new layout - San Diego Center For Jewish Culture

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16th Annual SAN DIEGO JEWISH BOOK FAIR 

AN EXTRAVAGANZA OF JEWISH LITERATURE FOR ALL AGES 

NOVEMBER 3–10, 14*, 15*, 2010 • OPEN TO THE PUBLIC 

*North County Presentations 

FOUNDING BENEFACTORS, THE VITERBI FAMILY FOUNDATION 

Erna and Andrew Viterbi and their family are strong supporters of the Jewish community and have an interest in all 

facets of Jewish life. Their love for education has been demonstrated through the Viterbi Family Torah School of 

Congregation Beth El and their support for the San Diego Jewish Academy. Andrew and Alan served as Presidents of 

Congregation Beth El two decades apart. Alan is Past President of the Academy. Andrew is active with Technion—Israel 

Institute of Technology—serving both as local ATS chapter chairman and as a Distinguished Visiting Professor on 

campus. Caryn has been President of The Agency for Jewish Education, a Board Member of the Jewish Federation, 

Treasurer of the San Diego Center for Jewish Culture, is the current President of the SDCJC and Co-chair of this year’s 

Family Day. Erna is a Board Member of the Shoah Foundation Institute at USC, where the family has endowed the 

Institute’s Archival Website. The family’s dedication to Jewish learning is further illustrated by a continuing commitment 

to the San Diego Jewish Book Fair and to the endowment of a Chair in Mediterranean Jewish Studies at UCLA. They are 

also involved in many other Jewish organizations including the UJF, Hadassah, Jewish Family Service, of which Audrey 

and Valerie have been Board members, and the Jewish Community Foundation, of which Andrew is Past President. The 

UJF building is named in memory of Erna's parents, Joseph and Lenka Finci. The venue for the San Diego Jewish Book 

Fair is reached through the Viterbi Family Galleria in the JCC. 

Erna & Andrew Viterbi 

NORTH COUNTY PRESENTATIONS MADE POSSIBLE BY 

A GENEROUS GRANT FROM THE LEICHTAG FAMILY FOUNDATION 

The San Diego Jewish Book Fair is published annually by the 

Lawrence Family Jewish Community Center of San Diego County, JACOBS FAMILY CAMPUS • 4126 Executive Drive, La Jolla, CA 92037-1348 

Issue 16, Fall 2010

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Events BOOKSTORE held at the HOURS: Lawrence 6:00–9:30 Family P.M. Jewish Community Center, JACOBS FAMILY CAMPUS 

4126 Executive Drive, La Jolla, CA 92037-1348 

OPENING NIGHT 

WEDNESDAY, NOVEMBER 3 

Wednesday evening Talk 

7:30 P.M...........Mosab Hassan Yousef, Son of Hamas: A Gripping Account 

of Terror, Betrayal, Political Intrigue and Unthinkable Choices 

This is a rare opportunity to meet the eldest son of the founder of Hamas, 

Mosab Hassan Yousef. Although born into terrorism, he is today a changed man. 

His conversion began after leaving prison in Israel—where he was jailed at age 

18—when he discovered the message of loving one’s enemies. With this in mind, 

he began working with Israel’s Shin Bet to prevent the kind of havoc he once 

wreaked. They saved hundreds of lives on both sides while repeatedly risking their 

own, and Yousef eventually found that hating hearts can change, while changed 

hearts can lead to peace and freedom in Palestine. Don’t miss this chance to meet 

a man whose spiritual autobiography is “more incendiary than any roadside IED” 

(GQ Magazine). 

Admission: $14.00/Member; $17.00/Non-Member 

LITERARY CIRCLE PARTNER WITH THE AUTHOR, DR. BOB & MAO SHILLMAN AND THE SHILLMAN FOUNDATION 

Mosab Hassan Yousef 

NEW THIS YEAR! NEW TIMES, NEW FORMATS. 

Look for these identifying icons 

throughout this brochure. 

MORNING COFFEE 

CONVERSATION 

LUNCH & TALK 

TALKS @ 2 & 3 

TEA & TALK 

EVENING TALK 

IN THE MIX LIT 

GLOBAL DAY OF 

JEWISH LEARNING 

A Special Thanks to 

Laura Galinson & Jane Fantel 

for underwriting all free community events. 

Additional thanks to the 

Jewish Community Foundation 

for underwriting all 2:00 P.M. 

free community events.

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Events held at Lawrence Family Jewish Community Center, JACOBS FAMILY CAMPUS 

4126 Executive Drive, La Jolla, CA 92037 

BOOKSTORE HOURS: 9:00 A.M.–9:30 P.M. 

THURSDAY, NOVEMBER 4 

MORNING COFFEE CONVERSATION/ 

JEWISH CONTRIBUTION TO BUSINESS AND FINANCE 

10:00 A.M. .......Jerry Muller, Capitalism and the Jews 

Are you ready for a provocative topic? Have coffee with Jerry Muller, author of the new 

release, Capitalism and the Jews. Money has always been a source of both pride and 

condemnation within and outside of the Jewish community. Professor Muller—neither 

Judaeophile nor Judaeophobe, but an objective historian—mines social, religious, and 

economic factors to trace the historical development of the successful (and often 

positive) association of Jews and capitalism. 

Book Signing Follows • Admission: $6.00/Member; $8.00/Non-Member 

LUNCH & TALK/JEWISH CONTRIBUTION 

12:00 P.M..........Steven Pease, The Golden Age of Jewish Achievement: The Compendium 

of a Culture, a People and Their Stunning Performance 

Celebrate highlights in Jewish history with Steven Pease as he discusses his “tribute to 

an astonishing tribe of high achievers.” His fascinating new book documents the record 

of wide-ranging Jewish achievement throughout history, particularly since the Enlighten - 

ment. The author will share numerous Jewish cultural factors and events that nurtured 

these individual and collective achievements, and shed new light on Judaism’s 

contributions to the world. 


Jerry Muller 

Steven Pease 

TALKS @ 2 

2:00 P.M...........Marilyn Berger, This Is a Soul: The Mission of Rick Hodes 

If you have ever asked yourself, “How can one person make a difference?” then this is the 

event for you. Former Washington Post reporter and renowned journalist Marilyn Berger 

passionately recounts the life of Dr. Rick Hodes, “the Jewish Father Theresa,” who has 

cared for the sickest of the sick and the poorest of the poor in Ethiopia for nearly 30 

years. This uplifting and transformative celebration fulfills our dream that there is still 

kindness and empathy in what is often an unjust world. Meet the author 

as she shares the story of one of the world’s most remarkable men. 

Book Signing Follows • Free Admission 

TEA & TALK 

4:00 P.M...........Cathleen Schine, The Three Weissmanns of Westport 

Her books have topped bestseller lists all over the world. She has written for The New 

Yorker, The New York Times, and many other publications. And she is joining us for a 

very special Tea & Talk centered on her latest novel, The Three Weissmanns of Westport, an 

homage to Jane Austen’s Sense and Sensibility loaded with flawed characters, stinging 

satire, unexpected plot twists, social commentary, and countless references to renowned 

artists and authors. It is a unique niche: the intellectually stimulating beach read. 


Marilyn Berger 

Cathleen Schine

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THURSDAY EVENING TALK - ADULT EDUCATION NIGHT 

7:30 P.M......Todd Gitlin, The Chosen Peoples: 

America, Israel and the Ordeals of Divine Election 

Todd Gitlin, a new Left activist has never been afraid of controversy. And this event will be no 

exception. Join the author as he discusses his latest book, which examines the U.S.-Israel 

relationship. Although the countries share clear strategic interests, Gitlin claims they also 

share a raison d’etre: both nations exist as Chosen Peoples entrusted to deliver an enlightened 

message to a dark troubled world. Provocative and timely, The Chosen Peoples makes the case 

that our two nations and our sacred bond can thrive only when we take seriously our belief in 

our “chosenness,” and the responsibility it entails. 

BOOK SIGNING FOLLOWS • ADMISSION: $14.00/MEMBER; $17.00/NON-MEMBER 

ADULT EDUCATION NIGHT CO-SPONSORED BY: 

AGENCY FOR JEWISH EDUCATION OF SAN DIEGO COUNTY • CONGREGATION BETH AM • CONGREGATION BETH EL 

CONGREGATION BETH ISRAEL • HILLEL OF SAN DIEGO • JEWISH FAMILY SERVICE • OHR SHALOM SYNAGOGUE 

TEMPLE SOLEL • TEMPLE ADAT SHALOM •TEMPLE EMANU-EL • TIFERETH ISRAEL SYNAGOGUE 

Todd Gitlin 

LITERARY CIRCLE PARTNER WITH THE AUTHOR, JEWISH FEDERATION OF SAN DIEGO COUNTY 


FRIDAY, NOVEMBER 5 

MORNING COFFEE CONVERSATIONS 

Two talented Jewish San Diegans speak about their life’s work 

10:00 A.M. .......Jeff Rossman, From Terra’s Table, New American Food, 

Fresh From Southern California’s Organic Farms 

Wondering what all the local/sustainable/organic fuss is about? Basically, it’s a way 

to eat—and to think about food—that helps fight childhood obesity, helps preserve 

the environment, and helps support the local economy. Meet San Diego’s own Jeff 

Rossman—chef/owner of Hillcrest’s acclaimed Terra restaurant—when he presents 

his new cookbook, From Terra’s Table, which features 140 delicious, creative dishes, and 

shares a better way to eat, one that will benefit our children, our town, and our planet. 


and 

11:00 A.M. .......Lisa Slovis Mandel, Pewter Studio 

Accomplished metalsmith, Lisa Slovis Mandel, shares her passion for pewter in a talk 

about her new book Pewter Studio. Join Lisa for an opportunity to learn about and see 

some of her extraordinary work in Judaica that has also landed her a coveted place in 

500 Judaica: Innovative Contemporary Ritual Art. 


Chef Jeff Rossman 

Lisa Slovis Mandel 


12:00 NOON .....Sam Hoffman, Old Jews Telling Jokes: 5000 Years of Funny Bits 

and Not-So-Kosher Laughs 

Jackie Mason. Mel Brooks. YOU. Get a once-in-a-lifetime opportunity to share your 

favorite jokes with Jews across the nation. This "lunch and laugh" event will give you the 

opportunity to spend time and enjoy jokes with movie producer and writer Sam Hoffman 

as he shares the best bits from his wildly popular book (and website), Old Jews Telling 

Jokes. Bring your appetite and your best jokes to the table. Sam may even use your 

favorite joke on his website or in his next book! 


