DISCURSOS - Rotary International

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This is an exciting time to be an officer of Rotary International. The job of the visionary district governor is to change the clubs in his or her district from what they are to what they ought to be. Rotary will give you no bigger job, no bigger challenge, no bigger opportunity, no bigger responsibility than to serve as a district governor. The average Rotary club is made up of very un-average people. They are usually of above-average intelligence, competence, income, education, and achievement. They are goal-oriented, successful people — or they wouldn’t be in Rotary. They are executives, professionals, managers, owners, and goal setters in their business and personal lives. And yet, somehow, when we bring these successful, highly educated, above-average people to the Rotary meeting, we start dealing with them as if they were in the second grade. We set goals with regard to membership that are far below what we should expect from ourselves. They are far below what we do in our personal business lives. In fact, if we paid as little attention to attaining our business goals as we do our Rotary goals, our businesses would probably go bankrupt. And who touched you? From time to time, friends and business acquaintances ask me the question, “Why are you in Rotary?” One night at home, I sat down at my desk and came up with 20 answers to the question, “Why should anyone join Rotary?” A detailed analysis is available at the Rotary Resource Center, but may I give you a summary of those 20 answers? Why join Rotary? 1. Friendship 2. Business development 3. Personal growth and development 4. Leadership development 5. Citizenship in the community 6. Continuing education 7. Fun 8. The development of public speaking skills 9. Citizenship in the world 10. Assistance when traveling 11. Entertainment 12. The development of social skills 13. Family programs 14. The development of vocational skills 15. The development of ethics 16. Cultural awareness 17. Prestige 18. Association with nice people 19. The absence of an “official creed” 20. The opportunity to serve In other words, while it is certainly true that Rotary changes the lives of the people we serve, it changes more the lives of Rotarians. In my judgment, looking at these 20 benefits, few business and professional people can afford not to join Rotary. But we must touch them and ask them. International Assembly Speeches 2013 9
Over the past few years, I have attended many seminars relating to membership growth. They are often well attended. They often have good speakers. They almost always relate statistics and talk about the problem. They are well intentioned. But more often than not, no action plan is developed — no decision or plan to do something about the problem. There is no development of a specific district and club goal, and no plan implemented as to how the goal is to be reached. I submit that there is no greater assignment that will come to you as an officer of Rotary International than that of building and strengthening membership in our clubs. So, how do we build membership? Every effort at success must involve a plan — a business plan — to accomplish the task. And every successful plan begins with a specific, clear goal. Every year, the Trustees of The Rotary Foundation set a specific financial goal. They ask every district governor to set a specific goal in his or her district. And the successful district governor asks the same of every club president. The district governor helps the club president to set a realistic goal. We need to set specific goals for membership growth, retention, and development, just as we do for The Rotary Foundation. The next question, then, is how to reach the goals. A business plan needs to be developed for each club in the district. Some clubs ask their members to write down names of people they think would make good Rotarians. Then they divide the club into teams, and the teams call on the potential members. Other clubs have two or three potential-member receptions every year. And other clubs take out full-page ads in their local newspapers, perhaps with a photo of every member, and then ask each member to pay for his or her part of the ad. Still other clubs look for surrounding communities that could develop new clubs, or a breakfast or dinner club. The point here is that we are leaders of business and professional people. Our members know they need to have a business plan in place for their businesses to grow. And we need to do the very same to grow the business of Rotary. We are asking you to see that the clubs in your district work their business plans to grow. Why not 1.5 million Rotarians? Why not 5 million? Rotary is a vast, private United Nations — the most powerful, prestigious, important organization of competent community leaders the world has ever known. In the words of Albert Schweitzer, “Rotary is necessary for the future.” And who touched you? I remember two men. I can still see one sitting in my office the day he invited me to a Rotary meeting. He became a district governor, much loved and respected by all who knew him. He was my Rotary sponsor. He changed my life; he touched me. And just a few years later, I was in India, in the Great Indian Desert. I had been leading a Group Study Exchange team, and we had been traveling for three or four weeks, often without showers, water, beds, toilet seats. I was feeling exhausted. And all I wanted was a bath and a good night’s sleep. The Rotary club adjourned at about midnight, and the president of the club said to me: “Tonight we have a great honor for you, Rick. You are going to spend the night with a 94-year-old Hindu, in his 200-year-old home out in the desert.” And right away, I knew there would be no bath, no running water, no toilet seat. But I was so tired, at least, I thought, I could get some sleep. At about 12:30 in the morning, my host took me into his living room and sat down in the middle of the floor. I realized he wanted to talk. I decided I would be a gracious guest for about 20 minutes, and then I was going to bed, whether he liked it or not. And he began to talk. He had been a Rotarian for half a century, and for the same 50 years he had been a journalist for the Times of India. And he knew them all: Lord Louis Mountbatten, Winston Churchill, Nehru, Mahatma Gandhi, and the giants of the 20th century who had crossed the pages of his legendary 10 International Assembly Speeches 2013
Page 1 and 2: Speeches 2013 International Assembl
Page 3 and 4: Public Image 33 Bernard Attard RI T
Page 5 and 6: helping your clubs through that tra
Page 7 and 8: But no matter how much you accompli
Page 9 and 10: ealized it had been concern for my
Page 11: Who Touched You? Richard D. King Pa
Page 15 and 16: our generation . . . our one chance
Page 17 and 18: Rotary has protected 2 billion chil
Page 19 and 20: Rotaract and New Generations Derek
Page 21 and 22: The Family of Rotary Jetta Burton S
Page 23 and 24: The Family of Rotary Jonathan B. Ma
Page 25 and 26: It is important to integrate our ow
Page 27 and 28: The results have already been incre
Page 29 and 30: Ladies and gentlemen, I have mapped
Page 31 and 32: At RI, we recognize that continuity
Page 33 and 34: Peace Through Knowledge Zewdineh Be
Page 35 and 36: This now brings me to the question
Page 37 and 38: This recognition stems from the tru
Page 39 and 40: Strengthening Rotary’s Brand Will
Page 41 and 42: What do we ask of you? We need you
Page 43 and 44: We have always lived by our core va
Page 45 and 46: The Power of Sharing Your Rotary Mo
Page 47 and 48: I was not in San Diego with Marwan
Page 49 and 50: As DGE, you’ll soon need to share
Page 51 and 52: always ready and seldom complain. T
Page 53 and 54: You can feel the pulse of the music
Page 55 and 56: devoting these resources to malaria
Page 57 and 58: Future Vision Luis Vicente Giay Pas
Page 59 and 60: The same applies to our Rotary Foun
Page 61 and 62: These are the numbers that we use t
Page 63 and 64:
you can’t just let slide. Because
Page 65 and 66:
What you do with what you learned t
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DISCURSOS - Rotary International

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