2006 Annual Report - Society of Diagnostic Medical Sonography
2006 Annual Report - Society of Diagnostic Medical Sonography
2006 Annual Report - Society of Diagnostic Medical Sonography
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All contents copyright <strong>2006</strong> <strong>Society</strong> <strong>of</strong> <strong>Diagnostic</strong><br />
<strong>Medical</strong> <strong>Sonography</strong>. All rights reserved.
2 0 0 6 A N N U A L R E P O R T<br />
Table <strong>of</strong> Contents<br />
I. President’s Letter....................................................... 2<br />
II. Executive Director’s <strong>Report</strong>.......................................... 4<br />
III. SDMS Snapshot.......................................................... 6<br />
IV. Looking Ahead.......................................................... 10<br />
V. Membership Highlights............................................. 12<br />
VI. Education Highlights................................................. 20<br />
VII. Advocacy Highlights.................................................. 26<br />
VIII. SDMS in the News..................................................... 27<br />
IX. Financial Highlights.................................................. 28<br />
X. Summary.................................................................. 29
I. President’s Letter<br />
Dear SDMS Members:<br />
SDMS had another banner year in <strong>2006</strong>. We continue to be the largest pr<strong>of</strong>essional<br />
association for sonographers in the world, beginning the year with 17,507 members and<br />
ending with 19,034. Our annual growth rate continues to exceed comparable industry<br />
standards. This marked the 6th straight year that we have generated double-digit or near<br />
double-digit growth.<br />
Our <strong>Annual</strong> Conference (AC) in Denver was a resounding success. The conference was<br />
the largest in <strong>Society</strong> history. Over 1,700 participants had access to a total <strong>of</strong> 26.75 credits<br />
covering 4 specialty clinical tracks including OB/GYN, Vascular, Echocardiography, and<br />
Abdomen. Over 60 nationally-renowned faculty members were recruited as conference<br />
speakers.<br />
Jean Lea Spitz, MPH, RDMS, FSDMS<br />
The SDMS <strong>Annual</strong> Conference is the meeting for sonographers and sonography vendors.<br />
We provide high quality educational <strong>of</strong>ferings, enriching pr<strong>of</strong>essional networks, and<br />
FUN. If you have not participated in an SDMS <strong>Annual</strong> Conference in the last few years<br />
we encourage you to ‘join us.’ The 2007 meeting will be held at the sumptuous Red Rock<br />
Casino Resort Spa in Las Vegas, Nevada (October 11-14). I assure you this year’s SDMS<br />
meeting will meet your needs and exceed your expectations.<br />
Throughout <strong>2006</strong>, the SDMS continued its pursuit <strong>of</strong> the goals and objectives reflected<br />
in the <strong>Society</strong>’s strategic plan. Available to all members on the association’s website,<br />
http://www.sdms.org/members/plan.asp, the strategic plan provides the ‘road map’<br />
for organizational activities and resource investment. One <strong>of</strong> these initiatives was the<br />
formation <strong>of</strong> the National Education Curriculum (NEC) Task Force. This group was<br />
formed and worked throughout <strong>2006</strong> to produce a draft national education curriculum<br />
for sonography that will result in a national consensus conference involving the entire<br />
pr<strong>of</strong>essional community in July <strong>of</strong> 2007.<br />
In July <strong>of</strong> <strong>2006</strong>, the SDMS hosted the ‘<strong>Sonography</strong> Advanced Practice Consensus<br />
Conference’ in Washington, D.C. Participants representing 16 sonography-related and<br />
<br />
SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong>
medical organizations convened to discuss the future <strong>of</strong> advanced practice within<br />
the pr<strong>of</strong>ession. The work product <strong>of</strong> this effort was the generation <strong>of</strong> a sonographer<br />
advanced practice pr<strong>of</strong>ile tentatively titled the <strong>Sonography</strong> Clinical Specialist (CSS).<br />
The CSS pr<strong>of</strong>ile will be the subject <strong>of</strong> a national survey targeting sonographers to<br />
determine the level <strong>of</strong> interest and support within the pr<strong>of</strong>ession for moving this<br />
concept forward. Additionally, medical specialty organizations will also be surveyed to<br />
determine the level <strong>of</strong> interest and support within the medical community. Work on this<br />
project will extend into 2007.<br />
SDMS continues to take the lead in supporting legislative and regulatory issues that<br />
may affect sonographers. The advocacy arena produced significant challenges to the<br />
entire healthcare community in <strong>2006</strong> as Congress passed and the President signed the<br />
Deficit Reduction Act (DRA), making dramatic cuts in reimbursement for Medicarebased<br />
imaging services. The SDMS partnered with other ultrasound and medical<br />
organizations to respond to the DRA challenges. We are committed to maintaining an<br />
active and informed ‘voice’ for our members and the patients they serve.<br />
We continue to collaborate with other pr<strong>of</strong>essional associations and organizations with<br />
which we share common interests, such as the Coalition for Quality in Ultrasound<br />
(CQU), the CARE bill Alliance, and the <strong>Medical</strong> Ultrasound Awareness Month<br />
(MUAM). We regularly share liaison discussions and partner in activities with a wide<br />
network <strong>of</strong> physician, legislative, and clinical partners.<br />
We welcome member input, and encourage members to take the steps necessary to get<br />
involved. I know that you will find it to be, as I have, a most rewarding experience.<br />
I thank you for the opportunity to serve as your President.<br />
The <strong>2006</strong> SDMS <strong>Annual</strong> Conference<br />
An exhibit hall with many live scanning opportunities<br />
and the first ever Stephen M. McLaughlin Memorial<br />
lecture presented by Don Milburn were just a few <strong>of</strong> the<br />
many highlights <strong>of</strong> the conference.<br />
SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong>
II. Executive Director’s <strong>Report</strong><br />
I have the pleasure <strong>of</strong> serving as the Chief Executive Officer <strong>of</strong> the SDMS. It is a<br />
pleasure because I have the privilege <strong>of</strong> working with deeply committed volunteer<br />
leaders and a team <strong>of</strong> dedicated staff members. Together, the SDMS volunteerstaff<br />
leadership team has created a successful and vibrant non-pr<strong>of</strong>it pr<strong>of</strong>essional<br />
association for sonographers.<br />
The SDMS is a non-pr<strong>of</strong>it pr<strong>of</strong>essional association dedicated to serving its<br />
sonographer members. We understand that we exist to serve and support our<br />
members. We have a sincere commitment to customer service, and that commitment<br />
is reflected in all <strong>of</strong> our programs, products, and activities. In this fast-paced world<br />
where customer service is all too <strong>of</strong>ten an afterthought or a part <strong>of</strong> marketing<br />
hyperbole, we place our members’ needs and wants center stage.<br />
Donald F. Haydon, CAE<br />
All four SDMS operational areas experienced growth and success in <strong>2006</strong>. These<br />
include: membership, meetings, educational products, and journal activities. At<br />
year-end, SDMS membership growth was almost 9% and included over 19,000<br />
sonographers, students, and associate members. Over 4,373 new members joined<br />
the ‘SDMS family’ in <strong>2006</strong>. Our growth enables us to speak on behalf <strong>of</strong> the<br />
pr<strong>of</strong>ession in addressing legislative and regulatory issues that effect the careers and<br />
jobs <strong>of</strong> sonographers. Our <strong>Annual</strong> Conference in October <strong>of</strong> <strong>2006</strong> in Denver set<br />
a new attendance record and generated rave reviews from the 1,695 participants.<br />
Our exhibit hall was filled with vendors providing praise for traffic and trade show<br />
management. Our <strong>2006</strong> product catalog <strong>of</strong>fered over 65 educational products. The<br />
distribution numbers for the bi-monthly <strong>Society</strong> journal (JDMS) were the highest in<br />
SDMS history, and the entire historical archive <strong>of</strong> past issues <strong>of</strong> the JDMS was made<br />
available to the membership through an online-based program.<br />
<br />
SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong><br />
In addition to our four operational areas, we continued our Alliance partnership<br />
with OSHA to address the problem <strong>of</strong> sonographer musculoskeletal injury (MSI).<br />
