EBA Brochure fall 2008 - Schulich School of Business - York University

Essentials of
Business Administration
See PAGE 2
for upcoming
Online
Information
Sessions
Essentials of Business
Administration (EBA)
Management Bridging Program
Fall 2008
SEPTEMBER 15 – OCTOBER 24, 2008
2 weeks on campus; 3 weeks self-paced study
SEEC is one of only four schools in the world ranked in the top tier
of both Executive Education categories (Open-Enrolment and Custom Programs)
by the Economist Intelligence Unit.
Advance your leadership skills with an
intense and cutting-edge management program.
Key topics range from accounting to strategy.

Essentials of Business Administration (EBA): Management Bridging Program
All in-class modules take place at Schulich’s world-class
Executive Learning Centre, Schulich School of Business
York University, 4700 Keele Street, Toronto, ON M3J 1P3
Join us for a free 1-hour online information session.
Choose 1 from these four days:
(1) April 23, 2008
(2) May 21, 2008
(3) June 25, 2008
(4) July 23, 2008
Enroll online at:
www.seec.schulich.yorku.ca/webinars
2008 Program format: Fall
In-class learning and self-paced study Session
Introductory lectures on DVD and
self-paced exercises and reading
10 Days Self-Paced Study
Sept.15-26
Attending class at the Sept. 29 –
Schulich School of Business, York University Oct. 3
5 Days In-Class (ELC)
Lectures on DVD, readings, Oct. 6-17
self-paced exercises and group project
10 Days Self-Paced Study
Attending class at the Oct. 20-24
Schulich School of Business, York University
The Essentials of Business
Administration (EBA) curriculum from
Schulich Executive Education Centre
(SEEC) is a management bridging
program which parallels the core topics
of our world-renowned MBA program.
It is an intense, challenging and
immensely rewarding experience for
a serious learner.
5 Days In-Class (ELC)
SEEC’s EBA offers these unique tools to advance your
management skills:
Note: There is approximately 30 hours of work involved before each in-class week. In addition, before the second
in-class week you will have a team project to complete. In order to benefit the most from this program, participants
are advised to be free of business obligations during the in-class learning days from Sept. 29 – Oct. 3 and Oct. 20-24.
Feedback from past participants suggests that it would have been beneficial to their learning if they had stayed in
Schulich’s hotel accommodation at the Schulich Executive Learning Centre.
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PROGRAM FORMAT:
2 WEEKS
ON CAMPUS
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4 WEEKS
SELF-PACED
LEARNING
PROGRAM FEATURES:
Executive education
concentrated into
fundamental management
subjects
World-class instruction
from highly accomplished
MBA professors and
business leaders
Lead with
Confidence
SEEC’s EBA is a unique
management bridging
program that helps you
stay relevant
■
Intimate learning within
a limited class size lets
you share experiences and
exchange knowledge with
other professionals
■
State-of-the-art delivery
with pre-recorded lectures
and advanced eLearning
systems
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CORE TOPICS
Essentials of Business Administration (EBA)
These advanced leadership subjects will broaden your scope of management knowledge and skills and prepare you for
the next level of leadership.
01 Strategic Management
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Analysing industries and identifying attractive markets
Identifying priorities and building issue trees
Differentiating resource and activity-based business
strategies
02 Cost Analysis and Control Systems
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Basic costing terminology and concepts
Using relevant cost information in planning,
budgeting and control
Linking processes, value chains and activity-based costing
03 Financial Accounting and Statement Analysis
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Understanding accrual accounting terminology
Connecting organizational strategy to financial
performance
Reading and evaluating financial statements
Relating financial statements to stock prices
04 Change Management
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Basic concepts of organizational design
Key choices in face of instability
Adjusting to changing values and the global economy
05 Organizational Behaviour
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Current leadership theories
Managing other professionals through learning styles
Building effective project teams and groups
06 Marketing Strategy
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The role of marketing in the value creation process
Formulating core benefits propositions
Delivering value to customers; marketing-mix decisions
Strategic communication in client acquisition
and retention
07 Economic Context of Business
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Understanding the structure of industries
Familiarity with significant institutions
Valuing the Canadian currency
08 Management Science and
Operations Management
■ Optimization tools
■ Decision analysis and decision-making
■ Using statistical analysis
09 Information Systems and E-Commerce
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Technology and effective organizational design
Information systems design issues
Management decision support
Web-based business models
Forecasting future needs
10 Managerial Finance
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Capital decision-making techniques
Understanding capital structures and the cost
of capital
Managing cash
Managing the balance sheet for profitability
HOW TO RESERVE YOUR PLACE:
Complete the program registration form and fax to the
Schulich Executive Education Centre at 416.736.5689
or register online at www.seec.schulich.yorku.ca.
