Create a BUZZ in your school! It's time to launch the youth ... - SADD

BUZZCHECK
OVERVIEW
Create a BUZZ in your school! It’s time to launch the youth social marketing
portion of the campaign. This school-based, youth-led social marketing campaign
uses new media, video “situations,” a website, and discussion to encourage
students to question common myths and assumptions about teen drinking –
including the impact of peer pressure and the social consequences of drinking –
and ultimately build skills to resist drinking alcohol. The intervention targets high
school students, for research indicates that underage drinking increases
dramatically during this time in a young person’s life.
Now, get creative and spread the word about your project! Splash your hallways
with our Facebook status posters and vignette postcards, talk it up in your classes,
and don’t let anyone go without a buzzcheck.com pencil! Brainstorm with your
chapter, and make it your mission to let all the students in your school know
about buzzcheck.com!
TIMELINE
Time to get busy! This timeline is only a suggestion: remember that it is important
to do what works best for your chapter and your school. We believe this project
will be most successful if you make it your own!
Month One: Getting to know Buzzcheck
Know your product! Make sure your chapter checks out the website
buzzcheck.com (don’t forget about alternalife), takes the quizzes, and
watches all the videos.

Brainstorm with your chapter about how to spread the word about
buzzcheck.com.
Make an action plan (who’s doing what and when).
Meet with school administrators and teachers to set dates for the classroom
discussions and get approval to hang posters and hand out postcards and
pencils.
Hint: The Discussion Guide Workshop works best in health classes.
Month Two: Launching Buzzcheck
Launch buzzcheck.com in your school.
Make it your own! We have provided you with posters, postcards, and
pencils, but you know your school best. Get creative and come up with
unique ways to market buzzcheck.com. Remember to use all the great ideas
you came up with when your group had your brainstorm about ways to
spread the word.
Hint: Spread out your ideas throughout the week – one new thing
a day!
Create a buzzcheck.com Facebook/MySpace/Twitter page – whatever your
school uses most – as a way to increase the “buzz” and get people talking!
Month Three & Four: Let’s chat!
Hate public speaking? Start rehearsing the Buzzcheck chat; schedule a
meeting with your chapter and advisor and practice by using the facilitation
skills training section of the Discussion Guide with each other. When it
comes time to present the chat in your classes, you will be a pro!
Make a schedule for the Buzzcheck chats. Who’s presenting? When? What
class?
Start talking! Deliver the Buzzcheck chat in classes.

Hint: Check in with the teachers before class to remind them that
you’re coming and to confirm they have a TV and a DVD player.
Thank the teachers who gave up their class time!
Month Five: Celebrate!
You have successfully completed the youth social marketing campaign!
Celebrate your successes, and thank everyone who helped you along the
way.
Debrief with your chapter – What worked well? What needed help? How
did your SADD chapter grow from the experience of participating in this
campaign?