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Wednesday - SAE

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Continental-Teves CEO Wolfgang Ziebart chats with Mattias Rabe, Executive<br />

Director of Group Research with Volkswagen.<br />

Two-time CART Championship racing driver Gil de Ferran meets with VP and<br />

Technical Director of Toyota Racing Development, Peter Spence.<br />

Robert LeFort, President, Infineon<br />

North America, moderated the<br />

“Embedded Control Development”<br />

panel in the AVL Technology Theater<br />

on Tuesday.<br />

Susan M. Cischke, Vice President of<br />

Environmental Safety Engineering for<br />

Ford Motor Co., discussed electronic<br />

active safety systems with fellow AVL<br />

Technology Theater panelists.<br />

Larry Denton, President & CEO, Dura Automotive Systems, presented the<br />

company’s business strategy at a press conference.<br />

Former Detroit Lions great and NFL Hall of Famer Barry Sanders signs autographs<br />

to benefit the Boy Scouts in the Motorola booth on Tuesday.<br />

Chassis integration key to<br />

safety improvements<br />

Electronic stability control (ESC) systems provide huge safety benefits, but<br />

the U.S. consumer needs to know that, said Wolfgang Ziebart, Deputy<br />

Chairman of Continental AG’s Executive Board, who gave the Active<br />

Safety keynote address held in the AVL Technology Theater Tuesday<br />

morning. ESC’s performance has improved greatly since its introduction<br />

nearly a decade ago, he added, but further integration with other vehicle<br />

systems will provide even better safety and performance benefits.<br />

The National Highway Traffic Safety<br />

Administration (NHTSA) says that in<br />

2002, auto-related fatalities in the U.S.<br />

alone were nearly 43,000, and nearly 3<br />

million people were injured. While the<br />

data released last July by NHTSA shows<br />

fatalities at a 10-year high, injuries are<br />

at an all-time low. Ziebart believes this<br />

indicates the concentrated focus on<br />

passive systems such as airbags and<br />

seatbelts is reducing the severity of<br />

injuries in accidents, but that crash<br />

avoidance is taking a back seat. So,<br />

active systems such as ESC must<br />

become a primary focus of the industry<br />

Wolfgang Ziebart, Deputy<br />

Chairman of Continental AG’s<br />

Executive Board, sees the linking<br />

of active and passive systems as<br />

the key enabler to improved<br />

vehicle safety.<br />

and a personal choice by consumers to<br />

prevent accidents from occurring in<br />

the first place. It is the responsibility of<br />

engineers to develop systems that<br />

assist the driver in recognizing and<br />

See CHASSIS, Page 17<br />

Visualizing sound for quieter cars<br />

Automotive designers and engineers will be able to make quieter<br />

vehicles if they can see sound. That’s the concept behind a<br />

startup that uses technology to create 3-D models allowing<br />

developers to see where noise is generated or “leaking” into the<br />

vehicle cockpit.<br />

The startup, SenSound LLC, has licensed what it calls acoustic<br />

holography developed at Wayne State University. The testing<br />

and analysis technology lets designers of planes, trains, automobiles,<br />

and consumer products “see” where unwanted sound is<br />

generated and how it travels through space and time.<br />

“To reduce noise, you need to know its sources and paths,”<br />

said Sean Wu, a Wayne State professor who is Chief Technology<br />

Officer at the startup.<br />

He noted that the SenSound technology is much faster than<br />

the analysis tools being used today. “If you use lasers, it’s very<br />

time consuming. It can take all day to figure out what’s causing<br />

brake squeal. We provide more information and do it in one<br />

minute,” Wu said.<br />

The technology can detect sounds across the full spectrum of<br />

noise. “We can go up to 6000, even 7000 Hz,” said Sergio Maza,<br />

SenSound President.<br />

The acoustic holography system uses a variety of microphones<br />

that are positioned near the object being tested such as a car<br />

door or brake drum. The microphones can detect exactly where<br />

noise is being generated. “We can distinguish between two small<br />

holes located only 1.4 cm (0.5 in) apart,” Maza said.<br />

Terry Costlow<br />

Editorial staff<br />

AEI editorial staff for the Show Daily<br />

can be reached during show hours at<br />

Booth 1859.<br />

Kevin Jost<br />

Editorial Director<br />

Jean L. Broge<br />

Associate Editor<br />

David Alexander<br />

Associate Editor<br />

Patrick Ponticel<br />

Assistant Editor<br />

Ryan Gehm<br />

Assistant Editor<br />

Jennifer Newton<br />

Assistant Editor<br />

Carey Cyphert<br />

Editorial Assistant<br />

Kami Buchholz<br />

Detroit Editor<br />

Contributing Editors<br />

Terry Costlow<br />

Jenny Hessler<br />

Linda Trego<br />

Wayne Silvonic<br />

Production Manager<br />

Contributing Artists<br />

William L. Schall Jr.<br />

Christian Bonicky<br />

<strong>Wednesday</strong>, March 10, 2004<br />

3

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