If you have questions pertaining to the course content,
please call Pat Bradshaw, Ph.D., EBA Program Director
at 416.736.5079. Toll free 1.800.667.9380.
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MESSAGE FROM THE
PROGRAM DIRECTOR
SEEC’s Essentials of Business Administration
(EBA) program lets you balance your
busy career and personal demands
with an outstanding new cross-functional
learning experience.
Our participants say...
“Absolutely fantastic, with so much information!
Professors are excellent and it is very well interrelated.”
Elmer Van Beinum, Ministry of Government Services
“I strongly recommend the EBA program to managers
who are looking to gain an overall business perspective.
The fundamentals learned will position you to
communicate more effectively across multiple levels and
functional areas in your organization.”
Loretta Weeman, Manager, Business Solutions, Canadian Standards Association
“It is truly a management bridging program. It has given
me a good starting point to move forward. It has also
helped me evaluate my strengths and weaknesses which
will help me become better at what I do.”
Whether managing across functional teams
or preparing to move up into a leadership
position, this management bridging program
will set you up for success. You will learn
current business terminology so you can
communicate effectively with people from
all parts of the organization. You will also
be prepared to ask the right questions in
order to make well-informed decisions. With
a new lens that includes ethics, governance
and sustainability you will be able to think
critically. In addition, your skills in
strategic thinking, project management,
research and analysis will be strengthened.
Your choice of education paths is much
clearer – and workable to your schedule with
SEEC’s Essentials of Business Administration
(EBA) program.
Haresh Desai, Director, Systems, IFDS
“The EBA program provides the core essentials that every
senior manager requires in today’s complex workplace.
The ability of the faculty members to turn theory into
practice made learning easy and fun.”
Patricia Bradshaw, Ph.D.
Program Director
Schulich Executive Education Centre
Schulich School of Business, York University
David Wong, Vice-President, RBC Dominion Securities Inc.
“I would recommend this course to anyone who is
looking for a wealth of relevant information that is
presented in a practical yet effective way.”
Barry Beierbach, General Manager, Tesco Corporation
“Brainstorming with the group and with the team
provided lots of new ideas/approaches to tackle our
short term day as well as long term goals.”
Dean Stuart, National Sales Manager, Organon Canada Ltd.
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PROGRAM FACULTY
The SEEC EBA program is led by a dream team of professors and advisors –
the same ones you’ll find in our highly acclaimed MBA program. Combining their expertise
in fundamental management theories with real-world business experience, they create a dynamic learning
environment for honing your critical thinking and leadership skills.
P R O G R A M D I R E C T O R
Patricia Bradshaw
B.Com. (Queen’s);
Ph.D. (York)
Associate Professor of Organizational
Behaviour/Industrial Relations
Areas of expertise: Organizational
behaviour and change, power and
politics, women in management,
voluntary sector management, and role
of board of directors.
Kelly Lecouvie
B.A. Economics (Western);
B.Com. & MBA (Windsor);
Ph.D. (York)
Instructor in Strategy
Areas of expertise: Change management,
strategic leadership, entrepreneurship,
organization theory, family business.
Ingrid McLeod-Dick
FCA, MBA, CA
Hazel Rosin
B.A. (Halifax);
MSW (Wilfrid Laurier);
M.Phil. & Ph.D. (Yale)
Associate Professor of Organizational
Behaviour/Industrial Relations
Areas of expertise: Interaction between work
and non-work, impact of dual income and
dual career family participation, professional
women, patterns of career development,
employee attitudes toward work.
Markus Biehl
M.S. (Kaiserslautern);
M.S. & Ph.D. (Georgia Institute
of Technology)
Associate Professor of Management Science
Areas of expertise: Supply chain
management, environmentally conscious
manufacturing management, business-tobusiness
e-commerce.
Instructor in Finance
Areas of expertise: Corporate accounting
practices, financial analysis, business
valuation, capital investment.
Theodore Peridis
B.Sc. (Athens);
M.A. (Kent);
M.Phil. & Ph.D. (New York)
Atipol Bhanich Supapol
B.A. (Carleton);
M.A. (Northeastern);
Ph.D. (Carleton)
Associate Professor of Economics
Areas of expertise: International technology
transfer, multinational corporations,
technological change, institutional design
for research and development, economic
development of South East Asian nations.
Eileen Fischer
B.A. & M.Sc. (Waterloo);
Ph.D. (Queen’s)
Professor of Marketing
Areas of expertise: Entrepreneurship, new
firm internationalization, rapid growth
strategies, management of exchange partner
relationships, e-consumer behaviour.
