Curriculum - President University

FACULTY OF ECONOMICS
PRESIDENT UNIVERSITY
CURRICULUM AND COURSE DESCRIPTIONS
Academic year 2011 - 2012

FACULTY OF ECONOMICS
Vision and Mission
Vision :
To be the best and leader Faculty of Economics in Indonesia with supporting International curriculum
and recognition in Economic, Management and Accountancy sectors.
Mission :
1. To produce graduates who will become future leaders and professionals in economic sectors
whether national or international level that has strong management and accountancy skills
that highly respect Ethics, Attitude and Integrity.
2. To become the leader of international curriculum with supporting research development in
Economic, Management and Accountancy field.
3. To develop human resource especially students in skills and knowledge by expanding
relationship with many international and national companies or institutions.
Organizational Structure
Rector
Dean
Vice Dean: I, II, III
Accounting Study Program
Head & Secretary
Management Study Program
Head & Secretary
Admin Staff
Admin Staff
Accounting Lab
Lecturers
Tax Center &
Investment
Gallery
Management Lab
Lecturers
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List of Lecturers
Full time
No. Nama Email
1. Misbahul Munir, Ak., MBA mr_m4322@yaho.com
2. Irfan Habsjah, MBA, CMA irfanhabsjah@yahoo.com
3. Ir. Erny E. Hutabarat, MBA ernyeh@gmail.com
4. Ir. Edi Supriyadi, MBA edyyadi2@gmail.com
5. Ir. B.M.A.S. Anaconda Bangkara, MT ienjo2004@yahoo.com
6. Maria Jacinta Arquisola, MMGT-HRM Jacinta_arquisola@yahoo.com
7. Drs. Bruno Rumyaru, M.A brunorumyaru@yahoo.com
8. T. Manivasugen, MBA, D.I.S.M tmg_ibm@yahoo.com
9. Aditia Rusmawan arusmawan79@yahoo.com
10. Dr. Erwin Ramedhan erwinramedhan@gmail.com
11. Drs. Jozef Raco, MS. Msc reckyraco@yahoo.com
12. Purwanto, ST, MM pur71wanto@yahoo.com
13. Ir. Yunita Ismail, M.Si yunitaismail@yahoo.co.id
14. Dra. Genoveva, M.M genoveva.claudia@gmail.com
15. Iman Heru Wijayanto, MBA jenanggulo@gmail.com
16. Sonny Vinn Sutedjo, SE, MM saham888@yahoo.com
17. Suresh Kumar, ST, M.Si tb7976sk@yahoo.com
18. Miftah Zikrie, M.Sc miftah.zikrie@president.ac.id
19. Dr. Karan Singh salogda@cbn.net.id
20. Nil Sonata, M.H nilsonata@yahoo.com
21. Faisal Abdullah, SE, MBA aanthur@yahoo.com
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Part time
No. Nama Email
1. Choirul Anwar , MBA, MAFIS anwar_choirul@yahoo.com
2. Ilham Wardhana Siregar, MM, CFP ilhamws@gmail.com
3. Ading Fadhil, MM, M.Acc, Ak. adingf@gmail.com
4. Evi Steelyana, SE, Ak., MM evi.wiyarto@gmail.com
5. Nur Abdillah
6. Mairizal Chaidir
7. Alex Iskandar Munaf, MA, PhD alexismunaf@yahoo.com
8. Dipl.Industrie – Designer Osriman Oesman osriman@gmail.com
9. Margaretha TP Lingga, SE, Pg. Cert mtp_lingga@yahoo.co.uk
10. Eka Juliansjah B, SH, M.Com ekabudhiman@gmail.com
11. Diana Widyastuti, MLS Diana.widyastuti@yahoo.com
12. Ir. Wisnu Dewobroto, MSc
13. Dra. Aris Miyati, MA
14. Berthold Raja Puruba, SE, MSM bertholdrajapurba@gmail.com
15. Iskandar Zulkarnaen
16. Ahalik SE, Ak, M.Si, CMA, CPMA ahalik_ui@yahoo.com
17. Hairun Gani, B.Sc, MBA hairungani@yahoo.com
18. Umar Subandijo
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The Faculty of Economics has two major study programs: Accountancy and Management. Each of these
programs specifies the total numbers of credit that are required to be taken to complete this degree.
MANAGEMENT Study Program
Curriculum
Below is a guide on the required number of credits for each of the teaching categories in Management.
