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28 THE STANDARD STYLE / SUPPLEMENT/WORLDCUP<br />
<strong>June</strong> 8 to 14 <strong>2014</strong><br />
Soccer Tourism in Bra-<br />
Hyundai Kicks Off <strong>2014</strong> FIFA World<br />
Cup Brazil by providing vehicles<br />
for ground transportation<br />
With just one week to go before the first kick off,<br />
Hyundai Motor Company, Official Partner of the <strong>2014</strong><br />
FIFA World Cup Brazil, delivered over one thousand<br />
vehicles for the ground transportation of the<br />
world’s biggest sporting event in Brazil. <strong>The</strong> branding<br />
decorations of the 32 buses that will transport the<br />
teams of the qualified nations were also unveiled.<br />
Hyundai held an official handover ceremony for the<br />
cars at Arena de Sao Paulo, in Sao Paulo, Brazil, to<br />
deliver the branded team buses and the 1,021 sedans<br />
and vans. <strong>The</strong> vehicles will ensure the smooth operation<br />
of the global event, transporting FIFA officials,<br />
national teams, members of the organizing committee,<br />
referees and media representatives throughout<br />
the tournament.<br />
William Lee, President of Hyundai Motor Brasil<br />
(HMB), commented: “We are proud to partner with<br />
FIFA for this exciting football event, while we believe<br />
that our football engagement has been playing a vital<br />
role in connecting global customers to our brand. In<br />
particular, we will do our best to make the <strong>2014</strong> FIFA<br />
World Cup Brazil one of the most spectacular FIFA<br />
World Cup’s in history.”<br />
“A flawless transport operation is critical to the success<br />
of the FIFA World Cup”, said FIFA’s Secretary<br />
General Jérôme Valcke. “We are delighted to have<br />
the support of our Partner, Hyundai, who’s provision<br />
of the fleet of vehicles ensures that all event<br />
participants and crucially, the teams, travel in style<br />
and comfort.”<br />
<strong>The</strong> 32 team buses are vibrantly decorated with national<br />
team colors, flags and the winning slogans of<br />
the ‘Be <strong>The</strong>re With Hyundai’ competition, a unique<br />
global initiative run by Hyundai that encouraged<br />
participation from fans all around the world. Furthermore,<br />
each bus will be escorted by a speciallydecorated<br />
Grand Santa Fe, Hyundai’s leading SUV<br />
model, as part of the company’s exclusive sponsorship<br />
privileges.<br />
In addition to the delivery of cars, Hyundai will operate<br />
a complete Service Team at all World Cup Stadiums<br />
and FIFA facilities to ensure the best service<br />
support and assistance to drivers and fleet of cars<br />
during the entire event. Prior to the delivery, over<br />
1,000 drivers were trained to become familiar with<br />
each model, as well as learn about maintenance, safe<br />
driving techniques and routes.<br />
Since Hyundai Motor signed the agreement in 1999 to<br />
sponsor FIFA competitions including the 2002 FIFA<br />
World Cup Korea/Japan, the company has successfully<br />
served as the official partner of 2002, 2006, 2010<br />
FIFA World Cups as well as many other FIFA tournaments.<br />
In 2010, the company<br />
extended its strategic<br />
sponsorship agreement with<br />
FIFA to cover the 2018 and 2022<br />
FIFA World Cups. Through<br />
its successful sponsorship of<br />
international football, Hyundai<br />
Motor has significantly boosted<br />
brand awareness and brand image.<br />
Web:www.hyundaiglobalnews.com<br />
Hyundai’s official <strong>2014</strong> FIFA<br />
World Cup Brazil vehicle<br />
handover ceremony at the<br />
Arena de Sao Paulo, Sao<br />
Paulo, Brazil.
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