contact Details
Transatel MVNO
www.transatel-mobile.com / sales@transatel.com
Tel. : +33 (0)1.70.75.24.00
Transatel MVNE Solutions
www.transatel-solutions.com / info-mvne@transatel.com
Tel. : +33 (0)1. 74.95.74.80 / Fax : +33 (0)1.70.75.24.80

multi - pays
Presentation of the Company
Transatel was founded in 2000 by Jacques Bonifay and Bertrand Salomon and positioned itself, with great
success, on the MVNO market in Europe.
Transatel activities
Transatel has set up a strategy with two main activities:
■ An activity for companies wanting to launch a mobile service under their own brand (MVNE): Transatel
Solutions ;
■ A mobile phone service provider dedicated to cross-border workers and frequent travellers (MVNO):
Transatel Mobile.
Transatel Solutions, MVNO-Enabler (MVNE)
Transatel Solutions has launched a lot of MVNOs in Europe, thanks to agreements concluded with Orange in
France, in the UK and in Switzerland, Bouygues Telecom in France, Base and Mobistar in Belgium. Transatel
is currently negotiating with other European countries to develop its MVNE offer. Please go to www.transatelsolutions.com,
for further information.
Transatel Mobile, the multi-country operator dedicated to cross-border workers and frequent
travellers (MVNO).
The company has launched a mobile phone service under its own brand in January 2002 focusing on crossborder
and international frequent travellers. It offers a price reduction from 30% to 100% on GSM mobile
roaming charges, and improved seamless services.
This service has been developed thanks to proprietary technologies and agreements with mobile operators in
France, in Switzerland, in Luxembourg, in Belgium and in the Netherlands.
Transatel Mobile is planning to extend its offer to Germany, and to the UK. www.transatel-mobile.com
Also, Transatel provides offers for mobile phone companies specialised in the rental of lines to international
customers (private individual and companies) who travel in Europe for a short period of time (Rental).
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The network partners
As MVNE, Transatel has already linked its own MVNE technical platform to 8 European operators :
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Bouygues Telecom (France)
Orange France (France)
Orange UK (UK)
Orange CH (Switzerland)
Base (Belgium)
Mobistar - Orange Group (Belgium)
Telfort - KPN (the Netherlands)
Tango (Luxembourg)
As MVNO, Transatel has agreements with host operators and uses their network facilities :
■ Bouygues Telecom (France)
■ Base (Belgium)
■ Mobistar (Belgium)
■ Orange (Switzerland)
■ Tango (Luxembourg)
■ Telfort - KPN (the Netherlands)
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1 st part:
Transatel Solutions,
MVNO-Enabler (MVNE)
www.transatel-solutions.com
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The service
Transatel is a Mobile Enabler which provides key solutions to the launch of MVNO and offers its services:
■ To the Mobile Network Operators (MNO) which want to outsource the management engineering on its
networks
■ To the MVNOs, by supporting them to facilitate their launching on the market
Transatel-Solutions offers…
…For MNO
…For MVNO
Transatel-Solutions
builds and operates MVNO hosting
platform bringing:
Transatel-Solutions
provides with a turnkey solution
including:
■ A unique feature : a technical platform linked with 8
mobile operators in Europe
■ The access to the operational MVNE platform
■ A capacity to set up all over Europe
■ The ability to purchase airtime in many
European countries
■ A technical and business support to run the
MVNO mobile business :
►
Support in the marketing strategy and
the creation of the MVNO business plan
■ A team with remarkable skills on marketing, IT,
Telecom, operations et development, legal issues, is
dedicated to the project
► Support in the « core business »
development (marketing, distribution)
►
Technical support technique on IT,
telecom and back office
■ The daily management of MVNO requests
■ A respect of the strategy of the mobile operator in
relation to the MVNO
The principal forces of Transatel-Solutions:
■ Innovative services
■ Simplicity
■ A significant economy of scale
■ Fast and efficient
■ A reactive, competitive and
flexible service
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What type of companies are MVNOs?