No. Subjects Category Credits
1. General Subjects 21
2. University Core 30
3. Faculty Core 39
4. Study Program 24
5. Concentration 30
Banking and Finance 30
Hotel and Tourism Management 30
Human Resource Management 30
International Business 30
Marketing 30
Total Number of Credits 144
1. General Subjects
No. Code Subject Title Credits
1 English 1 3
2 English 2 3
3 English 3 3
4 English 4 3
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5 Citizenship & State Philosophy 3
6 Indonesian Language 3
7 Religion 3
Total Number of Credits 21
2. University Core
No. Code Subject Title Credits
1 Entrepreneurship 3
2 Business Ethics 3
3 Internship 1 3
4 Internship 2 3
5 Introduction to Communication 3
6 Leadership 3
7 Intro to Business & Management 3
8 Principles of Marketing 3
9 Thesis 6
Total Number of Credits 30
3. Faculty Core
No. Code Subject Title Credits
Business Law 3
Business Statistics 3
Financial Management 1 3
Financial Management 2 3
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Human Resource Management 3
Economics 3
Introduction to International Business 3
Mathematics of Business 3
Principles of Accounting 1 3
Principles of Accounting 2 3
Production and Operation Management 3
Research Methodology 3
Strategic Management 3
Total Number of Credits 39
4. Study Program
No. Code Subject Title Credits
1. Business Plan Development 3
2. Managerial Accounting 3
3. Managerial Economics 3
4. International Management 3
5. Interpersonal Skill 3
6. Management Information Systems 3
7. Organization Behavior 3
8. Financial Statement Analysis 3
Total Number of Credits 24
5. Concentration Course
INTERNATIONAL BUSINESS
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No. Code Subject Title Credits
1 Introduction to International
Economics
3
2 Economics Theory of Globalization 3
3 International Investment Law 3
4 International Financial Institutions and
Organizations
5 International Public and Corporate
Finance
3
3
6 International Trade 1 3
7 International Trade 2 3
8 International Marketing 3
9 Supply Chain Management 3
10 International Transportation & Logistics 3
Total Number of Credits 30
BANKING and FINANCE
No. Code Subject Title Credits
1 General Banking Theory 3
2 Fundamentals of Investment 3
3 Bank Management and Operation 3
4 International Financial Institutions and
Markets
5 Investment Analysis and Portfolio
Management
3
3
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6 Risk Management and Insurance 3
7 Corporate Finance 3
8 Public Finance 3
9 International Finance 3
10 Financial Modeling 3
Total Number of Credits 30
MARKETING
No. Code Subject Title Credits
Sales and Retail Management 3
Consumer Behavior 3
Advertizing and IMC 3
E-Marketing 3
International Marketing 3
New Product Planning & Development 3
Marketing Research 3
Brand Management 3
Service Marketing 3
Strategic Marketing 3
Total Number of Credits 30
HUMAN RESOURCE MANAGEMENT
No. Code Subject Title Credits
Recruitment and Selection 3
Training and Development 3
Compensations and Benefits 3
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Organizational Theory and Design 3
Industrial Relations 3
Industrial Psychology 3
Occupational Safety and Health 3
Performance Management 3
Organization Development 3
Competency-Based HRM 3
Total Number of Credits 30
HOTEL and TOURISM MANAGEMENT
No. Code Subject Title Credits
Intro to Global Hospitality & Tourism 3
Rooms Division Management 3
Managing & Organizing Conferences
and Exhibitions
3
Tour & Travel Management 3
Basic Cuisine 3
Intermediate Cuisine 3
Superior Cuisine 3
Bakery & Pastry 3
Kitchen Operations Management 3
Food & Beverage Service 3
Total Number of Credits 30
Course Description
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GENERAL SUBJECT
1. English 1: English for Spoken Communications (Listening & Speaking)
This course aims to explore and expand the students’ proficiency to express and convey their message and
intentions in both intelligible and comprehensible spoken English. In this course the students are also introduced and
exposed to varieties of social interactions, situations and contexts for them to communicate effectively. In a class
where International students are present, the course will provide the opportunity for the students to be exposed to
World English and, thus, become aware of identity considerations and cultural sensitivity.
2. English 2: English for Written Communications (Reading & Writing)
This course aims to explore and enrich the students’ proficiency to express and convey their ideas and intentions in
comprehensible written English. In this course the students are also introduced and exposed to varieties of texts and
contexts for them to evaluate and to communicate effectively in written mode. In a class where International students
are present, the course will provide the opportunity for the students to be exposed to World Englishes and, thus,
become aware of identity considerations and cultural sensitivity.
3. English 3: English for Professional Context
This course aims to explore the students’ ability in the professional settings. In this course, the students are also
practicing the use of English in the key areas of business communication which include planning, analyzing, writing
and negotiate the meaning of business texts and contexts.