This partnership resulted in the inclusion <strong>of</strong> OSHA representatives and counselors<br />
in the <strong>Annual</strong> Conference exhibit hall to address the MSI and ergonomic concerns<br />
<strong>of</strong> conference participants. SDMS continued its history <strong>of</strong> aggressive advocacy<br />
in support <strong>of</strong> sonographer issues in <strong>2006</strong>. The number <strong>of</strong> states with Medicare<br />
requirements for sonographer credentialing and/or lab accreditation was increased<br />
in <strong>2006</strong> and the SDMS continued its active support <strong>of</strong> the Coalition for Quality in
Ultrasound (CQU). Additionally, the SDMS joined the CARE bill Alliance in June<br />
<strong>of</strong> <strong>2006</strong> and supported the Alliance efforts to pass the CARE bill during the 109th<br />
Congress.<br />
SDMS expanded its free CME <strong>of</strong>ferings available to members in <strong>2006</strong> with over 60<br />
available through the <strong>Society</strong>’s website by year-end. The number <strong>of</strong> members receiving<br />
our monthly electronic newsletter, SDMS Sound News, was expanded to over 15,500.<br />
The SDMS member benefit package is the most robust source <strong>of</strong> benefits available<br />
within the sonography community. In summary, <strong>2006</strong> was another very good year for<br />
the <strong>Society</strong>. We remain committed to the idea that ‘there is nothing we will not do to<br />
try and help a member,’ and to the provision <strong>of</strong> exceptional customer service.<br />
On behalf <strong>of</strong> the SDMS staff, we thank you for the opportunity to serve.<br />
The <strong>Society</strong> <strong>of</strong> <strong>Diagnostic</strong> <strong>Medical</strong> <strong>Sonography</strong> (SDMS) was founded in 1970<br />
to promote, advance and educate its members and the medical community in the<br />
science <strong>of</strong> diagnostic medical sonography. The <strong>Society</strong> achieves its purpose by:<br />
• Seeking the cooperation <strong>of</strong> similar organizations<br />
• Initiating and overseeing educational programs<br />
• Stimulating and encouraging research encouraging presentation and<br />
publication <strong>of</strong> scientific papers<br />
• Collecting and disseminating information pertinent to membership<br />
• Publishing a scientific journal and a newsletter<br />
• Reviewing and establishing policies regarding the pr<strong>of</strong>essional status,<br />
legislative activity, and welfare <strong>of</strong> members<br />
<strong>2006</strong><br />
by the numbers<br />
8.7<br />
110<br />
1,695<br />
3,070<br />
4,128<br />
4,373<br />
19,034<br />
percent total membership<br />
growth in <strong>2006</strong><br />
pages <strong>of</strong> valuable statistics in the<br />
SDMS Sonographer Salary and<br />
Benefit Survey <strong>Report</strong><br />
<strong>2006</strong> SDMS <strong>Annual</strong><br />
Conference paticipants<br />
total pages on the<br />
SDMS web site<br />
members downloaded the SDMS<br />
Sonographer Salary and Benefit<br />
Survey <strong>Report</strong><br />
new members joined<br />
SDMS in <strong>2006</strong><br />
total SDMS membership<br />
in <strong>2006</strong><br />
SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong>
III. SDMS Snapshot<br />
SDMS Board <strong>of</strong> Directors<br />
Jean Lea Spitz, MPH, RDMS, FSDMS, President<br />
Shannon Boswell, BS, RDMS, RDCS, RVT, President-Elect<br />
Charlotte Henningsen, MS, RT, RDMS, RVT, FSDMS, Vice-President<br />
Lindi Quinn, RDMS, RVT, Treasurer<br />
Kathryn Kuntz, BA, RT(R), RDMS, RVT, FSDMS, Secretary<br />
Laurinda Andrist, BS, RDMS, RDCS, FSDMS, Past President<br />
Joy Guthrie, DHSc, RT, RDMS, RDCS, RVT, ROUB, At-Large Director<br />
<strong>2006</strong> SDMS Board <strong>of</strong> Directors<br />
Cindy Rapp, BS, RDMS, RDCS, FSDMS, At-Large Director<br />
Dora DiGiacinto, MEd, RDMS, RDCS, At-Large Director<br />
Stephanie Ellingson, MS, RT(R), RDMS, RDCS, RVT, At-Large Director<br />
Marsha Neumyer, BS, RVT, FSVU, FAIUM, At-Large Director<br />
Felicia Toreno, MSEd, RDMS, RVT, At-Large Director<br />
Nancy Chouinard, BS, RDMS, RDCS, RVT, At-Large Director (International)<br />
SDMS Committees<br />
SDMS committees serve as a valuable resource to the Board <strong>of</strong> Directors.<br />
Committees serve as sounding boards and as sifters <strong>of</strong> opinion. Committees<br />
are also responsible for carrying out the projects and activities identified by<br />
the Board as critical steps in accomplishing our strategic plan. The <strong>Society</strong>’s<br />
success is based on a strong link to the grassroots membership. A solid<br />
committee structure and volunteer base are critical to the issue identification<br />
process as well as future leadership development.<br />
<br />
SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong>
Advanced Practice Committee<br />
Michael Hartman, MS, RT(R), RDMS, RVT, Chair<br />
Cindy Rapp, BS, RDMS, RDCS, FSDMS,<br />
Board Liaison<br />
Carolyn C<strong>of</strong>fin, MPH, RT, RDMS, RVT, RDCS,<br />
FSDMS<br />
Harris J. Finberg, M.D.<br />
Joyce A. Grube, MS, RDMS<br />
Catheeja Ismail, MA, RDMS<br />
Anne M. Jones, RN, RVT, RDMS<br />
Eric Meaders, MEd, RDMS, RVT<br />
Doug Roberts, RDMS, RDCS<br />
A. Thomas Stavros, M.D.<br />
Awards Committee<br />
Jeannetta Daniels-Barrion, RT, RDMS, RVT,<br />
Chair<br />
Felicia Toreno, MSEd, RDMS, RVT,<br />
Board Liaison<br />
Cathy Babiak, RDMS<br />
Darleen Ci<strong>of</strong>fi-Ragan, BS, RDMS, RDCS, RVT, RT<br />
Steve Comeaux, RT(R), RDMS, RDCS, RVT<br />
Kelley McDonald, BS, RT(R), RDMS, RCT<br />
Jennifer L. Pysher, RT(R), RDMS, RVT<br />
Bylaws Committee<br />
Carolyn C<strong>of</strong>fin, MPH, RT, RDMS, RVT, RDCS,<br />
FSDMS, Chair<br />
Laurinda Andrist, BS, RDMS, RDCS, FSDMS,<br />
Board Liaison<br />
Katherine Benz-Campbell, MA, RDMS<br />
Mary Komora, RT(R), RDMS<br />
Joann Piatko, RT(R)(CV), RDMS, RDCS, RVT<br />
David Rands, RDMS, RDCS, RVT<br />
Conference Management<br />
Committee<br />
Robert J. Daigle, BA, RVT, FSVU, Chair<br />
Laurinda Andrist, BS, RDMS, RDCS, FSDMS,<br />
Board Liaison<br />
Pamela M. Foy, BS, RDMS<br />
Mani Montazemi, RDMS<br />
Cindy A. Owen, RT, RDMS, RVT<br />
Richard A. Palma, BS, RDCS, FASE<br />
Catherine Rienzo, MS, RT(R), RDMS<br />
George W. Shepherd, PhD, RDMS, RVT<br />
Continuing <strong>Medical</strong> Education<br />
Committee<br />
Jill Herzog, BS, RT(R), RDMS, Chair<br />
Stephanie Ellingson, MS, RT(R), RDMS, RDCS,<br />
RVT, Board Liaison<br />
Masoon Alsandook, M.D., RDCS, RDMS, RVT<br />
Darren Campbell, RDCS, RVT, RCS, RVS<br />
Kara Chickering, RT, RDMS, RDCS, RVT<br />
Douglas Clem, RDCS, RVT<br />
Oscar Del Barco, RT(R), RDMS<br />
Susan DeWitt, BS, RDCS, RCS<br />
Conrad Fernandez, RDCS, RVT<br />
Karen Having, MSEd, RT(R), RDMS<br />
Harry Holdorf, MPA, RT(R), RDMS<br />
Doug Jones, BA, RDMS, RDCS, RVT, RCT<br />
Cheryl Kiesel, CCRC, COA, ROUB<br />
Brittany Kimble, RT(R)(M)(CT), RDMS, RVT<br />
Patty Moraino-Braga, RDMS, RVT, RDCS, RT(R)<br />
Ann Neilson, MS, RT(R), RDMS, RVT<br />
Timothy Oltman, RDMS, RVT<br />
Lisa Royle, RDMS, RVT<br />
Dana Salmons, BS, RT(R), RDMS<br />
Diana Strickland, BSBA, RDCS, RDMS<br />
Katherine Sumner, RVT<br />
Cheryl Vance, MA, RT(R)(M), RDMS, RVT<br />
Diane Youngs, MS, RDMS, RVT<br />
Education Committee<br />
Craig Peneff, BS, RDMS, RVT, Chair<br />
Katherine Kuntz, BA, RT(R), RDMS, RVT,<br />
FSDMS, Board Liaison<br />
Marcia Cooper, RT(R)(M)(CT)(QM), RDMS, RVT<br />
Jacqueline Hollingshead, BS, RDMS<br />
Doug Jones, BA, RVT, RDMS, RDCS, RCT<br />
Robert Lilly, BS, RDMS, RDCS<br />
Kim Michael, BS, RT(R), RDMS, RVT<br />
Leif Penrose, BA, RDMS, RVT, RT(R)(CT)<br />
Educational Product<br />
Development Committee<br />
Cheri Fisher, MPA, RT(R), RDMS, RVT, Chair<br />
Marsha Neumyer, BS, RVT, FSVU, FAIUM,<br />
Board Liaison<br />
Merri Bremer, RN, RDCS<br />
Kara Chickering, RT, RDMS, RDCS, RVT<br />
Doug Clem, RDCS, RVT<br />
Oscar Del Barco, RT(R), RDMS<br />
Matthew Paul Esham, RCS, RDCS<br />
Lori Kimbrow, RT(R), RDMS<br />
Ethics Committee<br />
Jim Baun, BS, RDMS, RCT, FSDMS, Chair<br />
Nancy Chouinard, BS, RDMS, RDCS, RVT,<br />
Board Liaison<br />
Audrey Fleming, RT(R), RDMS, RVS<br />
Pamela Chismar, RDMS, RDCS, RVT<br />
Finance Committee<br />
Lindi Quinn, RDMS, RVT, Chair/Board Liaison<br />
Shannon Boswell, BS, RDMS, RDCS, RVT<br />
Pamela Crawford, RT, RDMS<br />
Kevin Evans, PhD, RT(R)(M)(BD), RDMS,<br />
FSDMS, RVS<br />
Charlotte Henningsen, MS, RT, RDMS, RVT, FSDMS<br />
Craig Peneff, BS, RDMS, RVT<br />
Government Relations<br />
Committee<br />
Terry Tye, Chair<br />
Joy Guthrie, DHSc, RT, RDMS, RDCS, RVT,<br />
ROUB, Board Liaison<br />
Julia Dmitrieva, MPH, RDMS, RCVT<br />
Sergio Khomyak, MBA, RDMS, RVT<br />
Eric Meaders, MEd, RDMS, RVT<br />
Deborah Richert, AAS, RDMS, RVT<br />
Tammy Stearns, BS, RT(R), RDMS, RVT<br />
Michelle Wilson, BS, RDMS, RDCS<br />
Membership Committee<br />
Cheryl Boodt, BS, RDMS, Chair<br />
Lindi Quinn, RDMS, RVT, Board Liaison<br />
Katherine Bittner, RDCS<br />
Karen Bonham, RDMS<br />
