Manit Rastogi - Roof & Facade
Manit Rastogi - Roof & Facade
Manit Rastogi - Roof & Facade
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MARKETING<br />
T-Zap<br />
— Creating a Brand 200 Times<br />
more Powerful than Chlorine<br />
Stefan Pertz and Doug Dean, of marketing company Launchpad explain how they turned<br />
around the image of a company that had great products but wasn’t getting the message out.<br />
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The Marketing Issue<br />
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Misleading Brand Expression<br />
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First<br />
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Unclear Brand Promise<br />
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A similar logo<br />
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Extensive Product Portfolio<br />
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Cluttered Market<br />
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Our client (previous logo)<br />
G+ BEYOND GREEN 16 MAY/JUNE 2009
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