Fashion Merchandising A

Fashion Merchandising A
Levels: Grades 10-12
Units of Credits: 0.50
CIP Code: 08.0101
Core Code: 37010000060
Prerequisites: None
Skill Test:
COURSE DESCRIPTION
The Fashion Merchandising course is an introductory course that teaches the concepts of entry-level
business and fashion fundamentals. The following list of skill standards prepares the student in fashion
merchandising with the fundamentals of: basic fashion concepts and marketing terminology, fashion
cycles, key components of the fashion industry, retail merchandise categories, fashion promotion and
fashion careers. Students taking marketing classes should have the opportunity to participate in the
DECA organization (Student Marketing Leadership Association). DECA related activities and curriculum
can be used as an approved part of all marketing classes.
CORE STANDARDS, OBJECTIVES AND INDICATORS
STANDARD 1 – What is Fashion?
Students will understand basic fashion concepts and terminology.
Objective 1: Define the following fashion terms: fashion, style, design, apparel, garment, accessories,
silhouette, fit, ready-to-wear, haute couture, classic, fad, high fashion, avant-garde, fashion trend and
fashion cycle.
Objective 2: Identify fashion products.
Objective 3: Describe the importance of fashion.
STANDARD 2 – Fashion Marketing
Students will understand the basics of fashion marketing.
Objective 1: Define the following marketing terms: marketing, marketing concept, target market, market
segmentation, fashion merchandising
Objective 2: Describe the 4 Ps of marketing.
Objective 3: Describe the methods of market segmentation.
Objective 4: Describe the six marketing functions.
STANDARD 3 – Fashion Cycle
Students will be able to understand the basics of the fashion cycle.
Objective 1: Define the following fashion terms: fashion movement and fashion leaders.
Objective 2: Describe the stages of the fashion cycle.
Objective 3: Describe the theories of fashion movement.
STANDARD 4 – Fashion Industry
Students will understand key components of the fashion industry.

Objective 1: Identify factors that contributed to the development of the apparel industry.
Objective 2: Identify key fashion centers in the U.S. and around the world.
Objective 3: Identify and describe major trade publications and fashion magazines.
Objective 4: Identify key fashion designers and their contributions: Giorgio Armani, Pierre Cardin, Coco
Chanel, Christian Dior, Dolce and Gabanna, Tom Ford, Marc Jacobs, Donna Karan, Calvin Klein, Karl
Lagerfeld, Ralph Lauren, Yves St Laurent, Levi Strauss, Versace (Gianni and Donnatella), Diane von
Furstenberg, and Vera Wang.
Objective 5: Identify key fashion awards.
STANDARD 5 – Fashion Retail and Promotion
Student will understand forms of fashion retail and promotion.
Objective 1: Describe the following types of fashion retailing: department stores, flagship stores,
specialty stores, boutiques, chain stores, designer stores, outlets, discount stores, mail order houses,
online and television retailers.
Objective 2: Identify the types of fashion promotion including: advertising, publicity, sales promotion,
personal selling, and visual merchandising.
STANDARD 6 – Fashion Careers
Students will understand different types of career opportunities in the fashion industry.
Objective 1: Describe key careers in the textile industry.
Objective 2: Describe key careers in the fashion promotion industry.
Objective 3: Describe key careers in the design and manufacturing industry.
Objective 4: Describe key careers in the retail industry.