COMMUNITY HOST CJC JEWISH COMEDY SERIES 

Sam Hoffman

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SATURDAY, NOVEMBER 6 

SATURDAY EVENING TALK AND RECEPTION 

6:00 P.M...........Exclusive Underwriter Reception 

7:30 P.M...........Gary Shteyngart, Super Sad True Love Story: A Novel 

in conversation with Mark Oppenheimer 

Oh, Say Can You… Read? Don’t miss what is sure to be one of this year’s highlights when two 

of America’s smartest and oh-so-funny writers ponder and poke fun at what it means to be— 

or not to be!—a well-read, articulate person in America. In his latest novel, A Super Sad True Love 

Story, Gary Shteyngart (The Russian Debutante’s Handbook, Absurdistan) depicts a completely illiterate 

America—nobody reads, everyone “rates” (iPhone-like applications reveal your credit score at 

parties) and everybody speaks in acronyms (OMG!).Joining him will be Mark Oppenhiemer, 

whose Wisenheimer: A Childhood Subject to Debate tells his true-life tale of finding an outlet for his 

precocious hyperarticulation. These two authors will be discussing their equally off-beat views of 

being wordy in America… be prepared to LOL (Laugh out Loud). 


LITERARY CIRCLE PARTNER WITH THE AUTHOR, SHEILA POTIKER 

Gary Shteyngart 


SUNDAY, NOVEMBER 7 

GLOBAL DAY OF JEWISH LEARNING 

SPECIAL SESSIONS: OPEN TO THE COMMUNITY 

PRESENTED IN PARTNERSHIP WITH THE AGENCY FOR JEWISH EDUCATION 

Commemorating the 45-year-long project of renowned Jewish teacher Rabbi adin steinsaltz, Jewish communities worldwide are 

participating in a day of Jewish learning. aJe is the Community liaison for the global day of Jewish learning, san diego. 

MORNING COFFEE CONVERSATION 

10:00 A.M. .......Rabbi Michael Leo Samuel, Birth and Rebirth Through Genesis: 

A Timeless Theological Conversation 

Learn how the various voices of the ancient biblical writers co-exist within and create a spiritual 

text that informs and enlightens. Join in a fascinating discussion as Rabbi Samuel examines the 

different interpretations in the story of the Akedah–the Binding of Abraham. Find out why this 

story has endured as one of the best known of the Bible. Rabbi Samuel, author, theologian 

and biblical scholar, is the Rabbi at Temple Beth Shalom, Chula Vista. 

Book Signing Follows • Free Admission • Community Host: Temple Beth Shalom, Chula Vista. 

Michael Leo Samuel 

TALKS @ 2 & 3 

2:00 P.M....Paula Shoyer, The Kosher Baker: 160 Dairy-free Recipes from Traditional to Trendy 

Find out how kosher cooking can be taken to the next level. Meet author, pastry chef, and 

cooking instructor Paula Shoyer as she offers 160 inspired, innovative dairy-free recipes as 

proof that kosher cooking can be a culinary cornucopia. From traditional rugelach, orange 

cake and peanut butter cookies to trendy mousses, “cream cheese” frosting and even creme 

brulee, Shoyer’s creations are delightfully delicious and always dairy-free. 


3:00 P.M...........Noah Hadas, “Talmud for Dummies” 

One of San Diego’s beloved Jewish educators makes the Talmud accessible to all in this quick 

tutorial, humorously entitled, “Talmud for Dummies.” Noah Hadas and the AJE invite you to learn 

what the Talmud is, why it is important and how to study it as we celebrate the most significant 

book in “Jewish literature.” Noah is the Director of Community Adult Education at the Agency for 

Jewish Education in San Diego County and produces MAKOR Adult Education and Cultural Events 

Catalog. He teaches Florence Melton Adult Mini-School classes at the Lawrence Family JCC. 

Free Admission • PRESENTED IN PARTNERSHIP WITH THE AGENCY FOR JEWISH EDUCATION 

Paula Shoyer 

Noah Hadas

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LUNCH & TALK 

12:00 NOON......Rodger Kamenetz, Burnt Books: Rabbi Nachman of Bratzlav and Franz Kafka 

Rodger Kamenetz and Tablet editor Gabriel Sanders discuss Kamenetz’ latest book, 

Burnt Books: Rabbi Nachman of Bratslav and Franz Kafka. The groundbreaking double 

biography discovers amazing parallels in the lives of the great, prescient Franz Kafka— 

a secular Jew intrigued by Jewish mysticism—and Rabbi Nachman of Bratslav, a mystical 

Hasidic storyteller who inspired secular Jews. Both died young from tuberculosis… both 

struggled to find meaning in an imperfect, unjust world… and both ordered that their 

unfinished writings be burned when they died. This is a must for fans of Kafka in 

particular and literature overall. 

BOOK SIGNING FOLLOWS • ADMISSION: $14.00/MEMBER; $17.00/NON-MEMBER 

SPONSORED BY TABLET MAGAZINE, THE ONLINE RESOURCE FOR JEWISH ARTS AND CULTURE 

COMMUNITY PARTNER: SAN DIEGO STATE UNIVERSITY, JEWISH STUDIES PROGRAM 

Rodger Kamenetz 

A New Read 

on Jewish Life 

Owen Murphy 

CommuniTy Wide evenT 

YITZHAK RABIN COMMEMORATION 

“I, military I.D. number three-zero-seven-four-three, retired general in the Israeli Defense Forces in the past, consider myself to be a soldier 

in the army of peace today... Today we are embarking on a battle which has no dead and no wounded, no blood and no anguish. This is the 

only battle which is a pleasure to wage: the battle for peace.” 

—Yitzhak Rabin 

4:00 P.M...........TRIBUTE 

Join us in the David and Dorothea Garfield Theatre as we pay tribute to Yitzhak Rabin, 

the late Prime Minister of Israel whose life’s work on behalf of the Jewish people, the 

state of Israel and the pursuit of peace is an inspiration to us today. 

4:15 P.M...........Joel Hoffman, And God Said: How Translations Conceal the 

Bible’s Original Meaning 

Ever wonder what the Bible said before it was translated—and mistranslated!—over and 

over again…? Then you must attend this talk with Joel Hoffman, author of And God Said. 

Hoffman is a linguist, historian, sleuth, and master storyteller, and will be exploring what 

the Bible really said before mistranslation obscured its meaning. Using contemporary pop 

culture to clarify the text for the modern reader, Hoffman brings Biblical teachings into the 

21st century. Come learn what isn’t true about the Ten Commandments! 


Yitzhak Rabin (z’l) 

Joel Hoffman 

speCial evening of Comedy 

6:30 P.M...........CJC IN THE MIX RECEPTION (see page 11) 

7:30 P.M...........Joel Chasnoff, The 188th Crybaby Brigade: 

A Skinny Jewish Kid from Chicago Fights Hezbollah: A Memoir 

He cut his comedy teeth opening up for Jon Stewart and Lewis Black of The Daily Show. 

But his real education came in his 20s when he joined a tank brigade of 18-year-old 

Israelis: baby-faced officers, tough-as-nails sergeants, and mama’s boys who feign 

injury and diarrhea to avoid guard duty and KP. Come hear this gifted stand-up 

comedian perform his side-splitting comedy act and talk a bit about his hilarious 

coming-of-age tale, which brings us face-to-face with the absurdity of life 

sometimes found in Israel and its army. 


COMMUNITY CO-HOSTS, IN THE MIX AND YAD 

LITERARY CIRCLE PARTNER WITH THE AUTHOR, SELTZER, CAPLAN MCMAHON VITEK, A LAW CORPORATION 

Joel Chasnoff

Family Day Underwritten by Dr. Andrew and Erna Viterbi 

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JoIN Us FoR A FUN-FILLED JoURNEy 

ThRoUGh KIBBUTz shA’AR NEGEV! 

sUNDAy, NoVEMBER 7, 11:00 A.M.–2:30 P.M. 

Grab your “passport” and celebrate the 100th year Anniversary of the Kibbutz 

Movement as we transform the Nierman Preschool Campus 

into the “Kibbutzim” of our sister City sha’ar Negev. 

Meet “Kibbutzniks” in live 

enactments and six activity stations 

for hands-on fun and learning 

Books! 

Make Kalaniot - 

beautiful flowers 

of the Kibbutz 

Israeli Games! 

Musical Performance 

by JHCompany 

A special PJ Library 

book reading 

Join a “factory worker” 

on an “assembly line” in a 

special Tzedakah project 

Enter our Bedouin tent 

for hummus making 

and tasting

Mainstage Readings by Beloved Children’s Book Authors 

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Ann Redisch stampler 

zachary shapiro 

sylvia Rouss 

oNGoING ACTIVITIEs 

Aruchat Eser (Snacks) & “shalom sesame” on tape at the “Children’s house” 

Create A Community Mural 

Books! Books! Books! at our Children’s Bookstore 

sChEDULE 

11:00 A.M.–12:00 P.M. 

Get your passport stamped as you travel 

around the activity stations of sha’ar Negev 

12:00 –1:00 P.M. 

