2013 promaxbda local awards design
2013 promaxbda local awards design
2013 promaxbda local awards design
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<strong>2013</strong> PROMAXBDA LOCAL<br />
PROMOTION, MARKETING AND DESIGN COMPETITION<br />
CATEGORY LIST<br />
The following guidelines are <strong>design</strong>ed to explain the CONTENT & MATERIALS that can be entered into each<br />
category. The PromaxBDA Local Awards celebrate the best practices in PROMOTION, MARKETING AND DESIGN<br />
by way of the enclosed categories.<br />
Who Can Enter<br />
Entrant can represent the client, vendor or their agent; there is no stipulation in any category regarding the<br />
entrant so long that the work was for air, broadcast, publishing or release solely in a <strong>local</strong> market by a <strong>local</strong><br />
station or content platform in the United States and Canada.<br />
What Can Be Entered<br />
Please refer to the technical specifications at http://www.<strong>promaxbda</strong>.org/<strong>awards</strong> regarding physical and digital materials<br />
for submission and refer to the eligibility dates and categories for all qualification details.<br />
Digital Media<br />
The term Digital Media encompasses all material submitted on DVD, CD or flash/hard drive. Please refer to the<br />
category descriptions for more information regarding the types of media required for each category and note that this<br />
media will not be returned (i.e. flash/hard drives).<br />
Video Upload<br />
The term Video Upload encompasses all material submitted by way of the PromaxBDA Awards digital upload system.<br />
Please refer to the category descriptions for more information regarding the types of media required for each category.<br />
Printed Material<br />
The term Printed Material encompasses all material submitted mounted on cardboard/foam board or uploaded as .pdf in<br />
the <strong>awards</strong> system. Please refer to the category descriptions for more information regarding the types of media required<br />
for each category and note that this media will not be returned.<br />
Premium Items<br />
The term Premium Items encompasses all promotional items such as t-shirts, mugs, calendars, pens, notepads, games,<br />
etc. Please refer to the category descriptions for more information regarding the types of items required for each<br />
category and how to submit them and note that this media will not be returned.<br />
Collateral Items<br />
The term Collateral Items encompasses all collateral items that are essential elements created to support a promotional<br />
campaign such as pamphlets, flyers, brochures, displays, press kits, etc. Please refer to the category descriptions for<br />
more information regarding the types of items required for each category and how to submit them and note that this<br />
media will not be returned.<br />
Interactive Media<br />
The term Interactive Media refers to any marketing, promotional or content produced in part or in full for any interactive<br />
platform, medium or technology including (but not limited to) web-sites, micro-sites, walled gardens, mobile, kiosk, CD,<br />
DVD, Enhanced or Interactive Programming Guide (EPG/IPG), digital advertising unit or email communication. Please<br />
refer to the category descriptions for more information regarding the types of items required for each category and how<br />
to submit them.<br />
<strong>2013</strong> PromaxBDA Local Awards Categories Page 1
IMPORTANT FOR YOU TO KNOW:<br />
<br />
<br />
<br />
<br />
<br />
In the event that any individual category attracts fewer than 5 entries or less than 5 submitting<br />
companies, the organizer reserves the right to withdraw that category from the competition. In this<br />
event, the participating companies will receive a credit towards future entry fees. No cash refund<br />
will be given.<br />
The <strong>awards</strong> to be given for the <strong>2013</strong> award season will be gold and silver statues only. If in any<br />
category entries do not meet the standard deemed award worthy by the judges, it is possible that<br />
there will be no <strong>awards</strong> given in that category. Equally, if in any category an entry meets the silver<br />
standard but not the gold standard, it is possible that there will only be a silver award given in a<br />
category.<br />
PromaxBDA will not be responsible for the holding of any materials submitted after the <strong>awards</strong><br />
period has ended. Such materials will not be returned. All submissions become the property of<br />
PromaxBDA to be used at their discretion.<br />
All relevant permissions and copyrights are assumed to be cleared by the entrant.<br />
The organizers reserve the right to add, subtract, amend or otherwise revise any category during<br />
the course of the competition. Notice and updates of revisions will be posted on our website.<br />
<strong>2013</strong> PromaxBDA Local Awards Categories Page 2
<strong>2013</strong> PROMAXBDA LOCAL<br />
PROMOTION, MARKETING AND DESIGN COMPETITION<br />
SUBMISSION GROUPS<br />
PROMOTION AND MARKETING CATEGORIES<br />
TELEVISION – VIDEO PRESENTATION<br />
LOCAL STATION/PLATFORM BRANDING/IMAGE PROMOTION<br />
TV 01 GENERAL BRANDING/IMAGE: NEWS STATION IMAGE (single)<br />
TV 02 GENERAL BRANDING/IMAGE: STATION IMAGE (NON-NEWS STATION) (single)<br />
TV 03 GENERAL BRANDING/IMAGE: LONG FORMAT (single or multiple)<br />
TV 04 GENERAL BRANDING/IMAGE CAMPAIGN (multiple)<br />
TV 05 HOLIDAY/SPECIAL EVENT PROMOTION (single)<br />
CONTENT PROMOTION<br />
TV 06 PROGRAM PROMOTIONAL SPOT (single)<br />
TV 07 PROGRAM PROMOTIONAL CAMPAIGN (multiple)<br />
TV 08 NEWS/INFORMATION PROGRAM SPOT (single or multiple)<br />
TV 09 SPECIAL NEWS REPORT OR EVENT PROGRAMMING (single or multiple)<br />
TV 10 SPORTS PROGRAM SPOT (NOT A LIVE EVENT/GAME) (single or multiple)<br />
TV 11 LIVE EVENT SPOT (single or multiple)<br />
TV 12 ENTERTAINMENT PROGRAM SPOT (single or multiple)<br />
TV 13 HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT (single or multiple)<br />
TV 14 UNSCRIPTED/NON-FICTION/REALITY PROGRAM SPOT (single or multiple)<br />
TV 15 DAYTIME PROGRAM SPOT (single or multiple)<br />
TV 16 DAYPART/BLOCK OF PROGRAMS SPOT (single or multiple)<br />
TV 17 “BEHIND THE SCENES” PROMOTION: LONG/SHORT FORMAT (single or multiple)<br />
TV 18 STUNT PROMOTION: ON-AIR-ONLY (single or multiple)<br />
TV 19 INTERSTITIAL/”PROMO-TAINMENT”/PROGRAM WRAPS CAMPAIGN (multiple)<br />
TV 20 INTERSTITIAL/”PROMO-TAINMENT”/MOVIE WRAPS CAMPAIGN (multiple)<br />
TV 21 INTERSTITIAL/ADVERTISER INTEGRATION/PROGRAM WRAPS CAMPAIGN (multiple)<br />
TV 22 LOWER THIRD PROMOTION (ON-SCREEN/ELEVATOR/LEECH/VIOLATOR) (single or multiple)<br />
TV 23 ON-AIR CONSUMER TIE-IN PROMO (single or multiple)<br />
TV 24 PUBLIC SERVICE ANNOUNCEMENT (single)<br />
TV 25 PUBLIC SERVICE ANNOUNCEMENT CAMPAIGN (multiple)<br />
SYNDICATED/DISTRIBUTED PROGRAM CATEGORIES<br />
TV 26 PROGRAM PROMOTION SPOT OR CAMPAIGN: ENTERTAINMENT (single or multiple)<br />
TV 27 GENERAL BRANDING/IMAGE (single)<br />
TRADE OR INTERNAL MARKETING (INDUSTRY FOCUSED: SALES, MARKETING OR UPFRONT PRESENTATION, ETC.)<br />
TV 28 MARKETING VIDEO/PRESENTATION (single)<br />
TV 29 SALES/DEMO REEL (single)<br />
<strong>2013</strong> PromaxBDA Local Awards Categories Page 3
SPECIAL CATEGORIES<br />
TV 30 SOMETHING FOR NOTHING (single)<br />
TV 31 BEST WORK NEVER SEEN (single)<br />
TV 32 FUNNIEST PROMO (single)<br />
CRAFT CATEGORIES<br />
TV 33 EDITING (single)<br />
TV 34 COPYWRITING (single)<br />
TV 35 DIRECTING (single)<br />
TV 36 DESIGN (single)<br />
TV 37 USE OF ORIGINAL MUSIC IN A PROMO (single)<br />
TV 38 MUSIC OR INSTRUMENTAL THEME WITH OR WITHOUT VOCALS (single)<br />
TV 39 SOUND DESIGN (single)<br />
VOICE OVER<br />
VO 01 BEST VOICE OVER PERFORMANCE (MALE OR FEMALE) (single)<br />
OUTDOOR, OUT-OF-HOME, PRINT AND POSTER<br />
GENERAL AND CONTENT PROMOTION<br />
PR 01 CONSUMER PRINT AD (single or multiple)<br />
PR 02 TRADE PRINT AD (single or multiple)<br />
PR 03 OUTDOOR/ENVIRONMENTAL/TRANSIT AD (single or multiple)<br />
PR 04 PROMOTIONAL/PREMIUM ITEM (single or multiple)<br />
PR 05 STUNT PROMOTION (single or multiple)<br />
CRAFT CATEGORIES<br />
PR 06 COPYWRITING: GENERAL IMAGE AND CONTENT PROMOTION (single)<br />
SPECIAL CATEGORIES<br />
PMD 01 SALON DE REFUS: PROMOTION, MARKETING & DESIGN<br />
(single) Any work created but never aired or published but was well worth the creative effort! Please indicate in the<br />
marketing objective the reasons why it was not used. Submit video or print at stage of cancellation.<br />
Single entry. For any video materials, each video piece needs to be ninety (:90) seconds or less. For any print material,<br />
each piece may be uploaded as a .pdf or must be mounted and labeled. For any web materials, submit live URL with<br />
any user name and password needed or archived interactive material on digital media. See entry guidelines in this<br />
document or on <strong>promaxbda</strong>.org for all technical specifications.<br />
*OPEN ENTRY CATEGORY<br />
No Fee<br />
*PMD 02 ROCKET AWARD: PROMOTION, MARKETING & DESIGN<br />
(single or multiple) A special award created to recognize the outstanding work of an individual with less than 18<br />
months professional experience in <strong>local</strong> station promotion and marketing or video-based <strong>design</strong> for promotion and<br />