4. English 4: English for Academic Purposes
This course aims to explore the students’ competencies in planning, researching, organizing, drafting and producing
Academic papers. In this course, the students are also learning how to cite and reference in Academic Writing to
avoid plagiarism.
5. CITIZENSHIP and STATE PHILOSOPHY
This course covers the principles of Citizenship, nationality, pattern of thought, primary of
Citizenship towards internationalism and regionalism as well as its implementation in actual society.
The principles and regulations of Citizenship are reflected in a critical way so that it can answer the
recent problems of people citizenship.
This course covers the principle of Pancasila, UUD 1945, and GBHN, patterns of thought, primary of
Pancasila amidst liberalism and socialism as well as its implementation in actual society. The
principles of Pancasila are reflected in a critical way so that it can answer the recent problems of
society.
6. INDONESIAN LANGUAGE
This course provides the students with the language skills in order to develop their Indonesian
communicative competence in a formal context such as writing papers and thesis and public speaking
through practice and careful analysis of its vocabulary choice, grammar use, logical paragraph and
essay writing with correct spelling. This course is intended to help Indonesian and foreign students
develop their communicative knowledge, competences and skills so they are able to communicate in
their daily activities with the local community.
7. RELIGION
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This course covers religiosity, essence of religion. Learning to live together and dialog among
religions, intercultural and multi-religions approach. It also takes into account philosophical,
phenomenological consideration on religion.
UNIVERSITY CORE
1. ENTERPRENEURSHIP
This course covers the principles and practices of entrepreneurship in the business world. Theories
on principles of entrepreneurship such as definition, tips on the key to success, challenges, creative
thinking will be covered. Developing a business plan will be an essential part of the course. The
entrepreneurial profile will also be discussed. Cases on successful entrepreneurs are highlighted to
provide example on how they were able implement strategies and efforts in achieving success.
2. BUSINESS ETHICS
This course provides student with background information about the role of ethics in the business
and daily life of an individual as a person and as a member of the society. It is the application of our
understanding of what is good and right to that assortment of institutions, technologies,
transactions, activities, and pursuits that we call business. Business transactions are for the most
part carried out within market structures. We need to examine the ethical aspects of the market
activities. The process of producing goods forces businesses to engage in exchanges and interactions
with two main external environments: the natural environment and a consumer environment. We
need to explore the ethical issues raised by these exchanges and interactions..
3. INTERNSHIPS (Phase 1 and Phase 2)
Students will learn hands-on work experience for a company or several companies during the course
of 8 months. Student eligibility to this program is guided by University policies.
4. INTRODUCTION TO COMMUNICATION
This course is an introduction to the basic concepts of communication science to the students by
studying such as: elements and process of communication, some models of communication
functions and some roles in groups and teams, social, cultures, organizations in every day life and
scientific inquiry. It will cover the communication process as well as non verbal communication.
5. LEADERSHIP
This course is designed as an overview to leadership development. It emphasizes self assessment
and development of personal skills and style, understanding and critical evaluation of prominent
leadership theories, and exploration of current leadership issues. Through lectures, demonstrations,
case analysis, and small group discussion and exercise, students will explore the application of
leadership concepts and practices across organizations and disciplines to build the character
building.
6. INTRO TO BUSINESS AND MANAGEMENT
The objective of this course is to provide students with an understanding of the concept of business
and management as a discipline. The functions of an organization, the elements of business and
management in terms of planning, directing, organizing and control are discussed.
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7. PRINCIPLES OF MARKETING
This course provides students with the basic marketing principles and terminology. Students will
learn about business environment and consumers and its impact on marketing. They will also learn
about factors and decision regarding product, prices, place and promotion. Basic marketing strategy
and models will also be included.
8. THESIS
This course requires the student to choose a topic to be investigated, which is related to
Management or an application of Management concentration. A prior approval from the thesis
advisor on the topic chosen is compulsory and the student must meet all the thesis criteria set by
the Faculty of Economics and the University.
FACULTY CORE
1. BUSINESS LAW
This course presents a basic understanding of business law for the matter such as: corporations,
business-contracts, labor, land and property, banking, intellectual properties, business-activities and
dispute resolutions. The class presentation is designed with an easy explanation which is suitable for
non-legal students to understand the materials.
2. BUSINESS STATISTICS
The course discusses the nature and role of statistics in business and economics. It will cover both
descriptive and inferential statistics and how these tools are used to make decisions that affect
business operations. Among the topics included are frequency distribution, measures of central
tendency, standard deviation, hypothesis testing, ANOVA, and other.
3. FINANCIAL MANAGEMENT 1 AND 2
Develop knowledge and understanding of the main theories of finance, money, banking and
financial institution and how it works in market area. This unit aims to expose students toward the
instrument, institutions and how financial systems work in daily life. Because of the wide range of
topics, the subject is divided in two parts.
