31.10.2012 Views

Kaiser's Tengelmann opts for reliability - Euro Pool System

Kaiser's Tengelmann opts for reliability - Euro Pool System

Kaiser's Tengelmann opts for reliability - Euro Pool System

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

The system of <strong>Euro</strong> <strong>Pool</strong> <strong>System</strong> runs like a well-oiled machine<br />

Kaiser’s <strong>Tengelmann</strong> <strong>opts</strong><br />

<strong>for</strong> <strong>reliability</strong><br />

Mr Kühnle of Kaiser’s <strong>Tengelmann</strong> (right) and Dubielczyk of <strong>Euro</strong> <strong>Pool</strong> <strong>System</strong><br />

have been successfully working together <strong>for</strong> years.<br />

<strong>Euro</strong> <strong>Pool</strong> <strong>System</strong>, experience the benefits


Single-use packaging at German super market<br />

chain Kaiser’s <strong>Tengelmann</strong> is increasingly<br />

being replaced by reusable packaging.<br />

Consumers play a major role in this develop-<br />

ment as they consider sustainable packaging<br />

and a responsible production process as being<br />

of mounting importance. For the coming<br />

years, the supermarket chain aims to continue<br />

positioning itself as a reliable and socially<br />

responsible organisation.<br />

Thomas Kühnle, procurement officer <strong>for</strong> fruit and<br />

vegetables at Kaiser’s adds: “We see the consumer<br />

setting ever higher demands on the products he buys.<br />

Besides price and quality, <strong>for</strong> example, the range of<br />

organic and regional products is gaining importance.<br />

But increasingly, the consumer also wants to know a<br />

product’s origin. For this reason, we have introduced<br />

the ’Mein Gärtner’ brand. We want to show who<br />

produce our fruit and vegetables and where our<br />

products come from. By using reusable crates of <strong>Euro</strong><br />

<strong>Pool</strong> <strong>System</strong>, the sustainability of our products is<br />

further emphasised. This increases customer loyalty.<br />

We will also be applying this personal approach to our<br />

internal operations. We want our employees to trust<br />

our company. Be proud of it. And commit themselves<br />

100% to personally be of service to our customers.<br />

The Kaiser’s <strong>Tengelmann</strong> supermarkets are noted <strong>for</strong><br />

their friendly neighbourhood supermarkets. We wish<br />

to rein<strong>for</strong>ce that image. “<br />

Sustainable and ethical business practices<br />

“This also means that our business partners need to<br />

be able to follow this vision. Our products should not<br />

only be inexpensive but should also meet the strict<br />

consumer requirements. Kaiser’s <strong>Tengelmann</strong> has<br />

been working with <strong>Euro</strong> <strong>Pool</strong> <strong>System</strong> <strong>for</strong> ten years.<br />

Annually, approximately nine million green <strong>Euro</strong> <strong>Pool</strong><br />

<strong>System</strong> crates rotate within our organisation. We are<br />

delighted with this cooperation. There is a wide<br />

choice of various containers. The availability, the<br />

rotation and the washing process are well organised.<br />

However, what is of chief importance to us is that<br />

cooperation at a strategic level also progresses well.<br />

<strong>Euro</strong> <strong>Pool</strong> <strong>System</strong> demonstrates that the system<br />

indeed works. Moreover, they are able to think along<br />

about future developments. It is our experience<br />

from our monthly meetings that they have a sound<br />

knowledge of all aspects within the chain.“<br />

Multifunctional green containers<br />

It is clear to Mr Kühnle: “Single-use containers are<br />

giving way to reusable containers. The <strong>Euro</strong> <strong>Pool</strong><br />

<strong>System</strong> crates are multifunctional. We use the crates<br />

mainly <strong>for</strong> the transport of fruit and vegetables and<br />

<strong>for</strong> in-store presentation, ” he says. “But we shall<br />

certainly examine which other products of ours may<br />

be suitable <strong>for</strong> transport in <strong>Euro</strong> <strong>Pool</strong> <strong>System</strong> containers.<br />

This would appear simple but is not necessarily<br />

the case. A few years ago we switched to green<br />

containers of <strong>Euro</strong> <strong>Pool</strong> <strong>System</strong> <strong>for</strong> our kohlrabi.<br />

Packing kohlrabi in green crates with 12 pieces each<br />

instead of in wooden crates with 20-25 pieces each<br />

has considerably improved shelf life and product<br />

quality. Although the logistics costs were somewhat<br />

higher, overall costs turned out to be lower. This saved<br />

Kaiser’s <strong>Tengelmann</strong> quite a bit of money. During the<br />

process, <strong>Euro</strong> <strong>Pool</strong> <strong>System</strong> proved to be an invaluable<br />

party. They anticipate our needs and are not set on<br />

making a quick profit. Moreover, <strong>Euro</strong> <strong>Pool</strong> <strong>System</strong> is<br />

process-oriented in its ideas and actions. This makes<br />

our partnership so very worthwhile. We can depend<br />

on each other,” according to Mr Kühnle.<br />

Also visit www.kaisers.de and<br />

www.europoolsystem.com<br />

Kaiser’s Tegelmann GmBH<br />

Founded in: 1880<br />

Branches: 550<br />

Bistribution centres: 3<br />

Operating area: North Rhine Westphalia<br />

Berlin and surrounding area<br />

Bavaria<br />

<strong>Euro</strong> <strong>Pool</strong> <strong>System</strong>, experience the benefits

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!