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Thomas re-elected SBE President - Society of Broadcast Engineers

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The art <strong>of</strong> composing <strong>SBE</strong> Certification Exams<br />

BY Ter<strong>re</strong>nce M. Baun, CPBE, AMD, CBNT<br />

Administrator, Engineering and Operations, Wisconsin Educational Communications Board<br />

The illiterate <strong>of</strong> the 21st century will<br />

not be those who cannot <strong>re</strong>ad and<br />

write, but those who cannot learn,<br />

unlearn, and <strong>re</strong>learn.<br />

~Alvin T<strong>of</strong>fler<br />

clear and unambiguous question—and<br />

even mo<strong>re</strong> difficult to compose and<br />

structu<strong>re</strong> the possible <strong>re</strong>sponses in such<br />

a way as to p<strong>re</strong>sent only one challenging,<br />

but absolutely cor<strong>re</strong>ct, answer. And<br />

choice<br />

questions is<br />

not easy. It<br />

demands not<br />

only ca<strong>re</strong>ful<br />

hile the <strong>SBE</strong> Program <strong>of</strong> f<strong>re</strong>quently we find it far mo<strong>re</strong> difficult to selection <strong>of</strong><br />

Certification itself does compose the incor<strong>re</strong>ct answers that the topic and<br />

Ter<strong>re</strong>nce M. Baun<br />

not di<strong>re</strong>ctly teach, it does<br />

have the companion educational task<br />

<strong>of</strong> assessing the level <strong>of</strong> vocational<br />

accomplishment through c<strong>re</strong>ation and<br />

administration <strong>of</strong> testing. As part <strong>of</strong> that<br />

effort, <strong>SBE</strong> has the implicit duty to adjust<br />

the scope and content <strong>of</strong> its examinations<br />

to <strong>re</strong>flect cur<strong>re</strong>nt broadcast technology.<br />

If Certification examinations fail to <strong>re</strong>flect<br />

industry principles and practices it not<br />

only dilutes the value <strong>of</strong> certification for<br />

all who participate, but also th<strong>re</strong>atens the<br />

c<strong>re</strong>dibility <strong>of</strong> the Certification effort as a<br />

whole.<br />

It is not surprising then, that one<br />

<strong>of</strong> the most important duties <strong>of</strong> the<br />

Certification Committee <strong>re</strong>qui<strong>re</strong>s <strong>re</strong>gular<br />

examination <strong>of</strong> the <strong>re</strong>levance <strong>of</strong> every<br />

certification question, ascertaining<br />

whether some need to be <strong>re</strong>written<br />

to improve their clarity, and c<strong>re</strong>ating<br />

new ones as our industry evolves. If<br />

you’ve ever been curious about just how<br />

questions get into the Certification exams,<br />

you may find the following points <strong>of</strong><br />

inte<strong>re</strong>st.<br />

1. Every question on every<br />

Certification Exam is autho<strong>re</strong>d by a<br />

member <strong>of</strong> the Certification Committee<br />

and <strong>re</strong>viewed by that Committee befo<strong>re</strong><br />

it is incorporated into the question<br />

pool, so each question is based upon<br />

the personal industry experience <strong>of</strong> one<br />

or mo<strong>re</strong> <strong>of</strong> our Committee Members.<br />

This committee authorship is one if<br />

the primary ways we insu<strong>re</strong> that the<br />

questions a<strong>re</strong> <strong>re</strong>levant to broadcast<br />

technology. But selecting the subject <strong>of</strong> a<br />

question is only the first step!<br />

It is surprisingly difficult to frame a<br />

8<br />

cor<strong>re</strong>ct ones! Educators have written<br />

many books on the art <strong>of</strong> constructing<br />

fair but effective multiple choice exams,<br />

and he<strong>re</strong> a<strong>re</strong> some <strong>of</strong> the rules we try to<br />

follow:<br />

• We frame the question (what<br />

educators call “Writing the Stem”) so<br />

as to clearly pose a problem or state<br />

a question. The test-taker should be<br />

able to understand the question without<br />

<strong>re</strong>ading it several times and without<br />

having to <strong>re</strong>ad any <strong>of</strong> the possible<br />

answers;<br />

• We write the cor<strong>re</strong>ct answer<br />

(“Writing the Response”) in such a way<br />

as to be unquestionably the only cor<strong>re</strong>ct<br />

answer;<br />

• We base the other possible answer<br />

choices (“Composing the Distractors”)<br />

on logical fallacies or common errors<br />

<strong>re</strong>lated to the stem question, so as<br />

to further challenge the test-takers<br />

understanding <strong>of</strong> the stem question;<br />

• We minimize use <strong>of</strong> “all <strong>of</strong> the<br />

above” or “both A&B” as distractors,<br />

since they make it possible to guess<br />

the cor<strong>re</strong>ct answer with only partial<br />

knowledge;<br />

• We use “none <strong>of</strong> the above”<br />

inf<strong>re</strong>quently, as it is only appropriate<br />

for situations in which the<strong>re</strong> a<strong>re</strong> only<br />

absolutely cor<strong>re</strong>ct answers, such as<br />

mathematics problems;<br />

• We examine the enti<strong>re</strong> selection <strong>of</strong><br />

questions in each Certification Exam to<br />

p<strong>re</strong>vent inadvertently providing answers<br />

to p<strong>re</strong>vious or subsequent questions<br />

through question wording or choice <strong>of</strong><br />

distractors.<br />

Writing effective and fair multiple<br />

achievement level, but also development<br />

<strong>of</strong> a clearly defined answer accompanied<br />

by plausible distractors.<br />

2. Every question in the test pool is<br />

periodically <strong>re</strong>viewed by the Certification<br />

Committee members. We ask:<br />

• Is this question still <strong>re</strong>levant to the<br />

industry? A majority “No” <strong>re</strong>sponse from<br />

the panel will <strong>re</strong>move such questions<br />

from the question pool immediately;<br />

• Is this question framed accurately<br />

and is the cor<strong>re</strong>ct answer the<br />

unambiguous cor<strong>re</strong>ct choice? Often<br />

someone on the Committee will bring a<br />

f<strong>re</strong>sh viewpoint to the question, <strong>re</strong>sulting<br />

in <strong>re</strong>vision <strong>of</strong> one or mo<strong>re</strong> <strong>of</strong> the<br />

“distractors” or changes in the language<br />

used for the cor<strong>re</strong>ct answer;<br />

• What is the level <strong>of</strong> technical<br />

competency <strong>re</strong>flected by this question?<br />

Is a question suitable for mo<strong>re</strong> than one<br />

Certification level? Should its level be<br />

adjusted upward or downward because<br />

<strong>of</strong> changes in the industry? Can this<br />

question be used for mo<strong>re</strong> than one<br />

Certification a<strong>re</strong>a?<br />

3. When a question is missed<br />

consistently by a significant number <strong>of</strong><br />

test-takers, or is the subject <strong>of</strong> specific<br />

comment by an individual test-taker, that<br />

question is brought to the Committee to<br />

consider the following:<br />

• Is the question clear and<br />

unambiguous? A<strong>re</strong> the distractors<br />

appropriate?<br />

• Is the<strong>re</strong> a cultural bias or false<br />

assumption in the question that has gone<br />

undetected?<br />

See CERT on page 20<br />

the SIGNAL

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