4. HUMAN RESOURCE MANAGEMENT
This course introduces the students to HRM practices and be able to manage human resources
management effectively. The course will also emphasize how HRM practices can and should
contribute to business goals and help to improve product and services quality and effectiveness. The
relationship of the basic functions of the course to HR practices will be examined throughout the
course.
5. ECONOMICS
This course will focus on how production and consumption decision are made in a market economy.
It includes analyzing supply and demand, cost, price determination, response to price changes and
income distribution.
6. INTRODUCTION TO INTERNATIONAL BUSINESS
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The course divided into main chapters: international trade in goods and services and international
finance and investment. The first part is based on a micro-economic approach (companies, market
demand and supply), and government policies of free trade protection. The second is a macro
economic approach taking into account aggregate economic indicators (GDP, employment, inflation
and deflation, government policies, trade balances, etc) in the perspective of investment and
finance. Preliminary theoretical aspects covered through basic reading material of David Ricardo
(modeling) and Adam Smith.
7. MATHEMATICS OF BUSINESS
Designed to provide students in the college of business administration a practical knowledge on
mathematics of finance. Generally, the course will revolve around the theory and applications of
interest, simple discount, amortization, and sinking fund.
8. PRINCIPLES OF ACCOUNTING 1
This subject is the basic concepts of related accounting topics. The subject is focused on the
meaning of the accounting basic concept, assumption, problems, standard, principles and
accounting practices, which toward to the preparation of the financial report in business entity both
manufacturing and services.
9. PRINCIPLES OF ACCOUNTING 2
The subject is the continuation of Principles Accounting 1. After having this subject, students are
expected to have understanding about accounting behaviors for permanent assets, liabilities, and
partnership, corporations, concepts and accounting principles.
10. PRODUCTION AND OPERATIONS MANAGEMENT
The course provides knowledge on the principles and concepts of operations management which is
not only focus on the manufacturing nut on the service management as well. The subject matter
incorporates concepts from general management, cost accounting, marketing, industrial
engineering, and statistics.
11. RESEARCH METHODOLOGY
This course introduces students to the fundamentals of doing research based on theoretical
principles and application of different methods to conduct research. This course aims to prepare
students in making the thesis and or conducting any research project.
12. STRATEGIC MANAGEMENT
The purpose of this course is to study the nature, function and significance of business policy and
strategy; and the develop knowledge and skill related to the analysis, formulation and
implementation of business policy and strategy. Traditional and contemporary cases are used to
review concepts and principles that have been learned during the program, to correlate elements of
business and management, and to develop and improve understanding of their interrelationship,
interdependency and operational.
STUDY PROGRAM
1. BUSINESS PLAN DEVELOPMENT
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The students are taught to prepare and present a business plan that consists of market and
marketing, operational, organizational and human resource, legal and financial aspects
2. MANAGERIAL ACCOUNTING
This course is concerned with the provisions and use of accounting information to managers
within organizations, to provide them with the basis to make informed business decisions that will
allow them to be better equipped in their management and control functions. It is the process of
identification, measurement, accumulation, analysis, preparation, interpretation and
communication of information used by management to plan, evaluate and control within an
entity and to assure appropriate use of and accountability for its resources.
3. MANAGERIAL ECONOMICS
is a branch of economics that applies analysis to decision methods of businesses or other
management units. As such, it bridges economic theory and economics in practice. If there is a
unifying theme that runs through most of managerial economics it is the attempt to optimize
business decisions given the firm's objectives and given constraints imposed by scarcity,
4. INTERNATIONAL MANAGEMENT
A manager in a diverse organization must learn to embrace differences in employees’ gender, race,
sexuality, age, and religion. Students’ complex issues of managing a diverse workforce as well as
prepare them to enter an increasingly board workplace where diversity must only not be accepted,
but also understood. The materials and discussion are taken to international level.
5. INTERPERSONAL SKILLS
This course introduces students to the dynamics and characteristics of interpersonal
communication. Students will explore their own communication practices and improve their skills in
verbal and nonverbal communication, perception and active listening. They will assess and interpret
client needs, learn strategies for resolving conflict and participate as team members.
6. MANAGEMENT INFORMATION SYSTEM (MIS)
This course is designed to help students learn how to manage and use information technologies to
revitalize business processes, improve business decision making and competitive advantage.
7. ORGANIZATION BEHAVIOR
This course presents the study of factors that either influence or are influenced by people at work.
Focuses on macro factors such as organizational structure, technology and environment; group
factors such as group dynamics, leadership, conflict, change and decision making; and individual
factors such as personality, attitudes, perception, motivation, and job satisfaction.