Today
■ Fixed telecom operators
■ Internet service providers
■ Cable TV operators
■ Retail chain & distributors
■ Media groups
■ Niche players targeting communities
■ Professional sport clubs
■ Financial institutions
■ Mobile phone rental companies
Tomorrow
■ M2M (Machine-to-Machine) companies
■ Manufacturers specialised in consumer electronic goods (pc, video games)
■ Associations or non-profit organizations
What type of services does Transatel offer to MVNOs?
Transatel steps in all the levels of the strategic and operational process:
Strategic marketing support
■ Positioning and definition of the offer
■ Consulting on the business plan
Operational business support
■ Negotiation with mobile operators
■ Technical solutions of interconnection
■ Telecom regulation
Development and management
■ Order taking, activation, back office, logistic
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■ Billing (post-paid and prepaid)
■ Credit management
■ Customer service, Customer Relation Management (CRM)
■ SIM card management, personalisation
■ Voice mail, unified messaging services, interactive voice servers
■ Fixed and mobile convergence – Voice and data convergence
■ Data and M2M (Machine-to-Machine) service on GPRS, EDGE or UMTS
Transatel runs on a mutualised MVNE platform, ensuring scalability and cost optimisation:
The value we add to the new MVNOs
■ Over 9 years of experience in the MVNO market in Europe
■ A team dedicated to support the MVNE business, including 40 engineers working on Transatel MVNE
platform technical development and operations
■ An operational MVNE platform with multiple live MNO & MVNO customers.
■ Strategic partnerships with key technology vendors ensuring highest standards in conception and
development
■ Economies of scale thanks to a mutualised MVNE platform
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■ Time-to-market very fast (from some weeks to 5 months), thanks to the operational MVNE platform
■ A capacity to setup all over Europe
Transatel business model
In the MVNA business model (or Aggregator/ Wholesale), Transatel sets a global interconnection and
wholesale deal with a mobile operator (MNO), and packages it with a whole set of value-added services to
small, medium or niche MVNOs. Such companies would not have the capacity, the importance or the time to
directly negotiate with a mobile operator.
In the MVNE ASP 1 business model, the MVNO signs a contract for purchasing airtime with the MNO.
Transatel is the MVNE (technical service provider) of either the MNO or the MVNO according to their
choice.
Transatel is the MVNE (technical service provider) of either the MNO or the MVNO according to their
choice.
As MVNE, Transatel is able to work in several ways. Transatel can provide its services to an MVNO or to the
MNO. Transatel can adapt to the needs of the customer (MVNO or MNO).
First of all, Transatel can manage different valid technical architectures which must be accepted and validated
with the Host mobile Network Operator (HNO):
- Light MVNE/MVNO: Simple batch provisioning interface (not real time) to the HNO, call data records
stream from the HNO.
- IN MVNE/MVNO: Real time control of the network based on a Intelligent Network protocol (Transatel
manages its own Service Control Point, SCP), real time provisioning interfaces to the HNO, call data
records stream from the HNO and from the Transatel Service Control Point.
- Full MVNE/MVNO: In addition to the IN MVNE/MVNO, Transatel bears the entire core network
including the Home Location Register (HLR), but excluding radio access network of course. Full
MVNO architecture allows the MVNO to make more innovation, to improve its quality of service and
to keeps freedom from its HNO.
Based on its knowledge and his experience, Transatel is very well positioned on the market especially in the
IN-MVNO and Full-MVNO architecture.
For more details, please visit www.transatel-solutions.com .
1 Application Service Provider
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Over the past 9 years, Transatel has launched more than 50 MVNOs. Many other references can be found on
www.transatel-solutions.com/en-mvne-references-telecom-provider.html .