marketing. This individual may be employed by a company or be a freelancer. You may nominate yourself, or if there is<br />
someone that you know who deserves this award, nominate him or her.<br />
Video only – maximum 3 pieces. Each video piece needs to be ninety (:90) seconds or less and collectively they will<br />
count as a single entry. CV/Resume should be cut and pasted into Creative Strategy on the entry form or included with<br />
your entry. Total maximum duration: three minutes (3:00). See entry guidelines in this document or on <strong>promaxbda</strong>.org<br />
for print entry specifications.<br />
<strong>2013</strong> PromaxBDA Local Awards Categories Page 4
DESIGN<br />
CATEGORIES<br />
INTEGRATED MEDIA<br />
INTEGRATED MEDIA<br />
D 01 TOTAL PACKAGE DESIGN – STATION/CHANNEL: ON-AIR (multiple)<br />
D 02 CAMPAIGN DESIGN: ALL MEDIA (multiple)<br />
TELEVISION/VIDEO PRESENTATION: GENERAL ENTERTAINMENT<br />
GENERAL ENTERTAINMENT<br />
D 03 ART DIRECTION & DESIGN: PROGRAM/TOPICAL PROMO (single)<br />
D 04 ART DIRECTION & DESIGN: IMAGE PROMO (single or multiple)<br />
D 05 ART DIRECTION & DESIGN: SPECIAL EVENT PROMO (single)<br />
D 06 ART DIRECTION & DESIGN: ID (single or multiple)<br />
D 07 GENERAL ENTERTAINMENT: PROGRAM PACKAGE (single)<br />
D 08 WEBSITE PROMOTION: VIDEO-BASED (single)<br />
TELEVISION/VIDEO PRESENTATION: NEWS<br />
NEWS<br />
D 09 ART DIRECTION & DESIGN: PROGRAM SPECIFIC PROMO – NEWS (single or multiple)<br />
D 10 ART DIRECTION & DESIGN: IMAGE PROMO – NEWS (single or multiple)<br />
D 11 ART DIRECTION & DESIGN: INFORMATIONAL GRAPHICS – NEWS (single)<br />
D 12 NEWS: OPEN/TITLES/BUMPERS (single)<br />
TELEVISION/VIDEO PRESENTATION: SPORTS<br />
SPORTS<br />
D 13 ART DIRECTION & DESIGN: PROMO – SPORTS (single)<br />
D 14 ART DIRECTION & DESIGN: SPECIAL EVENTS PROMO – SPORTS (single)<br />
D 15 ART DIRECTION & DESIGN: INFORMATIONAL GRAPHICS – SPORTS (single)<br />
D 16 SPORTS: OPEN/TITLES/BUMPERS (single)<br />
PRINT<br />
PRINT CATEGORIES<br />
D 17 OFF AIR DESIGN (multiple)<br />
D 18 INVITATION/E-CARD/E-COMMUNICATION (single)<br />
D 19 POSTER (single or multiple)<br />
D 20 OUTDOOR: STATIC OR DIGITAL (single or multiple)<br />
D 21 LOGO (single)<br />
SCENIC<br />
SCENIC CATEGORIES<br />
D 22 SET DESIGN (single)<br />
<strong>2013</strong> PromaxBDA Local Awards Categories Page 5
INTERACTIVE MEDIA<br />
INTERACTIVE MEDIA CATEGORIES<br />
D 23 INTERACTIVE APPLICATIONS PROMOTION (single)<br />
OTHER DESIGN APPLICATIONS<br />
DESIGN APPLICATION CATEGORIES<br />
D 24 PROMOTIONAL ITEM (single or multiple)<br />
D 25 ART DIRECTION & DESIGN: PUBLIC SERVICE ANNOUNCEMENT (single)<br />
D 26 ON-AIR COMMERCIAL ADVERTISEMENT (single)<br />
D 27 SALES OR INTERNAL MARKETING PRESENTATION (single)<br />
CRAFT CATEGORIES<br />
CRAFT CATEGORIES<br />
D 28 LOGO DESIGN: CHANNEL ALL MEDIA (single or multiple)<br />
D 29 ART DIRECTION & DESIGN: PROGRAM-SPECIFIC LOGO (single)<br />
D 30 ART DIRECTION/DESIGN (single)<br />
SPECIAL CATEGORIES: PROMOTION, MARKETING & DESIGN<br />
PMD 01 SALON DE REFUS: PROMOTION, MARKETING AND DESIGN (single)<br />
*PMD 02 ROCKET AWARD: PROMOTION, MARKETING AND DESIGN (single or multiple)<br />
* NO FEE CATEGORY<br />
TECHNICAL SPECIFICATIONS PAGE 20<br />
<strong>2013</strong> PromaxBDA Local Awards Categories Page 6
<strong>2013</strong> PROMAXBDA LOCAL AWARDS<br />
PROMOTION AND MARKETING<br />
CATEGORY DESCRIPTIONS<br />
TELEVISION - VIDEO PRESENTATION<br />
Television/Video Presentation Categories<br />
This group of categories is broadly open to any video-based marketing or promotional material created or<br />
commissioned by a <strong>local</strong> station, <strong>local</strong> content brand or platform, production company, individual or entity.<br />
Please check categories for specific entry guidelines and the <strong>promaxbda</strong>.org website for all technical<br />
specification details.<br />
Work produced in-house (station or creative or on-air promotion department) or out-of-house (agency/creative<br />
service company, vendor) is eligible. Please list Submitting Company name (Client) or Submitting Agency in the<br />
online entry form as appropriate.<br />
LOCAL STATION/PLATFORM BRANDING/IMAGE PROMOTION<br />
These categories can be entered by any individual or company creating promotional video-based materials for a<br />
<strong>local</strong> station or <strong>local</strong> content platform to be used in the United States and Canada.<br />
TV 01 GENERAL BRANDING/IMAGE: NEWS STATION IMAGE<br />
(single) Any single video-based promotional material created to promote the brand image of <strong>local</strong> news station<br />
or content platform. Does not include identification pieces or content promotions (IDs: see <strong>design</strong> <strong>awards</strong><br />
categories)<br />
One item per entry. Each individual video needs to be ninety seconds (:90) or less.<br />
TV 02 GENERAL BRANDING/IMAGE: STATION IMAGE (NON-NEWS STATION)<br />
(single) Any single video-based promotional material created to promote the brand image of <strong>local</strong> station or<br />
content platform (non-news station). Does not include identification pieces or content promotions (IDs: see<br />
<strong>design</strong> <strong>awards</strong> categories)<br />
One item per entry. Each individual video needs to be ninety seconds (:90) or less.<br />
TV 03 GENERAL BRANDING/IMAGE: LONG FORMAT<br />
(single or multiple) Any single or group of long-format video-based promotional materials or webisodes using<br />
a longer than standard format created to promote the brand image of a <strong>local</strong> station or content platform.<br />
Minimum one, maximum five. Each individual video needs to be ninety seconds (:90) or more with a maximum<br />
length of 5 minutes.<br />
TV 04 GENERAL BRANDING/IMAGE CAMPAIGN<br />
(multiple) Any group of thematically-related video-based promotional material created to promote the brand<br />
image of a <strong>local</strong> station or content platform. Does not include identification pieces or content promotions (IDs:<br />
see <strong>design</strong> <strong>awards</strong> categories).<br />
Minimum three, maximum five, related but different items per entry to be judged as a unified whole. Entries<br />
containing more than five pieces of material may be disqualified. Each individual video piece needs to be ninety<br />
seconds (:90) or less.<br />
TV 05 HOLIDAY/SPECIAL EVENT PROMOTION<br />
(single) Any video-based promotional material created to promote the brand image of a <strong>local</strong> station or content<br />
platform associated with or using a holiday or special event theme.<br />
One item per entry. Each individual video needs to be ninety seconds (:90) or less.<br />
<strong>2013</strong> PromaxBDA Local Awards Categories Page 7
CONTENT PROMOTION<br />
These categories can be entered by any individual or company creating promotional video-based materials<br />
specifically for a program to be used solely in a <strong>local</strong> market by a <strong>local</strong> station or content platform in the United<br />
States and Canada.<br />
These categories are open for any video-based marketing or promotional material produced or commissioned by any <strong>local</strong><br />
station, <strong>local</strong> content brand, production company, individual or entity specific to a particular program, series or show to be<br />
used in the United States and Canada.<br />
TV 06 PROGRAM PROMOTIONAL SPOT<br />
(single) Any single video-based promotional material created to promote any program, series of programs,<br />
holiday, public service announcement initiative, program or channel-related special events or daypart/related<br />
programming at a <strong>local</strong> station or content brand.<br />
One item per entry. Each individual video needs to be ninety seconds (:90) or less.<br />
TV 07 PROGRAM PROMOTIONAL CAMPAIGN<br />
(multiple) Any group of related video-based promotional material created to promote any program, series of<br />
programs, holiday, public service announcement initiative, program or channel related special events or<br />
daypart/related programming at a <strong>local</strong> station or content brand.<br />
Minimum three, maximum five, related but different items per entry to be judged as a unified whole. Entries<br />
containing more than five pieces of material may be disqualified. Each individual video piece needs to be ninety<br />
seconds (:90) or less.<br />
TV 08 NEWS/INFORMATION PROGRAM SPOT<br />
(single or multiple) Any video-based promotional material created to promote a news, information or current<br />
affairs program, etc.<br />
Minimum one, maximum five, related but different items per entry to be judged as a unified whole. Entries<br />
containing more than five pieces of material may be disqualified. Each individual video piece needs to be ninety<br />
seconds (:90) or less.<br />
TV 09 SPECIAL NEWS REPORT OR EVENT PROGRAMMING (Environmental, Political Debates, etc.)<br />
(single or multiple) ) Any single or group of related video-based promotional material created to promote a<br />
special report/event program relating to news information or current affairs, etc.<br />
Minimum one, maximum five, related but different items per entry to be judged as a unified whole. Entries<br />
