2013 promaxbda local awards design
2013 promaxbda local awards design
2013 promaxbda local awards design
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TV 14 UNSCRIPTED/NON-FICTION/REALITY PROGRAM SPOT<br />
(single or multiple) Any video-based promotional material created to promote a non-fiction/reality program,<br />
series, movie, news or current affairs program, etc.<br />
Minimum one, maximum five, related but different items per entry to be judged as a unified whole. Each<br />
individual video needs to be ninety seconds (:90) or less.<br />
TV 15 DAYTIME PROGRAM SPOT<br />
(single or multiple) Any video-based promotional material created to promote a daytime entertainment<br />
program, series, movie, news or current affairs program, etc.<br />
Minimum one, maximum five, related but different items per entry to be judged as a unified whole. Each<br />
individual video needs to be ninety seconds (:90) or less.<br />
TV 16 DAYPART/BLOCK OF PROGRAMS SPOT<br />
(single or multiple) Any video-based promotional material created to promote any regularly scheduled, related<br />
block of programming.<br />
Minimum one, maximum five, related but different items per entry to be judged as a unified whole. Each<br />
individual video needs to be ninety seconds (:90) or less.<br />
TV 17 "BEHIND THE SCENES" PROMOTION: LONG/SHORT FORMAT<br />
(single or multiple) Any single or group of video-based “behind the scenes” or “making of” promotional<br />
material used to promote specific programs, series, movies, etc. and/or the network. If full promotion is longer<br />
than allotted time, entry must be edited to fit the time specifications.<br />
Minimum one, maximum five, related but different items per entry to be judged as a unified whole. Entries<br />
containing more than five pieces of material may be disqualified. Each individual video piece needs to be five<br />
minutes (5:00) or less with a total running time of 10 minutes (10:00) or less for all entries together.<br />
TV 18 STUNT PROMOTION: ON-AIR ONLY<br />
(single or multiple) Any single or group of related video-based promotional material that uses a surprising, outof<br />
the-ordinary creative approach to the promotion of a one-time on-air programming event.<br />
Minimum one, maximum five, related but different items per entry to be judged as a unified whole. Entries<br />
containing more than five pieces of material may be disqualified. Each individual video piece needs to be ninety<br />
seconds (:90) or less.<br />
TV 19 INTERSTITIAL/"PROMO-TAINMENT"/PROGRAM WRAPS CAMPAIGN<br />
(multiple) Any group of related non-traditional video-based promotional or informational material used in<br />
conjunction with a program <strong>design</strong>ed to enhance the brand identity of programs, series and/or the <strong>local</strong> station.<br />
Minimum three, maximum five, related but different items per entry to be judged as a unified whole. Entries<br />
containing more than five pieces of material may be disqualified. Each individual video piece needs to be five<br />
minutes (5:00) or less.<br />
TV 20 INTERSTITIAL/"PROMO-TAINMENT"/MOVIE WRAPS CAMPAIGN<br />
(multiple) Any group of related non-traditional video-based promotional or informational material used in<br />
conjunction with the airing of a movie <strong>design</strong>ed to enhance the brand identity of the movie or <strong>local</strong> station.<br />
Minimum three, maximum five, related but different items per entry to be judged as a unified whole. Entries<br />
containing more than five pieces of material may be disqualified. Each individual video piece needs to be five<br />
minutes (5:00) or less.<br />
TV 21 INTERSTITIAL/ADVERTISER INTEGRATION/PROGRAM WRAPS CAMPAIGN<br />
(multiple) Any group of related non-traditional video-based sponsored promotion material <strong>design</strong>ed to integrate<br />
the advertiser with the brand identity of specific program, movie or station.<br />
Minimum three, maximum five, related but different items per entry to be judged as a unified whole. Entries<br />
containing more than five pieces of material may be disqualified. Each individual video piece needs to be five<br />
minutes (5:00) or less.<br />
TV 22 LOWER THIRD PROMOTION (ON-SCREEN/ELEVATOR/LEECH/VIOLATER)<br />
(single or multiple) Any single lower third, on-screen, violater, leech or elevator promotion or series of<br />
promotions created to promote a program, series or channel during a different program.<br />
Minimum one, maximum five, related but different items per entry to be judged as a unified whole. Entries<br />
containing more than five pieces of material may be disqualified. Each individual video piece needs to be ninety<br />
seconds (:90) or less.<br />
<strong>2013</strong> PromaxBDA Local Awards Categories Page 9
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