Transatel MVNO - Prepaid MVNO
Transatel MVNO - Prepaid MVNO
Transatel MVNO - Prepaid MVNO
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Customised <strong>MVNO</strong> solutions<br />
January 2010<br />
Key Contacts<br />
jacques.bonifay@transatel.com +33 66 44 222 90<br />
bertrand.salomon@transatel.com +33 66 44 222 92<br />
philippe.vigneau@transatel.com +33 66 40 405 55<br />
Printing date: 19 January 2010<br />
Confidential – No Reproduction<br />
Info@transatel.com<br />
Info@transatel.com<br />
www.transatel-solutions.com<br />
www.transatel-solutions.com<br />
www.transatel.com<br />
www.transatel.com
<strong>Transatel</strong><br />
• <strong>Transatel</strong> is an European MVNE (Mobile Virtual Network Enabler)<br />
• Founded in August 2000, 80+ employees<br />
• Backed with institutional funds such as Natexis and Credit Agricole<br />
• HQ in France with subsidiaries in UK, Belgium, Netherlands and Luxembourg<br />
• Serving <strong>MVNO</strong>s & GSM operators<br />
• Established brands and businesses: turnkey solution to become <strong>MVNO</strong><br />
• GSM operators: infrastructure & services to easily integrate new <strong>MVNO</strong> and/or<br />
build specific co-branded offer<br />
• A innovative approach to mobile service differentiation and USP<br />
• <strong>Transatel</strong> has its own <strong>MVNO</strong> offers on very specific niches, providing thus the endto–end<br />
<strong>MVNO</strong> experience (no conflict of interest)<br />
• Team & Infrastructure<br />
• Dedicated team with know-how (business, regulatory, technical dev & op.)<br />
• IT & Telecom platforms<br />
• Several <strong>MVNO</strong> launches in several countries<br />
Confidential – No Reproduction<br />
2
<strong>Transatel</strong> skills & operational capabilities<br />
• Telecom Business Plan set-up: Consulting<br />
• Mobile offer definition & positioning, business plan<br />
• Interco model / cost structure / pricing<br />
• Regulatory issues<br />
• Relationship with GSM operators (MNO):<br />
• Airtime procurement in selected European countries<br />
• Support in negotiation<br />
• Mobile Service management: Development and Operations<br />
• Order entry / Activation / Back office / Customer Management / Call centre<br />
• CDR mediation / Real-time IN control / Billing (post-paid & prepaid)<br />
• Fraud detection / Money collection / Bad debt Management<br />
• Value added services: Development & Operations (incl. « live » prototyping)<br />
• SIM cards management, personalisation and procurement<br />
• Voicemail, Unified Messaging, IVR, Follow-me<br />
• WISP over GPRS<br />
• Fixed / mobile convergence – Voice / data convergence – GSM / Wifi (VoIP convergence)<br />
• M2M secured connectivity<br />
• Pan-European footprint with centralised & mutualised platform<br />
Turnkey solution for <strong>MVNO</strong>s in Europe<br />
from Marketing & Regulatory support to Technical Implementation & Operations<br />
Confidential – No Reproduction<br />
3
Service portfolio & Operations capabilities<br />
Customer<br />
Acquisition &<br />
Order Entry<br />
Provisioning<br />
(activations,<br />
portability)<br />
Billing<br />
Customer<br />
Care<br />
& CRM<br />
SIM cards<br />
Value added<br />
services<br />
Orderentry<br />
tool<br />
web enabled<br />
for end-users,<br />
distributors<br />
Logistics<br />
(3 rd rd party)<br />
Prov. &<br />
workflow<br />
MNO, service<br />
platforms,<br />
billing system<br />
Payment Collection<br />
Revenue Assurance<br />
Post-paid, invoicing,<br />
balance management<br />
<strong>Prepaid</strong> reload<br />
management<br />