Children’s Books on the Mainstage 

PJ Library & sylvia Rouss - Sammy Spider's First 

Trip to Israel: A Book About the Five Senses 

Rabbi zachary shapiro - We're All In the Same Boat 

special Music performance by JHCompany 

Ann Redisch stampler - The Rooster Prince of Breslov 

1:00–2:00 P.M. 

Activity stations resume 

Books! 

2:10 P.M. 

An Extra special Treat: sylvia Rouss reads her 

newest book! 

Plus, join us for cake as we sing Happy Birthday 

Kibbutz. Enter our raffle to win a sammy the 

spider Plush toy and other gifts. 

Books! 

Gary & Jerri-Ann Jacobs youth Endowment Fund 

Family Day Co-chairs: Julie Potiker and Caryn Viterbi

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MONDAY, NOVEMBER 8 


10:00 A.M. .......Naomi Levy, Hope Will Find You: My Search for the Wisdom to 

Stop Waiting and Start Living 

Start your day off with a cup of coffee, an inspired mind, and a hopeful heart. When 

Rabbi Naomi Levy’s daughter was diagnosed with a degenerative brain disease, she 

was forced to personally confront the issues in which she’d previously only counseled 

others. Her poignant story—Hope Will Find You—shows us how to embrace imper fection 

and find hope, rather than waiting for life to begin. Join the author and hear 

her truly inspiring story. 


COMMUNITY HOST, WATERS OF EDEN/SAN DIEGO COMMUNITY MIKVAH AND EDUCATION CENTER 

Naomi Levy 


12:00 NOON .....Avinoam Lourie, A Bear in My Bed & A Jackal in My Oven: 

Adventures of An Israeli Wildlife Zoologist 

Bamboozled by a chimpanzee, mangled by a tiger, and gored by a jealous deer, Israel’s 

“Dr. Doolittle” has been involved with the animal kingdom since childhood. Avi Lourie 

presents hilarious heartwarming tales of his experiences as Haifa Zoo director, game 

warden, Israeli nature reserve director, endangered species rescuer, and founder of 

animal schoolyards that help at-risk youth overcome abuse and psychological problems. 

This wildlife specialist shows us the real Israel beyond the media, and shares his work in 

keeping our covenant with Noah to protect all living creatures. 


PARTNER WITH THE AUTHOR, LINDA & ERIC DANIELS 

Avinoam Lourie 

TALKS @ 2/WHO KNEW? UNUSUAL JEWISH STORIES 

2:00 P.M...........Steven Karras, The Enemy I Knew: German Jews in the Allied Military 

in World War II 

Learn the true story of “Hitler’s worst enemies,” the more than 10,000 Jews who refused 

to remain refugees from Hitler’s oppression and destruction and returned home as Allied 

soldiers. They went back to fight the Nazis, to restore their own sense of dignity, and to 

free their very own families from the Nazi regime. The brave men (and one woman) in 

Steve Karras’ book (based on his documentary film) did just that—and much more! 

Meet the author and learn more about one of the Holocaust’s most heroic chapters. 


TEA & TALK 

4:00 P.M...........Oscar Andrew Hammerstein III, The Hammersteins: 

A Musical Theatre Family 

Are you ready for a brush with greatness? Meet Oscar Hammerstein III, a scion of 

Broadway’s greatest family and the grandson of the lyricist of The King & I, Carousel, The 

Sound of Music, and other legendary shows. In a remarkable, unprecedented biography 

and talk, Oscar III will discuss the scandals and tragedies of the Hammerstein clan and 

ultimately how the Hammerstein family built Broadway and turned Times Square into 

the theatre capital of the world. Join us for a deeply personal story of an American family 

living the American dream and a celebration of musical theater then and now. 


Steven Karras 

Oscar Andrew 

Hammerstein III

Generously Sponsored by 

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monday evening Talk 

JEWISH CONTRIBUTION/FOOD FOR THOUGHT AND 

THOUGHT FOR FOOD 

7:30 P.M...........Sam Zien, Sam the Cooking Guy: Awesome Recipes & Kitchen Shortcuts 

San Diego’s biggest cooking star Sam Zien—WAY better known as Sam the Cooking Guy— 

joins us for a conversational Smörgåsbord. The 12-time Emmy winner and author of Awesome 

Recipes & Kitchen Shortcuts will delve deeply into his life—e.g., he never expected to be a 

cook, let alone a cooking instructor—his thoughts on keeping kosher (he doesn’t), and 

much more. This is a unique occasion to spend time with a man who describes himself as 

“an everyday guy… who has found a way to make cooking casually understandable.” Join 

Sam the Cooking Guy for a delightful evening. 


LITERARY CIRCLE PARTNER WITH THE AUTHOR, PHYLLIS COHN & ARTHUR BRODY 

Sam Zien 

Thank You 

We Couldn’t Have Done it Without You! 

Generously Sponsored by 

The Jewish Book Council and Jewish Book Network 

Our Devoted Volunteers • Our Community Partners 

And In-Kind Donors for their Generous Support : 

Bruegger’s Bagels • The Place • Terra Caterers 

Sterling Rose Transportation • Marriott • Bookstar 

KPBS • San Diego Jewish Journal 

In the Mix Lit: A Special Reception for Young Adults in their 20s, 30s and 40s 

A Hilarious Night of Comedy With Joel Chasnoff 

Stand-Up Comedian and Author of 188th Crybaby Brigade, 

A Skinny Jewish Kid From Chicago Fights Hezbollah 

Sunday, November 7, 2010 

Happy Hour and Book Signing 6:00 P.M.–7:00 P.M. 

Ticket includes reserved seat, a private reception 

with the Author, drinks and Israeli snacks. 

$17 in advance, $20 at the door • 21+ Only-ID Required 

(858) 362-1348 • http://lfjcc.org • Code: MIX 

Check out these other Mix Lit Picks for 

Hot Topics at the Jewish Book Fair 

Mosab Hassan Yousef: The Son of Hamas, 

Wednesday November 3, 7:30 P.M. 

Sam The Cooking Guy: Food for Thought and 

Thought for Food, Mon. November 8, 7:30 P.M. 

Erica Brown: Confronting Scandal 

Tues., November 9, 7:30 P.M. 

Angella Nazarian: 

Life As A Visitor 

Tues., November 9, 12:00 P.M. 

Co-Hosts: In the Mix, The Younger Face of the San Diego Center for Jewish Culture and YAD 

With Gratitude to our sponsors of travel and brochure and those who are honoring the memory of 

Murray Goodman at the San Diego Jewish Book Fair.

12 

16TH Annual SAN DIEGO JEWISH BOOK FAIR 

OPEN TO THE PUBLIC • Lawrence Family Jewish Community Center • JACOBS FAMILY CAMPUS 

4126 Executive Drive, La Jolla, CA 92037 • www.sdjbf.org 


OPENING NIGHT TALK 

7:30 P.M. 

Mosab Hassan Yousef, Son of Hamas: 

A Gripping Account of Terror, Betrayal, 

Political Intrigue and Unthinkable Choices 

THURSDAY, NOVEMBER 4 


JEWISH CONTRIBUTION TO 

BUSINESS AND FINANCE 

10:00 A.M. 

Jerry Muller, Capitalism and the Jews 

LUNCH & TALK/ 

JEWISH CONTRIBUTION 

12:00 NOON 

Steven Pease, The Golden Age of Jewish 

Achievement: The Compendium of a Culture, 

a People and Their Stunning Performance 

TALKS @ 2 

2:00 P.M. 

Marilyn Berger, This Is a Soul: The Mission 

of Rick Hodes 

TEA & TALK 

4:00 P.M. 

Cathleen Schine, The Three Weissmanns 

of Westport 

EVENING TALK 

7:30 P.M. 

Todd Gitlin, The Chosen Peoples: America, 

Israel and the Ordeals of Divine Election 

FRIDAY, NOVEMBER 5 

MORNING COFFEE CONVERSATIONS 

10:00 A.M. 

Jeff Rossman, From Terra’s Table, New 

American Food, Fresh From Southern 

California’s Organic Farms 

11:00 A.M. 

Lisa Slovis Mandel, Pewter Studio 

LUNCH & TALK/JEWISH 

CONTRIBUTION 

12:00 NOON 

Sam Hoffman, Old Jews Telling Jokes: 

5000 Years of Funny Bits and Not-So- 

Kosher Laughs 

SATURDAY, NOVEMBER 6 

SATURDAY COMEDY EVENING 

7:30 P.M. 

Gary Shteyngart, Super Sad True Love 

Story: A Novel and Mark Oppenheimer 


FAMILY DAY: GO KIBBUTZ KRAZY! 

11:00 A.M. –2:30 P.M. 

Books & Storytelling, Live Enactments 

and Hands-On Activities for children 

in celebration of the 100th Anniversary 

of the Kibbutz 


global day of JeWish leaRning 


10:00 A.M. 

Rabbi Michael Leo Samuel, Birth and 

Rebirth Through Genesis: A Timeless 

Theological Conversation 

LUNCH & TALK 

12:00 NOON 

Rodger Kamenetz, Burnt Books: Rabbi 

Nachman of Bratzlav and Franz Kafka 

TALKS @ 2 & 3 

2:00 P.M. 

Paula Shoyer, The Kosher Baker: 160 

Dairy-free Recipes from Traditional to Trendy 

3:00 P.M. 

Noah Hadas, “Talmud for Dummies” 

YITZHAK RABIN COMMEMORATION 

4:00 P.M. 

Joel Hoffman, And God Said: 

How Translations Conceal the Bible’s 

Original Meaning 

SPECIAL EVENING OF COMEDY 

7:30 P.M. 

Joel Chasnoff, The 188th Crybaby 

Brigade: A Skinny Jewish Kid from 

Chicago Fights Hezbollah: A Memoir 



10:00 A.M. 

