2013 promaxbda local awards design
2013 promaxbda local awards design
2013 promaxbda local awards design
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<strong>2013</strong> PROMAXBDA LOCAL<br />
PROMOTION, MARKETING AND DESIGN COMPETITION<br />
SUBMISSION GROUPS<br />
PROMOTION AND MARKETING CATEGORIES<br />
TELEVISION – VIDEO PRESENTATION<br />
LOCAL STATION/PLATFORM BRANDING/IMAGE PROMOTION<br />
TV 01 GENERAL BRANDING/IMAGE: NEWS STATION IMAGE (single)<br />
TV 02 GENERAL BRANDING/IMAGE: STATION IMAGE (NON-NEWS STATION) (single)<br />
TV 03 GENERAL BRANDING/IMAGE: LONG FORMAT (single or multiple)<br />
TV 04 GENERAL BRANDING/IMAGE CAMPAIGN (multiple)<br />
TV 05 HOLIDAY/SPECIAL EVENT PROMOTION (single)<br />
CONTENT PROMOTION<br />
TV 06 PROGRAM PROMOTIONAL SPOT (single)<br />
TV 07 PROGRAM PROMOTIONAL CAMPAIGN (multiple)<br />
TV 08 NEWS/INFORMATION PROGRAM SPOT (single or multiple)<br />
TV 09 SPECIAL NEWS REPORT OR EVENT PROGRAMMING (single or multiple)<br />
TV 10 SPORTS PROGRAM SPOT (NOT A LIVE EVENT/GAME) (single or multiple)<br />
TV 11 LIVE EVENT SPOT (single or multiple)<br />
TV 12 ENTERTAINMENT PROGRAM SPOT (single or multiple)<br />
TV 13 HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT (single or multiple)<br />
TV 14 UNSCRIPTED/NON-FICTION/REALITY PROGRAM SPOT (single or multiple)<br />
TV 15 DAYTIME PROGRAM SPOT (single or multiple)<br />
TV 16 DAYPART/BLOCK OF PROGRAMS SPOT (single or multiple)<br />
TV 17 “BEHIND THE SCENES” PROMOTION: LONG/SHORT FORMAT (single or multiple)<br />
TV 18 STUNT PROMOTION: ON-AIR-ONLY (single or multiple)<br />
TV 19 INTERSTITIAL/”PROMO-TAINMENT”/PROGRAM WRAPS CAMPAIGN (multiple)<br />
TV 20 INTERSTITIAL/”PROMO-TAINMENT”/MOVIE WRAPS CAMPAIGN (multiple)<br />
TV 21 INTERSTITIAL/ADVERTISER INTEGRATION/PROGRAM WRAPS CAMPAIGN (multiple)<br />
TV 22 LOWER THIRD PROMOTION (ON-SCREEN/ELEVATOR/LEECH/VIOLATOR) (single or multiple)<br />
TV 23 ON-AIR CONSUMER TIE-IN PROMO (single or multiple)<br />
TV 24 PUBLIC SERVICE ANNOUNCEMENT (single)<br />
TV 25 PUBLIC SERVICE ANNOUNCEMENT CAMPAIGN (multiple)<br />
SYNDICATED/DISTRIBUTED PROGRAM CATEGORIES<br />
TV 26 PROGRAM PROMOTION SPOT OR CAMPAIGN: ENTERTAINMENT (single or multiple)<br />
TV 27 GENERAL BRANDING/IMAGE (single)<br />
TRADE OR INTERNAL MARKETING (INDUSTRY FOCUSED: SALES, MARKETING OR UPFRONT PRESENTATION, ETC.)<br />
TV 28 MARKETING VIDEO/PRESENTATION (single)<br />
TV 29 SALES/DEMO REEL (single)<br />
<strong>2013</strong> PromaxBDA Local Awards Categories Page 3
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