Kaiser's Tengelmann opts for reliability - Euro Pool System
Kaiser's Tengelmann opts for reliability - Euro Pool System
Kaiser's Tengelmann opts for reliability - Euro Pool System
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The system of <strong>Euro</strong> <strong>Pool</strong> <strong>System</strong> runs like a well-oiled machine<br />
Kaiser’s <strong>Tengelmann</strong> <strong>opts</strong><br />
<strong>for</strong> <strong>reliability</strong><br />
Mr Kühnle of Kaiser’s <strong>Tengelmann</strong> (right) and Dubielczyk of <strong>Euro</strong> <strong>Pool</strong> <strong>System</strong><br />
have been successfully working together <strong>for</strong> years.<br />
<strong>Euro</strong> <strong>Pool</strong> <strong>System</strong>, experience the benefits
Single-use packaging at German super market<br />
chain Kaiser’s <strong>Tengelmann</strong> is increasingly<br />
being replaced by reusable packaging.<br />
Consumers play a major role in this develop-<br />
ment as they consider sustainable packaging<br />
and a responsible production process as being<br />
of mounting importance. For the coming<br />
years, the supermarket chain aims to continue<br />
positioning itself as a reliable and socially<br />
responsible organisation.<br />
Thomas Kühnle, procurement officer <strong>for</strong> fruit and<br />
vegetables at Kaiser’s adds: “We see the consumer<br />
setting ever higher demands on the products he buys.<br />
Besides price and quality, <strong>for</strong> example, the range of<br />
organic and regional products is gaining importance.<br />
But increasingly, the consumer also wants to know a<br />
product’s origin. For this reason, we have introduced<br />
the ’Mein Gärtner’ brand. We want to show who<br />
produce our fruit and vegetables and where our<br />
products come from. By using reusable crates of <strong>Euro</strong><br />
<strong>Pool</strong> <strong>System</strong>, the sustainability of our products is<br />
further emphasised. This increases customer loyalty.<br />
We will also be applying this personal approach to our<br />
internal operations. We want our employees to trust<br />
our company. Be proud of it. And commit themselves<br />
100% to personally be of service to our customers.<br />
The Kaiser’s <strong>Tengelmann</strong> supermarkets are noted <strong>for</strong><br />
their friendly neighbourhood supermarkets. We wish<br />
to rein<strong>for</strong>ce that image. “<br />
Sustainable and ethical business practices<br />
“This also means that our business partners need to<br />
be able to follow this vision. Our products should not<br />
only be inexpensive but should also meet the strict<br />
consumer requirements. Kaiser’s <strong>Tengelmann</strong> has<br />
been working with <strong>Euro</strong> <strong>Pool</strong> <strong>System</strong> <strong>for</strong> ten years.<br />
Annually, approximately nine million green <strong>Euro</strong> <strong>Pool</strong><br />
<strong>System</strong> crates rotate within our organisation. We are<br />
delighted with this cooperation. There is a wide<br />
choice of various containers. The availability, the<br />
rotation and the washing process are well organised.<br />
However, what is of chief importance to us is that<br />
cooperation at a strategic level also progresses well.<br />
<strong>Euro</strong> <strong>Pool</strong> <strong>System</strong> demonstrates that the system<br />
indeed works. Moreover, they are able to think along<br />
about future developments. It is our experience<br />
from our monthly meetings that they have a sound<br />
knowledge of all aspects within the chain.“<br />
Multifunctional green containers<br />
It is clear to Mr Kühnle: “Single-use containers are<br />
giving way to reusable containers. The <strong>Euro</strong> <strong>Pool</strong><br />
<strong>System</strong> crates are multifunctional. We use the crates<br />
mainly <strong>for</strong> the transport of fruit and vegetables and<br />
<strong>for</strong> in-store presentation, ” he says. “But we shall<br />
certainly examine which other products of ours may<br />
be suitable <strong>for</strong> transport in <strong>Euro</strong> <strong>Pool</strong> <strong>System</strong> containers.<br />
This would appear simple but is not necessarily<br />
the case. A few years ago we switched to green<br />
containers of <strong>Euro</strong> <strong>Pool</strong> <strong>System</strong> <strong>for</strong> our kohlrabi.<br />
Packing kohlrabi in green crates with 12 pieces each<br />
instead of in wooden crates with 20-25 pieces each<br />
has considerably improved shelf life and product<br />
quality. Although the logistics costs were somewhat<br />
higher, overall costs turned out to be lower. This saved<br />
Kaiser’s <strong>Tengelmann</strong> quite a bit of money. During the<br />
process, <strong>Euro</strong> <strong>Pool</strong> <strong>System</strong> proved to be an invaluable<br />
party. They anticipate our needs and are not set on<br />
making a quick profit. Moreover, <strong>Euro</strong> <strong>Pool</strong> <strong>System</strong> is<br />
process-oriented in its ideas and actions. This makes<br />
our partnership so very worthwhile. We can depend<br />
on each other,” according to Mr Kühnle.<br />
Also visit www.kaisers.de and<br />
www.europoolsystem.com<br />
Kaiser’s Tegelmann GmBH<br />
Founded in: 1880<br />
Branches: 550<br />
Bistribution centres: 3<br />
Operating area: North Rhine Westphalia<br />
Berlin and surrounding area<br />
Bavaria<br />
<strong>Euro</strong> <strong>Pool</strong> <strong>System</strong>, experience the benefits