Naomi Levy, Hope Will Find You: My 

Search for the Wisdom to Stop Waiting 

and Start Living 

LUNCH & TALK/JEWISH 

CONTRIBUTION 

12:00 NOON 

Avinoam Lourie, A Bear In My Bed & 

A Jackal in My Oven: Adventures of an 

Israeli Wildlife Zoologist 

TALKS @ 2/WHO KNEW? UNUSUAL 

JEWISH STORIES 

2:00 P.M. 

Steven Karras, The Enemy I Knew: 

German Jews in the Allied Military in 

World War II 

TEA & TALK 

4:00 P.M. 

Oscar Andrew Hammerstein III, The 

Hammersteins: A Musical Theatre Family 

EVENING TALK/JEWISH CONTRI - 

BUTION FOOD FOR THOUGHT 

7:30 P.M. 

Sam Zien, Sam the Cooking Guy: 

Awesome Recipes & Kitchen Shortcuts 

TUESDAY, NOVEMBER 9 


WHO KNEW? UNUSUAL JEWISH 

STORIES 

10:00 A.M. 

Bryna Kranzler, The Accidental Anarchist 

LUNCH & TALK /WHO KNEW? 

UNUSUAL JEWISH STORIES 

12:00 NOON 

Angella Nazarian, Life as a Visitor 

SPECIAL EVENT: JEWISH 

CONTRIBUTIONS TO SCIENCE 

AND MEDICINE 

4:00 P.M. 

Laurie Strongin, Saving Henry: 

A Mother’s Journey

BOOK FAIR QUICK REFERENCE GUIDE 

SPECIAL EVENT: continued 

5:00 P.M. 

Dr. Lawrence Goldstein, Stem Cells for 

Dummies 

EVENING TALK 

7:30 P.M. 

Erica Brown, Confronting Scandal: How 

Jews Can Respond When Jews Do Bad Things 



10:00 A.M. 

Morey Schwartz, Where’s My Miracle? 

Exploring Jewish Traditions for Dealing 

with Tragedy 

LUNCH & TALK 

12:00 NOON 

Judith Viorst, Unexpectedly Eighty: 

and Other Adaptations 

TALKS @ 2 

2:00 P.M. 

Michael Hirsh, The Liberators: America’s 

Witnesses to the Holocaust 

TEA & TALK 

4:00 P.M. 

Annie Korzen, Bargain Junkie: Living 

the Good Life on the Cheap 

7TH ANNUAL MURRAY GOODMAN 

MEMORIAL LECTURE 

7:30 P.M. 

Mitchell Bard, The Arab Lobby: The 

Invisible Alliance That Undermines America’s 

Interest in the Middle East 


noRTh CounTy pResenTaTions 

TEMPLE SOLEL 

2:00 P.M. 

Sheila Isenberg, Muriel’s War: An 

American Heiress in the Nazi Resistance 

TEEN ENGAGEMENT PROGRAM 

TEMPLE SOLEL 

7:00 P.M. 

J.J. Surbeck, A Conversation: Israel 

Advocacy Issues 


DOVE LIBRARY 

1:00 P.M. 

Yale Strom, Dave Tarras: The King 

of Klezmer 

DOVE LIBRARY 

7:30 P.M. 

Rebecca Goldstein, 36 Arguments for 

the Existence of God: A Work of Fiction 

13 

JOIN OUR 

DISTINGUISHED 

UNDERWRITERS 

Receive benefits that include 

tickets to all lectures, 

an invitation to receptions, 

and a reserved seating section 

for evening lectures. 

Wendy Sabin-Lasker 

(858) 362-1149 

wendysl@lfjcc.com 

— See page 15 — 

boX offiCe (858) 362-1348 www.sdjbf.org 

The San Diego Center for Jewish Culture at the Lawrence Family Jewish Community Center, JACOBS FAMILY CAMPUS will not be liable for any loss or damage 

or claim for refund occasioned by the non-appearance of any scheduled author or the cancellation of any program due to causes not within its control. 

The views expressed are only those of the authors and not necessarily those of the JCC.

14 


TUESDAY, NOVEMBER 9 

MORNING COFFEE CONVERSATION/WHO KNEW? 

UNUSUAL JEWISH STORIES 

10:00 A.M. .......Bryna Kranzler, The Accidental Anarchist 

Start your day with a jolt as Bryna Kranzler shares the nearly unbelievable, yet entirely 

true tale of Jacob Marateck: a Jewish officer in the notoriously anti-Semitic Russian army 

during the Russo-Japanese War; a revolutionary who sought to overthrow the Czar; and 

a man sentenced to death three times. Translated from his handwritten diaries and 

often told in Marateck’s darkly humorous words, The Accidental Anarchist is the tale 

of his adventures, his unique personality, and his very survival. 


Bryna Kranzler 

LUNCH & TALK/WHO KNEW? UNUSUAL JEWISH STORIES 

12:00 NOON ....Angella Nazarian, Life as a Visitor 

Ever feel like a fish out of water? Imagine being Jewish in Iran! Meet Huffington Post 

writer Angella Nazarian as she shares her story of fleeing revolutionary Iran to America, 

and what it took to embrace the new while staying true to her roots. At this event, she 

will share an emotional journey from past to present, from the exotic to the familiar, 

and from a country's political struggle to her own inner struggle in search of home, 

family and sense of belonging. Life as a Visitor is her story, told through poetry, prose, 

and photography. 


COMMUNITY HOST, HADASSAH 

Angella Nazarian 

speCial evenT JEWISH CONTRIBUTIONS TO SCIENCE & MEDICINE 

AN UNDERSTANDING OF THE SCIENCE AND STRUGGLES IN STEM CELL RESEARCH 

Join in the stem cell debate with a clear understanding of the science, the law, the politics, and the moral, 

religious, and ultimately personal and life-changing considerations. Learn about both the human and 

scientific sides of the stem cell research story and controversy. 

4:00 P.M...........Laurie Strongin, Saving Henry: A Mother’s Journey 

First, the human side… Laurie Strongin shares the story of her son Henry, who bravely 

battled a fatal genetic disease while his parents fought a seven-year race against time, 

science and politics to save their son. Their persistent advocacy for stem cell research— 

including joining Congresswoman Nancy Pelosi to urge Congress to pass the Stem Cell 

Research Enhancement Act—makes available to others the lifesaving technique that 

their child needs. 

Laurie Strongin 

and 

5:00 P.M...........Dr. Lawrence Goldstein, Stem Cells for Dummies 

Following Laurie Strongin, will be Dr. Lawrence Goldstein, Director of the UC San Diego 

Stem Cell Program and Professor of Cellular & Molecular Medicine at UC San Diego School 

of Medicine. In clear, concise language, Dr. Goldstein explains what stem cells are and what 

they do, the legalities of harvesting them for use in research, and the future prospects for 

medical stem cell therapies. 

Book Signing Follows • Admission: Strongin and Goldstein: $6.00/Member; $8.00/Non-Member 

LITERARY CIRCLE PARTNER WITH THE AUTHOR, JULIE & LOWELL POTIKER 

Lawrence Goldstein, PhD

15 

Tuesday evening Talk 

7:30 P.M...........Dr. Erica Brown, Confronting Scandal: How Jews Can Respond 

When Jews Do Bad Things 

Want to know how to counter negative Jewish stereotyping? Especially the kind 

reinforced by the likes of Jack Abramoff, Elliott Spitzer, and Bernie Madoff? Dr. Erica 

Brown, Wexner Foundation faculty member and Jewish Federation Scholar-in-Residence, 

will show you how. Rather than circling the wagons in the face of civic scorn, Jews must 

pro-actively hold all of our people to the highest civic and Judaic standards, as presented 

in Deuteronomy, “And you shall do what is just and good in the eyes of God.” Join Dr. 

Brown as she presents her strategy. 


LITERARY CIRCLE, PARTNER WITH THE AUTHOR, GLORIA & RODNEY STONE 

Erica Brown 

FAMILY DAY & GLOBAL DAY OF 

JEWISH LEARNING $10,000 

• Recognition as family day sponsor in all printed materials 

• literary Circle benefits 

LITERARY CIRCLE $5,000 

PARTNER WITH AN EVENING OR SUNDAY AUTHOR 

• Recognition as a designated evening or sunday author sponsor 

in all printed materials 

• a book signed by opening night & Closing night authors 

• 4 Tickets to all book fair events, including north County events 

• priority Reserved seating for evening speakers 

• invitation to underwriter Receptions 

• Reserved parking for evening lectures 

PEOPLE OF THE BOOK $3,500 

PARTNER WITH A DAYTIME AUTHOR 

• Recognition as a designated daytime author sponsor 

in all printed materials 


• Reserved seating for evening speakers 



AUTHORS $2,500 

• name recognition in the brochure 





Join ouR family of undeRWRiTeRs 

UNDERWRITER BENEFITS 2010–2011 

ANNUAL MURRAY GOODMAN 

MEMORIAL LECTURE SPONSOR $2,000 

• Recognition as a sponsor at the murray goodman memorial lecture 

• name Recognition in the brochure 





SCHOLARS $1,000 





LIBRARIANS $600 


• 2 Tickets to all book fair events at the JCC 



SCRIBES $475 


• 2 Tickets to all book fair events at the JCC 


Fair Market Value: $10 for each speaker attended 

plus $10 for each Underwriter Reception attended. 

NOTE: $1,000 and up includes 2 passes to all JCC events as well as North County events.

16 




10:00 A.M.........Morey Schwartz, Where’s My Miracle? Exploring Jewish Traditions 

for Dealing with Tragedy 

If you’ve ever been struck by tragedy or if you know someone who has, this talk can 

empower you with the skills and understanding you need to cope and to help others. 