8. FINANCIAL STATEMENT ANALYSIS
Every management student should be able to know the condition and performance of an
organization through financial statement analysis (or financial analysis), which is the process of
understanding the risk and profitability of an organization through analysis of reported financial
information, particularly annual and quarterly reports. Financial analysis is the selection, evaluation,
and interpretation of financial data, along with other pertinent information, to assist in investment
and financial decision-making. Financial analysis may be used internally to evaluate issues such as
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employee performance, the efficiency of operations, and credit policies, and externally to evaluate
potential investments and the credit-worthiness of borrowers, among other things.
CONCENTRATION COURSES: INTERNATIONAL BUSINESS
1. INTRODUCTION TO INTERNATIONAL ECONOMICS
This course introduces students to national and international government, and state policies,
international institutions and functions, multinational corporations, regional policies and entities,
national economic entities, and policy decision making and options. Further discussions in this
course will cover how transnational corporations, multinational corporations, small and medium
enterprises do business and operate in international settings. The principles of microeconomics in
light of international business, trade, and commerce will be discussed thoroughly.
2. ECONOMIC THEORIES OF GLOBALIZATION
The mechanics of globalization (according to Frank Lechner): relativization, emulation,
homogenization, interpenetration, contestation.
3. INTERNATIONAL INVESTMENT LAW
This course is designed to shed light on the process of foreign investment as well as to demonstrate
the relevance of international law to transnational business transactions. The focus or the course
will be on the international community’s regulation of foreign investment and the law and
protection required by international investments.
4. INTERNATIONAL FINANCIAL INSTITUTIONS AND ORGANIZATIONS
A working knowledge of international economic organizations and institutions is to be provide
through the study and analyses of their global (IMF and World Bank) and regional (ADB, Islamic
Development Bank, European Central Bank, etc.) roles.
5. INTERNATIONAL PUBLIC AND CORPORATE FINANCE
Business professionals, shareholders, investors, and bankers need thorough and complete data,
information and analyses on financial matters, markets, stock exchanges, institutions, financial
systems (and software), as well as real time news. This course prepares the student’s familiarization
with the key sources on finance and banking in the corporate and public sector and is intended as
“hands-on knowledge for hands-on work and operations”.
6. INTERNATIONAL TRADE 1
Future trade professionals need a hands-on knowledge about regulating institutions in international
trade as well as an operational one on trade rules, regulations, and mechanisms (e.g. arbitration and
disputes and legal dispositions).
7. INTERNATIONAL TRADE 2
This course is designed to provide students with the complete concepts about the procedures
of importation and exportation. It emphasizes on international trade practice, international trade
law and regulations. The students are to be expected to have an overall knowledge of the terms
and conditions in a sales contract of goods, understand duties and responsibilities of different
parties involved in an international transaction and know the risks that might be encountered
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during the transaction. Also, students should familiarize themselves with the procedures for
conducting a transaction upon successful completion of this course.
8. INTERNATIONAL MARKETING
This course provides the students with an understanding to the challenges and controversies facing
international marketing. It introduces the readers to the global trade, economic, social and cultural
environment. It also deals with assessing global marketing opportunities and developing effective
international marketing strategies.
9. SUPPLY CHAIN MANAGEMENT
To provide an analytical framework for supply chain management in an international context.
Topics include logistical relationships within the firms, specific Logistics and Supply Chain issues.
10. INTERNATIONAL TRANSPORTATION AND LOGISTICS
To provide a knowledge of an analytical framework for transportation and logistics. Topics include
diversion and reconsignment, demurrage and detention, transportation management and facility
location. It discusses the most important logistics elements in details, including order processing,
transportation, warehousing, inventory control, supply management and purchasing. The
interactions between firm’s strategic decision and logistics operation in both domestic and
international trade environments are discussed The objective of the course is to build a working
knowledge of the fundamental concepts and management tools for international business
transportation and logistics.
CONCENTRATION COURSES: BANKING AND FINANCE
1. GENERAL BANKING THEORY
This course deals with the history and theory of banking. It discusses bank structure and function of
the central and commercial banks. It covers issues like monetary policies and Keynesian and
monetarists’ view of money
2. FUNDAMENTALS OF INVESTMENT
This course is designed to shed light on the process of investment as well as to demonstrate the
relevance of international law to transnational business transactions. The focus of the course will
be on the international community’s regulation of foreign investment and the law and protections
required by international investments.