Associate Professor of Policy
Areas of expertise: Strategic alliances,
cooperative strategies, mergers and
acquisitions; industry and competitor
analysis, entrepreneurship, strategic
management of technology-based firms
(biotechnology, electronics and
telecommunications).
Alan J. Richardson
B.Sc., MPl & Ph.D. (Queens);
Michael Wade
HBA & MBA &
Ph.D. (UWO)
Associate Professor of Management Science
Areas of expertise: Information systems
and sustained competitive advantage,
information strategy in turbulent
environments, e-business adoption by
small- and mid-sized businesses.
Ashwin Joshi
BAS Hons (Trent);
CGA (Ontario)
Ph.D. (Queen’s)
Professor of Accounting
Associate Professor in Marketing;
Director, MBA Program; Co-Director,
York Consulting Group
Areas of expertise: New product
development; salesforce management;
business-to-business (relationship) marketing.
Areas of expertise: Management accounting
and control systems, accounting
institutions and professionalization
processes, accounting regulation and
standard setting processes.
“Thank you for this opportunity! It was a
great professional development experience.”
Dan Staheli, Roxio
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Who should attend?
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High potential managers moving
up to general or cross-functional
management
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Professionals who need the essentials
but are too busy to enroll in full time
studies, such as, an architect, lawyer,
engineer or a doctor
Aspiring directors from public and
private sectors and not-for-profit
organizations
Note: The minimum requirement for this
program is three years of management
or professional experience.
Why should you attend?
You will graduate from this program with a greater ability to:
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Lead cross-functional teams with confidence and new
managerial competencies
Ask discerning and highly relevant business questions
Distill complex information and think critically
Contribute to business planning with new research,
strategic and analytical skills
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Identify emerging challenges facing your business
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Sharpen your global and cutting edge perspectives
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Manage change and stay relevant
EBA CORPORATE PARTICIPANTS:
Join our growing list of participating organizations in
SEEC’s Essentials of Business Administration (EBA) program.
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Air Liquide Canada Inc.
Anaura
Andres Wines Ltd.
Apotex Inc.
Associated Logistics
Solutions Inc.
Bank of Nova Scotia
Bausch & Lomb Canada
Bell Canada
Business Solutions
Canadian Standards Association
Canaren Inc.
CIBC
City of Mississauga
City of Toronto
Coinamatic Canada Inc.
Delta Corp
EurOptimum Display Inc.
Export Development Canada
First Capital Realty Inc.
Genpharm Inc.
Government of Ontario
Government of Ontario,
Ministry of Government
Services
Inergi LP
Interbanca Gestione
Investimenti SCR
International Financial Data
Services
Lexmark Canada Inc.
MDS Inc.
Mead Westvaco Packaging
System LP
Meridian Credit Union
Messier-Dowty Inc.
Ministry of Government Services
Ministry of Government Services
– OCCTO
Orangeville Hydro Ltd.
Organon Canada Ltd.
Parker Hannifin Canada
Philips Medical Systems
Phoenix Technologies
Incorporated
PowerSteam Inc.
Purolator Courier Ltd.
RCB Dominion Securities Inc.
Roadpost
Rogers
Roxio
Sanofi Pasteur Limited
Scotiabank
Semex Alliance
Seven Energy
SGS Lakefield Research
Skyjack Inc.
SNC Lavalin
SNF Canada Ltd.
SOCAN
Span International
St. Michael’s Hospital
Summo Steel Corp.
Sun Life Assurance Company
of Canada
TD Meloche Monnex
TELUS
Tesco Corporation
The Semex Alliance
The Swatch Group Canada Ltd.
Tippet-Richardson Ltd.
Tippet-Richardson Overseas
Moving
Toronto Hydro Corporation
Trent University
Underwriters’ Laboratories of
Canada
Whirlpool Canada
Zimmer of Canada Limited

REGISTRATION DETAILS
Program Dates
September 15 – October 24, 2008
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Unless otherwise announced, all in-class sessions
of the Essentials of Business Administration (EBA)
commence at 8:30 a.m. and end at 4:30 p.m.
Seating for each program is limited to 30 participants.
Program Location
Executive Learning Centre
Schulich School of Business
York University, 4700 Keele Street
Toronto, ON M3J 1P3
Tel: 416.736.5079 Fax: 416.736.5689
Toll Free: 1.800.667.9380
Registration Process
To be accepted into this program, please submit your
completed registration form by:
MAIL
Schulich Executive Education Centre
Schulich School of Business, York University
4700 Keele Street, Toronto, ON M3J 1P3
FAX
Schulich Executive Education Centre, 416.736.5689
ONLINE REGISTRATION
www.seec.schulich.yorku.ca
Program Fee
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$10,950 CDN + 5% GST = $11,497.50 CDN
Program fee includes program tuition, teaching materials,
lunches and refreshments.