Rabbi Morey Schwartz, Director of the Florence Melton Adult Institute, uses the wisdom 

and teachings of sages through the centuries to uncover a new way to look at our lives. 

This event is a must for those who seek counsel, but even more so for those who would 

provide it as they above all must be sympathetic to the deep sensitivities of those who 

seek consolation. 


Morey Schwartz 

LUNCH & TALK 

12:00 NOON ....Judith Viorst, Unexpectedly Eighty: and Other Adaptations 

What does it mean to be 80? Author Judith Viorst shares playful poetry on the subject 

that will have you feeling zesty, hopeful, and full of the pleasures of living. Viorst 

gleefully attests that 80 is not too old to dream, to flirt, to drink, and to dance. Funny, 

moving, inspirational, and true—the newest in Judith Viorst’s beloved "decades" series 

extols the virtues, victories, frustrations, and joys of life. Don’t miss this uplifting chat 

with one of America’s most beloved writers. 


COMMUNITY HOST: SEACREST VILLAGE 

COMMUNITY OUTREACH PARTNER, BRANDEIS UNIVERSITY NATIONAL WOMEN’S COMMITTEE 

Judith Viorst 

TALKS @ 2 

2:00 P.M...........Michael Hirsh, The Liberators: America’s Witnesses to the Holocaust 

Holocaust survivors can never forget; neither can soldiers who liberated them. In April/ May 

1945, young American men, some who had never before left home, encountered hell on 

earth across Germany. These brave soldiers, now in their 80s and 90s, shared their 

stories with Peabody award-winner Michael Hirsh, and now he shares them with 

you. These true tales expose not only the worst that humankind can do, but also 

the best, and provide a final rebuttal to those who would deny the Holocaust. 


Michael Hirsh 

TEA & TALK 

4:00 P.M...........Annie Korzen, Bargain Junkie: Living the Good Life on the Cheap 

Did your mother reuse tea bags? Annie Korzen’s did. And now Annie, a comic/actress/ 

lecturer/essayist and self-described “bargainista” and “frugalista” has raised her 

mother’s thrift to high art and shares how she finds upscale bargains and has fun 

doing it. Annie will show you how to dress well, decorate your home, travel, eat out, 

and live the good life without breaking your budget. Join the author for this fun-filled 

frugality fest! 


Annie Korzen 

boX offiCe (858) 362-1348 www.sdjbf.org

17 

Wednesday evening Talk 

7TH ANNUAL MURRAY GOODMAN MEMORIAL LECTURE 

7:30 P.M...........Mitchell Bard, The Arab Lobby: The Invisible Alliance That 

Undermines America’s Interests in the Middle East 

Discover the dark history and ongoing aims of the Arab lobby. Scholar Mitchell Bard 

takes you on a tour of the scarily secret history of a group that includes former elected 

officials and diplomats, academics, human rights organizations, Christian groups, 

UN agencies, and even law enforcement officials. From trying to prevent America’s 

recognition of Israel in 1948 to covertly aiming to increase U.S. oil dependency, the 

lobby’s 80-year mission has been to coerce the U.S. to ignore Saudi human rights 

abuses, terrorist support and opposition to American interests. Join the author as 

he exposes this “many-headed hydra.” What you’ll learn is sure to stir you to action! 


LITERARY CIRCLE PARTNER WITH THE AUTHOR, GARY & JERRI-ANN JACOBS AND FAMILY 

Mitchell Bard 

SAN DIEGO JEWISH BOOK FAIR UNDERWRITERS 

PUBLISHER 

Viterbi Family Foundation and Dr. Andrew & Erna Viterbi 

NORTH COUNTY PRESENTATIONS SPONSOR 

Leichtag Family Foundation 

TELLERS OF TALES 

U.S. Trust, Bank of America Private Wealth Management • Laura Galinson & Jane Fantel • Gloria & Rodney Stone* 

Phyllis Cohn & Arthur Brody 

Gary & Jerri-Ann Jacobs and Family* 

Nancy & Albert Alvarez-Calderon 

Melissa Garfield Bartell & Michael Bartell 

Sondra & Robert Berk* 

Elaine & Peter Chortek* 

Toby and Norman Eisenberg 

LITERARY CIRCLE, PARTNER WITH THE AUTHOR 

Jewish Federation of San Diego County 

Julie & Lowell Potiker* 

Sheila Potiker* 

PEOPLE OF THE BOOK 

AUTHORS 

Joseph J. Cohen & Martha P. Farish 

Deborah & A. Marcus Gerber 

Joseph & Dorothy Goldberg Charitable Trust 

Zelda Goodman 

Jewish Community Foundation San Diego 

SCHOLARS 

LIBRARIANS 

SCRIBES 

Seltzer Caplan McMahon Vitek, A Law Corporation 

Dr. Bob & Mao Shillman and The Shillman Foundation 

Linda & Eric Daniels Elaine & Murray Galinson Bryna Haber* Tablet Magazine/Nextbook 

Anonymous 

Stephen & Carol Davidson Baird 

Rusti & Ina Bartell 

Silvana & Richard Christy 

Roberta & Stephen Edelstein 

Naomi & Al Eisman* 

Anonymous 

Joyce & Bob Blumberg 

Pamela & Edward Carnot* 

Sharon & Stuart Davidson 

Renee Feinswog 

Joyce Axelrod & Joe Fisch 

Diana Barliant 

Beverly & Stanley Berger 

Roberta Wagner Berman 

& Ralph Berman 

Linda & Robert Bernstein 

Gail & Mark Braverman 

Leslie & Shlomo Caspi 

Avrille Copans 

Daniel & Emily Einhorn* 

Claire & David Ellman 

Phyllis & Daniel Epstein* 

Judy & Mike Feldman* 

Louise E. & Vincent Felitti 

Diane, Elliot, Brett & Michael Feurstein* 

Ruth & Paul Jacobowitz 

Joan & Irwin Jacobs 

Sigrid Fischer* 

Pauline Foster* 

Sylvia & David Geffen 

Alma & Jonathan Geiger 

Francine & Phillip Ginsburg 

Judy Faitek 

Elsa & George Feher 

Inge Feinswog 

Nomi Feldman 

Helen & Donald Fleming 

Lynda Fox 

Carol & Ron Fox* 

Judy & William Friedel 

Lisa Braun Glazer & Jeff Glazer 

Linda & Paul Globerson 

Phyllis & Morris Gold 

Kay Gurtin 

Marsha Janger & Richard Shapiro 

Susan & David Kabakoff 

Ruth Gold 

Lucy Goldman 

Bernardo Grezemkovsky 

Sonia & Andy Israel 

Sofia & Leon Kassel 

Miriam & Jerome Katzin 

Karen & Warren Kessler 

Bryna & Jay Kranzler 

Seth Krosner & Phil Johnson 

Robert Lawrence & Laurie Black 

Rabbi Martin & Anita Lawson 

Sivia & Norman Mann 

Marjory Kaplan & J.J. Surbeck 

Maury & Lillian Novak Charitable Trust 

Sanford & Laurayne Ratner 

Shirley Ravet* 

SDSU Jewish Studies Program 

Lillian & Shep Scharlin 

Candice & Isaac Lagnado 

Sandra & Arthur Levinson 

Jeffrey & Hilary Liber 

Sylvia and Jaime Liwerant 

Sally & Luis Maizel 

Linda & Harvey Neiman 

Helaine & Ira Nelson 

Jodyne Roseman 

Lois Richmond* 

Judith S. Rubenstein, 

Granite Hills Press 

Susan H. Shmalo 

Charlotte & Hano Siegel 

Barbara Silverman 

Rabbi Hillel & Bobbie Silverman 

Esther & Alan Siman 

*Funds granted through the Jewish Community Foundation • In formation as of September 15, 2010 

Sherry & Larry Kline 

Barbara & Matthew Loonin 

Jean N. Mayer, in Memory of Boris Bukharsky 

Susan & Stephen Polis-Schutz 

Sandra Silverstein 

Denise & Sydney Selati 

Caryn & Alan Viterbi 

Sharon & David Wax 

Bordin-Wosk Family 

Arlene Mink 

Moss Adams Wealth Advisors 

Linda & Shearn Platt* 

Jackie & Bertie Woolf 

Karen & Bob Zeiger 

Marilyn & Stanley Smiedt 

Elene & Herbert Solomon* 

Amy & Charles Spielman 

Ruth Stern & Morton Levy 

Gertrude Thaler 

Jan Tuttleman & Craig Lambert* 

Isabelle & Mel Wasserman 

Eileen Weiner and 

Dr. Arianne Weiner 

Eileen Wingard 

Marcia & Don Wolochow

noRTh CounTy pResenTaTions 

MADE POSSIBLE BY A GENEROUS GRANT FROM 

THE LEICHTAG FAMILY FOUNDATION 


at Temple Solel • 3575 Manchester Ave., Cardiff by the Sea, CA 92024 

2:00 P.M......Sheila Isenberg, Muriel’s War: An American Heiress in the Nazi Resistance 

Who was Muriel Gardiner? She was the remarkable woman who inspired Lillian Hellman’s 

Julia. She was a product of Chicago’s high society and daughter of a dynasty of millionaire 

meat packers. Most importantly, she was the benefactor of countless WWII refugees, 

a daring woman who smuggled passports and money and offered her home as a safe house 

for anti-Fascist dissidents. Meet Sheila Isenberg—co-author with William Kuntsler of 

My Life as a Radical Lawyer—as she discusses her most recent work. Muriel’s War tells 

the true story of a woman who gave all she had to make the world a better place. 


TEEN ENGAGEMENT PROGRAM 

at Temple Solel • 3575 Manchester Ave., Cardiff by the Sea, CA 92024 

7:00 P.M...........J.J. Surbeck, An Invitation of the SDJBF to the North County 

Teen Community. 

