ProQuest - ProQuest Entrepreneurship Brochure (PDF)

ProQuest Entrepreneurship
“An essential purchase for
business schools supporting
MBA programmes, research
libraries supporting business
and industry-related studies...
This will probably be one of your
most used, practical research tools.
From me, it also gets a wow!”
Cheryl LaGuardia, Research Librarian for the
Widener Library, Harvard University, U.S.
Bridging Theory with Practice
BUSINESS

ProQuest Entrepreneurship
...Bridging Theory with Practice
Entrepreneurship is one of the fastest growing fields of study worldwide but resources to
support the theory and practice of entrepreneurship are often scattered, incomplete or in
multiple formats. ProQuest Entrepreneurship brings them all together in a specially designed
interface helping users quickly find the information that they are most interested in.
■ Diverse, high value content: ProQuest Entrepreneurship extends beyond just aggregated journal content
by delivering a diverse collection of resources including video clips, “how-to” books, templates, forms,
business plan samples.
■ Current content: ProQuest Entrepreneurship is updated on a weekly basis ensuring users are getting
access to the latest information in this area.
■ Award-winning ProQuest platform: Although ProQuest Entrepreneurship has been desigined as a
standalone product, users can combine with other products on our platform including ABI/INFORM,
providing authority in business research and allowing users to obtain more expansive results.
ProQuest Entrepreneurship brings a broad array of tools together including multimedia, to support
the study of one of the fastest growing areas within universities and business schools.
Annual Reports
Articles
Blogs
Books
Business Cases
Business Plans
Company Profiles
Conferences/
Proceedings
Dissertations
Guides, Templates,
Forms
Journals
Magazines
Market Research
Books and Reports
Market Research
Collections
Video Clips
Over 7,000 full-text annual reports detail the objectives, financial positions, and
future outlooks of major corporations worldwide.
More than 500,000 articles, refreshed weekly from over 11,000 publications. Articles
cover more than 150 major subject areas related to entrepreneurship.
Tens of thousands of blog entries licensed and approved by Newstex.
With access to almost 200 reference and “how-to” books online, entrepreneurs gain
coverage of business topics from publishers such as McGraw-Hill, Kogan
Page, Crimson Ltd., and John Wiley & Sons.
Explore over 300 full-text business cases, plus indexing for 7,000 more from sources such
as Babson, Brigham Young and Thunderbird who all bring extensive value to this collection.
From the well known University of Texas, Austin Venture Labs Investment Competition
(formerly Moot Corp) provide a collection of over 400 business plans with videos.
More than 41,000 premium company profiles included from Hoovers. Users can quickly
conduct research using company fact sheets, overviews, competitive and financial information.
Conferences and proceedings cover fresh new topics such as innovation, investment,
self-employment, sustainability and many more. Over 1,300 papers on conferences
and proceedings from International Council for Small Business, United States Association
for Small Business and Entrepreneurship Conference, and the Entrepreneurship Research
Conference among others.
Over 1,000 dissertations for faculty research and helping entrepreneurs understand
scholarly roads previously travelled.
Users can browse guides, templates and forms, or simply find these tools included in
tabbed search results. Over 1,000 forms are available, including prepared documents, sample
business plans, checklists and guides, which can be downloaded in Word, Excel and PDF.
Over 170 current full-text titles including Wired, Brandweek, and Advertising Age and
Premium journals include Research Technology Management, Journal of Small Business
Management and Small Business Economics and The Futurist.
More than 60 online market research books and reports bring entrepreneurs detailed
analysis on consumer demographics, household spending, best practices, web analytics and
more from publications including the New Strategist and the Direct Marketing Association.
Over 38,000 market research documents include reliable market profiles, analyses and
reports. Premier sources such as First Research, Freedonia, Bizminer, China Knowledge,
Just and the Snapshot Series deliver the key ratios, benchmarks and statistics highly
sought by entrepreneurs and investors.
Over 12,000 downloadable video clips from successful business leaders, financiers, and
entrepreneurs.
Find more information or sign up for a FREE TRIAL at proquest.com/go/entrep

John had always wanted to run a retail
business and was able to pursue his dream by
planning to open an office supplies business
after leaving his corporate job. He was able to
fund the startup from savings.
John needed substantial assistance, and describes his research
methods as “learning things on the fly”. He soon realised there
was a lot more information he would need to feel confident in
starting up his own business. A local librarian showed him how
to utilise online databases, and John found ProQuest
Entrepreneurship.
He was amazed at the variety of information he could access
online and immediately discovered “how-to” guides and forms
to assist him with developing business documents. He was
impressed with the database and its helpful browse topics,
which proved to be very valuable as he worked on his five-year
plan, critical to funding and success. With the market reports
and financial information he pulled together, he was able to
quickly develop a growth strategy as well.
John uses ProQuest Entrepreneurship weekly to keep up to
date with trends, check in on the recent blogs, read industry
publications, and watch video clips of well-known speakers for
new ideas and inspiration.
Naomi is on her university’s MBA program and
would love to own her own business someday.
She’s always thinking of new business ideas.
In her Technology Entrepreneurship class, Naomi was assigned
to pitch an idea to a group of investors. Her idea, for an online
store selling medical equipment, had to be accompanied with
an actual business plan for her startup ideas.
The university research librarian suggested she use ProQuest
Entrepreneurship to locate market research reports and
company profiles to obtain feasibility data for her presentation.
Naomi couldn’t believe the range of information she found
that helped her start writing her business plan immediately.
At the business pitch meeting, the “venture capitalists” were
impressed with the thorough plan and analysis she presented,
and Naomi was encouraged to continue development of the
business after her graduation.

Find more information or sign up for a FREE TRIAL at
proquest.com/go/entrep or contact your local account
representative. To find yours visit proquest.com/go/contacts
CD 2598 10/12 E Image copyright photos.com. All facts and figures correct at time of print.
ProQuest Entrepreneurship is on our award
winning platform allowing users to search all of
their ProQuest databases on one interface.
New ProQuest Interface gets 5 out of 5 stars
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a powerful tool that is also quite usable…”
Charleston Advisor Review
“ProQuest databases have a dramatic new look… interface is
cleaner and clearer and enables users to more easily choose
one of the subject databases… The Advanced Search provides
a simple format for limiting your searches, so that you can
easily find exactly what you are looking for.”
Ruth Ann Torstenson LeMasters, Reference Librarian/Web Developer, Fitzgerald
Library Winona Campus, St. Mary’s University of Minnesota, August 31, 2011
The breakthrough ProQuest research environment was built from the
ground up, based on years of extensive student observations,
surveys, focus groups, and individual interviews worldwide.
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