Schulich Executive Education Centre’s liability is limited
to reimbursement of paid tuition fee.
To obtain discount for multiple registrations from one
organization, please contact Errol Cyrus at 416.736.5079.
Full program fee is payable prior to start of program.
Deposits, Cancellations, Replacements
and Transfers
IMPORTANT: A deposit of $1,000 CDN is required to enroll in
the program. Please include your credit card information on
faxed or online registrations, or mail a cheque along with
your completed program registration.
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If you are unable to attend the program you may transfer
to the next session, subject to the 21-day written
notification requirement or your organization may name
a replacement candidate.
Only one module transfer to another session will be
permitted (subject to space availability) without
penalty. Each subsequent transfer request has a $200
administration fee.
A full refund will be issued for written cancellations
received a minimum of 21 days before the program
start date. Written cancellations received after
August 25, 2008 will incur an administration charge
of $1,000.
Non-attendance or withdrawal after program start
date will incur a full program fee.
Certificate of Program Completion
■ Participants must attend all days and sessions of
the program in order to receive a certificate.
■
Upon completion of the EBA program, you will receive
a framed certificate, stating you have successfully
completed the program.
Optional Accommodations
Hotel accommodation for this program is optional but
past participants have recommended that staying at the
Schulich Executive Learning Centre residence would enhance
the learning. Please contact 416.650.8300, or visit
www.elc.schulich.yorku.ca.
For Further Program-Related Information
Please contact Pat Bradshaw, Ph.D., EBA Program Director
at 416.736.5079, Toll free: 1.800.667.9380.
Email: pbradshaw@schulich.yorku.ca
“Combination of topics was very good. I’ll be able
to take what I have learned with me and apply it
in my business.”
Edyta Bram, Tippet-Richardson Ltd.
Topics, speakers, dates, fees and locations are subject to change.
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Design: Genesys Creative Inc.
Essentials of Business
Administration (EBA)
Fall 2008 Program Registration
Register me immediately for the following session:
September 15 – October 24, 2008
Three Ways to Register:
MAIL this form to Schulich Executive Education Centre,
The Executive Learning Centre, Schulich School of Business
York University, 4700 Keele Street, Toronto, Ontario M3J 1P3
Please make cheque payable to York University – Schulich Executive Education Centre
FAX this registration form to the Schulich
Executive Education Centre at 416.736.5689
REGISTER ONLINE
www.seec.schulich.yorku.ca
Name f Mr. f Ms. f Mrs. Title
Company
E-mail
Business Address
City Province Postal Code
Telephone Fax Mobile Telephone
Canadian citizen f Yes f No Holding other citizenships f Yes f No
Applicant’s Signature
Date
Brief Professional Background
Do you have a university degree? f Yes f No If yes, list degree(s)
What typical problems do you encounter?
What typical decisions are you responsible for?
What is your key academic area(s) of interest?
Executive Recommending Applicant
Name
Title
Telephone
E-mail
Payment Method
f Visa f Mastercard f Amex f Cheque (included)
Credit Card Number
Expiry Date
Payment options, please check:
Paid in full
$10,950 CDN + 5% GST
= $11,497.50 CDN
Name of Cardholder
Deposit enclosed
$1,000 CDN
Cardholder’s Signature
Date
GST# R119306736
Shirt Size (please check one) f S f M f L f XL f XXL
9
YK3268 A B C D E

OTHER SCHULICH EXECUTIVE PROGRAMS AVAILABLE:
Executive Program in Sales Management
Executive Program in Supply Chain & Logistics Management
The Masters Certificate in Business Analysis
The Masters Certificate in Healthcare Management
The Masters Certificate in Innovation Management
The Masters Certificate in Lean Six Sigma – Black Belt
The Masters Certificate in Marketing
The Masters Certificate in Marketing Communications Management
The Masters Certificate in Municipal Leadership
The Masters Certificate in Enterprise Risk Management (ERM)
The Masters Certificate in Policing, Fire and Safety Management
The Masters Certificate in Project Management
The Masters Certificate in Public Management
The Masters Certificate in Strategic Alliance Management
The Masters Certificate in Supply Chain and Logistics Management
For details please visit www.seec.schulich.yorku.ca
The Schulich Executive Education Centre (SEEC) has become an essential port of
call for public and private organizations whose key managers and executives need
advanced business training.
Wherever you are, SEEC can provide powerful, customized learning experiences that
place cutting-edge content in a real-world context to give you and your organization
a true competitive advantage. Course programming can be delivered in Canada or in
dozens of locations around the world.
“SEEC and ye shall find.”
| Tel: 416.736.5079 | Fax: 416.736.5689 | www.seec.schulich.yorku.ca