containing more than five pieces of material may be disqualified. Each individual video piece needs to be two<br />
minutes (2:00) or less.<br />
TV 10 SPORTS PROGRAM SPOT (NOT A LIVE EVENT/GAME)<br />
(single or multiple) Any single or group of related video-based promotional material created to promote a<br />
sports program, series or sports news program, etc. EXCLUDING a live event or game.<br />
Minimum one, maximum five, related but different items per entry to be judged as a unified whole. Entries<br />
containing more than five pieces of material may be disqualified. Each individual video piece needs to be ninety<br />
seconds (:90) or less.<br />
TV 11 LIVE EVENT SPOT<br />
(single or multiple) Any video-based promotional material created to promote a one-time live event program.<br />
Submission must be for a program aired live such as a game or special event.<br />
Minimum one, maximum five, related but different items per entry to be judged as a unified whole. Each<br />
individual video needs to be ninety seconds (:90) or less.<br />
TV 12 ENTERTAINMENT PROGRAM SPOT<br />
(single or multiple) Any video-based promotional material created to promote a general entertainment,<br />
comedy, dramatic or children’s program, or series or movie program, etc.<br />
Minimum one, maximum five, related but different items per entry to be judged as a unified whole. Each<br />
individual video needs to be ninety seconds (:90) or less.<br />
TV 13 HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT<br />
(single or multiple) Any video-based promotional material created to promote a holiday, seasonal, special<br />
event program, series, movie, news or current affairs program, etc.<br />
Minimum one, maximum five, related but different items per entry to be judged as a unified whole. Each<br />
individual video needs to be ninety seconds (:90) or less.<br />
<strong>2013</strong> PromaxBDA Local Awards Categories Page 8
TV 14 UNSCRIPTED/NON-FICTION/REALITY PROGRAM SPOT<br />
(single or multiple) Any video-based promotional material created to promote a non-fiction/reality program,<br />
series, movie, news or current affairs program, etc.<br />
Minimum one, maximum five, related but different items per entry to be judged as a unified whole. Each<br />
individual video needs to be ninety seconds (:90) or less.<br />
TV 15 DAYTIME PROGRAM SPOT<br />
(single or multiple) Any video-based promotional material created to promote a daytime entertainment<br />
program, series, movie, news or current affairs program, etc.<br />
Minimum one, maximum five, related but different items per entry to be judged as a unified whole. Each<br />
individual video needs to be ninety seconds (:90) or less.<br />
TV 16 DAYPART/BLOCK OF PROGRAMS SPOT<br />
(single or multiple) Any video-based promotional material created to promote any regularly scheduled, related<br />
block of programming.<br />
Minimum one, maximum five, related but different items per entry to be judged as a unified whole. Each<br />
individual video needs to be ninety seconds (:90) or less.<br />
TV 17 "BEHIND THE SCENES" PROMOTION: LONG/SHORT FORMAT<br />
(single or multiple) Any single or group of video-based “behind the scenes” or “making of” promotional<br />
material used to promote specific programs, series, movies, etc. and/or the network. If full promotion is longer<br />
than allotted time, entry must be edited to fit the time specifications.<br />
Minimum one, maximum five, related but different items per entry to be judged as a unified whole. Entries<br />
containing more than five pieces of material may be disqualified. Each individual video piece needs to be five<br />
minutes (5:00) or less with a total running time of 10 minutes (10:00) or less for all entries together.<br />
TV 18 STUNT PROMOTION: ON-AIR ONLY<br />
(single or multiple) Any single or group of related video-based promotional material that uses a surprising, outof<br />
the-ordinary creative approach to the promotion of a one-time on-air programming event.<br />
Minimum one, maximum five, related but different items per entry to be judged as a unified whole. Entries<br />
containing more than five pieces of material may be disqualified. Each individual video piece needs to be ninety<br />
seconds (:90) or less.<br />
TV 19 INTERSTITIAL/"PROMO-TAINMENT"/PROGRAM WRAPS CAMPAIGN<br />
(multiple) Any group of related non-traditional video-based promotional or informational material used in<br />
conjunction with a program <strong>design</strong>ed to enhance the brand identity of programs, series and/or the <strong>local</strong> station.<br />
Minimum three, maximum five, related but different items per entry to be judged as a unified whole. Entries<br />
containing more than five pieces of material may be disqualified. Each individual video piece needs to be five<br />
minutes (5:00) or less.<br />
TV 20 INTERSTITIAL/"PROMO-TAINMENT"/MOVIE WRAPS CAMPAIGN<br />
(multiple) Any group of related non-traditional video-based promotional or informational material used in<br />
conjunction with the airing of a movie <strong>design</strong>ed to enhance the brand identity of the movie or <strong>local</strong> station.<br />
Minimum three, maximum five, related but different items per entry to be judged as a unified whole. Entries<br />
containing more than five pieces of material may be disqualified. Each individual video piece needs to be five<br />
minutes (5:00) or less.<br />
TV 21 INTERSTITIAL/ADVERTISER INTEGRATION/PROGRAM WRAPS CAMPAIGN<br />
(multiple) Any group of related non-traditional video-based sponsored promotion material <strong>design</strong>ed to integrate<br />
the advertiser with the brand identity of specific program, movie or station.<br />
Minimum three, maximum five, related but different items per entry to be judged as a unified whole. Entries<br />
containing more than five pieces of material may be disqualified. Each individual video piece needs to be five<br />
minutes (5:00) or less.<br />
TV 22 LOWER THIRD PROMOTION (ON-SCREEN/ELEVATOR/LEECH/VIOLATER)<br />
(single or multiple) Any single lower third, on-screen, violater, leech or elevator promotion or series of<br />
promotions created to promote a program, series or channel during a different program.<br />
Minimum one, maximum five, related but different items per entry to be judged as a unified whole. Entries<br />
containing more than five pieces of material may be disqualified. Each individual video piece needs to be ninety<br />
seconds (:90) or less.<br />
<strong>2013</strong> PromaxBDA Local Awards Categories Page 9
TV 23 ON-AIR CONSUMER TIE-IN PROMO<br />
(single or multiple) Any video-based promotional material created to enhance the sales department’s ability to<br />
generate advertising/income based on a promotion or other on-air concept for an advertiser. For example, a<br />
sponsored promo, product placement, special giveaway or contest.<br />
Minimum one, maximum five, related but different items per entry to be judged as a unified whole. Entries<br />
containing more than five pieces of material may be disqualified. Each individual video piece needs to be ninety<br />
seconds (:90) or less.<br />
TV 24 PUBLIC SERVICE ANNOUNCEMENT<br />
(single) Any single video-based promotional material created to promote awareness of public service issues,<br />
social action or community service announcement.<br />
One item per entry. Each individual video needs to be ninety seconds (:90) or less.<br />
TV 25 PUBLIC SERVICE ANNOUNCEMENT CAMPAIGN<br />
(multiple) Any group of related non-traditional video-based promotional material created to promote awareness<br />
of public service issues, social action or community service announcement.<br />
Minimum three, maximum five, related but different items per entry to be judged as a unified whole. Entries<br />
containing more than five pieces of material may be disqualified. Each individual video piece needs to be ninety<br />
seconds (:90) or less.<br />
SYNDICATED/DISTRIBUTED PROGRAM CATEGORIES<br />
These categories are open for any video-based marketing or promotional material produced or commissioned by<br />
any <strong>local</strong> station or content platform specific to a particular program, series or show to be used in the United States<br />
and Canada.<br />
TV 26 PROGRAM PROMOTION SPOT OR CAMPAIGN: ENTERTAINMENT<br />
(single or multiple) Any single spot or group of related video-based promotional material created to promote a<br />
syndicated/distributed program to <strong>local</strong> audiences, stations or other program buyers.(entertainment, comedy,<br />
dramatic, non-fiction reality or holiday and special event programming)<br />
Minimum one, maximum five, related but different items per entry to be judged as a unified whole. Entries<br />
containing more than five pieces of material may be disqualified. Each individual video piece needs to be ninety<br />
seconds (:90) or less.<br />
TV 27 GENERAL BRANDING/IMAGE<br />
(single) Any single video-based promotional material created to promote the brand image of a <strong>local</strong> station or<br />
content platform for a syndicator or program distributor. Does not include identification pieces or content<br />
promotions (IDs: see <strong>design</strong> <strong>awards</strong> categories)<br />
One item per entry. Each individual video needs to be ninety seconds (:90) or less.<br />