A Conversation with J.J. Surbeck, Co-Founder of T.E.A.M. (Training and Education About the 

Middle East) on Israel advocacy issues: Ten issues that every college bound student must know 

about Israel. Using Michael Bard’s book, On One Foot, as a resource, the students will engage in a 

dialogue regarding how to respond to critics of Israel in a fair and objective fashion. 

Free Admission 

HOSTED BY T.E.A.M. (TRAINING AND EDUCATION ABOUT THE MIDDLE EAST) 


at Dove Library • 1775 Dove Lane, Carlsbad, CA 92011 

1:00 P.M...........Yale Strom, Dave Tarras: The King of Klezmer 

Meet author, musician, and klezmer expert Yale Strom for an in-depth look at the man many 

hail as the “the Benny Goodman of klezmer," Dave Tarras. A brilliant clarinetist, the Russianborn 

Tarras’ talent almost went unheard by most as he was conscripted into the czar’s army 

in 1915. But, as was the case so often in his life, music made the difference, and kept him 

out of the trenches. He eventually landed in New York City where he began cementing his 

legend. There is no one better to discuss the life of one of this Klezmer legend, other than 

Yale Strom, an accomplished musician (having released 13 Klezmer CDs), and master 

storyteller. Don’t miss this rare “informance” (informal performance) featuring both words 

and music to tell the private story of Dave Tarras. It is sure to be a most melodious event. 


7:30 P.M...........Rebecca Newberger Goldstein, 36 Arguments for the 

Existence of God: A Work of Fiction 

Rebecca Goldstein has received the MacArthur Fellowship (a.k.a., the Genius Grant), 

the Guggenheim Fellowship, and the Radcliffe Fellowship. In 2008, she was designated 

a Humanist Laureate by the International Academy, and has also been a National Jewish 

Book Award winner. Join Rebecca Goldstein as she discusses her latest book. In a starred 

review, Publisher’s Weekly calls 36 Arguments… “rollicking… irreverent and witty” as it details 

the story of Cass Seltzer, an atheist who is in for a lot of soul-searching. Take advantage of 

this unique opportunity to meet this fearless, funny, brilliant writer. 


18 

Sheila Isenberg 

J.J. Surbeck 

Yale Strom 

Rebecca Goldstein

19 

Roberta & Stephen Edelstein 

Gayle Blatt & Mike Eisengart 

Alma & Jonathan Geiger 

Francine & Phillip Ginsburg 

Mark & Cindy Hoffman and Family 

Larry Katz 

Lisa & Gary Levine* 

Lisa & Steve Altman 

Cecelia & Irving** Appelbaum* 

Judy Applebaum 

Scott Applebaum 

Dr. Stephen Baird & 

Carol Davidson Baird 

Ina Bartell & Rusti Bartell 

Ralph & Roberta Wagner Berman 

Matt & Nancy Browar 

Linda & Stephen Carson 

Chortek Family* 

City National Bank 

Myrna & Michael Cohen 

Betty & Melvin Cohn* 

Lori, Mark & Nathan Conlan 

Linda & Eric Daniels 

Daniel & Emily Einhorn* 

Toby & Norman Eisenberg 

Claire & David Ellman* 

Judy & Mike Feldman 

Diane, Elliot, Brett & 

Michael Feuerstein* 

Susanna & Michael Flaster 

Helen & Dr. Donald R. Fleming 

Pauline Foster - 

Foster Family Foundation* 

Thank you for your Vision and Support. 

Gary & Jerri-Ann Jacobs and Family* 

Joan & Irwin Jacobs* 

Jewish Federation of San Diego County 

Leichtag Family Foundation* 

The Melvin Garb Foundation 

Brian & Dawn Berson and Family 

Phyllis & Daniel Epstein* 

Teresa & Merle Fischlowitz 

The Galinson Family 

VISIONARIES 

PACESETTERS 

LUMINARIES 


Deni & Jeff Jacobs* 

Debby & Hal Jacobs* 

Drs. Stacy & Paul Jacobs* 

Harold R. Stern Foundation 

Joyce Axelrod & Joseph Fisch 

Sondra & Robert Berk* 

Julie & Edgar Berner* 

Arthur Brody & Phyllis Cohn 

Leslie & Shlomo Caspi* 

Richard & Silvana Christy 

Naomi & Al Eisman* 

Joseph J. Cohen & Martha P. Farish* 

Jack** & Sigrid Fischer* 

Marsi & Eric Gardiner* 

Sylvia & David Geffen* 

Mark & Hanna Gleiberman 

Joseph & Dorothy Goldberg Charitable Trust 

Stacy & Jonathan Halberg and Family* 

Monica Handler Penner & Amnon Gires 


PILLARS OF LIGHT 

ANNUAL GIVING CAMPAIGN 

CHARTER MEMBERS 

The Westreich Foundation 

INNOVATORS 

Anonymous 

REGENTS 

TRAILBLAZERS 

Judith & Dr. William Friedel 

Deborah & A. Marcus Gerber 

and Family 

Beverly & Joseph Glickman 

Iris & George Goodman 

Zelda & Murray** Goodman 

Roanne & Henry Gotthelf* 

Bryna Haber* 

Diane & James Hickman 

Sonia & Andrew Israel 

Ruth & Paul Jacobowitz 

Susan & David Kabakoff 

Marjory Kaplan & J.J. Surbeck* 

Muriel Kaplan 

Theodore Kaplan, 

In Memory of Zena 

Sally Katz & Scott Houts 

Sherry & Larry Kline 

Ana & Jaime Oscar Kozlowski, 

In Memory of Dorothea Landau 

Milton Krasner/ Krasner Jewelers 

Sandra** & Robert Kritzik 

Leon & Joan Lachman, 

In Memory of Mike Zaks 

Isaac & Candice Lagnado 

The Mizel Family Foundation 

Dr. Robert & Mao Shillman 

Mickey Stern 

Viterbi Family Foundation* 

David & Sharon Wax* 

Lisa Braun Glazer & Jeff Glazer 

Susan & Jim Morris 

Sheila & Hughes** Potiker 

Vivien & Jeffrey Ressler* 

Zita & Morris Liebermensch 

Jay & Jennifer Levitt 

The Lipinsky Family 

Jeffrey & Barbara Lubin 

Jean N. Mayer, In Memory of Boris Bukharsky 

Nierman Foundation 

Julie & Lowell Potiker* 

Shirley & Emanuel** Ravet* 

Janet & Ivan Rostovsky 

Shari & Frederick Schenk 

Schorr Lieberman Family Foundation 

Elyse Sollender 

Amy & Charles Spielman 

Gloria & Rodney Stone* 

Caryn & Alan Viterbi and Family* 

Zemer Family – CHARRIOL USA 

Barbara & Mathew Loonin 

Northern Trust Bank 

Marian L. & Sidney R. Silverman* 

Sandra Silverstein, In Memory of Edward 

Kamilah & Gaura Tibbitts 

The Wolfenzon Family 

Jackie & Bertie Woolf 

In formation as of September 21, 2010 

* Funds granted through the Jewish Community Foundation ** Of Blessed Memory 

Arthur & Sandra Levinson 

Dr. Duncan McRee & Janice Yuwiler 

Danielle & Brian Miller/Geppetto’s 

Robert & Lynette Northcutt 

Maury & Lillian Novak 

Charitable Trust 

Roselyn & Stanley Pappelbaum 

Alan & Shayne Peller 

Linda & Shearn Platt 

Lee & Stuart Posnock 

Allison & Robert Price 

Sandford & Laurayne Ratner 

Margery P. Schneider** 

Denise & Sydney Selati 

Barbara & Lawrence Sherman 

Blanche Shiller** 

Dr. David & Miriam Smotrich 

Elene & Herbert Solomon* 

Lisa & Nate Stein 

Gertrude Thaler 

Jan Tuttleman & Craig Lambert* 

Tammy & Louis Vener 

Dorothy Winter 

Leah & Charles** Zibbell 

Helene & Allan Ziman 

Anonymous (3) 

JCC Jewish Legacy Society 

The Lawrence Family Jewish Community Center, 

JACOBS FAMILY CAMPUS 

would like to thank all the generous donors 

who have remembered us in their estate plans. 

Anonymous in Memory of Nancy Hirsig 

Leonard Abrahms Trust 

Cecelia & Irving** Appelbaum 

Joyce Axelrod 

Dr. Stephen Baird & Carol Davidson Baird 

Diana Barliant & Nowell Wisch 


Julie & Edgar Berner 

Raquel Berson 

Samuel Berson** 

Linda & Stephen Carson 

Chortek Family Foundation 

Joseph Cohen & Martha Farish 

Myrna & Michael Cohen 

Betty & Mel Cohn Charitable Fund 

Claire & David Ellman 

Phyllis & Dan Epstein 

Sigrid & Jack** Fischer 

Teresa & Merle Fischlowitz 

Susanna & Michael Flaster 

Morris Freifelder** 

Gertrud Friedburg** 

Dr. William & Judith Friedel 

Elaine & Murray Galinson 

Jean & Franklin Gaylis 

Sylvia & David Geffen 

Joseph & Beverly Glickman 

Dr. Oscar & Rita Greene 

Herman Hindel** 

Samuel Hindel** 

Sonia & Andy Israel 

Jerri-Ann & Gary Jacobs 

Joan & Irwin Jacobs 

Howard Jacoby 

Charmaine & Maurice Kaplan** 

Larry Katz 

David K. Kroll 

Edith Lange 


Sandra & Arthur Levinson 

Morris & Zita Liebermensch 

Bob Lin 

Ervin London 

Dr. Charles & Ilene Mittman 

Bobbye Morgan 

Mary & Jan Netusil** 

Newmark Family Trust 

Hanka & Lou Phillips 

Linda & Shearn Platt 

Jeff Platt & Gina Lew 

Lori & Kenneth Polin 

Laurayne & Sandford Ratner 

Frieda Rosenberg 

Shari & Frederick Schenk 

Jane & Colin Scher 

Margerie Schneider** 

Leah Shapov** 

Barbara & Lawrence Sherman 

Belle Sherman 

Blanche Shiller** 

Norman & Anneliesse Shulman** 

Phyllis & Jerry Siperstein 

Lisa & Nate Stein 

Susan Ten Eyck Mallory 

Sharon & David Wax 

Mort Winski** 

Dr. Donald & Marcia Wolochow 

Anonymous (18) 

In formation as of August 31, 2010 

**Of Blessed Memory

san diego Center for Jewish Culture 

san diego’s only Jewish institution dedicated solely to presenting high quality, nationally recognized arts & culture programs. 

