2013 promaxbda local awards design

PR 05 STUNT PROMOTION
(single or multiple) Any single advertisement or series of advertisements that use a surprising, out-of theordinary
creative approach to the promotion of a one-time local programming or station event including holiday
or special events.
Minimum one, maximum five, related but different items per entry to be judged as a unified whole. Submit
original items. Printed material must be mounted. Digital upload option not available for this category.
CRAFT CATEGORIES
The following highlighted categories are craft categories recognizing the individual components of any given
promotion all of which will be judged by a group of like-titled/skilled judges.
PR 06 COPYWRITING: GENERAL IMAGE AND CONTENT PROMOTION
(single) Any single piece of printed material including but not limited to consumer advertisements, billboards,
posters or direct mail that demonstrates creative and effective copywriting.
One item per entry. Each piece may be uploaded as a .pdf or must be mounted and labeled.
SPECIAL CATEGORIES
PROMOTION, MARKETING & DESIGN
PMD 01 SALON DE REFUS: PROMOTION, MARKETING & DESIGN
(single) Any work created but never aired or published but was well worth the creative effort! Please indicate in the
marketing objective the reasons why it was not used. Submit video or print at stage of cancellation.
Single entry. For any video materials, each video piece needs to be ninety (:90) seconds or less. For any print material,
each piece may be uploaded as a .pdf or must be mounted and labeled. For any web materials, submit live URL with
any user name and password needed or archived interactive material on digital media. See entry guidelines in this
document or on promaxbda.org for all technical specifications.
*PMD 02 ROCKET AWARD: PROMOTION, MARKETING & DESIGN
(single or multiple) A special award created to recognize the outstanding work of an individual with less than 18
months professional experience in local station promotion and marketing or video-based design for promotion and
marketing. This individual may be employed by a company or be a freelancer. You may nominate yourself, or if there is
someone that you know who deserves this award, nominate him or her.
Video only – maximum 3 pieces. Each video piece needs to be ninety (:90) seconds or less and collectively they will
count as a single entry. CV/Resume should be cut and pasted into Creative Strategy on the entry form or included with
your entry. Total maximum duration: three minutes (3:00). See entry guidelines in this document or on promaxbda.org
for print entry specifications.
* No Fee Category
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2013 PromaxBDA Local Awards Categories Page 13