TRADE OR INTERNAL MARKETING<br />
(Industry focused: sales, marketing or upfront presentations etc., for <strong>local</strong> stations or content<br />
platforms)<br />
TV 28 MARKETING VIDEO/PRESENTATION<br />
(single) Any single video-based presentation created to promote programming or facilities to internal personnel,<br />
employees and vendors, or external affiliates, systems, advertisers, agencies or funders; includes long-form<br />
promotional spots. including long-form promotional spots.<br />
One item per entry. Each individual video needs to be three minutes (3:00) or less. Longer pieces will be judged<br />
on the excerpt submitted.<br />
TV 29 SALES/DEMO REEL<br />
(single) Any single video-based presentation created to promote the capabilities of a company providing trade<br />
or internal marketing services to the <strong>local</strong> television station industry.<br />
One item per entry. Each individual video needs to be three minutes (3:00) or less. Longer pieces will be judged<br />
on the excerpt submitted.<br />
<strong>2013</strong> PromaxBDA Local Awards Categories Page 10
SPECIAL CATEGORIES<br />
TV 30 SOMETHING FOR NOTHING<br />
(single) It’s a mission impossible, but it’s up to you to make it possible! A simple but effective video-based<br />
promotion that’s clearly executed on a small budget (max. $5,000 US). Entries must include a breakdown of all<br />
costs and time used to produce (including any in-house resources).<br />
One item per entry. Each individual video needs to be ninety seconds (:90) or less.<br />
TV 31 BEST WORK NEVER SEEN<br />
(single) Now’s the time for everyone to see that brilliant work that was produced but never made it to air.<br />
Please indicate in the marketing objective field the reasons why it was not used.<br />
One item per entry. Each individual video needs to be ninety seconds (:90) or less.<br />
TV 32 FUNNIEST PROMO<br />
(single) It’s as subjective as it sounds, but every year there is that gut-buster that just needs to be recognized.<br />
Any video-based promotion that’s funny - that’s the criteria!<br />
One item per entry. Each individual video needs to be ninety seconds (:90) or less.<br />
CRAFT CATEGORIES<br />
The following highlighted categories are craft categories recognizing the individual components of any given piece of<br />
promotion or marketing all of which will be judged by a group of like titled/skilled judges.<br />
TV 33 EDITING<br />
(single) Any single video-based promotion, presentation, interstitial etc. that demonstrates creative and<br />
effective promo editing.<br />
One item per entry. Each individual video needs to be two minutes (2:00) or less.<br />
TV 34 COPYWRITING<br />
(single) Any single video-based promotion, presentation, interstitial, etc. that demonstrates creative and<br />
effective copywriting;<br />
One item per entry. Each individual video needs to be two minutes (2:00) or less.<br />
TV 35 DIRECTING<br />
(single) Any single video-based promotion that demonstrates superior execution of mise-en-scène including<br />
direction of actors, camera set-ups, oversight of production <strong>design</strong>, etc.<br />
One item per entry. Each individual video needs to be ninety seconds (:90) or less.<br />
TV 36 DESIGN<br />
(single) Any single video-based promotion that best uses <strong>design</strong> to convey its promotional message.<br />
One item per entry. Each individual video needs to be ninety seconds (:90) or less.<br />
TV 37 USE OF ORIGINAL MUSIC IN A PROMO<br />
(single) Any single video-based promotion that makes creative use of original music.<br />
One item per entry. Each individual video needs to be ninety seconds (:90) or less.<br />
TV 38 MUSIC OR INSTRUMENTAL THEME WITH OR WITHOUT VOCALS<br />
(single) Any single video-based promotion that makes creative use of music packages, post scores or<br />
instrumental themes with or without vocals. Original score or library music is permitted. Syndicated packages<br />
are allowed only if majority lyrics are custom.<br />
One item per entry. Each individual video needs to be three minutes (3:00) or less.<br />
TV 39 SOUND DESIGN<br />
(single) Any single video-based promotion that demonstrates creative and effective use of sound components<br />
including music, sound effects, voice talent, etc.<br />
One item per entry. Each individual video needs to be ninety seconds (:90) or less.<br />
<strong>2013</strong> PromaxBDA Local Awards Categories Page 11
VOICE OVER<br />
The voice over in any video or audio based promotion sets the tone for communication. It can be used to bring<br />
character to a specific message or stand for an entire brand. Voice over talent is an integral part of entertainment<br />
promotion and is a part of the strength of the PromaxBDA Association.<br />
The voice over categories can be entered by any individual or company creating or voicing <strong>local</strong> station content<br />
platform promotion in the media entertainment industry to be used in the United States and Canada.<br />
VO 01 BEST VOICE OVER PERFORMANCE (Male or Female)<br />
(single) Best performance by a male or female voice over artist for use in promotion, marketing or sales piece.<br />
On-air, online, radio and corporate entries are accepted.<br />
One item per entry. Each individual video or audio entry needs to be ninety seconds (:90) or less.<br />
OUTDOOR, OUT-OF-HOME, PRINT AND POSTER<br />
PRINT CATEGORIES<br />
This group of categories is broadly open to any print-based marketing or promotional material created or<br />
commissioned by a <strong>local</strong> station, content brand, production company, individual or entity. Please check<br />
categories for specific entry guidelines and the <strong>promaxbda</strong>.org website for all technical and print specification<br />
details.<br />
Work produced by an in-house <strong>local</strong> station, creative or off-air promotion department or out-of-house<br />
(agency/creative service company, vendor) is eligible. The entry must be utilized by a broadcast/electronic<br />
media-related entity such as a broadcast or cable station, a video post-production facility, a <strong>design</strong> firm<br />
specializing in broadcast media or an Internet broadcaster (Web) as appropriate to the category. Please list<br />
Submitting Company name (Client) or Submitting Agency in the online entry form as appropriate.<br />
See entry guidelines in this document or on <strong>promaxbda</strong>.org for print entry specifications.<br />
GENERAL IMAGE AND CONTENT PROMOTION<br />
These categories can be entered by any individual or company creating promotional material for <strong>local</strong> stations to<br />
be used in the United States and Canada.<br />
PR 01 CONSUMER PRINT AD<br />
(single or multiple) Any single or group of print piece of advertising created to advertise a program, series or a<br />
<strong>local</strong> station or content platform, published in a consumer publication.<br />
Minimum one, maximum five, related but different items per entry to be judged as a unified whole. Each piece<br />
may be uploaded as a .pdf or must be mounted and labeled.<br />
PR 02 TRADE PRINT AD<br />
(single or multiple) Any single or group of print pieces of advertising created to promote a program, series or a<br />
<strong>local</strong> station or content platform and published in an industry trade publication.<br />
Minimum one, maximum five, items per entry. Each piece may be uploaded as a .pdf or be mounted and<br />
labeled. Each individual video entry needs to be thirty seconds (:30) or less.<br />
PR 03 OUTDOOR/ENVIRONMENTAL/TRANSIT AD<br />
(single or multiple) Any single or group of promotional piece of advertising (i.e. billboard, bus side, electronic,<br />
building sides or 3D outdoor) created to promote a program, series, <strong>local</strong> station or content platform. Submit<br />
photo showing relationship to environment; for electronic/animated ad must submit video of ad and its<br />
relationship to environment.<br />
Minimum one, maximum five, items per entry. Each piece may be uploaded as a .pdf or be mounted and<br />
labeled. Each individual video entry needs to be thirty seconds (:30) or less.<br />
PR 04 PROMOTIONAL/PREMIUM ITEM<br />
(single or multiple) Any single promotional or sales promotional items such as: a T-shirt, premium, novelty<br />
item, etc., created to promote a <strong>local</strong> station or <strong>local</strong> content platform, specifically. Submit original items.<br />
Minimum one, maximum five, related but different items per entry to be judged as a unified whole. Submit<br />
original items.<br />
<strong>2013</strong> PromaxBDA Local Awards Categories Page 12
PR 05 STUNT PROMOTION<br />
(single or multiple) Any single advertisement or series of advertisements that use a surprising, out-of theordinary<br />
creative approach to the promotion of a one-time <strong>local</strong> programming or station event including holiday<br />
or special events.<br />
Minimum one, maximum five, related but different items per entry to be judged as a unified whole. Submit<br />
original items. Printed material must be mounted. Digital upload option not available for this category.<br />
CRAFT CATEGORIES<br />
The following highlighted categories are craft categories recognizing the individual components of any given<br />