Caryn Viterbi, Board President 

The San Diego Center for Jewish Culture, while a separate non-profit, is housed at the Lawrence Family Jewish Community Center and 

acts as the cultural arts arm of the Center. The mission of the CJC is to expand and enrich cultural life in San Diego by presenting the 

finest in Jewish artistic expression, encouraging the preservation of Jewish culture and heritage, and nurturing new creativity in the 

arts. The CJC offers a wide variety of multidisciplinary artistic programs that explore cultural identities and perspectives, promote 

cross cultural understanding, and highlight human themes of family, tolerance, compassion, and hope. Its facilities feature a 500- 

seat theatre, a Judaica library, an art gallery, and a community Holocaust Memorial Garden. 

20 

Calendar of Events 2010 

JHCompany youTh TheaTRe 

October 9 • 8:00 P.M. 

Comedy Improv Show 

JHCompany’s Artists Taking Action 

October 15–24 

Fiddler on the Roof – To Life! 

JHCompany Youth Theatre 

December 3–12 

13-A New Musical 

JHCompany Youth Theatre 

san diego JeWish film fesTival 

GENEROUSLY SPONSORED BY 

THE LEICHTAG FAMILY FOUNDATION 

FEBRUARY 10–20, 2011 

October 3 • 7:00 P.M. 

The Boys: The Sherman Brothers Story 

October 19 

Reel Talks 

david & dorothea garfield Theatre 

goTThelf aRT galleRy 

December 8, 2010–February 23, 2011 

Reception, December 8 • 7:30 P.M. 

From Page to Stage: Portraits of Jewish Literary 

Figures by John David Ratajkowski 

fRee and open To The publiC 

samuel and RebeCCa asToR 

JudaiCa libRaRy 

Distinguished Author Series 

www.sdcjc.org for more information 

san diego JeWish musiC seRies 

October 25 • 7:00 P.M. 

Avishai Cohen 


JHCOMPANY YOUTH THEATRE 

October 9, 2010 • 8:00 P.M. 

Comedy Improv Show JHCompany’s Artists Taking Action 

This is a FAMILY-FRIENDLY show appropriate for ages 6–96. Similar to the popular 

show Whose Line Is It Anyway?, this hilarious, fast-paced improvisational presentation 

with two teams playing against each other in the style of a sports match for an 

evening of fun-filled entertainment. 


$10/JCC member; $12/non–member; $9/group Rate for 10 or more people 

Joseph and the amazing Technicolor dreamcoat 

Directed and Musical Direction by Jason Chase 

February 25–March 13, 2011 

In this long-running musical, we see the story of Joseph, son 

of Jacob. Patriarch Jacob lived happily with his dozen sons, 

but his favoritism for bright Joseph, symbolized by the gift 

of a spectacular multi-colored coat, makes his brothers so 

jealous they end up selling him into slavery and driven to Egypt. 

Though beset with adversity, Joseph perseveres through wit 

and faith and becomes the governor of Egypt, second only 

to the Pharaoh. This all sets the scene for when he meets his 

brothers who have come to Egypt to purchase food. The Narrator draws a school 

audience repeatedly into a very 21st century Technicolor production of the Biblical 

story. With such memorable songs such as Go, Go, Go, Joseph, Any Dream Will Do 

and the exciting Megamix ending will have you dancing in the aisles with excitement! 

The 20th Anniversary Production of 

A Joyous New Musical For The Entire Family 

Based On The Garden Of Eden and Noah’s Ark. 

A Musical 

From the creator 

of WICKED! 

Dream On! 

generously underwritten by 

The garfield family foundation 

generously underwritten by 

Directed by Joey Landwehr 

May 13–22, 2011 

From Stephen Schwartz (Wicked, Pippin, Pocahontas and Prince Of Egypt) and 

John Caird of Les Miserables comes a joyous and inspirational musical about 

parents, children and faith. Freely based on the story of Genesis, Children of Eden 

is a musical that rivals the spectacle of The Lion King with The Naming of the 

Animals and of course welcoming the animals on the ark. This frank, heartfelt and 

often humorous examination of the age-old conflict between parents and children 

will keep you humming, singing and swaying in your seats. Adam, Eve, Noah and 

the Father who created them deal with the headstrong, cataclysmic actions of their 

respective children. The show ultimately delivers a bittersweet, but inspiring message 

that “the hardest part of love... is letting go”—so true! 

BOX OFFICE: (858) 362-1348 • www.sdcjc.org

21 

SDCJC FACILITIES AND PROGRAMS 

potiker family arts & Culture Complex 


viterbi family galleria 

foster-Ratner performing arts education Center 

samuel & Rebecca astor Judaica library 

gotthelf art gallery 

san diego Jewish book fair 

SAMUEL AND 

san diego Jewish film festival 

san diego Jewish music series 

JHCompany youth Theatre 

JCC maccabi artsfest 

holocaust education program 

ongoing new programs 

Jewish Comedy series 

Jacob Goldberg Annual Lecture Series 

Lectures on Israel 

Join us for the latest news/politics in the Middle East 

Monday, April 4 • 7:30 P.M. 

Tuesday, April 5 • 7:30 P.M. 

Wednesday, April 6 • 7:30 P.M. 

REBECCA ASTOR 

Jewish Poets–Jewish voices 

Three Evenings featuring local Jewish poets followed by "open 

mic." Bring your poetry to read or sing, or just listen and enjoy. 

Tuesday, January 18 • 7:30 PM 

Tuesday, February 22 • 7:30 PM 

Tuesday, March 22 • 7:30 PM 

JUDAICA 

LIBRARY 

2011 

Staged Readings of New Plays 

Join professional actors as they bring to life the work of seasoned 

playwrights from around the world. There will be comedy, drama 

and history – something for everyone! 

Monday, January 10 • 7:00 P.M. 

Monday, February 28 • 7:00 P.M. 

Monday, March 28 • 7:00 P.M. 

Monday, May 2 • 7:00 P.M. 

Annual Used Book Sale 

SAvE THE DATES 

For complete schedule 

www.sdcjc.org 

All artists, dates, and times subject to change. 

Wednesday, June 15–Sunday, June 19 

The Gotthelf Art Gallery is pleased to present 

FROM DESERT TO DESERT: 

Southern California Artists from Israel 

SEPTEMBER 15–NOvEMBER 19, 2010 

— Free and open to the public — 

In this exhibition of seven contemporary artists, issues and interpretations of the beauty 

of the land and the environment are addressed along with aspects of memory, personal 

identity, heritage, family and abstract expressions of time and change. 

Art is for sale. 

moshe elimeleCh 

GALLERY HOURS: 

SUN-FRI: 9:00 A.M.–5:00 P.M. 

SAT: CLOSED 

guRi sTaRk 

Rhea CaRmi 

lidia shaddoW 

www.sdcjc.org

22 

SAN DIEGO JEWISH BOOK FAIR COMMITTEE 

Nancy Alvarez-Calderon 

Carol Davidson Baird 

Diana Barliant 

Beverly Berger 

Judy Faitek 

Linda Daniels, San Diego Jewish Book Fair Chair 

Zelda Goodman, San Diego Jewish Book Fair Founding Chair 

Wendy Sabin-Lasker, CJC Director/Book Fair Director 

Susan Hagler, Program Associate 

Linda Daniels, Debbie Gerber, Sandra Silverstein, Book Selection Co-Chairs 

Roberta Wagner Berman, Samuel & Rebecca Astor Judaica Library Events 

Barbara Silverman, Children’s Book Selection 

Eric Whinston, Book Ordering/Catering 

Helen Kramer, Brandeis 

Hillary Liber, Brochure 

Judy Loeb, Nancy Neigus, Brochure Assistants 

Julie Potiker, Caryn Viterbi, Family Day 

Julie Potiker, Fundraising 

Wendy Sabin-Lasker, CJC Director 

Kylee Hobb, Box Office Manager 

Sandra Kraus, San Diego Jewish Film Festival Producer 

Stephanie Krieger, Associate Director of Development 

Joey Landwehr, JHCompany Artistic Director 

Jamilla Latimer, Box Office Assistant 

Ryan Matzinger, Theatre Manager 

Michael Cohen, Executive Director 

Nate Stein, Associate Executive Director 

Nancy Johnson, Chief Financial Officer 

Ana Kozlowski, Director of Development 

SAN DIEGO CENTER FOR JEWISH CULTURE 

Caryn Viterbi, President, Board of Directors 

Lawrence Family Jewish Community Center, JACOBS FAMILY CAMPUS 

Melissa Garfield Bartell, President, Board of Directors 

Dan Shapiro, Director of Marketing 

Joyce Mishoulam Grant, 

Creative Director 

Angela Zuniga, Graphic Designer 

BOOKS AND MUSIC FOR THE HOME LIBRARY 

Barnes & Noble/Bookstar 

Bookstar is proud to participate in this year's San Diego Jewish Book Fair. 

At Bookstar, we believe a great bookstore does more than just sell books. 

We welcome our customers to browse, read, chat, think or simply relax with 

a cup of coffee in one of our over 600 superstores located across the country. 