Pamela Crawford, RT, RDMS<br />
Brenda Hoopingarner, MS, RT(R)(CT), RDMS, RVT<br />
Terrie O’Connell, RDMS, RDCS, RVT<br />
Paula Rhodes, RDMS, RVT<br />
Joleen D. Rodriguez<br />
Joe Rothgeb, BS, RT(R), RDMS, RVT<br />
Winslow (Ted) Whitten, RDMS, RVT<br />
Nominating Committee<br />
Shannon Boswell, BS, RDMS, RDCS, RVT,<br />
Chair/Board Liaison<br />
Diana Burda, RT(R), RDMS, RDCS, RVT, FSDMS<br />
Susan Murphey, BS, RDMS, RDCS<br />
Debbra S<strong>of</strong>fer, RT, RDMS, RDCS, RVT<br />
Kerry Weinberg, RT, RDMS, RDCS, FSDMS<br />
Practice Management Committee<br />
Anne M. Jones, RN, RVT, RDMS, Chair<br />
Shannon Boswell, BS, RDMS, RDCS, RVT, Board<br />
Liaison<br />
Wretha Goodpaster, RT(R)(M)(CT)(QM), RDMS, RVT<br />
Carol Martin, MBS, RDMS<br />
Ruben Martinez, RDCS, RVT<br />
Margaret Park, RVT, RDCS<br />
Ron Sidi, RDMS, RDCS, CNMT<br />
Anthony Swartz, BS, RT(R), RDMS<br />
Sondi Troy, MSRS, RDCS, RVT, RDMS<br />
SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong>
SDMS Liaisons to External Organizations<br />
The <strong>Society</strong> <strong>of</strong> <strong>Diagnostic</strong> <strong>Medical</strong> <strong>Sonography</strong> maintains formal and<br />
informal relationships with medical and allied health care providers,<br />
government, third-party payers, scientific and research groups, and<br />
other organizations important to the practice <strong>of</strong> sonography. The Liaison<br />
Program facilitates communication <strong>of</strong> information and strengthens the<br />
role <strong>of</strong> SDMS in the field <strong>of</strong> diagnostic medical sonography.<br />
Dora DiGiacinto, MEd, RDMS, RDCS<br />
• SDMS Educational Foundation<br />
Stephanie Ellingson, MS, RT(R), RDMS, RDCS, RVT<br />
• Health Pr<strong>of</strong>essions Network (HPN)<br />
Joyce Grube, MS, RDMS<br />
• AIUM Bioeffects/Technical Standards<br />
Charlotte Henningsen, MS, RT, RDMS, RVT, FSDMS<br />
• <strong>Sonography</strong> Registries:<br />
- American Registry for <strong>Diagnostic</strong> <strong>Medical</strong> <strong>Sonography</strong> (ARDMS)<br />
- American Registry <strong>of</strong> Radiologic Technologists (ARRT)<br />
- Cardiovascular Credentialing International (CCI)<br />
- Canadian Association <strong>of</strong> Registred <strong>Diagnostic</strong> Ultrasound<br />
Pr<strong>of</strong>essionals (CARDUP)<br />
• Health Occupation Student Association (HOSA)<br />
Wayne Leonhardt, BA, RDMS, RVT<br />
• Intersocietal Commission for the Accreditation <strong>of</strong> Vascular<br />
Laboratories (ICAVL)<br />
Terry Needham, RVT, FSVU<br />
• Intersocietal Commission for the Accreditation <strong>of</strong> Vascular<br />
Laboratories (ICAVL)<br />
Lynne Schreiber, MS,RT(R),RDMS<br />
• Commission on Accreditation <strong>of</strong> Allied Health Education Programs<br />
(CAAHEP)<br />
Annette Smith, RDCS,FASE<br />
• Intersocietal Commission for the Accreditation <strong>of</strong> Echocardiography<br />
Laboratories (ICAEL)<br />
Jean Lea Spitz, MPH, RDMS, FSDMS<br />
• American Healthcare Radiology Administrators (AHRA)<br />
• American Institute <strong>of</strong> Ultrasound in Medicine (AIUM)<br />
• American <strong>Society</strong> <strong>of</strong> Echocardiography (ASE)<br />
• <strong>Society</strong> for Vascular Ultrasound (SVU)<br />
• World Federation <strong>of</strong> Sonographers (WFS)<br />
• World Federation <strong>of</strong> Ultrasound in Medicine and Biology (WFUMB)<br />
Felicia Toreno, MSEd, RDMS, RVT<br />
• Joint Review Committee on Education in <strong>Diagnostic</strong> <strong>Medical</strong><br />
<strong>Sonography</strong> (JRC-DMS)<br />
Kerry Weinberg, RT, RDMS, RDCS, FSDMS<br />
• Joint Review Committee on Education in <strong>Diagnostic</strong> <strong>Medical</strong><br />
<strong>Sonography</strong> (JRC-DMS)<br />
<br />
SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong>
SDMS Staff *<br />
A small, but dedicated staff<br />
provides support to the more<br />
than 19,000 members <strong>of</strong> the<br />
SDMS. Many <strong>of</strong> the staff<br />
wear “multiple hats” and<br />
use advanced technology to<br />
provide member service that is<br />
unmatched.<br />
*as <strong>of</strong> 01/31/07<br />
Chris Alcott, Communication & Marketing Manager<br />
Shawna Austin, Education &Meetings Coordinator<br />
Barbara Clay, Administrative Assistant,<br />
Membership Marketing & Services<br />
Christy Cowser, Bookkeeper<br />
Tierney Epstein, Education & Meetings Coordinator<br />
Scott Farmer, IT Support Manager<br />
Keith Gentry, Membership Marketing & Services<br />
Coordinator<br />
Donald Haydon, CAE, CEO & Executive Director<br />
Donald Kerns, COO & Deputy Executive Director<br />
Claudia Muñoz, Office Coordinator<br />
Connie Ponder, Executive Assistant<br />
Stephanie Rhymes, Membership Marketing &<br />
Services Coordinator<br />
Mary Rodriguez, Director, Accounting & Human<br />
Resources<br />
Dawn Sanchez, CAE, Director, Membership Marketing<br />
& Services; Executive Director, SDMS Educational<br />
Foundation<br />
Carol Smith, Receptionist<br />
Amy Westerman, Director, Education & Meetings<br />
SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong>
IV. Looking Ahead<br />
The SDMS Strategic Plan<br />
Building on its 30-year history as<br />
a pr<strong>of</strong>essional association for the<br />
field <strong>of</strong> sonography, the SDMS<br />
established a new strategic plan<br />
in 2004. The strategic plan will<br />
guide the organization for the<br />
next three to five years.<br />
C O R E P U R P O S E :<br />
To enhance the art and science <strong>of</strong> medicine by advancing medical sonography.<br />
C O R E V A L U E S :<br />
Leadership:<br />
Innovation:<br />
Integrity:<br />
Respect:<br />
We are a visionary community relentlessly committed to<br />
pr<strong>of</strong>essional excellence in medical sonography.<br />
We are a pr<strong>of</strong>essional community forever in pursuit <strong>of</strong><br />
innovative practice.<br />
We are a credible community accountable for ethical stewardship<br />
<strong>of</strong> our pr<strong>of</strong>ession’s interests and investments in the future.<br />
We are an inclusive community united by common dedication to<br />
pr<strong>of</strong>essional status <strong>of</strong> sonographers and a shared appreciation <strong>of</strong> the<br />
value <strong>of</strong> diverse perspectives, experience and expertise.<br />
Note: All Core Values are <strong>of</strong> equal importance; no order <strong>of</strong> priority is implied.<br />
E N V I S I O N E D F U T U R E :<br />
Be responsible for credentialed sonographers achieving full pr<strong>of</strong>essional status and<br />
sonography realizing its full potential within medical practice.<br />
Adopted by SDMS Board <strong>of</strong> Directors,<br />
April 16, 2004.<br />
G O A L S & O B J E C T I V E S :<br />
A. PROFESSIONAL COMPETENCE<br />
A1. Body <strong>of</strong> Knowledge & Standards Goal<br />
<strong>Diagnostic</strong> <strong>Medical</strong> <strong>Sonography</strong> (DMS) will have universally<br />
accepted and clearly defined standards for education and practice.<br />
Objectives:<br />
1. Increase the number <strong>of</strong> accredited educational programs.<br />
2. Increase the number <strong>of</strong> accredited laboratories.<br />
3. Increase the number <strong>of</strong> sonographers who are graduates <strong>of</strong><br />
accredited programs.<br />
A2. Patient Care & Quality Assurance Goal<br />
Health-care providers and patients will be assured quality sonography<br />
services.<br />
10 SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong>
Objectives:<br />
4. Increase public awareness <strong>of</strong> the attributes<br />
<strong>of</strong> quality medical ultrasound services.<br />
5. Increase key audience understanding <strong>of</strong> the<br />
value and quality <strong>of</strong> medical ultrasound services.<br />
6. Increase awareness among potential<br />
students so that all sonographers enter the<br />
pr<strong>of</strong>ession through an accredited program.<br />
B. PROFESSIONAL RECOGNITION<br />
B1. Influence Goal<br />
SDMS will be influential regarding issues <strong>of</strong> legislation,<br />
regulation, public awareness and career enhancement.<br />
Objectives:<br />
1. Increase SDMS’ political influence.<br />
2. Increase alliances with physician groups.<br />
3. Increase the knowledge <strong>of</strong> issues relating to<br />
members and sonography.<br />
4. Increase recognition <strong>of</strong> sonography with insurers<br />
and policy makers.<br />
5. Increase public awareness <strong>of</strong> quality sonography<br />
and what it should expect.<br />
B2. Reputation Goal<br />
Sonographers will be recognized as medical<br />
pr<strong>of</strong>essionals who are formally educated and<br />
credentialed.<br />
Objectives:<br />
6. Increase recognition <strong>of</strong> the quality <strong>of</strong> the<br />
work and pr<strong>of</strong>essionalism <strong>of</strong> sonographers<br />
by other pr<strong>of</strong>essionals.<br />
7. Increase sonographers’ pr<strong>of</strong>essionalism,<br />