promotion all of which will be judged by a group of like-titled/skilled judges.<br />
PR 06 COPYWRITING: GENERAL IMAGE AND CONTENT PROMOTION<br />
(single) Any single piece of printed material including but not limited to consumer advertisements, billboards,<br />
posters or direct mail that demonstrates creative and effective copywriting.<br />
One item per entry. Each piece may be uploaded as a .pdf or must be mounted and labeled.<br />
SPECIAL CATEGORIES<br />
PROMOTION, MARKETING & DESIGN<br />
PMD 01 SALON DE REFUS: PROMOTION, MARKETING & DESIGN<br />
(single) Any work created but never aired or published but was well worth the creative effort! Please indicate in the<br />
marketing objective the reasons why it was not used. Submit video or print at stage of cancellation.<br />
Single entry. For any video materials, each video piece needs to be ninety (:90) seconds or less. For any print material,<br />
each piece may be uploaded as a .pdf or must be mounted and labeled. For any web materials, submit live URL with<br />
any user name and password needed or archived interactive material on digital media. See entry guidelines in this<br />
document or on <strong>promaxbda</strong>.org for all technical specifications.<br />
*PMD 02 ROCKET AWARD: PROMOTION, MARKETING & DESIGN<br />
(single or multiple) A special award created to recognize the outstanding work of an individual with less than 18<br />
months professional experience in <strong>local</strong> station promotion and marketing or video-based <strong>design</strong> for promotion and<br />
marketing. This individual may be employed by a company or be a freelancer. You may nominate yourself, or if there is<br />
someone that you know who deserves this award, nominate him or her.<br />
Video only – maximum 3 pieces. Each video piece needs to be ninety (:90) seconds or less and collectively they will<br />
count as a single entry. CV/Resume should be cut and pasted into Creative Strategy on the entry form or included with<br />
your entry. Total maximum duration: three minutes (3:00). See entry guidelines in this document or on <strong>promaxbda</strong>.org<br />
for print entry specifications.<br />
* No Fee Category<br />
***<br />
<strong>2013</strong> PromaxBDA Local Awards Categories Page 13
<strong>2013</strong> PROMAXBDA LOCAL AWARDS<br />
DESIGN<br />
CATEGORY DESCRIPTIONS<br />
INTEGRATED MEDIA<br />
INTEGRATED MEDIA CATEGORIES<br />
This group of categories is broadly open to any promotional material in two or more media (i.e. video, print, interactive,<br />
audio, etc.) created or commissioned by a <strong>local</strong> station, <strong>local</strong> content platform, production company, individual or entity.<br />
Please check categories for specific entry guidelines and the <strong>promaxbda</strong>.org website for all technical specification<br />
details.<br />
D 01 TOTAL PACKAGE DESIGN – STATION/CHANNEL: ON-AIR<br />
(multiple) A package of on-air material/elements <strong>design</strong>ed for a station image (not program specific).<br />
Minimum two, maximum five, related but different items per entry to be judged as a unified whole (i.e. IDs, bumpers,<br />
interstitials, etc.). Entries containing more than five pieces of material may be disqualified. Montages and compilations<br />
are not acceptable. Each individual entry piece needs to be ninety seconds (:90) or less. See entry guidelines in this<br />
document or on <strong>promaxbda</strong>.org for all technical specifications.<br />
D 02 CAMPAIGN DESIGN: ALL MEDIA<br />
(multiple) Any combination of on-air, print, collateral, premium and web material <strong>design</strong>ed for a program or show<br />
including news/current affairs. May be topical (about a specific episode) or image (generic).<br />
Minimum two, maximum five, related but different items per entry to be judged as a unified whole. No more than three<br />
pieces of material in any one medium. Entries containing more than five pieces of material may be disqualified. For any<br />
video materials, each video piece needs to be ninety (:90) seconds or less. For all print material, each piece may be<br />
uploaded as a .pdf or must be mounted and labeled. For any web materials, submit live URL with any user name and<br />
password needed or archived interactive material on digital media. See entry guidelines in this document or on<br />
<strong>promaxbda</strong>.org for all technical specifications.<br />
TELEVISION / VIDEO PRESENTATION: GENERAL ENTERTAINMENT<br />
GENERAL ENTERTAINMENT CATEGORIES<br />
This group of categories is broadly open to any video-based marketing or promotional material created or<br />
commissioned by <strong>local</strong> station or <strong>local</strong> content platform. Please check categories for specific entry guidelines and the<br />
<strong>promaxbda</strong>.org website for all technical specification details.<br />
Work produced by an in-house (station or on-air promotion department) or out-of-house (agency/creative service<br />
company, vendor) is eligible. Please list Submitting Company name (Client) or Submitting Agency in the online entry<br />
form as appropriate. Examples of on-air general entertainment include but are not limited to: arts and entertainment,<br />
children’s, sitcom, soap opera, talk show, etc.<br />
D 03 ART DIRECTION & DESIGN: PROGRAM/TOPICAL PROMO<br />
(single) Any single video-based promotional material <strong>design</strong>ed to promote a specific general entertainment program or<br />
show EXCLUDING news, current affairs or sports programs or shows.<br />
One item per entry. Each individual video needs to be ninety seconds (:90) or less. See entry guidelines in this<br />
document or on <strong>promaxbda</strong>.org for all technical specifications.<br />
D 04 ART DIRECTION & DESIGN: IMAGE PROMO<br />
(single or multiple) Any single or group of video-based promotional material <strong>design</strong>ed to promote the image of a <strong>local</strong><br />
station. Does not include identification pieces (IDs: see ID category below) EXCLUDING news, current affairs or sports.<br />
Minimum one, maximum five, items per entry. Each individual video needs to be ninety seconds (:90) or less. See entry<br />
guidelines in this document or on <strong>promaxbda</strong>.org for all technical specifications.<br />
<strong>2013</strong> PromaxBDA Local Awards Categories Page 14
D 05 ART DIRECTION & DESIGN: SPECIAL EVENTS PROMO<br />
(single) Any single video-based promotional material <strong>design</strong>ed to promote a one-time general entertainment special<br />
event including contest, anniversary, variety show, holiday, etc., EXCLUDING news, current affairs or sports events.<br />
One item per entry. Each individual video needs to be ninety seconds (:90) or less. See entry guidelines in this<br />
document or on <strong>promaxbda</strong>.org for all technical specifications.<br />
D 06 ART DIRECTION & DESIGN: ID<br />
(single or multiple) Any single or group of related video-based material <strong>design</strong>ed to reinforce a <strong>local</strong> station<br />
identity/brand EXCLUDING news, current affairs or sports. This should not include specific program information.<br />
One to a maximum of five, related but different items per entry to be judged as a unified whole. Entries containing more<br />
than five pieces of material may be disqualified. Each individual video piece needs to be thirty seconds (:30) or less.<br />
See entry guidelines in this document or on <strong>promaxbda</strong>.org for all technical specifications.<br />
D 07 GENERAL ENTERTAINMENT: PROGRAM PACKAGE<br />
(single) Any general entertainment program or show opening title sequence or any transitional <strong>design</strong> element between<br />
a general entertainment program and commercial/promotional break, <strong>design</strong>ed specifically for a program created by a<br />
<strong>local</strong> station, studio or production company. Programs only. EXCLUDING news, current affairs or sports programs or<br />
shows. Submit as aired.<br />
One item per entry. Each individual entry needs to be ninety seconds (:90) or less. See entry guidelines in this<br />
document or on <strong>promaxbda</strong>.org for all technical specifications.<br />
D 08 WEBSITE PROMOTION: VIDEO-BASED<br />
(single) Any video-based promotion (a spot, an advertisement, etc.), <strong>design</strong>ed to promote any aspect of a <strong>local</strong> station<br />
or program’s website EXCLUDING news, current affairs or sports programs or shows.<br />
One item per entry. Each individual video needs to be ninety seconds (:90) or less. See entry guidelines in this<br />
document or on <strong>promaxbda</strong>.org for all technical specifications.<br />
TELEVISION / VIDEO PRESENTATION: NEWS<br />
NEWS CATEGORIES<br />
This group of categories is broadly open to any video-based marketing or promotional material created or<br />
commissioned by a <strong>local</strong> station or <strong>local</strong> content platform. Please check categories for specific entry guidelines and the<br />
<strong>promaxbda</strong>.org website for all technical specification details.<br />
Work produced by a <strong>local</strong> station or on-air promotion department or out-of-house (agency/creative service company,<br />
vendor) is eligible. Please list Submitting Company name (Client) or Submitting Agency in the online entry form as<br />