<strong>Prepaid</strong> engine<br />
IN based<br />
CRM<br />
system<br />
web enabled<br />
for call-centre<br />
& self care<br />
Call centre<br />
(3 rd rd party)<br />
Post-perso<br />
process<br />
for small<br />
batches<br />
SIM profile<br />
definition<br />
for large<br />
batches<br />
SIM mngt<br />
& OTA<br />
server<br />
SIM applets<br />
Customisation &<br />
branding, call<br />
mngt, security<br />
Switch &<br />
Service node<br />
UMS, follow-me,<br />
call termination,<br />
SMS-GW<br />
WISP<br />
APN for user<br />
authentication &<br />
mobile portal<br />
mngt + WAP<br />
gtway + MMS +<br />
remote handset<br />
configuration<br />
HLR / GMSC<br />
(roadmap)<br />
Marketing / Business / Regulatory support<br />
(offer definition, economic modelling, business processes, regulatory requirements)<br />
Confidential – No Reproduction<br />
4
<strong>Transatel</strong> Service Portfolio<br />
• Billing & Subscriber Life-Cycle management<br />
• Real-time convergent billing<br />
• Various top-up mechanisms for prepaid<br />
• Automated subscriber life-cycle management<br />
• Voice services<br />
• Multi-lingual voicemail<br />
• Access to voicemail over the Internet / transfer of voice message as WAV/MP3 file<br />
• Fixed / Mobile convergent voicemail<br />
– Targeted to IP-Centrex providers becoming <strong>MVNO</strong>s to target SME and leverage on their existing<br />
voicemail / centrex service<br />
• Customised IVR<br />
• Data services<br />
• GPRS & 3G compliant (incl. prepaid)<br />
• Private APN with W-ISP architecture (AAA function)<br />
– Support of Push e-mail / VPN access to corporate intranet / etc.<br />
• SIM card applets & Handset management<br />
• Branded menu / Xpress Top-up for prepaid / Roaming call-back / Mobile & PBX integration /<br />
Multi-IMSI / IMEI tracker / etc.<br />
• OTA management of SIM applets<br />
• OTA of handset configuration (GPRS, WAP, MMS, etc.)<br />
• Mobile backup & restore (contact backup on the web)<br />
Confidential – No Reproduction<br />
5
<strong>Transatel</strong> interconnection with GSM operators<br />
Confidential – No Reproduction<br />
6
<strong>Transatel</strong> MVNE operating models<br />
• MVNE ASP model:<br />
• Direct airtime<br />
procurement contract<br />
between the <strong>MVNO</strong><br />
and the MNO<br />
• <strong>Transatel</strong> is the<br />
technical service<br />
provider of the MNO<br />
and / or the <strong>MVNO</strong>.<br />
• MVNA<br />
(Aggregator)<br />
model:<br />
• Global interconnection<br />
and wholesale deal<br />
between <strong>Transatel</strong> and<br />
the MNO<br />
• <strong>Transatel</strong> resells a<br />
packaged <strong>MVNO</strong><br />
solution, including<br />
airtime procurement<br />
E<br />
X<br />
E<br />
M<br />
P<br />
L<br />
E<br />
Confidential – No Reproduction<br />
7
Some references<br />
Confidential – No Reproduction<br />
8
<strong>Transatel</strong> international reach<br />
Roam Triple Wireless<br />
Confidential – No Reproduction<br />
9
Summary of <strong>Transatel</strong> Competitive Advantages<br />
• MVNE and <strong>MVNO</strong><br />
• A to Z experience: Bus. plan negotiation set-up operations long term sustainability<br />
• “Better be an <strong>MVNO</strong> to know how to be a good MVNE”<br />
• Strategy to develop a robust, and scalable pan-European MVNE platform<br />
interconnected to multiple MNOs, serving multiple <strong>MVNO</strong>s in order to deliver:<br />
• Service differentiation<br />
• Time to market<br />
• Economies of scale<br />
• MVNE/<strong>MVNO</strong> = <strong>Transatel</strong> core business / Dedicated Team / Telecom culture<br />
