Volvo Trucks Corporate Identity Manual. Version 1, 2007-11-06

55 

signs 

Volvo Trucks Corporate Identity Manual. Version 1, 2007-11-06

signs 

56 

Volvo’s specially manufactured signs are to be used 

for all signs at Volvo offices, local market companies, 

dealerships, authorised workshops, factories, etc. 

The rules presented here are a summary of the Volvo 

Exterior Sign Manual, which can be ordered from Coor 

Service Management in Göteborg. This group is also 

responsible for the production of signs. 

Volvo signs are created specifically for Volvo. No other brand names 

may be placed on Volvo signs. This also applies to the dealer’s name. 

However, the dealer’s name may be presented in certain circumstances 

if relevant (see the section entitled “Multiple Brands” on page 71). 

A 

A 

10% of A 

2/3 of the 

height of the 

logo 


Exterior 

signs 

57 

Pylon 

Large directions sign 

Small directions sign 


signs 

58 

Fascia sign 

10% of the 

length of the 

sign. 

2/3 of the 

Volvo logotype 

Entry sign 

Totem sign 

Volvo Trucks 

Road sign, illuminated 

Road sign, non-illuminated 


Interior 

signs 

59 

Indoor signs 

Indoors, the symbol can be used on silver totem or wall signs, but only 

together with vehicles or components displayed in showrooms. The 

display area must be clearly separated from the reception area. 

In reception areas at dealerships, the Volvo logotype is to be used on 

a wall sign. 

If possible, always use the existing silver-coloured background. 

When the Volvo logotype sign is to be attached directly to a wall, the 

background should have a light colour. Never use the symbol alone 

on exterior signs. For more information about signs, see Coor Service 

Management’s website. 

http://celero.iweb.nu/exterior 

http://celero.iweb.nu/interior 

Wall signs 

502 mm/20” 694 mm/27” 

310 mm/12” 413 mm/16” 

500 mm/20” 


signs 

60 

Silver totem signs 

792 mm/31” 

600 mm/24” 

1730 mm/68” 

2400 mm/94” 

800 mm/31” 1020 mm/40” 


61 

INTERIORS 


INTERIORS 

62 

When people enter a room with a Volvo Trucks interior design, they get 

a very strong impression of our brand and immediately experience our 

views on quality, design and comfort with all their senses. Our interiors 

give visitors a clear picture of the brand we represent. 

That is why Volvo has developed a series of furniture specially designed 

for rooms and spaces where we receive visitors. The materials and colours 

are light and typically Scandinavian in character. They are designed to 

reflect Volvo’s core values of quality, safety and environmental care. Our 

furniture, textiles and the decorations used should exude classic, elegant 

Scandinavian design and simplicity – a style that we want people to 

associate with Volvo Trucks. Signs should be informative and clear to 

make it easy for visitors to find their way around. 

All our premises should feel attractive and welcoming. The colours 

and materials have been developed in close cooperation with Volvo’s 

designers. A special guide has been produced detailing everything from 

flooring to how to arrange product displays. 


INTERIORS 

63 


INTERIORS 

64

Volvo Trucks Corporate Identity Manual. Version 1, 2007-11-06

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