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Part 2 :
Transatel Mobile,
the 1 st mobile operator dedicated to cross-border
workers and frequent travellers (MVNO)
www.transatel-mobile.com
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Multi-country service by Transatel Mobile
Transatel Mobile offers exclusive services to cross-border workers and frequent travelers. The multi-country
offer is dedicated to people who are often travelling between the countries in the Transatel Zone: France,
Switzerland, Luxembourg, Belgium, and the Netherlands.
The problematic of the cross-border workers and the frequent travellers
Frequent travellers are those who are regularly travelling from one country to another. They are all facing the
same problem: high “roaming” rates charged by operators for the use of their mobile phones in a foreign
country.
How many people are concerned?
More than 3 million people all over the world are concerned and use more than 1 hour of roaming every
month.
In France and the Benelux, more than 150 000 people across the borders between their work and their home.
The Transatel Mobile solution
In order to avoid roaming, Transatel Mobile invented a solution: the multi-country mobile phone offer, allowing
users to reduce substantially their mobile phone expenses.
This is possible thanks to an innovation developed by Transatel:
■ 1 single SIM card with multiple phone numbers
from the different countries
■ 1 GSM phone
■ 1 centralized, unique voicemail
Transatel has agreements with « host » operators and uses their network facilities:
■ Bouygues Telecom in France
■ Base and Mobistar in Belgium
■ Orange in Switzerland
■ Tango in Luxembourg
■ Telfort - KPN in The Netherlands
Transatel Mobile’s offer allows users to call in the subscribed countries at local rates, avoiding the roaming
charges.
Transatel Mobile will extend its offer to Switzerland (in 2010), Germany and the UK.
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The advantages of the service
■ Saving money on roaming fees: communications made abroad (from subscribed countries) are charged at
local price rate. Incoming calls are free.
■ Free access to the voicemail from all countries
■ Simplicity: avoid having several GSMs and several contracts in many countries. With Transatel Mobile it is
simple: only 1 GSM and 1 contract
■ The end-user remains reachable when called on any of its multiple phone numbers.
Two multi-country offers in Europe
In 2007, the European Commission has legislated in order to control the big impact of the roaming on the
invoices of the European customers. The Eurotariff sets limits on the prices mobile operators can charge for
mobile calls made or received while travelling in another EU country. These prices are decreasing every year
since 2007.
Until 1 st of September to 30 th of August 2009, the tariffs are set in this way: 0.43€/min for the outgoing calls
and 0.19€/min for the incoming calls.
The Transatel Mobile solution is from 30% to 100% cheaper than the Eurotariff.
The multi-country Internet & email option (available with the 2 multi-country offers)
Transatel Mobile proposes multi-country DATA offers from 5MB to unlimited. This enables travellers to access
their emails when abroad without paying the roaming. Prices are to be compared with rates for data traffic
while roaming.
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Transatel Mobile exclusive services
Transatel Mobile includes in its offers a series of innovative and unique services:
On the mobile phone
■ Many numbers on the same SIM card :
Thanks to the agreements between Transatel and the mobile operators in France, Switzerland,
Luxembourg, Belgium and the Netherlands, and thanks to an innovation which allows having until 4
numbers on 1 SIM card, the users can phone at local rate in these countries.
■ Save up to 70% onto the outgoing calls since France, Switzerland, Luxembourg, Belgium and The
Netherlands
■ Free reception on the incoming calls in the Transatel’s countries
■ Free access to the voicemail
■ Free conserving of the phone numbers
■ International Optimum
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The International Optimum option offers the benefits of very competitive rates for international calls.
■ The M-Fax service
Each Transatel Mobile subscriber has a personal fax number allowing him to receive fax directly on his
Unified Messaging Service (see section “On Internet”). A text message signals when a new fax arrives
(option).
■ GSM number portability
Thanks to the GSM number portability, all subscribers (prepaid and post-paid) can change of operator and
keep his phone number.
For example, SFR clients in France, Proximus clients in Belgium, KPN clients in the Netherlands or Lux GSM
clients in Luxembourg can become a Transatel Mobile customer and keep their phone number.