• Anticipation of technology evolutions<br />
• Regular scaling of <strong>Transatel</strong> MVNE infrastructure & increase in QoS<br />
• R&D program to bring new services such as GSM / WIFI (SIP) convergent services, Mobile<br />
office solution…<br />
• Partnership with strong players that are committed behind <strong>Transatel</strong><br />
• Amdocs on IN prepaid and convergent billing<br />
• Alcatel on FMC based on PBX<br />
• Gemalto, Orga on SIM cards<br />
• …<br />
Confidential – No Reproduction<br />
10
Appendix 1<br />
Implementation challenges for <strong>MVNO</strong><br />
Printing date: 19 January 2010<br />
Confidential – No Reproduction<br />
Info@transatel.com<br />
Info@transatel.com<br />
www.transatel-solutions.com<br />
www.transatel-solutions.com<br />
www.transatel.com<br />
www.transatel.com
<strong>MVNO</strong> / MVNE / MNO responsibility matrix<br />
• Control of offer & customer base / Operational excellence / cost optimisation<br />
Network &<br />
Interconnect<br />
Services &<br />
operations<br />
Provisioning &<br />
Billing<br />
Customer Life<br />
Cycle mngmt<br />
Customer<br />
Service<br />
Marketing<br />
Distribution<br />
Contractual responsibility of MNO<br />
Host MNO<br />
MVNE function<br />
Contractual responsibility of <strong>MVNO</strong><br />
Call centre<br />
<strong>MVNO</strong><br />
• GSM infrastruct.<br />
• Wholesale airtime<br />
• Core Services<br />
– SIM<br />
procurement<br />
– Provisioning<br />
– CDR flow<br />
– Voicemail<br />
– Fraud<br />
monitoring<br />
– Etc.<br />
• Legal intercept<br />
• Activation, billing and customer<br />
management processes<br />
• Level 2 support to call centre /<br />
customer care<br />
• IN for real-time charging and lifecycle<br />
control<br />
• Handset validation & procurement<br />
• Infra for value added services<br />
– SIM personalisation<br />
– Mobile portal management<br />
– Handset OTA configuration<br />
– Extended Voicemail<br />
– Fixed / mobile convergence<br />
– Etc.<br />
• Order entry<br />
• Customer<br />
support<br />
• Marketing mix definition<br />
• Distribution<br />
• Communication<br />
• Responsibility over<br />
customer base<br />
– Acquisition<br />
– Revenues<br />
– Bad debt<br />
– Enquiries & disputes<br />
– Etc.<br />
Confidential – No Reproduction<br />
12
Responsibility for the Enabling layer<br />
MNO<br />
<strong>MVNO</strong><br />
MVNE<br />
Pros<br />
MNO in full control<br />
(coherent with a “retail minus” approach)<br />
<strong>MVNO</strong> gets most freedom<br />
(e.g. Tele2 full <strong>MVNO</strong> model)<br />
Shared investment / Integration done once<br />
Reduce complexity & upfront risk for MNO & <strong>MVNO</strong><br />
Time to market / Focused innovation<br />
Cons<br />
High impact on IT (unless very standard offer)<br />
Generates complexity when multiplying <strong>MVNO</strong>s<br />
Less innovation for <strong>MVNO</strong> offer / more<br />
cannibalisation risk for MNO<br />
Complex and outside core competence<br />
Business case may not fly due to higher investment<br />
MNO / <strong>MVNO</strong> strategy depends on external partner<br />
(joint venture being a possible solution)<br />
Requirement for<br />
differentiation<br />
HIGH<br />
LOW<br />
MVNE<br />
MNO<br />
<strong>MVNO</strong><br />
NO<br />
YES<br />
<strong>MVNO</strong> already operates a<br />
Telecom activity ?<br />
The Enabling layer can be a Key Success Factor<br />
to maximise value both for <strong>MVNO</strong> & MNO<br />
• Let the <strong>MVNO</strong> differentiate in order to increase<br />
