2013 promaxbda local awards design

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INTERACTIVE MEDIA INTERACTIVE MEDIA CATEGORIES D 23 INTERACTIVE APPLICATIONS PROMOTION (single) OTHER DESIGN APPLICATIONS DESIGN APPLICATION CATEGORIES D 24 PROMOTIONAL ITEM (single or multiple) D 25 ART DIRECTION & DESIGN: PUBLIC SERVICE ANNOUNCEMENT (single) D 26 ON-AIR COMMERCIAL ADVERTISEMENT (single) D 27 SALES OR INTERNAL MARKETING PRESENTATION (single) CRAFT CATEGORIES CRAFT CATEGORIES D 28 LOGO DESIGN: CHANNEL ALL MEDIA (single or multiple) D 29 ART DIRECTION & DESIGN: PROGRAM-SPECIFIC LOGO (single) D 30 ART DIRECTION/DESIGN (single) SPECIAL CATEGORIES: PROMOTION, MARKETING & DESIGN PMD 01 SALON DE REFUS: PROMOTION, MARKETING AND DESIGN (single) *PMD 02 ROCKET AWARD: PROMOTION, MARKETING AND DESIGN (single or multiple) * NO FEE CATEGORY TECHNICAL SPECIFICATIONS PAGE 20 2013 PromaxBDA Local Awards Categories Page 6
2013 PROMAXBDA LOCAL AWARDS PROMOTION AND MARKETING CATEGORY DESCRIPTIONS TELEVISION - VIDEO PRESENTATION Television/Video Presentation Categories This group of categories is broadly open to any video-based marketing or promotional material created or commissioned by a local station, local content brand or platform, production company, individual or entity. Please check categories for specific entry guidelines and the promaxbda.org website for all technical specification details. Work produced in-house (station or creative or on-air promotion department) or out-of-house (agency/creative service company, vendor) is eligible. Please list Submitting Company name (Client) or Submitting Agency in the online entry form as appropriate. LOCAL STATION/PLATFORM BRANDING/IMAGE PROMOTION These categories can be entered by any individual or company creating promotional video-based materials for a local station or local content platform to be used in the United States and Canada. TV 01 GENERAL BRANDING/IMAGE: NEWS STATION IMAGE (single) Any single video-based promotional material created to promote the brand image of local news station or content platform. Does not include identification pieces or content promotions (IDs: see design awards categories) One item per entry. Each individual video needs to be ninety seconds (:90) or less. TV 02 GENERAL BRANDING/IMAGE: STATION IMAGE (NON-NEWS STATION) (single) Any single video-based promotional material created to promote the brand image of local station or content platform (non-news station). Does not include identification pieces or content promotions (IDs: see design awards categories) One item per entry. Each individual video needs to be ninety seconds (:90) or less. TV 03 GENERAL BRANDING/IMAGE: LONG FORMAT (single or multiple) Any single or group of long-format video-based promotional materials or webisodes using a longer than standard format created to promote the brand image of a local station or content platform. Minimum one, maximum five. Each individual video needs to be ninety seconds (:90) or more with a maximum length of 5 minutes. TV 04 GENERAL BRANDING/IMAGE CAMPAIGN (multiple) Any group of thematically-related video-based promotional material created to promote the brand image of a local station or content platform. Does not include identification pieces or content promotions (IDs: see design awards categories). Minimum three, maximum five, related but different items per entry to be judged as a unified whole. Entries containing more than five pieces of material may be disqualified. Each individual video piece needs to be ninety seconds (:90) or less. TV 05 HOLIDAY/SPECIAL EVENT PROMOTION (single) Any video-based promotional material created to promote the brand image of a local station or content platform associated with or using a holiday or special event theme. One item per entry. Each individual video needs to be ninety seconds (:90) or less. 2013 PromaxBDA Local Awards Categories Page 7
Page 1 and 2: 2013 PROMAXBDA LOCAL PROMOTION, MAR
Page 3 and 4: 2013 PROMAXBDA LOCAL PROMOTION, MAR
Page 5: DESIGN CATEGORIES INTEGRATED MEDIA
Page 9 and 10: TV 14 UNSCRIPTED/NON-FICTION/REALIT
Page 11 and 12: SPECIAL CATEGORIES TV 30 SOMETHING
Page 13 and 14: PR 05 STUNT PROMOTION (single or mu
Page 15 and 16: D 05 ART DIRECTION & DESIGN: SPECIA
Page 17 and 18: D 18 INVITATION/E-CARD/E-COMMUNICAT
Page 19 and 20: SPECIAL CATEGORIES PROMOTION, MARKE
Page 21 and 22: SHIPPING Please be sure to package
Page 23 and 24: PREMIUM AND COLLATERAL ENTRY REQUIR
Page 25: DIGITAL MEDIA ENTRY REQUIREMENTS Wh

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