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Chowdhury et al (2011); PDF file - Prolinnova

Chowdhury et al (2011); PDF file - Prolinnova

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Contribution of Farmer-to-Farmer Video to Capit<strong>al</strong> Ass<strong>et</strong>s 427<br />

Downloaded By: [KEMÖ (Kooperation E-Medien Österreich ) - KEMO Austrian Consortium - (BOTH SSH/S&T) Parent Collections Library Account] At: 12:18 11 April <strong>2011</strong><br />

Family labor availability was the second most important factor. The<br />

odds ratio of 19.3 indicates that households which had labor support from<br />

family members were 19.3 times more likely to g<strong>et</strong> addition<strong>al</strong> income than<br />

those which had no support. Loc<strong>al</strong> techniques on manu<strong>al</strong> seed sorting, seed<br />

flotation, threshing and storage required casu<strong>al</strong> labor. Techniques on manu<strong>al</strong><br />

seed sorting and threshing are comparatively more labor consuming.<br />

When family members helped in these activities it resulted in addition<strong>al</strong><br />

income. Hired labor to perform these activities is not economic<strong>al</strong>ly viable.<br />

According to the women interviewed, when their son, daughter and husband<br />

or other elderly members gave a helping hand they could easily apply<br />

the innovations resulting in qu<strong>al</strong>ity seeds and subsequent increase in yield<br />

and income.<br />

The application of innovations to other crop seeds is the third most<br />

important factor predicting addition<strong>al</strong> income. Women who applied to other<br />

crop seeds what they had learnt from the rice videos had 7.8 times more<br />

chance of obtaining a higher income than women who did not. Sm<strong>al</strong>lholders<br />

in Bangladesh usu<strong>al</strong>ly cultivate a vari<strong>et</strong>y of crops, in addition to rice as a<br />

staple crop, and r<strong>et</strong>ain sm<strong>al</strong>l seed quantities of these crops. Inspired by<br />

the videos, women discovered that the rice seed innovations could <strong>al</strong>so be<br />

applied to produce qu<strong>al</strong>ity seed of veg<strong>et</strong>ables and other cere<strong>al</strong>s. These in<br />

turn contributed to addition<strong>al</strong> production and income.<br />

The fourth important factor was addition<strong>al</strong> organization<strong>al</strong> support.<br />

Women who received addition<strong>al</strong> support had 4.9 times more chance of g<strong>et</strong>ting<br />

addition<strong>al</strong> income than women who did not. Some women received<br />

support for packaging and credit which helped them to sell qu<strong>al</strong>ity seeds<br />

in the mark<strong>et</strong>. Some women <strong>al</strong>so explored mark<strong>et</strong> linkages during the<br />

follow-up visits by TMSS and RDA field staff. Others interacted with loc<strong>al</strong><br />

extension agents and seed de<strong>al</strong>ers which helped them to g<strong>et</strong> contacts for<br />

selling addition<strong>al</strong> seed and paddy.<br />

Women who had watched the video multiple times were 1.8 times more<br />

likely to g<strong>et</strong> addition<strong>al</strong> income than women who watched them less. When<br />

women watched the rice videos repeatedly, they more easily understood<br />

the principles and v<strong>al</strong>ue of the innovations. It increased their confidence<br />

to produce qu<strong>al</strong>ity rice seeds and to think about selling addition<strong>al</strong> seeds<br />

and/or paddy. Women reported that when they watched the video once,<br />

they understood the innovations. When they watched the videos numerous<br />

times, it made them further reflect on the benefits of the innovations, namely<br />

increased production and income.<br />

Women who communicated more with loc<strong>al</strong> sources had 1.5 times<br />

higher chance of g<strong>et</strong>ting addition<strong>al</strong> income than women who had less<br />

communication. Women reported that they received mor<strong>al</strong> support and<br />

suggestions from NGO staff, extension agents and loc<strong>al</strong> seed agents to produce<br />

seeds and/or seedlings. Discussion and consultation with these sources<br />

motivated them to explore rice seed as a rur<strong>al</strong> enterprise.

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