The retail experience - RNIB

How to improve the shopping experience of customers with sight loss
On departure
“I then had to make my way back to the exit of the
store unassisted. Overall, I felt the experience of
shopping there an unpleasant one. I felt
uncomfortable and anxious. When I asked for
assistance, [the response] it was only half hearted.”
It makes good business sense for your customers to
leave your establishment having had a good shopping
experience.
Good practice
l Staff should guide customers back to the shop entrance and enquire whether
transport is required eg a taxi.
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