GSM number portability applies to all second generation mobile phone networks (GSM) and third generation
networks (U.M.T.S).
(Service not available for Swiss lines)
On Internet
■ Access to the personal voicemail everywhere and anytime
■ Check your voice messages and fax on the Internet
■ Forward your fax and voice messages to your regular email
■ Listen to your voicemail from any other phone (fixed or mobile)
■ Forward your fax to a paper Fax machine if required
■ Invoices available from Internet in French, English or Dutch
■ Your electronic invoices are stored in your web account 'My Transatel'
■ Your itemized list of calls are stored in your web account 'My Transatel'
■ The benefits are to get visibility and control of expenses, a free service and easy to use!
■ Access to the detailed invoices online
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Marketing and distribution
Target audience
Transatel Mobile offers are dedicated to various segments:
■ Cross-border populations
■ Frequent travellers
In addition, Transatel Mobile targets 3 types of customers:
■ Individuals
■ Freelance professionals
■ SMEs
Distribution strategy
Transatel Mobile markets its offers:
By phone
The customer service answers to the users clients from Monday to Friday from 9.00am to 18.30pm.
By the website www.transatel-mobile.com
The users can:
■ Have more details about the offers
■ Ask for more information
■ Subscribe online
Through professional networks:
NTEL Lëtzebuerg Telecom is one of the first players in telecommunication in the Grand-Duchy of
Luxembourg. The multi-country offers of Transatel Mobile are included into its offers « Quadrature
Telecom », which merges the telecom subscriptions, ADSL, VoIP and GSM.
Transatel welcomes new partners around the French, Belgian, Luxemburg, Dutch and Swiss borders.
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Communication
Transatel Mobile operations are developed onto the main cross-border areas.
By using the radios, TV and local or national press, Transatel targets its prospects.
Transatel Mobile is linked with a strong partners network:
■ Thalys and Transatel Mobile are associated within the loyalty program called Cybelys
■ American Express takes part in some marketing operations in collaboration with Transatel Mobile.
■ Promptly, Transatel Mobile works with Siemens and Alcatel to develop marketing actions
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Other MVNO offers created and managed by Transatel
The national offers of Transatel Mobile
With the Phonetic/Equilibre offer, Transatel Mobile proposes advanced solutions for
companies which have employees who do not travel much. Available in Belgium and
France, it is targeting individuals or company fleets that have a traveller / non-traveller mix.
It allows them to have access to a wide range of advanced services (International
Optimum, Unified Messaging Service, multi-lingual customer care…)
These national offers are very competitive for international calls and calls between the
subscribers of a same fleet.
Also, Transatel Mobile proposes this offer to the individual ex-subscribers to EasyPass or
EasyBorder.
Other niche MVNOs launched by Transatel
Several mobile offers created by Transatel are now on the market of France, Belgium, Luxembourg and The
Netherlands:
LeFrenchMobile is an innovative offer dedicated to visitors (such as foreign students)
coming to France for periods of 6 months to 2 years. LeFrenchMobile offers attractive
local prices while in France and attractive tariffs to call back home. All services,
documentation, contract and customer care service, are in English.
Phonethic is a mobile phone offer with a humanitarian content available in Belgium.
Phonethic is a partnership between Transatel and 4 charity organisations: Action against
Hunger, Médecins du Monde, Natagora and SOS Children’s Villages. 12% of each
subscriber’s invoice is given to the associations. Phonethic was launched in January
2007. Transatel Solutions is in charge of all technical and commercial operations.
Eurokeitai is the only French mobile phone operator dedicated to the Japanese
community. Services, documentation, contracts and customer care service are all in
Japanese. Transatel Solutions is responsible for both technical and commercial
operations.
Transatel
www.transatel.com
Transatel Solutions
www.transatel-solutions.com
Transatel Mobile
www.transatel-mobile.com
Transatel Mobile’s blog: http://blog.transatel-mobile.com/
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