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Figurative Language

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Flouting the maxims<br />

Dear Colleague:<br />

I am very pleased to be able to recommend Irving<br />

Smith to you. Mr. Smith is a model student. He<br />

dresses well and is extremely punctual. I have<br />

known Mr. Smith for three years now, and in every<br />

way I have found him to be most cooperative. His<br />

wife is charming.<br />

Sincerely,<br />

John Jones<br />

Professor<br />

Pragmatic Theory<br />

Can you get me a beer?<br />

Pragmatic Theory<br />

Pragmatic Theory<br />

We comprehend figurative language by first<br />

considering the literal meaning, then<br />

rejecting it (based on Gricean maxims)<br />

Searle (1975) outlines several stages…<br />

Searle’s stages<br />

Stage 1: Extract literal meaning<br />

Stage 2: Listener decides whether literal<br />

meaning is what was intended<br />

Stage 3: Compute an alternative meaning<br />

Pragmatic Theory<br />

Comprehending Metaphors<br />

Prediction: Literal meaning should be easier<br />

or faster to comprehend than figurative<br />

meaning<br />

“a child is a snowflake”<br />

topic<br />

vehicle<br />

ground = implied similarity between topic and vehicle<br />

4

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