appropriate.<br />
These categories allow for news and current affairs-related material only.<br />
D 09 ART DIRECTION & DESIGN: PROGRAM SPECIFIC PROMO – NEWS<br />
(single or multiple) Any video-based promotional material <strong>design</strong>ed to promote a specific news or current affairs<br />
program or show.<br />
Minimum one, maximum five Each individual video needs to be ninety seconds (:90) or less. See entry guidelines in this<br />
document or on <strong>promaxbda</strong>.org for all technical specifications.<br />
D 10 ART DIRECTION & DESIGN: IMAGE PROMO – NEWS<br />
(single or multiple) Any video-based promotional material <strong>design</strong>ed to promote the image of a news or current affairs<br />
program or show.<br />
Minimum one, maximum five Each individual video needs to be ninety seconds (:90) or less. See entry guidelines in this<br />
document or on <strong>promaxbda</strong>.org for all technical specifications.<br />
D 11 ART DIRECTION & DESIGN: INFORMATIONAL GRAPHICS – NEWS<br />
(single) Any graphic execution expressly produced to demonstrate or convey information for news or current affairs<br />
programs. (May include menus, over-the-shoulder, stats and full screen graphics.)<br />
One item per entry. Informational graphics can be compiled together to be judged as a single entry. Each individual<br />
entry needs to be ninety seconds (:90) or less. See entry guidelines in this document or on <strong>promaxbda</strong>.org for all<br />
technical specifications.<br />
<strong>2013</strong> PromaxBDA Local Awards Categories Page 15
D 12 NEWS: OPEN/TITLES/BUMPERS<br />
(single) Any news or current affairs program or show opening title sequence or any transitional <strong>design</strong> element between<br />
a news or current affairs program and commercial/promotional break, <strong>design</strong>ed specifically for a program created by a<br />
<strong>local</strong> station, studio or production company. Submit as aired. Programs only.<br />
One item per entry. Each individual entry needs to be ninety seconds (:90) or less. See entry guidelines in this<br />
document or on <strong>promaxbda</strong>.org for all technical specifications.<br />
TELEVISION / VIDEO PRESENTATION: SPORTS<br />
SPORTS CATEGORIES<br />
This group of categories is broadly open to any video-based marketing or promotional material created or<br />
commissioned by a <strong>local</strong> station. Please check categories for specific entry guidelines and the <strong>promaxbda</strong>.org website<br />
for all technical specification details.<br />
Work produced by a <strong>local</strong> station or on-air promotion department or out-of-house (agency/creative service company,<br />
vendor) is eligible. Please list Submitting Company name (Client) or Submitting Agency in the online entry form as<br />
appropriate.<br />
These categories allow for sports-related material only.<br />
D 13 ART DIRECTION & DESIGN: PROMO – SPORTS<br />
(single) Any single video-based promotional material <strong>design</strong>ed to promote a specific sports program, show or <strong>local</strong><br />
station image or content platform. (May include: promos, bumpers, lower thirds, etc.)<br />
One item per entry. Each individual video needs to be ninety seconds (:90) or less. See entry guidelines in this<br />
document or on <strong>promaxbda</strong>.org for all technical specifications.<br />
D 14 ART DIRECTION & DESIGN: SPECIAL EVENTS PROMO – SPORTS<br />
(single) Any single video-based promotional material <strong>design</strong>ed to promote a one-time sports special event<br />
including contest, anniversary, variety show, holiday, etc.<br />
One item per entry. Each individual video needs to be ninety seconds (:90) or less. See entry guidelines in this<br />
document or on <strong>promaxbda</strong>.org for all technical specifications.<br />
D 15 ART DIRECTION & DESIGN: INFORMATIONAL GRAPHICS – SPORTS<br />
(single) Any graphic execution expressly produced to demonstrate or convey information for sports events. May include<br />
menus, over-the-shoulder, stats, full screen graphics, snipes, bugs, elevators, and informational graphics etc.<br />
One item per entry. Each individual video needs to be ninety seconds (:90) or less. See entry guidelines in this<br />
document or on <strong>promaxbda</strong>.org for all technical specifications.<br />
D 16 SPORTS: OPEN/TITLES/BUMPERS<br />
(single) Any sports program or show opening title sequence or any transitional <strong>design</strong> element between a sports<br />
program and commercial/promotional break, <strong>design</strong>ed specifically for a program created by a <strong>local</strong> station, <strong>local</strong> content<br />
platform, or production company. Submit as aired. Programs only.<br />
One item per entry. Each individual entry needs to be ninety seconds (:90) or less. See entry guidelines in this<br />
document or on <strong>promaxbda</strong>.org for all technical specifications.<br />
PRINT<br />
PRINT CATEGORIES<br />
This group of categories is broadly open to any print-based marketing or promotional material created or commissioned<br />
by a <strong>local</strong> station. Please check categories for specific entry guidelines and the <strong>promaxbda</strong>.org website for all technical<br />
and print specification details.<br />
D 17 OFF AIR DESIGN<br />
(multiple) Any print piece of advertising or total package of related print elements <strong>design</strong>ed to promote image of a <strong>local</strong><br />
station, content platform or program. May include advertising in a consumer publication or packaging, outdoor, poster,<br />
kits, collateral, advertising etc.<br />
Minimum one, maximum five, related but different items per entry to be judged as a unified whole. Entries containing<br />
more than five pieces of material may be disqualified. Digital upload or print material must be mounted and labeled.<br />
<strong>2013</strong> PromaxBDA Local Awards Categories Page 16
D 18 INVITATION/E-CARD/E-COMMUNICATION<br />
(single) Any invitation, e-greeting, e-card, e-newsletter, e-mail or e-vite <strong>design</strong>ed for a <strong>local</strong> station, content platform or<br />
an event for a <strong>local</strong> station. May include 'Save the date’ and ‘thank you’ communications.<br />
Submit original sample or URL link. Physical material must be mounted on 1 poster board to be considered one single<br />
entry. See entry guidelines in this document or on <strong>promaxbda</strong>.org for print entry specifications.<br />
D 19 POSTER<br />
(single or multiple) Any poster <strong>design</strong>ed to promote a <strong>local</strong> station or content platform.<br />
Minimum one, maximum five, related but different items per entry to be judged as a unified whole. Entries containing<br />
more than five pieces of material may be disqualified. Print material may be uploaded as a .pdf or must be mounted and<br />
labeled. See entry guidelines in this document or on <strong>promaxbda</strong>.org for print entry specifications<br />
D 20 OUTDOOR: STATIC OR DIGITAL<br />
(single or multiple) Any single or group of related static outdoor advertising <strong>design</strong>ed to promote a <strong>local</strong> station or<br />
content platform. Includes billboards, building sides, bus shelters, 3-D, etc. Submit photos of outdoor ads and include<br />
how they are placed in their environment.<br />
Minimum one, maximum five, related but different items per entry to be judged as a unified whole. Entries containing<br />
more than five pieces of material may be disqualified. Print material may be uploaded as a .pdf or must be mounted and<br />
labeled. See entry guidelines in this document or on <strong>promaxbda</strong>.org for print entry specifications.<br />
D 21 LOGO<br />
(single) Any single logo <strong>design</strong>ed to promote a <strong>local</strong> station, content platform or program in print. Includes station,<br />
corporate, show, etc. Printed material must be mounted.<br />
One item per entry. Each piece may be uploaded as a .pdf or must be mounted and labeled. See entry guidelines in this<br />
document or on <strong>promaxbda</strong>.org for print entry specifications.<br />
SCENIC<br />
SCENIC CATEGORIES<br />
This group of categories is broadly open to any set <strong>design</strong>/scenic <strong>design</strong> created or commissioned by a <strong>local</strong> station,<br />
<strong>local</strong> content platform, production company, individual or entity. Please check categories for specific entry guidelines<br />
and the <strong>promaxbda</strong>.org website for all technical and print specification details.<br />
Work produced by an in-house (<strong>local</strong> station creative or off-air promotion department) or out-of-house (agency/creative<br />
service company, vendor) is eligible. The entry must be utilized by a station media-related entity such as a <strong>local</strong> station,<br />
a video post-production facility, a <strong>design</strong> firm specializing in broadcast media or an Internet broadcaster (Web) as<br />
appropriate to the category. Please list Submitting Company name (Client) or Submitting Agency in the online entry<br />
form as appropriate.<br />
D 22 SET DESIGN<br />