positive attitude and pride in their career.<br />
8. Increase the educational requirements to<br />
be a sonographer.<br />
9. Increase the awareness <strong>of</strong> the need for credentialing<br />
in the field.<br />
C. ORGANIZATIONAL CAPACITY<br />
C1. Advocacy Goal<br />
SDMS will be the expert source <strong>of</strong> information for policy-makers<br />
on issues related to the sonography pr<strong>of</strong>ession.<br />
Objectives:<br />
1. Increase the number and variety <strong>of</strong> policy makers<br />
seeking information from SDMS.<br />
2. Increase the size and scope <strong>of</strong> available data.<br />
3. Increase advocacy resources.<br />
C2. Partnership Goal<br />
SDMS will be viewed as a valued partner by public and private<br />
entities that share its vision and values.<br />
Objectives:<br />
4. Increase collaborative relationships with public and<br />
private entities.<br />
5. Increase the number and variety <strong>of</strong> collaborative partnerships.<br />
C3. Resources Goal<br />
SDMS will have the resources necessary to execute its work.<br />
Objectives:<br />
6. Increase membership retention.<br />
7. Increase recruitment efforts.<br />
8. Double the SDMS membership by increasing<br />
membership annually by 10%.<br />
9. Increase and expand non-dues revenue.<br />
10. Increase the pool <strong>of</strong> volunteer leaders.<br />
11. Increase staff resources.<br />
C4. Products & Services Goal<br />
SDMS will be the major provider <strong>of</strong> continuing education in<br />
sonography.<br />
Objectives:<br />
12. Increase article submissions to JDMS.<br />
13. Increase the number and variety <strong>of</strong> CME activities.<br />
14. Reduce barriers for obtaining and reporting CME credits.<br />
SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong> 11
V. Membership Highlights<br />
SDMS Membership - Going where we’ve never gone before!<br />
As a nonpr<strong>of</strong>it membership organization <strong>of</strong> skilled, diagnostic medical sonographers,<br />
the SDMS once again reached a milestone in <strong>2006</strong> - 19,034 members! SDMS continued<br />
to establish itself as the leader in helping sonographers, educators, students and other<br />
sonography healthcare pr<strong>of</strong>essionals by addressing their needs and interests. SDMS<br />
seeks, through information sharing, education, and advocacy, to provide all members with<br />
a superior level <strong>of</strong> customer service that is unparalleled by any.<br />
Operating from a position <strong>of</strong> strength, SDMS possesses a unique blend <strong>of</strong> member,<br />
volunteer and staff resources that allows us to tackle issues and champion the rights<br />
<strong>of</strong> our members. The continued growth <strong>of</strong> our membership <strong>of</strong>fers “the power <strong>of</strong><br />
numbers,” but members are not now and have never been considered to be numbers.<br />
Supporting .65%<br />
Student 9.71%<br />
Fellow .24%<br />
Associate 11.47%<br />
Corporate/Business/<br />
Institution .20%<br />
Advanced Practice<br />
Sonographer .75%<br />
Active 76.98%<br />
Membership Category Distribution<br />
12 SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong>
SDMS is “home” to sonography pr<strong>of</strong>essionals in all specialty areas<br />
and clinical settings, as well as many sonography educators and<br />
students. The charts below illustrate the <strong>2006</strong> SDMS membership<br />
categories, specialties practiced by members, membership growth, and<br />
membership renewal rate.<br />
<strong>2006</strong><br />
<strong>2006</strong> SDMS Membership Growth<br />
19,034<br />
2005<br />
2004<br />
Abdomen<br />
68.1%<br />
Breast<br />
37.6%<br />
Cardiac - Adult<br />
25.2%<br />
Cardiac - Fetal<br />
2.1%<br />
Cardiac - Pediatric<br />
6.6%<br />
Neuro<br />
13.8%<br />
OB/Gyn<br />
70.5%<br />
Vascular<br />
54.2%<br />
2003<br />
2002<br />
2001<br />
2000<br />
2000<br />
4000<br />
6000<br />
8000<br />
10000<br />
12000<br />
14000<br />
16000<br />
18000<br />
20000<br />
Specialties Practiced by SDMS Members<br />
(Many SDMS members practice multiple specialties.)<br />
<strong>2006</strong> SDMS Membership Renewal Rate: 85%<br />
SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong> 13
Member Benefits<br />
SDMS already <strong>of</strong>fered a splendid menu <strong>of</strong> member benefits at the<br />
beginning <strong>of</strong> <strong>2006</strong>, but volunteers and staff came up with a few<br />
“extras” this year. Member feedback was crucial to developing<br />
additional <strong>of</strong>ferings to add to our benefits package and suggestions and<br />
comments from a member survey conducted in early <strong>2006</strong> identified<br />
the following “wish list” items.<br />
<strong>Sonography</strong> Examination Guidelines - Free online access to<br />
this popular SDMS publication <strong>of</strong> suggested protocols for many<br />
sonographic examinations.<br />
Free online Health Insurance Services - The online quote system<br />
allows members to research and purchase Individual <strong>Medical</strong>,<br />
Short-Term <strong>Medical</strong>, Travel <strong>Medical</strong>, and Global <strong>Medical</strong><br />
coverage.<br />
Student Conclave - Free registration to SDMS Student members<br />
at this unique career information and education seminar, held in<br />
conjunction with the SDMS <strong>Annual</strong> Conference.<br />
Member-only discounts on many leading sonography textbooks.<br />
Member-only discounts for the purchase <strong>of</strong> a computer through the<br />
Dell Employee Purchase Program.<br />
More FREE CME opportunities - Sonocredits.com now <strong>of</strong>fers<br />
access to all sonography continuing education material free to<br />
SDMS members - 25+ activities!<br />
SDMS continues its commitment to <strong>of</strong>fer quality, pr<strong>of</strong>essionally-driven<br />
benefits, products and services to its members. All additional benefits<br />
are carefully considered prior to <strong>of</strong>fering them to our members so that<br />
we can <strong>of</strong>fer members products that will help them reach their goals,<br />
both personally and pr<strong>of</strong>essionally.<br />
Journal <strong>of</strong> <strong>Diagnostic</strong> <strong>Medical</strong> <strong>Sonography</strong><br />
The Journal <strong>of</strong> <strong>Diagnostic</strong> <strong>Medical</strong><br />
<strong>Sonography</strong> continues to be one <strong>of</strong> the<br />
leading peer-reviewed <strong>Sonography</strong> journals<br />
aimed at providing ongoing education and<br />
information about leading technologies in all<br />
sonographic modalities. This year circulation<br />
reached over 19,000 national and international<br />
sonographers, physicians, nurses and other<br />
personnel in sonography. Over the last year<br />
more than 50 articles have been published,<br />
including case studies, literature reviews, and<br />
original research written by sonographers, physicians and students.<br />
Each issue provided free CME credit, ranging from 1 to 3 credits per<br />
issue on a variety <strong>of</strong> sonography-related topics with continued online<br />
access to credits for your convenience.<br />
Articles from 1985 to the present are easily accessible through<br />
the online portal at http://jdm.sagepub.com/. Some <strong>of</strong> the most<br />
frequently downloaded articles published in the last year include:<br />
Sonographic Evaluation <strong>of</strong> the Portal and Hepatic Systems<br />
A Review <strong>of</strong> Fetal Circulation and the Segmental Approach in Fetal<br />
Echocardiography<br />
Integrating 3D <strong>Sonography</strong> With Targeted MRI in the Prenatal<br />
Diagnosis <strong>of</strong> Posterior Cleft Palate Plus Cleft Lip<br />
The Use <strong>of</strong> <strong>Sonography</strong> in the Identification, Localization, and<br />
Removal <strong>of</strong> S<strong>of</strong>t Tissue Foreign Bodies<br />
Vulvar Varicosities Presenting as Bilateral Vulvar Masses in<br />
Pregnancy<br />
Ectopic Pregnancy Within a Cesarean Section Scar<br />
Pediatric Hip Pain: Transient Synovitis Versus Septic Arthritis<br />
14 SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong>
Sonographer education continues to be a main<br />
focus <strong>of</strong> the Journal by providing information<br />
on clinical application <strong>of</strong> sonography and<br />
advancements in sonographic imaging, as<br />
well as providing the latest scientific research<br />
in sonography. We continue to encourage<br />
submissions from all persons in the pr<strong>of</strong>ession to<br />
enable the Journal to maintain its high standards<br />
<strong>of</strong> quality. Workshops and mentoring programs<br />
are also available to those interested in writing,<br />
but without the experience.<br />
JDMS Executive Editor<br />
Michele Bierig, MPH, RDMS, RDCS<br />
JDMS Associate Editor<br />
Sandy Hagen-Ansert, MS, RDMS, RDCS,<br />
FSDMS<br />
JDMS Editor-in-Chief<br />
Jean Lea Spitz, MPH, RDMS, FSDMS<br />
