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Director's Desk - Downtown Blackstone Inc.

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JUNE 2012<br />

Business Tips from Team Eventacular 2012 PART 3<br />

How to create your own QR Codes<br />

At the Team Eventacular seminar, Marc Willson explained how<br />

QR codes can be embedded with urls, text, phone #’s or SMS.<br />

This information can be read by cell phones that have<br />

downloaded code reader software. This is an excellent way to<br />

send potential customers to your business website! QR code<br />

readers include Scanlife for droid and Red Laser for apple.<br />

QR codes are easy to create and the readers are easy to<br />

download. Google QR codes or go to<br />

qrcode.kaywa.com. On the landing page you will come<br />

to a blank square with a field that you put your url into.<br />

In no time flat this will generate a QR code for you such<br />

as the one here which will take you to the DBi website.<br />

Create yours today!<br />

80% of your volume comes from 20% of your inventory! Customers now<br />

know more about the products than the sales person does because they<br />

have done their research on the internet already. Small businesses are PT<br />

boats, you can turn with your customers. You don’t have large bureaucracies<br />

to navigate to make changes like ocean liners or big corporations.<br />

Profit is an opinion, cash is fact. It’s all about cash flow. You have to forecast<br />

which months are the key to your year and make hay during those times.<br />

This QR Code will take<br />

you to the DBi webpage<br />

recently created that<br />

provides information on<br />

the new collectible<br />

Grand Running of the<br />

Trains Ornament.

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