3. BANK MANAGEMENT & OPERATIONS
The aim of this course is to equip students with the basic tools of asset and liability management in
the commercial banking. The changing nature of bank management as well the functional overview
of international banking and its structure will be discussed here
4. INTERNATIONAL FINANCIAL INSTITUTIONS AND MARKETS
This course will explore the structure of the financial systems with emphasis on the role, operations,
and regulations of financial institutions and markets, including international markets. The nature of
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such markets, its participants, instruments, and relationships of the money and capital markets will
be examined.
5. INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT
This course is an advanced analysis and study of the techniques for selecting and combining
securities into portfolio. Content includes setting investment goals, diversification and risk
reduction, capital market theory, and portfolio selection models. The course provides the essential
theoretical applications in the field of portfolio management; portfolio investment and the purchase
of stocks and shares, portfolio balance theory, and money bonds and foreign assets analyzed as
portfolios of financial assets.
6. RISK MANAGEMENT AND INSURANCE
This course is designed to introduce the basic insurance concepts from the consumer’s viewpoint –
both individual and corporate consumers. It will also provide background needed to understand the
types of problems arising from the individual’s or business firm’s exposure to loss and how these
problems may be approached and solved.
7. CORPORATE FINANCE
Corporate Finance will cover some special topics in financial management as merger, acquisition,
private selling, takeovers, leverage buyout, corporate restructuring and project finance. Class will
concentrate on case study rather than theory explanation.
8. PUBLIC FINANCE
Public Finance basically deals with all aspects of resource mobilization and expenditure management
in government such as taxation, government budget, government debt, transfer of payment, etc.
9. INTERNATIONAL FINANCE
International Finance is the branch of financial management that studies the dynamics of exchange
rates, foreign investment, global financial system, and how these affect international trade. It
includes the study of futures, options and currency swaps.
10. FINANCIAL MODELING
Project based classes. The objective of financial modeling is to build an abstract representation of a
financial decision making situation. This is a mathematical model designed to represent the
performance of a financial asset or portfolio using Microsoft excel spreadsheet.
CONCENTRATION COURSES: MARKETING
1. SALES AND RETAIL MANAGEMENT
This course introduces students to the many facets of retailing such as retail strategy, understanding
customers, selection of retail location, developing retail information system and supply
management. Apart from retailing, this unit also deals with merchandising management and store
management.
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2. CONSUMER BEHAVIOR
This course introduces students to the basic consumer behavior. It discusses the external
environmental factors and internal psychological factors that affect the consumer decision making
process. It also examines the effects of consumer behavior on a firm’s marketing strategy
formulation.
3. ADVERTISING AND IMC
This course provides students with a comprehensive understanding of advertising. It covers all
aspect of advertising such as creative strategy, media planning, support media and evaluation of
advertising campaign. It also provides a brief overview of the other promotional mix.
Prerequisites: Principles of Marketing
4. E-MARKETING
This course introduces students to the application of marketing principles in the internet.
5. INTERNATIONAL MARKETING
This course provides the students with an understanding to the challenges and controversies facing
international marketing. It introduces the readers to the global trade, economic, social and cultural
environment. It also deals with assessing global marketing opportunities and developing effective
international marketing strategies.
6. NEW PRODUCT PLANNING AND DEVELOPMENT
This course provides a comprehensive approach of the process of new product development and
managing the product. It provides a detailed explanation on each stage of the development process,
the tools to be used and issues facing new product development. The strategies for new product
management strategies are also discussed.
7. MARKETING RESEARCH
This course is design to equip students with the range of marketing research techniques and
procedure that can be utilized for gathering of information for marketing decision making.
8. BRAND MANAGEMENT
Brand Management is the application of marketing techniques to a specific product, product line or
brand. It seeks to increase a product’s perceived value to the customer and thereby increase brand
franchise and brand equity.
9. SERVICE MARKETING
The study of value-creating customer-provider interactions, outcomes and relationships, that extends
the tools and methods of marketing. Gradually replacing “service marketing” by emphasizing that the
outcome of all economic activity should be service (or value) whether the service/value emanates
from things (goods) or activities (service)
10. STRATEGIC MARKETING
The process of building and executing a marketing campaign according to a set criteria established as
a result of detailed research, evaluation and planning in the areas of target market segmentation,
positioning, product development, pricing, distribution and promotion.
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CONCENTRATION COURSES: HUMAN RESOURCE MANAGEMENT
1. RECRUITMENT AND SELECTION
It examines the contemporary roles, relationships, and process of recruitment and selection in the
human resource management systems. Alternative means of recruitment from identifying vacancy
to retaining top talent will be completely covered throughout the course. Issues on international as
well as domestic and consideration of multiple staffing levels will be dealt with.