JDMS Editors Emeritus<br />
Mimi Berman-Sandler, PhD, RDMS<br />
Daly Cyr, MBA, RDMS<br />
Julie Drose, BA, RDMS, RDCS, RVT, FSDMS<br />
JDMS Editorial Board<br />
Beth Anderhub, Med, RDMS, FSDMS<br />
Teresa Bieker, BS, RT, RDMS, RVT<br />
Diane Burda, RT, RDMS, RDCS, RVT,<br />
FSDMS<br />
Jeanette Burlbaw, BS, RDMS, FSDMS<br />
Catherine Carr-Hoefer, RT, RDMS, RDCS,<br />
RVT, FSDMS<br />
Carolyn T. C<strong>of</strong>fin, MPH, RT, RDMS, RVT,<br />
RDCS, FSDMS<br />
Peter L. Cooperberg, MD, FRCPC<br />
Marveen Craig, RDMS, FSDMS<br />
Reva Curry, PhD, RT(R), RDMS, FSDMS<br />
Marie DeLange, BS, RDMS, RDCS, FSDMS<br />
Richard Dempsey, RDMS, RVT<br />
Janice D. Dolk, MA, RT(R), RDMS<br />
Terry DuBose, MS, RDMS, FSDMS, FAIUM<br />
Stephanie Ellingson, BA, MS, RT(R), RDMS,<br />
RDCS, RVT<br />
Kevin D. Evans, PhD, RT(R)(M)(BO), RDMS,<br />
RVS, FSDMS<br />
Pamela M. Foy, BS,RDMS<br />
Kathleen Greene, BS, RN, RDMS, RVT<br />
Joyce Grube, MS, RDMS<br />
Rebecca J. Hall, PhD, RDMS, FSDMS<br />
Karen Having, MSEd, RT(R), RDMS<br />
Steven Herrmann, MD, PhD<br />
Diane M. Kawamura, PhD, RT(R), RDMS,<br />
FSDMS, FAIUM<br />
Harry J. Khamis, PhD<br />
Lori A. Koziol, RDMS, CRGS, RT, FSDMS<br />
Kathleen McDiarmid, MBA, RDMS, RT<br />
Daniel A. Merton, BS, RDMS, FSDMS<br />
Kathleen Murphy, MBA, RDMS, RT<br />
Marsha Neumeyer, BS, RVT<br />
Wayne H. Persutte, BS, RDMa, FSDMS,<br />
FAIUM<br />
Priscilla Peters, BA, RDCS, FASE<br />
Cara Quedens-Case, BS, RDMS, RDCS<br />
Susan Raatz Stephenson, Med, RDMS, RVT,<br />
RT(R)(CT)<br />
Lorrie Scherer, RDMS, RDCS<br />
Jacqueline Van Horn, RT, RDMS<br />
Alan Waggoner, MHS, RDCS, FSDMS<br />
Kerry Weinberg, MPA, RT, RDMS, RDCS,<br />
FSDMS<br />
Paula Wyatt, RDCS, RVT<br />
James A. Zagzebski, PhD<br />
SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong> 15
Fellows<br />
The SDMS Fellow membership category<br />
recognizes individual members who have<br />
made outstanding contributions to the field<br />
<strong>of</strong> sonography and to the SDMS. A SDMS<br />
Fellow exhibits pr<strong>of</strong>essional qualities and<br />
attributes by contributing to the advancement<br />
<strong>of</strong> sonography and sustained contribution<br />
to the SDMS. No more than two SDMS<br />
members may be elevated to “Fellow” status<br />
in a given year. Highlighted names indicate<br />
the <strong>2006</strong> Fellows.<br />
David Adams, RDCS, FSDMS<br />
Beth Marie Anderhub, MEd, RDMS, FSDMS<br />
Laurinda Andrist, BS, RDMS, RDCS, FSDMS<br />
Joan Baker, MSR, RDMS, RDCS, FSDMS<br />
Jim Baun, BS, RDMS, RVT, FSDMS<br />
Louise Berlin, JD, RDMS, FSDMS<br />
Mimi Berman-Sandler, RDMS , RDCS, FSDMS<br />
Shannon Boswell, BS, RDMS, RDCS, RVT,<br />
FSDMS<br />
Charlotte Brookshire-Quinn, RDMS, FSDMS<br />
Diane Burda, RT(R), RDMS, RDCS, RVT,<br />
FSDMS<br />
Jeanette Burlbaw, BS, RDMS, FSDMS<br />
Sharon Calton, MS, RT(R), RDMS, RDCS, FSDMS<br />
Jacqueline Carlson, BA, RDMS, RDCS, FSDMS<br />
Catherine Carr-Hoefer, RDMS, RDCS, RVT,<br />
FSDMS<br />
Carolyn C<strong>of</strong>fin, MPH, RDMS, RDCS, RVT, FSDMS<br />
Marveen Craig, RDMS, FSDMS<br />
Reva Curry, PhD, RT(R), RDMS, FSDMS<br />
Dale Cyr, MBA, RDMS, RDCS, FSDMS<br />
Marie DeLange, BS, RDMS, RDCS, FSDMS<br />
Julia Ann Drose, RT(R), RDMS, RDCS, RVT,<br />
FSDMS, FAIUM<br />
Terry DuBose, MS, RDMS, FSDMS, FAIUM<br />
Kevin Evans, PhD, RT(R)(M)(BD), RDMS, RVS,<br />
FSDMS<br />
Melissa Foreman, RDMS, RVT, FSDMS<br />
Kathy Gill, RT(R), RDMS, FSDMS<br />
Linda Gordon, RT(R), RDMS, RVT, FSDMS<br />
Sandra Hagen-Ansert, RDMS, RDCS, FSDMS<br />
Rebecca Hall, PhD, RDMS, FSDMS<br />
Charlotte Henningsen, MS, RT(R), RDMS, RVT,<br />
FSDMS<br />
Diane Kawamura, PhD, RT(R), RDMS, FSDMS<br />
Gale Kennedy, RT(R)(N), RDMS, RVT, CNMT,<br />
FSDMS<br />
Katherine Kisslo, RDCS, RCS, RCIS, FSDMS<br />
Joan Korfhagen, RDMS, RDCS, FSDMS<br />
Lori Koziol, RDMS, CRGS, FSDMS<br />
Kathryn Kuntz, BS, RT(R), RDMS, RVT,<br />
FSDMS<br />
Linda London, RT(R), RDMS, RDCS, FSDMS<br />
Kathleen McDiarmid, MEd, RDMS, RDCS,<br />
FSDMS<br />
Daniel A. Merton, BS, RDMS, FSDMS<br />
Donald Milburn, RDCS, RVT ,FSDMS<br />
Wayne Persutte, BS, RDMS, FSDMS, FAIUM<br />
Cynthia Rapp, BS, RDMS, RDCS, FSDMS<br />
Laura Schorzman, RDMS, RDCS, FSDMS<br />
Lynn Schreiber, MS, RT(R), RDMS, FSDMS<br />
Andrea Skelly, MPH, RDMS, RDCS, FSDMS<br />
Nancy Spangler, MPAS, RDMS, PA-C, FSDMS<br />
Jean Lea Spitz, MPH , RDMS, FSDMS<br />
Alan Waggoner, MHS, RDCS, FSDMS<br />
Larry D Waldroup, BS, RDMS, ROUB,<br />
FSDMS<br />
Roger Warner, MS, RDMS, RDCS, FSDMS<br />
Kerry Weinberg, MPA, RT, RDMS, RDCS,<br />
FSDMS<br />
16 SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong>
Advanced Practice Sonographer ®<br />
(APS) Members<br />
The Advanced Practice<br />
Sonographer ® (APS)<br />
is a membership<br />
category designed to<br />
create opportunities<br />
for advancement and<br />
recognition <strong>of</strong> the<br />
membership within the<br />
ultrasound community, to educate the medical<br />
community and healthcare consumers, and to<br />
assist in the establishment <strong>of</strong> a career ladder for<br />
advancement within the pr<strong>of</strong>ession <strong>of</strong> sonography.<br />
The following were APS members in <strong>2006</strong>:<br />
Janet Adams, RT(N), RDMS, RVT, CNMT<br />
Theresa Adams, RDMS<br />
Dana Adcock, RT(R), RDMS, RVT<br />
Jerome Adell, BS, RT(R), RDMS, RVT<br />
Christine Allam-Ashe, RT(R), RDMS, RDCS, RVT<br />
Amelia Allen, RT(R), RDMS<br />
Lisa Allen, BS, RDMS, RVT<br />
Susan Alvarez, RT(R), RDMS<br />
Caroline Anderson, RDMS<br />
Steve Baier, BS, RDMS<br />
S. Kay Ballard-Taraschi, RDMS<br />
Cathleen Barry-Kiefer, RDMS<br />
Lori Bateman, RDMS, RT(R)<br />
Constance Bennett, RDMS<br />
Carolyn Best, RT(R), RDMS<br />
Christine Bird, BS, RDMS, RVT<br />
Gretchen Blume, RDMS, RDCS<br />
Donna Bogdan, BS, RDMS, RDCS<br />
Cheryl Boodt, BS, RDMS<br />
Joyce Bouffard, RDMS, RDCS, RVT<br />
Kevin Brennan, RT(R), RDMS, RDCS<br />
Laurie Briare, RT(R), RDMS, RVT<br />
Ulrike Brucks, RDMS, RVT<br />
Vida Camp, RN, RDMS<br />
Karen Capaccioli, BA, RDMS<br />
Robert Cardona, RT(R), RDMS, RDCS, RVT<br />
Catherine Carr-Hoefer, RDMS, RDCS, RVT,<br />
FSDMS<br />
Nancy Carson, RT(R), RDMS, RVT<br />
Marilyn Catania, BA, RDMS, CNMT, RT(N)<br />
Darleen Ci<strong>of</strong>fi-Ragan, BS, RT(R), RDMS,<br />
RDCS, RVT<br />
Heidi Clark, RDMS<br />
Susan Clements, RDMS<br />
Debbie Corrao, RT(R), RDMS, RDCS, RVT<br />
Michelle Cozzo, RDMS<br />
Paula Criss, RDMS<br />
Letitia Curran, BS, RT(N), RDMS, CNMT<br />
Peter Dannevik, RDMs<br />
Debbie Davis, RDCS, RCS, CCT, FASE<br />
John Deyton III, BS, RDMS, RDCS, RVT<br />
Julia Dmitrieva, MPA, RDMS, RVT<br />
Keri-leigh Doiron, RDMS<br />
Kimberly Dunn, RDMS<br />
Sharon Durbin, MS, RN, RDMS<br />
Linda Emerson, RT(R), RDMS, RVT<br />
Sylvia Epstein, BS, RDMS<br />
Eve Ann Felker, RT(R), RDMS<br />
Sheila Foote, AS, RT(R), RDMS<br />
Pamela Foy, BS, RDMS<br />
Anita Freeman, RT(R), RDMS, RVT<br />
Meredith Fresquez, BS, RDMS<br />
Lori Gaudette, RDMS, CMA<br />
Elizabeth Gibson, MS, RDMS, RVT<br />
Sharon Gieringer, RDMS<br />
Kathy Gil, RDCS, RVT<br />
Dianne Glassford, RDMS<br />
Candace Goldstein, BS, RDMS<br />
Kathleen Greene, BS, RN, RDMS, RVT<br />
Jonathan Greer, RDCS<br />
Lois Hart, RDMS, LPN<br />
Carolyn Hartfield, RDMS<br />
Dianna Heidinger, RT(R)(M), RDMS<br />
Susan Hettinger, RDMS<br />
Donald Hill, AS, RT(R), RDMS<br />
Jennifer Hill, RT(R), RDMS<br />
Cindy Hooper, BS, RDMS, RVT<br />
Linda Hosken, RDMS, RVT<br />
Deborah Hubacz, BA, RDMS<br />
Toni Hurton, BA, RDMS<br />
Teresa Johnson, RT(R), RDMS, RVT<br />
Anita Jorge, RDMS<br />
Elizabeth Juziuk, BS, RDCS<br />
Rod Khothsymuong, BS, RDMS<br />
Darla Kolb, RDMS<br />
Lauren Kopecky, RDMS, RVT<br />
F. Elizabeth LaBombard, RDMS, RVT<br />
SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong> 17
Zulfikarali Lalani, RDMS, RDCS<br />
Laura Lamb-Susca, RN, RVT<br />
Connie Lanham, BS, RDMS, RVT<br />
Barbara Lavoie, BS, RDMS<br />
Tena Lechtanski, RDMS, RDCS, RVT<br />
John Leighton, RDMS, RDCS, RVT<br />
Karen Lennon, RDMS, RDCS<br />
Wayne Leonhardt, BA, RDMS, RVT<br />
Beky Levzow, BS, RDMS, RDCS, RVT<br />
Gerson Lichtenberg, RT(R), RDMS, RDCS<br />
Deborah Mangiacasale, RDCS<br />
Douglas Marcum, BA, RT(R), RDMS, RDCS, RVT<br />
Deena Martin, RDMS, CNMT<br />
Vicki Mauk, RDMS<br />
Deborah McCollom, RT(R), RDMS<br />
Cyrethia McShane, BS, RDMS<br />
Dana Meads, RT(R), RVT<br />
Kimberly Michael, BS, RT(R), RDMS, RVT<br />
Laurie Miller, BS, RDMS<br />
Annitta Morehead, BA, RDCS<br />
Jayne Moser, BS, RT(R), RDMS<br />
Lawrence Myers, Jr., MBA, RDMS, RVT<br />
Patty Orin, BA, RDMS, RVT<br />
Richard Palma, BA, RDCS, FASE<br />
Rosemarie Patterson, RDMS<br />
Lisa Pearson, AS, RDMS, RVT<br />
Lee Pendergast, RT(R), RDMS<br />
Susana Perese, BS, RVT<br />
Bruce Peters, BS, RT(R), RDMS, CRA<br />
James Phan, RDCS, RVT<br />
Helen Polito, RDCS<br />
Marianne Pollaci, PNP, RDMS<br />
Dawn S. Pool, RT(R), RDMS<br />
Rhonda Poore, RDMS, RDCS<br />
Shawna Popylisen, RDCS, RCS<br />
Joanne Porter, RDMS, RVT<br />
Max Poye, RT(R), RDMS, RVT<br />
Patricia Prince, RT(R), RDMS, RVT<br />
Jeff Raines, PhD, RVT<br />
