2013 promaxbda local awards design

OTHER DESIGN APPLICATIONS
D 24 PROMOTIONAL ITEM
(single or multiple) Any promotional item designed for a local station, content platform or programming. Includes caps,
T-shirts, premium, novelty items, etc.
Minimum one, maximum five, related but different items per entry to be judged as a unified whole. Entries containing
more than five pieces of material may be disqualified. Submit original samples. Each piece may be mounted and must
be labeled. No digital entry available. See entry guidelines in this document or on promaxbda.org for premium/collateral
entry specifications.
D 25 ART DIRECTION & DESIGN: PSA (Public Service Announcement)
(single) Any single video-based promotion created to drive awareness of public service issues, social action or
community service announcement.
One item per entry – submit as aired. Each individual video needs to be ninety seconds (:90) or less. See entry
guidelines in this document or on promaxbda.org for all technical specifications.
D 26 ON-AIR COMMERCIAL ADVERTISEMENT
(single) Any single video-based advertisement created to sell a product, service, channel, OUTSIDE of standard brand,
image, television or tune-in promotion.
One item per entry – submit as aired. Each individual video needs to be ninety seconds (:90) or less. See entry
guidelines in this document or on promaxbda.org for all technical specifications.
D 27 SALES OR INTERNAL MARKETING PRESENTATION
(single) Any not-for-broadcast video-based promotion for a program, local content, platform, station or service,
including trade shows, sales tapes, up-front and attract loops, internal sales and marketing and/or animation
and post-production accomplished for corporate programming, not commercial.
One item per entry. Each individual video needs to be no longer than five minutes (5:00). See entry guidelines
in this document or on promaxbda.org for all technical specifications.
CRAFT
CRAFT CATEGORIES
D 28 LOGO DESIGN: CHANNEL ALL MEDIA
(single or multiple) Any logo designed for on-air, print and interactive applications for a local station or content
platform. Submit as aired on videotape, plus print sample, plus URL for interactive sample.
Minimum one, maximum three, related but different items per entry to be judged as a unified whole. No more than three
pieces of material in any one medium. Entries containing more than five pieces of material may be disqualified. For any
video materials, each video piece needs to be ninety (:90) seconds or less. For all print material, each piece may be
uploaded as a .pdf or must be mounted and labeled. For any web materials, submit live URL with any user name and
password needed or archived interactive material on digital media. See entry guidelines in this document or on
promaxbda.org for all technical specifications.
D 29 ART DIRECTION & DESIGN: PROGRAM-SPECIFIC LOGO
(single) Any logo designed specifically for use in conjunction with a program created by a local station. Submit as aired.
Programs only.
One item per entry. Each individual entry needs to be ninety seconds (:90) or less. See entry guidelines in this
document or on promaxbda.org for all technical specifications.
D 30 ART DIRECTION/DESIGN
(single) Any single piece of printed material including but not limited to consumer ads, billboards, posters or
direct mail that demonstrates creative and effective art direction or design as it relates to the promotion.
One item per entry. Each piece may be uploaded as a .pdf or must be mounted and labeled.
2013 PromaxBDA Local Awards Categories Page 18