That's why we support up-and-coming authors and why we sponsor events 

and participate in charitable activities to benefit our local communities. 

JCC Bookstore 

Additional books, music, and more. 

Naomi Gabai Fisher 

Marcy Gardner 

Linda & Paul Globerson 

Carolyn Melman 

Susan Hagler, Program Associate 

Shirley Gilbert, Hadassah 

Sandra Silverstein, Hospitality 

Sandra Silverstein, Devorah Gurantz, Outreach 

Bobbi Krueger, North County Presentations 

Julie Potiker, VIP Reception 

Bobbi Krueger, Geri Treppel, Volunteers 

Shelley Neiman 

Judy Rubenstein 

Alan & Esther Siman 

Gloria Stone 

Karen Zeiger 

Nan Pace, JHCompany Managing Director 

D. Candis Paule, Gotthelf Art Gallery Administrator 

and Music Series Producer 

Chris Plonka, Technical Director 

Cyndi Quisenberry, Film Festival Assistant Producer 

Paul Parietti, Film Curatorial Assistant 

Roseliz Scott, CJC Administrator 

“Looking for YOUR special book, ask our Mavens…refer to our 

Mavens’ recommended list…our Mavens welcome your suggestions.” 

Debbie Gerber, Linda Daniels and Sandra Silverstein, Book Selection Co-chairs 

SAN DIEGO JEWISH BOOK FAIR MEMBERSHIP PROMOTION* 

JOIN NOW! Become a member of the Lawrence Family Jewish Community Center, JACOBS FAMILY 

CAMPUS today and start taking advantage of all that this beautiful Center has to offer. As a special 

offer to Book Fair attendees we will waive your regis tration fee and give you an extra month FREE! 

That’s 13 months for the price of 12—a savings that could add up to as much as $290.Our membership 

team is available to sign you up, or to answer any questions you may have. 

Please call us at (858) 362-1115 or stop by while you are at the Book Fair. 

Thank you for coming to the San Diego Jewish Book Fair. * Valid for Non-members only 

TiCkeTs 

foR infoRmaTion and TiCkeTs Call The boX 

offiCe: (858) 362-1348 • www.sdjbf.org 

TiCkeTs aRe non-Refundable: 

exchanges in advance will be made (subject to 

availability) 

spaCe is limiTed. buy TiCkeTs eaRly! 

ReseRved seCTion foR undeRWRiTeRs 

Ticket orders: 

Tickets will be held at the JCC box office for 

orders received after Tuesday, october 26, 2010. 

1) by mail 

Return the attached form with check payable 

to: JCC/sdjbf or with credit card information 

and signature. 

please enclose total payment and send to: 

lawrence family Jewish Community Center, 

JaCobs family Campus 

4126 executive dr., la Jolla, Ca 92037-1348 

attn: book fair 

2) by phone/faX: 

JCC box office (858) 362-1348 or faX order 

with credit card information to (858) 457-7695. 

3) on The Web: www.sdjbf.org 

4) in peRson: 

JCC box office, 4126 executive drive, la Jolla 

Weekdays: 9:00 a.m.–5:00 p.m. 

5) aT The dooR: Tickets will be available one 

hour prior to lecture start, space permitting. 

6) gRoup RaTes: group rates are available. 

for questions regarding group rate, please call 

the JCC box office: (858) 362-1348 

The san diego Center for Jewish Culture at the 

lawrence family Jewish Community Center, 

JaCobs family Campus will not be liable for 

any loss or damage or claim for refund 

occasioned by the non-appearance of any 

scheduled author or the cancellation of any 

program due to causes not within its control. 

The views expressed are only those of the 

authors and not necessarily those of the lfJCC. 

noTe: bring this brochure with you to the book 

fair, and refer to the centerfold “Quick 

Reference guide” (pages 12 & 13) for 

complete schedule. 

paRking 

for your convenience, the following parking 

lots will be available. 

THE PARKING GARAGE 

La Jolla Executive Tower 

across the street from the lfJCC is available for 

parking after 6:00 p.m., and all day sunday. 

fRee of ChaRge WiTh validaTion, 

available in The JCC galleRia 

THE FRONT LOT OF THE JCC 

For All Evening Lectures 

is reserved for san diego Jewish book fair 

underwriters who are at the authors level 

or above. 

San Diego Jewish Book Fair sales benefit the Lawrence Family JCC

23 

DETACH HERE 

16TH ANNUAL SAN DIEGO JEWISH BOOK FAIR REGISTRATION FORM & INFORMATION 

Seating is limited. Complete and return the form with payment to assure your reservation. Tickets will be sent by return mail for orders received by Tuesday, October 26, 2010. 

DETACH HERE 

After that date, tickets will be held at the JCC Box Office. Return this form to Lawrence Family Jewish Community Center, JACOBS FAMILY CAMPUS, Attn: Book Fair, 4126 Executive Drive, La Jolla, CA 92037-1348. 

LECTURES DATE/TIME General Admission Number Senior/Students Number Total 

Member/Non-Memb. of Tickets Member/Non-Memb. of Tickets Amount 

laWRenCe family JeWish CommuniTy CenTeR • JaCobs family Campus 

yousef Wed., nov. 3, 7:30 p.m. $14.00/17.00 $13.00/16.00 

mulleR ThuRs., nov., 4, 10:00 a.m. $6.00/8.00* $5.00/7.00* 

pease Thurs., nov., 4, 12:00 noon $14.00/17.00* $13.00/16.00* 

sChine ThuRs., nov. 4, 4:00 p.m. $6.00/8.00* $5.00/7.00* 

giTlin ThuRs., nov. 4, 7:30 p.m. $14.00/17.00 $13.00/16.00 

hoffman, s. fRi., nov. 5, 12:00 noon $14.00/17.00* $13.00/16.00* 

shTeyngaRT saT., nov. 6, 7:30 p.m. $14.00/17.00 $13.00/16.00 

kameneTz sun., nov. 7, 12:00 noon $14.00/17.00* $13.00/16.00* 

Chasnoff sun., nov. 7, 7:30 p.m. $16.00/20.00 $15.00/19.00 

levy mon., nov. 8, 10:00 a.m. $6.00/8.00* $5.00/7.00* 

louRie mon., nov. 8, 12:00 noon $14.00/17.00* $13.00/16.00* 

hammeRsTein mon., nov. 8, 4:00 p.m. $6.00/8.00* $5.00/7.00* 

zien mon., nov. 8, 7:30 p.m $14.00/17.00 $13.00/16.00 

kRanzleR Tues., nov. 9, 10:00 a.m. $6.00/8.00* $5.00/7.00* 

nazaRian Tues., nov. 9, 12:00 noon $14.00/17.00* $13.00/16.00* 

sTRongin/goldsTein Tues, nov. 9, 4:00/5:00 p.m. $6.00/8.00 $5.00/7.00 

bRoWn Tues., nov. 9, 7:30 p.m. $14.00/17.00 $13.00/16.00 

sChWaRTz Wed., nov. 10, 10:00 a.m. $6.00/8.00* $5.00/7.00* 

vioRsT Wed., nov. 10, 12:00 noon $14.00/17.00* $13.00/16.00* 

koRzen Wed., nov. 10, 4:00 p.m. $6.00/8.00* $5.00/7.00* 

baRd Wed., nov. 10, 7:30 p.m. $14.00/17.00 $13.00/16.00 

noRTh CounTy evenTs 

isenbeRg sun., nov. 14, 2:00 p.m. (solel) $6.00/8.00 $5.00/7.00 

sTRom mon., nov. 15, 1:00 p.m. (dove) $6.00/8.00 $5.00/7.00 

goldsTein mon., nov. 15, 7:30 p.m. (dove) $6.00/8.00 $5.00/7.00 

BUY A PACKAGE AND SAVE - ANY 3 EVENTS IN THE SAME PRICE RANGE! 

Three tickets @ $6/m; $8/nm = $15/m; $18/nm • Three tickets @ $14/m; $17/nm = $38/m, $46/nm 

UNDERWRITER PASS – $475 and up (Box Office Fee Included). 

For underwriting opportunities (listed on page 15) call Wendy Sabin-Lasker (858) 362-1149 

Box Office Processing Fee: ($1.50 per ticket up to a maximum of $9.00 per order) 

* Includes a Light Breakfast, Lunch, or Tea (Prior Reservations Suggested) 

Name ______________________________________________________________________________________________________________________________ 

Address ________________________________________________________________________________________________________ Apt. # ______________ 

City, State, Zip ______________________________________________________________________ 

Home Phone__________________________________________ Work 

SUB-TOTAL $ 

Number of 

Underwriter 

Passes 

# of Tickets 

x $1.50 = 

GRAND TOTAL $ 

Total Cost 

of Underwriter 

Passes 

JCC Member Number __________________________ 

________________________________________________________________________ 

Cell ________________________________________________E-Mail ________________________________________________________________________ 

Payment Method: q Check (Payable to: SDCJC) q visa q MasterCard q Discover 

Credit Card # ______________________________________________________________________________ CCv # ______________ Exp. ____________ 

Signature 

__________________________________________________________________________________________________________________________

SAN DIEGO CENTER FOR JEWISH CULTURE 

Lawrence Family Jewish Community Center 

JACOBS FAMILY CAMPUS 

4126 Executive Drive 

La Jolla, California 92037-1348 

NONPROFIT 

ORGANIZATION 

US POSTAGE 

PAID 

PERMIT 58 

SAN DIEGO CA 

16TH Annual SAN DIEGO JEWISH BOOK FAIR 

AN EXTRAVAGANZA OF JEWISH LITERATURE FOR ALL AGES 

NOVEMBER 3–10, 14, 15, 2010 • OPEN TO THE PUBLIC 

BOX OFFICE: (858) 362-1348 • www.sdjbf.org 

A New Read 

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