Amy Ratner, BA, BS, RDMS<br />
Karen Rawls, RT(R), RDMS, RVT<br />
Dawn Roberts, RDMS<br />
Ruth Roehrs, RDMS, RVT<br />
Diane Rohde, RDMS, RDCS, RVT<br />
Carol Rossa, RT(R), RDMS, RVT<br />
Nancy Rossley, RVT, LPN<br />
Denise Royer, RDMS<br />
Patricia Saliani, BS, RDMS<br />
Nayer Samadi, RDMS<br />
Michael Sampson, RVT<br />
Mahesh Sanghvi, MS, RDMS<br />
Maureen Sasaki, RT(R), RDMS, RVT<br />
Sharon Schneider, RT(R), RDMS<br />
Michael Schuveiller, RDMS<br />
Alan Schwartz, RDMS, RDCS, RVT<br />
Anita Sextro, RDCS, RCS<br />
Linda Shaw, RN, RDMS<br />
Karen Sheehan, RDMS<br />
Jerry Sherrow, BS, RN, RVT<br />
Gail Size, BS, RVT, RVS<br />
Marilyn Slutsky, RDMS, RVT<br />
Annette Smith, RDCS, FASE<br />
Kathryn Sorrell, BS, RN, RVT<br />
Joanne Spindel, RDCS, RVT<br />
Julie Steele, AS, RT(R), RDMS<br />
Flo Stein, PhD, RVT<br />
Pamela Switalski, RDMS, RDCS<br />
Susan Thompson, RDMS, RVT<br />
Laurie Troxclair, RDMS, RVT<br />
Cheryl Turner, BS, RDMS<br />
Terrence Tye, MS, RDMS, RDCS<br />
Judy Veal, MA, RT(R), RDMS<br />
Jeanne Wafalosky, RDMS, RDCS<br />
Shirley Wagner-Sevy, RDCS, RVT, RVS, RCS<br />
Andy Wallace, RT(R), RDMS, RDCS, RVT<br />
Tracy Wallace, RT(R), RDMS, RDCS, RVT<br />
Elaine Warrick, RT(R)(N), RDMS, CNMT<br />
Dorothy West, RDMS<br />
Charmin Whitsett, RDMS<br />
David Williams, MS, RDCS, RVT<br />
Michelle Wilson, BS, RDMS, RDCS<br />
Renèe Winborn, LPN, RDMS<br />
Patricia Wright, MS, RDMS<br />
Kimberly Yezewski, RT(R), RDMS<br />
Duoneng Zhang, MS, RDCS<br />
18 SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong>
SDMS Website –<br />
Your Source for <strong>Sonography</strong> Information<br />
The SDMS website continues to serve as an important mechanism for<br />
delivering information to SDMS members, policy makers, and the general<br />
public. In <strong>2006</strong>, the SDMS website had more than 950,000 visitors (2,600+<br />
per day) – a 25% increase over 2005! It has also become an important source<br />
<strong>of</strong> information to the general public. In fact, the SDMS website is one <strong>of</strong> the<br />
top sites listed in most Internet search engines when searching for information<br />
on sonography.<br />
The SDMS website contains more than 3,000 web pages and is separated<br />
into public and members-only areas. Approximately 60% <strong>of</strong> the website is<br />
accessible to the public and 40% is restricted to current SDMS members.<br />
The email newsletter SDMS Sound News provided timely and relevant<br />
updates to more than 15,500 SDMS members each month. The <strong>2006</strong> issues<br />
<strong>of</strong> the SDMS Sound News highlighted new resources available on the SDMS<br />
website including:<br />
• Updates on policy decisions by the SDMS Board <strong>of</strong> Directors<br />
• Release <strong>of</strong> online webcasts including:<br />
- Perception is Reality - Image <strong>of</strong> a Pr<strong>of</strong>essional<br />
- Legislative and Regulatory Update<br />
- Legal-<strong>Medical</strong> Issues for the Sonographer: What You Don’t Know Can<br />
Hurt You<br />
• Release <strong>of</strong> SDMS’ <strong>Diagnostic</strong> <strong>Medical</strong> <strong>Sonography</strong> – Make a Sound Career<br />
Decision sonography career recruitment video on Apple’s iTunes website<br />
• Release <strong>of</strong> SDMS Member logos which can be downloaded and used by<br />
members<br />
• <strong>Sonography</strong> Examination Guidelines (free to members)<br />
• And lots <strong>of</strong> exciting news affecting sonographers and their careers…<br />
SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong> 19
VI. Education Highlights<br />
SDMS <strong>Annual</strong> Conference<br />
The SDMS <strong>Annual</strong> Conference is the largest sonographer<br />
conference in the world. More than 1,700 participants<br />
converged on Denver, Colorado, including some from as far<br />
away as New Zealand, South Korea, Trinidad and Tobago,<br />
United Arab Emirates and the United Kingdom. A total <strong>of</strong><br />
14,309.50 SDMS CME credits were awarded at the conference.<br />
This year’s conference had several firsts. Included for the<br />
first time was a Student Conclave. With the theme Start Here,<br />
Go Anywhere!, 175 student members participated in sessions<br />
designed to address their unique issues.<br />
Another first in <strong>2006</strong> was the SDMS Awards Dinner and Rocky<br />
Mountain Highnotes Benefit. The awards dinner recognized award recipients, SDMS<br />
supporters and new Fellow inductees. The benefit supported the SDMS Educational<br />
Foundation.<br />
Also a first was the Stephen M. McLaughlin Memorial Lecture. The inaugural lecture<br />
‘Perception is Reality – The Image <strong>of</strong> a Pr<strong>of</strong>essional’ was presented by Donald T.<br />
Milburn, RDCS, RVT, FSDMS. The presentation was captured and is available to all<br />
sonographers on the SDMS website.<br />
This year’s conference once again featured a “Meet the Board” breakfast session where<br />
participants could meet SDMS Board members and discuss issues facing the sonography<br />
pr<strong>of</strong>ession.<br />
Here are some <strong>of</strong> the <strong>2006</strong> <strong>Annual</strong> Conference participant comments:<br />
After Anne Sandoval’s lecture I can’t wait to go home, call the perinatologist and see if I can<br />
learn first hand what fetal surgeries we’re doing in my area. She left me wanting to learn more.<br />
Maureen McDaniel, Fairfield, OH<br />
I learned a lot <strong>of</strong> useful information in all modalities <strong>of</strong> sonography and became very interested<br />
in legislative issues.<br />
Julie Thorin, Maverhill, IA<br />
20 SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong>
Lot <strong>of</strong> interesting information for me to take back.<br />
I especially liked the Liver Masses and Pelvic Pain<br />
lectures-new things to think about. I really enjoyed<br />
Dr. Humor.<br />
Molly Siemens, McPherson, KS<br />
Don Milburn was awesome! Very inspiring. Please<br />
have Don make a video or DVD that educators can<br />
use in our classes (on pr<strong>of</strong>essionalism). That way we<br />
can start our students <strong>of</strong>f right.<br />
Jessica Murphy, Alvin, TX<br />
This is my first time attending the SDMS<br />
meeting and it was by far the best organized, most<br />
informative event I have attended. I will certainly<br />
be in Vegas. Thanks!<br />
Eric Tyler, Manchester, NH<br />
SDMS conferences are the best at combining<br />
learning with enjoyable events and pr<strong>of</strong>essional<br />
recognition.<br />
Bill Greenhut, Ossling NY<br />
This has been a wonderful experience. The speakers<br />
were all great. (I did the vascular track.) Mr.<br />
Zang’s videos were hysterical and the information<br />
was mind-provoking. Ms. Primozich is an<br />
excellent teacher. I have heard Dr. Bendick before<br />
and he is always good.<br />
Jill Chapmon, Milledgeville, GA<br />
Excellent, can’t wait until next year. It just gets<br />
better and better. When I leave on Sunday, I’m<br />
more proud than ever that I am a sonographer.<br />
Joanne Ilijevieh, Cincinnati, OH<br />
This was my first conference. I enjoyed it. The topics<br />
were good. I had a hard time picking which ones to<br />
attend. The speakers were able to give us valuable<br />
information in a short time. I was impressed to see<br />
the number <strong>of</strong> attendees. I will return.<br />
Timothy R. Cybulser, Berul, IL<br />
As always, I have left this excellent meeting<br />
encouraged and proud <strong>of</strong> our pr<strong>of</strong>ession and<br />
with a renewed determination to promote its<br />
advancements as such.<br />
Paula Criss, Portales, NM<br />
This was my first SDMS annual conference - I<br />
found it very informative and it re-energized my<br />
love <strong>of</strong> ultrasound and opened my eyes to many<br />
legislative & medical-legal issues that affect my<br />
pr<strong>of</strong>ession.<br />
Donna Richardson, Rexford, NY<br />
Dr. Humor made me laugh until I cried! What<br />
a great way to start a seminar! The 1 st annual<br />
Stephen McLaughlin Memorial Lecture was so<br />
poignant. I did not know Mr. McLaughlin but was<br />
moved to near tears by the speech given by his friend<br />
on pr<strong>of</strong>essionalism.<br />
Connie Caulbern, Brownsburg, IN<br />
SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong> 21
SDMS 2005 Award Recipients<br />
The following awards were presented at the <strong>2006</strong> SDMS <strong>Annual</strong> Conference.<br />
Fellow Recognition<br />
Fellow Designation is the highest category <strong>of</strong> membership the <strong>Society</strong><br />
can bestow on a member. The new <strong>2006</strong> Fellows are:<br />
Shannon Boswell,<br />
BS, RDMS, RDCS, RVT,<br />
FSDMS<br />
Daniel A. Merton,<br />
BS, RDMS, FSDMS<br />
Scientific Presentation Competition<br />
First Place: Daniel A. Merton, BS, RDMS, FSDMS<br />
Detection <strong>of</strong> Sentinel Lymph Nodes in Swine with Melanoma Tumors:<br />
Comparison <strong>of</strong> Contrast-Enhanced Sonogrpahy, Nuclear Medicine and<br />