(single) Any set <strong>design</strong> for talk, children’s, sports, variety, news programs, single or short-lived program, etc. Entry can<br />
be shown by using a compilation of video material showing no more than ten seconds (:10) of show graphics, to be<br />
judged as a whole. Entry must contain a human/talent element in the set and should be taken from an on-air check only.<br />
One item per entry. Video only. Each individual entry needs to be ninety seconds (:90) or less. See entry guidelines in<br />
this document or on <strong>promaxbda</strong>.org for all technical specifications.<br />
INTERACTIVE MEDIA<br />
INTERACTIVE MEDIA CATEGORIES<br />
This group of categories is broadly open to any marketing, promotional or content produced in part or in full for any<br />
interactive platform, medium or technology including (but not limited to) web-sites, micro-sites, walled gardens, mobile,<br />
kiosk, CD, DVD, Enhanced or Interactive Programming Guide (EPG/IPG), digital advertising unit or email<br />
communication created or commissioned by a <strong>local</strong> station. Please check categories for specific entry guidelines and<br />
the <strong>promaxbda</strong>.org website for all technical specification details.<br />
D 23 INTERACTIVE APPLICATIONS PROMOTION<br />
(single) Any innovative marketing strategy using interactive media such as broadband, mobile phone, VOD, podcast,<br />
etc. Entry must demonstrate interactivity and effectiveness in achieving results.<br />
One item per entry. Each individual video needs to be ninety seconds (:90) or less. See entry guidelines in this<br />
document or on <strong>promaxbda</strong>.org for all technical specifications.<br />
<strong>2013</strong> PromaxBDA Local Awards Categories Page 17
OTHER DESIGN APPLICATIONS<br />
D 24 PROMOTIONAL ITEM<br />
(single or multiple) Any promotional item <strong>design</strong>ed for a <strong>local</strong> station, content platform or programming. Includes caps,<br />
T-shirts, premium, novelty items, etc.<br />
Minimum one, maximum five, related but different items per entry to be judged as a unified whole. Entries containing<br />
more than five pieces of material may be disqualified. Submit original samples. Each piece may be mounted and must<br />
be labeled. No digital entry available. See entry guidelines in this document or on <strong>promaxbda</strong>.org for premium/collateral<br />
entry specifications.<br />
D 25 ART DIRECTION & DESIGN: PSA (Public Service Announcement)<br />
(single) Any single video-based promotion created to drive awareness of public service issues, social action or<br />
community service announcement.<br />
One item per entry – submit as aired. Each individual video needs to be ninety seconds (:90) or less. See entry<br />
guidelines in this document or on <strong>promaxbda</strong>.org for all technical specifications.<br />
D 26 ON-AIR COMMERCIAL ADVERTISEMENT<br />
(single) Any single video-based advertisement created to sell a product, service, channel, OUTSIDE of standard brand,<br />
image, television or tune-in promotion.<br />
One item per entry – submit as aired. Each individual video needs to be ninety seconds (:90) or less. See entry<br />
guidelines in this document or on <strong>promaxbda</strong>.org for all technical specifications.<br />
D 27 SALES OR INTERNAL MARKETING PRESENTATION<br />
(single) Any not-for-broadcast video-based promotion for a program, <strong>local</strong> content, platform, station or service,<br />
including trade shows, sales tapes, up-front and attract loops, internal sales and marketing and/or animation<br />
and post-production accomplished for corporate programming, not commercial.<br />
One item per entry. Each individual video needs to be no longer than five minutes (5:00). See entry guidelines<br />
in this document or on <strong>promaxbda</strong>.org for all technical specifications.<br />
CRAFT<br />
CRAFT CATEGORIES<br />
D 28 LOGO DESIGN: CHANNEL ALL MEDIA<br />
(single or multiple) Any logo <strong>design</strong>ed for on-air, print and interactive applications for a <strong>local</strong> station or content<br />
platform. Submit as aired on videotape, plus print sample, plus URL for interactive sample.<br />
Minimum one, maximum three, related but different items per entry to be judged as a unified whole. No more than three<br />
pieces of material in any one medium. Entries containing more than five pieces of material may be disqualified. For any<br />
video materials, each video piece needs to be ninety (:90) seconds or less. For all print material, each piece may be<br />
uploaded as a .pdf or must be mounted and labeled. For any web materials, submit live URL with any user name and<br />
password needed or archived interactive material on digital media. See entry guidelines in this document or on<br />
<strong>promaxbda</strong>.org for all technical specifications.<br />
D 29 ART DIRECTION & DESIGN: PROGRAM-SPECIFIC LOGO<br />
(single) Any logo <strong>design</strong>ed specifically for use in conjunction with a program created by a <strong>local</strong> station. Submit as aired.<br />
Programs only.<br />
One item per entry. Each individual entry needs to be ninety seconds (:90) or less. See entry guidelines in this<br />
document or on <strong>promaxbda</strong>.org for all technical specifications.<br />
D 30 ART DIRECTION/DESIGN<br />
(single) Any single piece of printed material including but not limited to consumer ads, billboards, posters or<br />
direct mail that demonstrates creative and effective art direction or <strong>design</strong> as it relates to the promotion.<br />
One item per entry. Each piece may be uploaded as a .pdf or must be mounted and labeled.<br />
<strong>2013</strong> PromaxBDA Local Awards Categories Page 18
SPECIAL CATEGORIES<br />
PROMOTION, MARKETING & DESIGN<br />
PMD 01 SALON DE REFUS: PROMOTION, MARKETING & DESIGN<br />
(single) Any work created but never aired or published but was well worth the creative effort! Please indicate in the<br />
marketing objective the reasons why it was not used. Submit video or print at stage of cancellation.<br />
Single entry. For any video materials, each video piece needs to be ninety (:90) seconds or less. For any print material,<br />
each piece may be uploaded as a .pdf or must be mounted and labeled. For any web materials, submit live URL with<br />
any user name and password needed or archived interactive material on digital media. See entry guidelines in this<br />
document or on <strong>promaxbda</strong>.org for all technical specifications.<br />
*PMD 02 ROCKET AWARD: PROMOTION, MARKETING & DESIGN<br />
(single or multiple) A special award created to recognize the outstanding work of an individual with less than 18<br />
months professional experience in <strong>local</strong> station promotion and marketing or video-based <strong>design</strong> for promotion and<br />
marketing. This individual may be employed by a company or be a freelancer. You may nominate yourself, or if there is<br />
someone that you know who deserves this award, nominate him or her.<br />
Video only – maximum 3 pieces. Each video piece needs to be ninety (:90) seconds or less and collectively they will<br />
count as a single entry. CV/Resume should be cut and pasted into Creative Strategy on the entry form or included with<br />
your entry. Total maximum duration: three minutes (3:00). See entry guidelines in this document or on <strong>promaxbda</strong>.org<br />
for print entry specifications.<br />
* No Fee Category<br />
***<br />
If you have any questions about the <strong>awards</strong> competitions, the categories, entering or judging,<br />
please contact us at:<br />
PromaxBDA Awards Department<br />
Tel: +1.310.789.1502 or +1.310.789.1506<br />
E-mail: <strong>awards</strong>@<strong>promaxbda</strong>.org<br />
<strong>2013</strong> PromaxBDA Local Awards Categories Page 19
SPECS FOR VIDEO UPLOAD<br />
Maximum file size: 200MB per file<br />
16:9 aspect ratio – If the original content was formatted 4:3, please provide curtains (black bars<br />
on each side) which are mostly typically referred to as “pillar box” to accommodate<br />
appropriately for 16:9 playback.<br />
Standard Encoding Specs<br />
These are general QuickTime specs that should be easily<br />
applied within your non‐linear editing tool such as Final Cut<br />
Pro or Adobe Premiere. These settings can also be used in<br />
QuickTime Pro.<br />
Video Settings<br />
Frame Size:<br />
720x405<br />
Pixel aspect:<br />
1.0 ‐ Square pixels<br />
Video Codec: H.264<br />
Extension:<br />
.mov<br />
De‐interlacing:<br />
Always de‐interlace<br />
Frame Rate:<br />
30 fps<br />
Key Frame Interval: 90 frames per keyframe<br />
Bit Rate Type:<br />
Constant<br />
Bit Rate Kbps:<br />
3000Kbps<br />
Audio Settings<br />
Audio Codec:<br />
Channels:<br />
Sample Rate:<br />
Quality:<br />
Bit Rate:<br />
AAC<br />
Stereo<br />
48khz<br />
High<br />
128 Kbps<br />
* Important notes: When naming a file, please do not use<br />
spaces or special characters. We suggest using an underscore<br />
to represent a space. Example: video_from_the_beach.mov<br />
Translations<br />
Due to the international composition of our judging panels, we must request that all non‐<br />
English language entries provide English translations/subtitles for judging purposes.<br />