attractiveness of his offer and minimise cannibalisation<br />
on MNO customer base<br />
• Provide a turnkey solution to minimise costs and<br />
effort to integrate and retain new <strong>MVNO</strong>s<br />
Confidential – No Reproduction<br />
13
Appendix 2<br />
Some references & Case Studies<br />
Printing date: 19 January 2010<br />
Confidential – No Reproduction<br />
Info@transatel.com<br />
Info@transatel.com<br />
www.transatel-solutions.com<br />
www.transatel-solutions.com<br />
www.transatel.com<br />
www.transatel.com
Some references (1/3) – <strong>Prepaid</strong> solution for ethnic<br />
communities<br />
Confidential – No Reproduction<br />
15
Some references (2/3) – Postpaid solution for SMEs & B2B<br />
Service Providers<br />
Confidential – No Reproduction<br />
16
Some references (3/3) – Other niche offers<br />
Confidential – No Reproduction<br />
17
EasyBorder - Case Study : <strong>Transatel</strong> offer for frequent travellers &<br />
cross- border population (FR, BE, NL, LU)<br />
• Dedicated offer for high roamers<br />
• 30% to 100% price reduction on roaming<br />
• Better continuity & dedicated services<br />
• Commercialised in FR, BE, NL, LUX<br />
• Niche marketing<br />
www.transatel.com<br />
• Direct marketing<br />
• Flyers & billboards in int’l train stations<br />
• Advertising in targeted newspapers & websites<br />
• Active referral program<br />
• Partnership with frequent traveller programs<br />
• Sales: telesales & web<br />
Confidential – No Reproduction<br />
18
<strong>Transatel</strong> solution for SMEs - Case Study<br />
• Marketed by B2B Telecom Service<br />
Providers<br />
• Offer internet and fixed telephony<br />
• Target SMEs (up to 500 employees)<br />
• Interested in becoming <strong>MVNO</strong> to offer<br />
convergent services<br />
• <strong>Transatel</strong> SME solution in FR and BE<br />
• 25+ signed <strong>MVNO</strong>s<br />
• Low setup and operating costs<br />
• Time to market < 2 months<br />
• Dedicated team and IT systems<br />
• <strong>Transatel</strong> services<br />
• Provisioning and Billing<br />
• SIM card customisation<br />
• 2 nd level support to <strong>MVNO</strong>s<br />
• Valued Added Services (Push Mail,<br />
Unified Messaging, FMC …)<br />
Confidential – No Reproduction<br />
19
Appendix 3<br />
<strong>Transatel</strong> Infrastructure<br />
Printing date: 19 January 2010<br />
Confidential – No Reproduction<br />
Info@transatel.com<br />
Info@transatel.com<br />
www.transatel-solutions.com<br />
www.transatel-solutions.com<br />
www.transatel.com<br />
www.transatel.com
<strong>Transatel</strong> platform<br />
Base (BE)<br />
Bouygtel<br />
(FR)<br />
Mobistar (BE)<br />
Orange (FR)<br />
Orange (UK)<br />
Orange (CH)<br />
Tango (LU)<br />
Telfort (NL)<br />
Connectivity with<br />
GSM operators<br />
•IMSI<br />
procurement<br />
• NSS connection<br />
• SMS connection<br />
• APN for GPRS<br />
•Activation<br />
• Billing / CDR<br />
flow<br />
• Fraud alert<br />
<strong>Transatel</strong> Core<br />
competencies<br />
Service<br />
Platform<br />
•SIM cards<br />
• Service Node<br />
•MMS-C<br />
• OTA platform<br />
• AAA / Radius<br />
• Handsets<br />
Billing & CRM<br />
platform<br />
• CDR mediation<br />
• Postpaid billing<br />
• <strong>Prepaid</strong> (IN)<br />
•CRM<br />
Frequent Traveller<br />
Enhanced Roaming<br />
Unified Messaging<br />
& F/M Convergence<br />
Mobile Office* &<br />
Intranet connectivity<br />
M2M toolbox<br />
Wifi–GSM<br />
Convergent services<br />
M-Commerce*<br />
Fun & Downloads*<br />
Call Centre*<br />
Logistics*<br />