Blue Dye With Surgical Dissection<br />
Second Place: Yu-Mi Lee, MS, RN, RDMS<br />
Nasal Bone Evaluation at 11-14 Weeks <strong>of</strong> Pregnancy in the Korean<br />
Population<br />
Sonographer Poster Competition<br />
First Place: Victoria Moore, RDCS<br />
Right Ventricular Dysfunction: New Evidence for Cardiac Sequelae in<br />
Obese Adolescents<br />
Second Place: Connie McCoy, RVT<br />
Measurement <strong>of</strong> Carotid Intima-Media Thickness in Pediatrics: Is<br />
Trace or Point to Point Measurement More Reproducible?<br />
Third Place: Eun Jung Park, RVT<br />
Three-vessel View <strong>of</strong> the Fetal Heart: In Utero Development <strong>of</strong> the<br />
Great Vessels<br />
Student Poster Competition<br />
First Place: Claire Beckmann, Shelly Albert, Shari Berg, Lori<br />
Cambell, Jill Guenther, Autumn Wegner<br />
Trisomy 18<br />
University <strong>of</strong> Nebraska <strong>Medical</strong> Center, Omaha, Nebraska<br />
Second Place: Janell Snyder<br />
What is Echocardiography’s Role in Evaluation <strong>of</strong> a Left Ventricular<br />
Assist Device?<br />
University <strong>of</strong> Oklahoma, Oklahoma City, Oklahoma<br />
Third Place: Tracy Haefner, Dennis Biles, Sarah Fleek<br />
Primary Sclerosing Cholanqitis<br />
Mayo School <strong>of</strong> Health Science, Rochester, Minnesota<br />
Distinguished Educator Award<br />
Karen Having, MSEd, RT(R), RDMS<br />
Carol Mitchell, PhD, RDMS, RDCS, RVT, RT(R)<br />
Joan P. Baker Pioneer Award<br />
Dale R. Cyr, CAE, RDMS, RDCS<br />
Bracco <strong>Diagnostic</strong>s, Inc. and SDMS Educational<br />
Foundation Research Award<br />
Ted Scott, MAppSc, RDMS, RDCS, RVT<br />
22 SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong>
SDMS Educational Foundation Graduate Research Award<br />
Ted Scott, MAppSc, RDMS, RDCS, RVT<br />
Kenneth R. Gottesfeld Award<br />
First Place: Priscilla Peters, BA, RDCS, FASE<br />
Infective Endocarditis<br />
Second Place: Susan Raatz Stephenson, MEd, RDMS, RVT, RT(R)(CT)<br />
3D and 4D <strong>Sonography</strong> History and Theory<br />
Third Place: Carolyn T. C<strong>of</strong>fin, MPH, RDMS, RVT, RDCS and<br />
Susan L. Murphey, BS, RDMS, RDCS<br />
The Potential Reduction in Musculoskeletal Injury in the Nonscanning<br />
Arm by Using VoiceScan Technology During Sonographic Examinations<br />
W. Frederick Sample Student Excellence Award<br />
Original Research<br />
First Place: Pauline Suon<br />
Assessment <strong>of</strong> Left Atrial Size and Left Atrial Appendage Peak Velocity<br />
in Patients With Atrial Flutter<br />
Seattle University, Seattle, Washington<br />
Second Place: Kristine Barnhart<br />
Evaluation <strong>of</strong> Large Residual Right-to-Left Shunt Detected by<br />
Transcranial Doppler and Transesophageal Echocardiogram Post<br />
Transcatheter Patent Foramen Ovale Closure<br />
Seattle University, Seattle, Washington<br />
Literature Review<br />
First Place (tie): Britta Fehst<br />
<strong>Sonography</strong> for Visualization <strong>of</strong> the Appendix, Normal or With Acute<br />
Appendicitis: A Literature Review<br />
Seattle University, Seattle, Washington<br />
First Place (tie): Nicole Tuning<br />
Does Spatiotemporal Image Correlation Enhance the <strong>Diagnostic</strong><br />
Usefulness <strong>of</strong> 3D Fetal Cardiac Imaging? A Literature Review<br />
Seattle University, Seattle, Washington<br />
<strong>2006</strong> SDMS Medal Level Supporters<br />
The SDMS and SDMS Educational Foundation wish to extend a<br />
special “thank you” to the following supporters for their generous<br />
contributions throughout <strong>2006</strong>.<br />
Parker Laboratories, Inc.<br />
SonoSite, Inc.<br />
Unetixs Vascular, Inc.<br />
Biosound Esaote<br />
GE Healthcare Ultrasound<br />
Hitachi <strong>Medical</strong> Systems America, Inc.<br />
Keith Mauney and Associates<br />
Medison<br />
Pegasus Lectures<br />
Sonora <strong>Medical</strong> Systems, Inc.<br />
Allina<br />
Biodex <strong>Medical</strong> Systems<br />
CIVCO<br />
Davies Publishing, Inc.<br />
ESP Ultrasound<br />
Fujitsu<br />
Heritage <strong>Medical</strong> Products, Inc.<br />
Mayo Clinic<br />
Siemens <strong>Medical</strong> Solutions USA, Inc.<br />
SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong> 23
Continuing <strong>Medical</strong> Education (CME)<br />
SDMS CME Credit Accepted by Registries<br />
SDMS has established comprehensive guidelines and a review process<br />
for approval <strong>of</strong> continuing medical education (CME) programs. CME<br />
providers include study groups, local ultrasound societies, companies,<br />
and hospitals. CME providers submit applications for each educational<br />
program <strong>of</strong>fered. The applications are reviewed by SDMS staff and<br />
members who volunteer to help ensure the program content and<br />
quality meets the SDMS standards. If a CME activity is approved, the<br />
CME provider can issue CME certificates to participants in the CME<br />
activity.<br />
Continuing <strong>Medical</strong> Education activities approved by the SDMS are<br />
accepted by the American Registry for <strong>Diagnostic</strong> <strong>Medical</strong> <strong>Sonography</strong><br />
(ARDMS), Cardiovascular Credentialing International (CCI), and the<br />
American Registry <strong>of</strong> Radiologic Technologists (ARRT).<br />
Applications for SDMS CME Credits (<strong>2006</strong>)<br />
Total number <strong>of</strong> approved CME providers 1086<br />
Total number <strong>of</strong> CME providers submitting applications in <strong>2006</strong> 487<br />
Total number <strong>of</strong> CME activity applications approved in <strong>2006</strong> 931<br />
Total SDMS CME credits for all approved applications 7,741.9<br />
SDMS CME Tracker<br />
As an exclusive member benefit, SDMS members who complete<br />
SDMS continuing medical education programs and products (through<br />
SDMS activities such as JDMS, <strong>Annual</strong> Conference, video/DVD,<br />
etc.) receive fee online scoring with instant results. The SDMS CME<br />
Tracker program provides SDMS members with a full-service CME<br />
program including an automated, individualized CME tracking log.<br />
More than 7,900 SDMS members took advantage <strong>of</strong> this free service<br />
in <strong>2006</strong>.<br />
<strong>2006</strong> SDMS CME Tracker Program<br />
CME activities completed 50,940<br />
Total CME credits recorded 72,933.25<br />
SDMS – A Leader in <strong>Sonography</strong> Education<br />
In July, <strong>2006</strong>, the SDMS held a consensus conference on the issue <strong>of</strong><br />
advanced practice in sonography (based on the ‘ultrasound practitioner’<br />
concept) attended by representatives from sixteen organizations. The<br />
participants agreed to a continued dialog and investigation <strong>of</strong> the<br />
concept.<br />
In October <strong>2006</strong>, the SDMS Board <strong>of</strong> Directors approved holding a<br />
consensus conference on the issue <strong>of</strong> development <strong>of</strong> national standard<br />
curricula for the sonography pr<strong>of</strong>ession. The consensus conference<br />
will be held in July 2007 and will include representatives from various<br />
organizations in the sonography community.<br />
In <strong>2006</strong>, the<br />
SDMS recorded<br />
over 70,000 CME<br />
credits for SDMS<br />
members.<br />
24 SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong>
SDMS Products<br />
In <strong>2006</strong>, we were pleased to introduce several new items to our SDMS<br />
line <strong>of</strong> products, including:<br />
Sports Water Bottle<br />
This durable 20 oz.<br />
polycarbonate water<br />
bottle features our<br />
United We Scan logo.<br />
SDMS Member Pin<br />
This jewelry-quality hard<br />
enamel pin is a great way<br />
to show SDMS pride!<br />
SDMS also began <strong>of</strong>fering the following educational products to its<br />
members at a discount:<br />
• <strong>Diagnostic</strong> Ultrasound, 3rd Edition<br />
Rumack, Wilson, Charboneau, Johnson<br />
• Clinical Guide to Ultrasonography<br />
Henningsen<br />
• Textbook <strong>of</strong> <strong>Diagnostic</strong><br />
Ultrasonography, 6th Edition<br />
Hagen-Ansert<br />
• Ultrasound Secrets<br />
Dogra, Rubens<br />
• Introduction to Vascular Ultrasonography, 5th Edition<br />
Zwiebel, Pellerito<br />
• <strong>Diagnostic</strong> Ultrasound, 7th Edition - Principles and Instruments<br />
Kremkau<br />
• Emergency Ultrasound - Principles and Practice<br />
Gaspari, Fox, Sierzenski<br />
• Pediatric Ultrasound - How, Why and When<br />
de Bruyn<br />
• Peripheral Vascular Ultrasound, 2nd Edition - How, Why and When<br />
Thrush, Hartshorne<br />
• Ultrasound Physics and Instrumentation, 4th Edition<br />
Hedrick, Hykes, Starchman<br />
• Small Animal <strong>Diagnostic</strong> Ultrasound, 2nd Edition<br />
Nyland, Mattoon<br />
Public Awareness Highlights<br />
The SDMS continues its efforts to increase public awareness <strong>of</strong> the<br />
attributes <strong>of</strong> quality diagnostic medical sonography services.<br />
