Volvo Trucks Corporate Identity Manual. Version 1, 2007-11-06
Volvo Trucks Corporate Identity Manual. Version 1, 2007-11-06
Volvo Trucks Corporate Identity Manual. Version 1, 2007-11-06
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
INTERIORS<br />
62<br />
When people enter a room with a <strong>Volvo</strong> <strong>Trucks</strong> interior design, they get<br />
a very strong impression of our brand and immediately experience our<br />
views on quality, design and comfort with all their senses. Our interiors<br />
give visitors a clear picture of the brand we represent.<br />
That is why <strong>Volvo</strong> has developed a series of furniture specially designed<br />
for rooms and spaces where we receive visitors. The materials and colours<br />
are light and typically Scandinavian in character. They are designed to<br />
reflect <strong>Volvo</strong>’s core values of quality, safety and environmental care. Our<br />
furniture, textiles and the decorations used should exude classic, elegant<br />
Scandinavian design and simplicity – a style that we want people to<br />
associate with <strong>Volvo</strong> <strong>Trucks</strong>. Signs should be informative and clear to<br />
make it easy for visitors to find their way around.<br />
All our premises should feel attractive and welcoming. The colours<br />
and materials have been developed in close cooperation with <strong>Volvo</strong>’s<br />
designers. A special guide has been produced detailing everything from<br />
flooring to how to arrange product displays.<br />
<strong>Volvo</strong> <strong>Trucks</strong> <strong>Corporate</strong> <strong>Identity</strong> <strong>Manual</strong>. <strong>Version</strong> 1, <strong>2007</strong>-<strong>11</strong>-<strong>06</strong>