Please Note: All submissions become the property of PromaxBDA to be used at their discretion.<br />
All relevant permissions and copyrights are assumed to be cleared by the entrant. We are not<br />
able to return any materials submitted for entry.<br />
Do you have any <strong>awards</strong> questions?<br />
Please contact the Awards Department at:<br />
Tel. +1.310.789.1502 or +1.310.789.1506<br />
Fax. +1.310.788.7616<br />
E‐mail: <strong>awards</strong>@<strong>promaxbda</strong>.org<br />
<strong>2013</strong> PromaxBDA Local Awards Categories Page 20
SHIPPING<br />
Please be sure to package all of your items carefully, particularly boards and premium items<br />
since they run a higher risk of being damaged in transit.<br />
DO NOT FORGET TO ATTACH YOUR ENTRY LABELS TO EACH ENTRY<br />
Please number shipments of multiple boxes (1 of 4, 2 of 4, etc.) on the outside of each box<br />
you are shipping.<br />
PLEASE SEND YOUR ENTRIES TO:<br />
Attention: Stacy La Cotera<br />
PromaxBDA<br />
1522e Cloverfield Blvd.<br />
Santa Monica, CA 90404<br />
Please Note: All submissions become the property of PromaxBDA to be used at their discretion.<br />
All relevant permissions and copyrights are assumed to be cleared by the entrant. We are not<br />
able to return any materials submitted for entry.<br />
Do you have any <strong>awards</strong> questions?<br />
Please contact the Awards Department at:<br />
Tel. +1.310.789.1502 or +1.310.789.1506<br />
Fax. +1.310.788.7616<br />
E‐mail: <strong>awards</strong>@<strong>promaxbda</strong>.org<br />
<strong>2013</strong> PromaxBDA Local Awards Categories Page 21
HOW TO BUILD YOUR TAPE<br />
It is very important that you follow the guidelines on how to edit and build your tape, to<br />
ensure that the material you are submitting is viewed and judged properly.<br />
ONLY BETA SP AND DIGITAL BETA VIDEO TAPES IN NTSC FORMAT WILL BE ACCEPTED.<br />
ALSO ensure that all content is formatted 16:9. If the original content was formatted 4:3, please<br />
provide content in 4:3 anamorphic or provide curtains (black bars on each side) to<br />
accommodate appropriately for 16:9 playback.<br />
PLEASE SUBMIT ALL OF YOUR ENTRIES ON ONE TAPE IF SPACE ALLOWS. PLEASE DO NOT SEND ONE TAPE<br />
PER ENTRY, THIS IS NOT ONLY AN UNNECESSARY ADDED EXPENSE FOR YOUR COMPANY, BUT ALSO<br />
MEANS EXTRA TIME AND HANDLING FOR PROCESSING WHICH MAY DELAY YOUR ENTRY FROM BEING<br />
JUDGED.<br />
Before you build your tape, please enter all relevant entry information using our Online Entry<br />
system. This will allow you to obtain the corresponding Entry Number information that is<br />
required for the slates.<br />
Please read and follow these guidelines to ensure the correct editing of your tape:<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Please begin your tape at the one hour mark (01:00:00), with ten seconds (:10) of color<br />
bars and tones<br />
Add two seconds (:02) black<br />
Follow with five seconds (:05) of slate<br />
The slate must contain:<br />
o Entry Number<br />
o Entry Title<br />
o Submitting Company<br />
Follow the slate with your video spot<br />
Follow with five seconds (:05) of black after the spot<br />
Follow with the slate for the next entry and repeat the process.<br />
When entering campaign entries, you will need only one slate for the entire set of spots that<br />
composed the campaign.<br />
Translations<br />
Due to the international composition of our judging panels, we must request that all non‐<br />
English language entries provide English translations/subtitles for judging purposes.<br />
Please Note: All submissions become the property of PromaxBDA to be used at their discretion.<br />
All relevant permissions and copyrights are assumed to be cleared by the entrant. We are not<br />
able to return any materials submitted for entry.<br />
Do you have any <strong>awards</strong> questions? Please contact the Awards Department at:<br />
Tel. +1.310.789.1502 or +1.310.789.1506<br />
Fax. +1.310.788.7616<br />
E‐mail: <strong>awards</strong>@<strong>promaxbda</strong>.org<br />
<strong>2013</strong> PromaxBDA Local Awards Categories Page 22
PREMIUM AND COLLATERAL ENTRY REQUIREMENTS<br />
Premium items are promotional items such as a t‐shirt, mugs, calendars, pens, notepads,<br />
games, etc.<br />
Collateral items are essential elements created to support a promotional campaign such as<br />
pamphlets, flyers, brochures, displays, press kits, etc.<br />
<br />
<br />
<br />
<br />
Please submit original Premium and Collateral items whenever possible (or if specifically<br />
required).<br />
All printed pieces and photographs should be entered in a digital media format (DVD,<br />
CD‐ROM or flach/hard drive). If it is absolutely necessary to submit an image, the entry<br />
must be mounted on a poster board unless size or weight prohibits. (Please refer to<br />
“Print Requirements” for guidelines).<br />
Premium and Collateral items should be submitted in a Ziploc‐type bag with the entry ID<br />
label attached to the outside of the bag.<br />
Please include an Entry ID label (provided by the online entry system) with each piece<br />
you are submitting.<br />
Translations<br />
Due to the international composition of our judging panels, we must request that all non‐<br />
English language entries provide English translations for judging purposes.<br />
Please Note: All submissions become the property of PromaxBDA to be used at their discretion.<br />
All relevant permissions and copyrights are assumed to be cleared by the entrant. We are not<br />
able to return any materials submitted for entry.<br />
<br />
Do you have any <strong>awards</strong> questions?<br />
Please contact the Awards Department at:<br />
Tel. +1.310.789.1502 or +1.310.789.1506<br />
Fax. +1.310.788.7616<br />
E‐mail: <strong>awards</strong>@<strong>promaxbda</strong>.org<br />
<strong>2013</strong> PromaxBDA Local Awards Categories Page 23
PRINT ENTRY REQUIREMENTS<br />
All printed pieces and photographs should be uploaded through our online entry process as a<br />
PDF.<br />
If it is absolutely necessary to submit physically, please read the following instructions:<br />
All print entries must be mounted on black poster board 14” x 20” or 20”x 30”.<br />
All entries larger than 20” x 30” should be submitted as an 8” x 10” photo and mounted<br />
on a 14” x 20” black poster board.<br />
A poster may be submitted actual size by mounting it on two black poster boards that<br />
are hinged together. (No un‐mounted posters will be accepted).<br />
If size prohibits the actual piece from being entered, such as a billboard, you may submit<br />
an 8” x 10” photo mounted on a 14” x 20” black poster board.<br />
Place an entry ID label (provided by the online entry system) on the back of each poster<br />
board in the upper right hand corner.<br />
If not easily mounted, to prevent damage you may submit brochures, folded pieces, etc.<br />
in a padded envelope.<br />
Translations<br />
Due to the international composition of our judging panels, we must request that all non‐<br />
English language entries provide English translations for judging purposes.<br />
Please Note: All submissions become the property of PromaxBDA to be used at their discretion.<br />
All relevant permissions and copyrights are assumed to be cleared by the entrant. We are not<br />
able to return any materials submitted for entry.<br />
Do you have any <strong>awards</strong> questions?<br />
Please contact the Awards Department at:<br />
Tel. +1.310.789.1502 or +1.310.789.1506<br />
Fax. +1.310.788.7616<br />
E‐mail: <strong>awards</strong>@<strong>promaxbda</strong>.org<br />
<strong>2013</strong> PromaxBDA Local Awards Categories Page 24
DIGITAL MEDIA ENTRY REQUIREMENTS<br />
What is Digital Media?<br />
The term Digital Media encompasses all material submitted on DVD, CD‐ROM, flash/hard drive.<br />
Please refer to category descriptions for more information regarding the types of media<br />
required for each category and note that this media will not be returned (e.g., flash/hard<br />
drives).<br />
The technical requirements (MAC or PC) must be clearly marked on all Digital Media entries.<br />
Attach an Online Entry Label (provided by the online entry system). For any flash/hard drives, it<br />
is required that they are placed in a bag/package to ensure the label can be clearly read.<br />
Please make sure that all materials are in PAL or Region Free format. ALSO ensure that any<br />
relevant content is formatted 16:9. If the original content was formatted 4:3 please provide<br />
curtains (black bars on either side) to accommodate appropriately for 16:9.<br />
Translations<br />
Due to the international composition of our judging panels, we must request that all non‐<br />
English language entries provide English translations for judging purposes.<br />
Please Note: All submissions become the property of PromaxBDA to be used at their discretion.<br />
All relevant permissions and copyrights are assumed to be cleared by the entrant. We are not<br />
able to return any materials submitted for entry.<br />
Do you have any <strong>awards</strong> questions?<br />
Please contact the Awards Department at:<br />
Tel. +1.310.789.1502 or +1.310.789.1506<br />
Fax. +1.310.788.7616<br />
E‐mail: <strong>awards</strong>@<strong>promaxbda</strong>.org<br />
<strong>2013</strong> PromaxBDA Local Awards Categories Page 25