2. TRAINING AND DEVELOPMENT
This course provide students with a solid background in the fundamentals of training and
development identifying training needs, transfer of training, and training program evaluation. The
course will also expose students to the different training methods and the use of technology in
training. Special issue in training and development and the future of training and development are
discussed.
3. COMPENSATION AND BENEFITS
This course is designed to provide HRM students with the knowledge and techniques of the
compensation systems in an organization, Emphasis will be given on how HR professionals design
strategic compensation program. Topics covered are: basis for pay, consistent and competitive
compensation system, legally and discretionary employee benefits, and up to date trends and
practices on compensation in international organization.
4. ORGANIZATIONAL THEORY AN DESIGN
Building a balanced, functional organization to ensure the success of the business is the goal of this
course. It includes the studies on how the design and administration of complex and diverse
organizations can produce results in a particular organization environment.
5. INDUSTRIAL RELATIONS
Knowing the importance of employee-employer relationship, the course will provide a contextual
study of the trade union movement-its development, structure, process and law. Emphasize is given
to the union management cooperation and administration which are effective tools in both private
and public sector organizations.
6. INDUSTRIAL PSYCHOLOGY
The course demonstrates how industrial psychologists study perceptions, management, and social
organizations in order to make business and industry more productive and increase job satisfaction.
It applies psychology to management and marketing problems. The course discusses the facts that
psychologists are particularly concerned with training and development, applicant screening test
results, research, counseling, organizational employee’s productivity and work life quality and
analysis, and the also facts that they always aim to improve the employee’s productivity and work
life quality.
7. OCCUPATIONAL SAFETY AND HEALTH
This discussion will involve fundamental topics on safety and health management and the major
causes of industrial accidents which have significant implications for organization. The course will
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discuss the development of health and safety programs, safety performance management and
measurement, techniques and responsibilities.
CONCENTRATION COURSES: HOTEL AND TOURISM MANAGEMENT
1. INTRODUCTION TO GLOBAL HOSPITALITY & TOURISM
Explores the concept and practice of hospitality management in the context of the global industry
and its environment at both a macro and micro level, examiningthe role, structure and size of the
hospitality industry as well as environmental factors and strategies that impact on the hospitality
industry.
2. ROOMS DIVISION MANAGEMENT
Familiarises students with the operations and procedures involved in managing the guest services,
front office and housekeeping operations in international hotels.
3. MANAGING & ORGANIZING CONFERENCES AND EXHIBITIONS
Explores the factors involved in the provision of quality conferences and exhibitions from the
marketing, management and organisation of facilities to the planning of the event.
4. TOUR & TRAVEL MANAGEMENT
Discover the travel intermediaries, business plan of travel and tour agencies, marketing and travel
sales distribution channels and also the ticketing
5. BASIC CUISINE
The Basic Cuisine program opens the door to the adventures of local/international dishes. From day
one, students begin to master the basic skills: from how to hold a knife properly, to how to peel
vegetables or how to truss a chicken. As the term progresses, techniques are layered on one
another,and become more complex. Demonstrations become more menu-oriented, incorporating
such elements as organisation, preparation, balance and timing. Students also learn how to use and
integrate condiments, herbs and spices into their recipes producing a variety of flavours which
complement the dishes prepared.
6. INTERMEDIATE CUISINE
The Intermediate Cuisine introduces students to classic local/international dishes through which
they will apply the techniques introduced in the Basic level program.Through practice and
repetition, students begin to perform tasks more easily and instinctively. Intermediate Cuisine
emphasises the importance of mise en place: understanding, organisation and production.
Demonstrations highlight various kinds of presentations from platter to plate.
7. SUPERIOR CUISINE
In the Superior Cuisine, students learn about the current evolution of French cuisine. Full menus,
demonstrated by the chefs, are inspired by trends from today’s top kitchens. Some recipes are
original;others are contemporary interpretations of the classics.The ingredients are richer and more
refined: exposing the students to working with such items as foie gras, truffles and lobster.Now
well-versed in culinary skills, students are encouraged in Superior Cuisine to be more creative in
both taste and presentation.
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8. BAKERY AND PASTRY
This exciting course introduces the various combinations, properties and applications of bakery and
patisserie as students progressively learn to prepare a wide selection of cakes, desserts and pastries.
The demonstrations and practical sessions will lead you through step-by-step.
9. KITCHEN OPERATIONS MANAGEMENT
Develops a sound understanding of the daily activities undertaken in a commercial kitchen within
the international hotel and restaurant industry.
10. FOOD AND BEVERAGE SERVICE
Develops an understanding of the food and beverage service operations required of personnel
within the international hotel and restaurant industry.
