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Volvo Trucks Corporate Identity Manual. Version 1, 2007-11-06

Volvo Trucks Corporate Identity Manual. Version 1, 2007-11-06

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INTERIORS<br />

62<br />

When people enter a room with a <strong>Volvo</strong> <strong>Trucks</strong> interior design, they get<br />

a very strong impression of our brand and immediately experience our<br />

views on quality, design and comfort with all their senses. Our interiors<br />

give visitors a clear picture of the brand we represent.<br />

That is why <strong>Volvo</strong> has developed a series of furniture specially designed<br />

for rooms and spaces where we receive visitors. The materials and colours<br />

are light and typically Scandinavian in character. They are designed to<br />

reflect <strong>Volvo</strong>’s core values of quality, safety and environmental care. Our<br />

furniture, textiles and the decorations used should exude classic, elegant<br />

Scandinavian design and simplicity – a style that we want people to<br />

associate with <strong>Volvo</strong> <strong>Trucks</strong>. Signs should be informative and clear to<br />

make it easy for visitors to find their way around.<br />

All our premises should feel attractive and welcoming. The colours<br />

and materials have been developed in close cooperation with <strong>Volvo</strong>’s<br />

designers. A special guide has been produced detailing everything from<br />

flooring to how to arrange product displays.<br />

<strong>Volvo</strong> <strong>Trucks</strong> <strong>Corporate</strong> <strong>Identity</strong> <strong>Manual</strong>. <strong>Version</strong> 1, <strong>2007</strong>-<strong>11</strong>-<strong>06</strong>

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