Download Part 1 - SA TREADS

2 4 • M a n u f a c t u r i n g
Michelin launches
new tyre for
Earthmover market
Designed for small and mid-size loaders, the Michelin XHA2
is the latest generation of the Michelin XHA tyre. Launched
in the late 1980s, the XHA has since established itself as the
industry benchmark with 1.5 million units sold worldwide.
Last May, distributors from Europe and around the world
began offering their client companies the new tyre, which
allegedly meets three fundamental business goals:
it reduces hourly costs,
ensures that work continues smoothly and safely, and;
improves operator working conditions.
To attain these results, Michelin designed the XHA2 to be
especially robust.
They claim the tyre stands out from the competition
in three ways:
• Additional rubber has been incorporated in the tread,
making the tyre even more damage-resistant.
• The sidewalls have been strengthened with a special protective
rib and anti-scrape shields.
• Michelin developed crack rotation rubber compounds that help to
prevent flats.
The Michelin XHA2 lasts up to 10% longer than its predecessor. The
tread improves traction and makes the tyre self-cleaning (expelling earth
caught between tread blocks) while reducing temporary losses of grip.
This optimized traction reduces rolling resistance and therefore fuel
consumption.
The Michelin XHA2’s patented tread design drastically reduces vibrations
that can be felt by operators and cause damage to mechanical components.
What’s more, the tyre reduces the oscillations caused by heavy loads and
frequent changes of direction thanks to its bigger contact patch.
Dunlop does it again!
O’Donoghue & Associates, a Durban based advertising agency,
have harnessed the power and message of the two concepts
precision and Parkour, and created an impressive new corporate
television advertisement for Dunlop’s retail stores, Dunlop Zone.
This advertisement builds on their hugely successful ‘Driven By
Precision’ Dunlop ad that was flighted in 2009. Parkour and precision
are two concepts that go hand in hand. Parkour, which has attained
an international following for the breath taking tasks undertaken, is a
discipline in which participants run along a route using only the human
body to get from one place to another. Along the route Parkour artists
overcome the obstacles through running and jumping, or specific
Parkour moves.
Precision is required to successfully undertake Parkour, demanding the
discipline, dedication, detail and control needed to attain perfection.
O’Donoghue & Associates have artfully used Parkour to communicate
their concept ‘Precision’, in this Dunlop Zone advertisement.
Managing Director of O’Donoghue & Associates, John O’Donoghue
explains, “We conceptualised a commercial that built on the precision
concept from the first Dunlop ad, which is synonymous with a fleet of
yellow cars taking over the streets of Cape Town. This ad used the idea
of driver precision for the brand. We developed this idea further to use
Parkour to demonstrate human precision for the retail side - Dunlop
Zone. With the pay off line ‘precision tyre fitment’, it focuses more
on the service aspect. We wanted it be innovative and stimulating,
projecting the Dunlop brand as a high performance, premium option
that is both dedicated to excellence and full of vitality. We are extremely
proud of the outcome, and believe it will achieve the same success as
its predecessor”.
The commercial, which is currently being flighted on South African
television, is bold and stimulating, featuring 3 Parkour artists, which
on their way to work and upon their arrival at a Dunlop Zone, illustrate
human precision and attention to detail. The high energy, 45 second
advert stars British Parkour artist Chase Armitage, who is internationally
APOLLO SA RECEIVES TS 16949 CERTIFICATION
Apollo Tyres SA has received the Quality Management System into account customer specific requirements in addition to the normal
certification TS 16949 for its heavy bus, truck radial and light truck standard’s requirements, something which is particularly important in
radial manufacturing facility based in Durban. The second production today’s OE market where even more stringent quality demands are
plant in Ladysmith has had the certification for the last six years for the placed by the OEM on their first tier suppliers.
design and manufacture of passenger car tyres.
Apollo’s Dunlop branded truck radial tyres are currently supplied to
TS 16949 is based on the ISO 9001 series of quality systems and takes MAN Truck and Bus, Nissan Diesel, Toyota and General Motors.