Course Distribution
SEMESTER 1
Code
Course Title
Credit
Units
Prerequisite
English 1 3
English 2 3
Economics 3
Introduction to Business & Management 3
Mathematics of Business 3
Principles of Accounting 1 3
Sub Total 18
SEMESTER 2
Code
Course Title
Credit
Units
Prerequisite
English 3 3 English 2
Citizenship & State Philosophy 3
Introduction to Communication 3
22

Principles of Accounting 2 3 Princ. of Accounting 1
Sub Total 12
SEMESTER 3
Code
Course Title
Credit
Units
Prerequisite
English 4 3 English 3
Principles of Marketing 3
Introduction to International Business 3
Production and Operations Management 3
Organization Behavior 3
Financial Management 1 3
Sub Total 18
SEMESTER 4
Code
Course Title
Credit
Units
Prerequisite
Leadership 3
Managerial Accounting 3 Princ. of Accounting 2
Human Resources Management 3
Financial Management 2 3 Financial Management 1
INTERNATIONAL BUSINESS
Introduction to International Economics 3 Economics
Economics Theory of Globalization 3 Economics
18
BANKING and FINANCE
General Banking Theory 3
23

Fundamentals of Investment 3
Sub Total 18
MARKETING
Sales and Retail Management 3
Consumer Behavior 3 Princ. of Marketing
HUMAN RESOURCE MANAGEMENT
Sub Total 18
Recruitment and Selection 3 Human Resource
Management
Training and Development 3 Human Resource
Management
HOTEL and TOURISM MANAGEMENT
Sub Total 18
Intro to Global Hospitality & Tourism 3
Rooms Division Management 3
Sub Total 18
SEMESTER 5
Code
Course Title
Credit
Units
Prerequisite
INTERNATIONAL BUSINESS
Financial Statement Analysis 3 Principles of Accounting
1 & 2
International Management 3
International Investment Law 3
International Financial Institutions and Organizations 3
12
24

BANKING and FINANCE
Bank Management and Operations 3
International Financial Institutions and Markets 3
Sub Total 12
MARKETING
Advertizing and IMC 3
E-Marketing 3 Principles of Marketing
12
HUMAN RESOURCE MANAGEMENT
Compensations and Benefits 3
Organizational Theory and Design 3
Sub Total 12
HOTEL and TOURISM MANAGEMENT
Managing & Organizing Conferences and Exhibitions 3
Tour & Travel Management 3
Sub Total 12
SEMESTER 6
Code
Course Title
Credit
Units
Prerequisite
Entrepreneurship 3
Interpersonal Skills 3
Indonesian Language 3
Religion 3
INTERNATIONAL BUSINESS
International Public & Corporate Finance 3
25

International Marketing 3
18
BANKING & FINANCE
Investment Analysis and Portfolio Management 3
Risk Management and Insurance 3
18
MARKETING
International Marketing 3
New Product Planning & Development 3
18
HUMAN RESOURCE MANAGEMENT
Industrial Relations 3
Industrial Psychology 3
18
HOTEL & TOURISM MANAGEMENR
Basic Cuisine 3
Intermediate Cuisine 3
18
SEMESTER 7
Code
Course Title
Credit
Units
Prerequisite
Business Ethics 3
Business Law 3
Business Statistics 3
Management Information Systems 3
26

Managerial Economics 3
Strategic Management 3
INTERNATIONAL BUSINESS
Supply Chain Management 3
International Trade 1 3
24
BANKING & FINANCE
Corporate Finance 3
Public Finance 3
24
MARKETING
Marketing Research 3
Brand Management 3
24
HUMAN RESOURCE MANAGEMENT
Occupational Safety and Health 3
Performance Management 3
24
HOTEL & TOURISM MANAGEMENT
Superior Cuisine 3
Bakery & Pastry 3
24
SEMESTER 8
Code
Course Title
Credit
Units
Prerequisite
27

Research Methodology 3
Business Plan Development 3
INTERNATIONAL BUSINESS
International Trade 2 3
International Transportation and Logistics 3
Sub Total 12
BANKING & FINANCE
International Finance 3
Financial Modeling 3
12
MARKETNG
Service Marketing 3
Strategic Marketing 3
12
HUMAN RESOURCE MANAGEMENT
Organization Development 3
Competency-Based HRM 3
12
HOTEL & TOURISM MANAGEMENT
Kitchen Operations Management 3
Food & Beverage Service 3
12
SEMESTER 9
Code
Course Title
Credit
Units
Prerequisite
28

UCC09310 Internship 1 3
Sub Total 3
SEMESTER 10
Code
Course Title
Credit
Units
Prerequisite
UCC10611 Internship 2 3 Internship 1
Thesis 6 Internship 1 and 2
Sub Total 9
Total Credit Units 144
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