<strong>Transatel</strong> as<br />
an <strong>MVNO</strong><br />
Fixed and/or<br />
Mobile Telcos<br />
and/or ISP<br />
Distributors /<br />
Consumer<br />
brands<br />
M2M / Car<br />
manufacturer<br />
Financial<br />
institutions /<br />
Corporate<br />
brands<br />
B-to-E, …<br />
GSM<br />
operators<br />
<strong>Transatel</strong> proprietary infrastructure<br />
& processes<br />
In-house applications<br />
or 3 rd parties*<br />
<strong>MVNO</strong><br />
Customers<br />
Confidential – No Reproduction<br />
21
IT systems to support CRM & billing<br />
Customer Management<br />
Order-entry /<br />
Customer service<br />
CRM<br />
(sales &<br />
mkt)<br />
Web<br />
Front<br />
End<br />
(O/E & C/S)<br />
API<br />
Subscribers<br />
&<br />
Catalogue<br />
Account<br />
Status<br />
&<br />
Network<br />
features<br />
Resources<br />
(SIM &<br />
MSISDN)<br />
Trouble<br />
ticketing<br />
Provisioning<br />
Other P/F &<br />
systems<br />
MNO<br />
interface<br />
IT interface<br />
IN P/F<br />
Service P/F<br />
3 rd parties, etc.<br />
Customers<br />
Distributors<br />
<strong>MVNO</strong> back-office<br />
<strong>Transatel</strong><br />
MVNE scope<br />
Billing<br />
WWW<br />
IVR<br />
SMS<br />
PDF email<br />
WWW<br />
print-shop<br />
<br />
Accounting reports<br />
<strong>Prepaid</strong><br />
top-up<br />
mngmt<br />
Post-paid<br />
mngmt &<br />
invoicing<br />
Bank<br />
interface<br />
Real-time<br />
rating<br />
Reporting &<br />
data w/h<br />
IN callcontrol<br />
CDR<br />
mediation<br />
GSM<br />
network<br />
INAP / CAMEL<br />
CDR files from 3 rd parties<br />
Confidential – No Reproduction<br />
22
<strong>Transatel</strong> Service infrastructure<br />
Confidential – No Reproduction<br />
23
<strong>Transatel</strong> Service Portfolio<br />
• Billing & Subscriber Life-Cycle management<br />
• Real-time convergent billing<br />
• Various top-up mechanisms for prepaid<br />
• Automated subscriber life-cycle management<br />
• Voice services<br />
• Multi-lingual voicemail<br />
• Access to voicemail over the Internet / transfer of voice message as WAV/MP3 file<br />
• Fixed / Mobile convergent voicemail<br />
– Targeted to IP-Centrex providers becoming <strong>MVNO</strong>s to target SME and leverage on their existing<br />
voicemail / centrex service<br />
• Customised IVR<br />
• Data services<br />
• GPRS & 3G compliant (incl. prepaid)<br />
• Private APN with W-ISP architecture (AAA function)<br />
– Support of Push e-mail / VPN access to corporate intranet / etc.<br />
• SIM card applets & Handset management<br />
• Branded menu / Xpress Top-up for prepaid / Roaming call-back / Mobile & PBX integration /<br />
Multi-IMSI / IMEI tracker / etc.<br />
• OTA management of SIM applets<br />
• OTA of handset configuration (GPRS, WAP, MMS, etc.)<br />
• Mobile backup & restore (contact backup on the web)<br />
Confidential – No Reproduction<br />
24
Technical partners & suppliers<br />
Core Core infra infra & services<br />
Logistics & Call Call Centre<br />
Centre<br />
Connectivity & Hosting<br />
SIM SIM cards<br />
cards<br />
Integrators<br />
• Telehouse 2 Paris (TH2)<br />
• 20m² private room / 12 Racks<br />
• Main production site<br />
– Telecom platform (VMS, ACD, IVR …)<br />
– <strong>Prepaid</strong> IN platform<br />
– All IT platforms<br />
– Web services (HTTP, Mail, DNS, FTP/sFTP, NTP)<br />
Payment solutions<br />
Confidential – No Reproduction<br />
25
www.transatel.com<br />
www.transatel-solutions.com<br />
Info-mvne@transatel.com<br />
Confidential – No Reproduction<br />
26
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