<strong>Medical</strong> Ultrasound Awareness Month (MUAM) is held annually in<br />
October to increase the public’s knowledge about sonography. Six<br />
sonography-related organizations participate in promoting MUAM.<br />
The <strong>2006</strong> SDMS design brings a fresh new look to one <strong>of</strong> our most<br />
popular slogans, Image is Everything.<br />
Six Image is Everything products were made available for<br />
sonographers to participate in promoting sonography awareness. In<br />
addition, free downloadable resources such as sample letters to public<br />
<strong>of</strong>ficials, logos, and other promotion tips were made available on our<br />
web site.<br />
SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong> 25
VII. Advocacy Highlights<br />
<strong>2006</strong> was a year <strong>of</strong> challenges within the SDMS advocacy arena. These challenges came<br />
in the form <strong>of</strong> both legislative and regulatory activities. On the legislative front, Congress<br />
passed the ‘Deficit Reduction Act’ (DRA), which targeted significant cuts in Medicare<br />
reimbursement for imaging services, specifically for a multitude <strong>of</strong> vascular ultrasound<br />
examinations. DRA reimbursement cuts for vascular sonography services averaged<br />
over 30%, with some cuts exceeding 50% <strong>of</strong> previous reimbursement levels. SDMS<br />
joined other healthcare organizations, including the <strong>Society</strong> for Vascular Ultrasound<br />
(SVU) and the <strong>Society</strong> for Vascular Surgery (SVS), in an attempt to educate and inform<br />
congressional <strong>of</strong>fices on the impact that such dramatic reimbursement cuts would have on<br />
patients and providers. Despite these efforts, the DRA cuts took effect, as scheduled, on<br />
January 1, 2007.<br />
On the regulatory front the news for advocacy efforts was better in <strong>2006</strong>. The number <strong>of</strong><br />
states that have required sonographer credentialing and/or lab accreditation standards in<br />
place for reimbursement <strong>of</strong> vascular and/or echocardiography ultrasound services was<br />
expanded to 30. The <strong>Society</strong> continues to maintain an active role within the Coalition for<br />
Quality in Ultrasound (CQU), which, in addition to addressing Medicare Carrier policy,<br />
also serves as a legislative/regulatory information exchange vehicle for ultrasound-related<br />
organizations.<br />
In June <strong>of</strong> <strong>2006</strong>, the SDMS was accepted as a member <strong>of</strong> the Alliance <strong>of</strong> organizations<br />
supporting the CARE bill. For the remainder <strong>of</strong> the year, SDMS aggressively promoted<br />
and supported the passage <strong>of</strong> the CARE bill, an effort targeted at passing a congressional<br />
bill which would establish education and credentialing standards for those individuals<br />
providing the technical service component <strong>of</strong> ultrasound examinations. The CARE bill<br />
fell just short <strong>of</strong> passage in the waning hours <strong>of</strong> the 109th Congress in <strong>2006</strong>, but will be<br />
re-filed in the 110th Congress in 2007.<br />
In 2004, the SDMS was designated as an ‘Alliance Partner’ for the Occupational Safety<br />
and Health Administration (OSHA). This partnership between the SDMS and OSHA<br />
has provided the impetus and support for collaborative efforts on reducing workrelated<br />
musculoskeletal injuries (MSI) in the sonographer population. In <strong>2006</strong>, the<br />
OSHA/SDMS Alliance cosponsored an information booth in the SDMS Pavilion in the<br />
<strong>Annual</strong> Conference exhibit hall, and continues to hold training programs and workshops<br />
throughout the country addressing the issue <strong>of</strong> sonographer MSI and proper ergonomic<br />
prevention techniques.<br />
26 SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong>
VIII. SDMS in the News<br />
In <strong>2006</strong>, SDMS continued to build<br />
a strong public presence in the<br />
news and in the global community<br />
through press releases and<br />
through its own media outlets.<br />
SDMS Launches <strong>Sonography</strong> Career Recruitment Effort<br />
The SDMS developed a new 5-minute career video, <strong>Diagnostic</strong> <strong>Medical</strong> <strong>Sonography</strong><br />
– A SOUND Career Decision, which provides a snapshot <strong>of</strong> the pr<strong>of</strong>ession <strong>of</strong> <strong>Diagnostic</strong><br />
<strong>Medical</strong> <strong>Sonography</strong> and is easily viewed on the SDMS website or downloaded on a<br />
mp3/video player via the Apple ® iTunes website. A new companion career brochure<br />
provides an introduction to the pr<strong>of</strong>ession, with an added benefit to educators and<br />
counselors - the brochure can be customized and printed with individualized career<br />
contact information.<br />
Sonograms Safe if Done Properly<br />
The <strong>Society</strong> <strong>of</strong> <strong>Diagnostic</strong> <strong>Medical</strong> <strong>Sonography</strong> issued a press release urging caution in<br />
light <strong>of</strong> media reports about a Yale University study that showed ultrasound used on mice<br />
fetuses could adversely affect brain cell development.<br />
Start Here. Go Anywhere! SDMS Announces Student Conclave<br />
The SDMS announced the <strong>2006</strong> SDMS <strong>Sonography</strong> Student Conclave, which took place<br />
in Denver on October 12, <strong>2006</strong>. This was a great opportunity for sonography students<br />
to explore their pr<strong>of</strong>essional opportunities and to network with employers, recruiters,<br />
manufacturers, and sonography publishers. SDMS student members attended at no<br />
charge, and non-members registered for just $40, which included a complimentary oneyear<br />
SDMS student membership.<br />
Department <strong>of</strong> Labor Updates <strong>Diagnostic</strong> <strong>Medical</strong> <strong>Sonography</strong> Entry in<br />
Occupational Outlook Handbook<br />
The U.S. Department <strong>of</strong> Labor updated the entry for “<strong>Diagnostic</strong> <strong>Medical</strong> Sonographers”<br />
in the Occupational Outlook Handbook, and referenced the <strong>Society</strong> <strong>of</strong> <strong>Diagnostic</strong><br />
<strong>Medical</strong> <strong>Sonography</strong>. The Occupational Outlook Handbook is a nationally recognized<br />
source <strong>of</strong> career information, designed to provide valuable assistance to individuals<br />
making career decisions.<br />
SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong> 27
IX. Financial Highlights<br />
SDMS experienced another phenomenal year <strong>of</strong> growth. The dedication <strong>of</strong> volunteers and<br />
staff ensure the continued growth <strong>of</strong> SDMS as a whole, as well as its program activities.<br />
The SDMS’ total fiscal budget for <strong>2006</strong> was $3,374,247, which was an increase <strong>of</strong><br />
approximately 20% over 2005. The Advanced Practice Consensus Conference, expanded<br />
Advocacy Program, and two new staff positions are just few <strong>of</strong> the items included in<br />
the <strong>2006</strong> Fiscal Budget. SDMS would like to thank the Finance Committee and Board<br />
<strong>of</strong> Directors for their work and effort in developing a prudent and financially sound<br />
operational budget for the <strong>Society</strong>.<br />
Each year, the SDMS financial records are audited by an independent auditing firm.<br />
The following charts show the distribution <strong>of</strong> SDMS revenue and expenses in <strong>2006</strong>.<br />
Management/General 4%<br />
Education &<br />
Meetings 31%<br />
Management/<br />
General 25%<br />
Education &<br />
Meetings 34%<br />
Membership<br />
Marketing & Services<br />
65%<br />
Membership<br />
Marketing & Services<br />
41%<br />
Revenue (<strong>2006</strong>) Expenses (<strong>2006</strong>)<br />
28 SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong>
X. Summary<br />
<strong>2006</strong> was again a successful year for the <strong>Society</strong> <strong>of</strong> <strong>Diagnostic</strong> <strong>Medical</strong> <strong>Sonography</strong><br />
and its members. The <strong>Society</strong>’s strategic plan continues to guide the <strong>Society</strong> as it again<br />
reached a membership record. SDMS continues to be a recognized leader in the field <strong>of</strong><br />
sonography.<br />
Each SDMS member should be proud <strong>of</strong> the accomplishments <strong>of</strong> the <strong>Society</strong> and its<br />
volunteers and staff. In 2007, please encourage your co-workers to join the SDMS and<br />
become actively involved in the <strong>Society</strong> <strong>of</strong> <strong>Diagnostic</strong> <strong>Medical</strong> <strong>Sonography</strong>.<br />
2745 N Dallas Pkwy, Suite 350<br />
Plano, TX 75093-8730<br />
(214) 473-8057 (800) 229-9506<br />
www.sdms.org<br />
SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong> 29