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2006 Annual Report - Society of Diagnostic Medical Sonography

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All contents copyright <strong>2006</strong> <strong>Society</strong> <strong>of</strong> <strong>Diagnostic</strong><br />

<strong>Medical</strong> <strong>Sonography</strong>. All rights reserved.


2 0 0 6 A N N U A L R E P O R T<br />

Table <strong>of</strong> Contents<br />

I. President’s Letter....................................................... 2<br />

II. Executive Director’s <strong>Report</strong>.......................................... 4<br />

III. SDMS Snapshot.......................................................... 6<br />

IV. Looking Ahead.......................................................... 10<br />

V. Membership Highlights............................................. 12<br />

VI. Education Highlights................................................. 20<br />

VII. Advocacy Highlights.................................................. 26<br />

VIII. SDMS in the News..................................................... 27<br />

IX. Financial Highlights.................................................. 28<br />

X. Summary.................................................................. 29


I. President’s Letter<br />

Dear SDMS Members:<br />

SDMS had another banner year in <strong>2006</strong>. We continue to be the largest pr<strong>of</strong>essional<br />

association for sonographers in the world, beginning the year with 17,507 members and<br />

ending with 19,034. Our annual growth rate continues to exceed comparable industry<br />

standards. This marked the 6th straight year that we have generated double-digit or near<br />

double-digit growth.<br />

Our <strong>Annual</strong> Conference (AC) in Denver was a resounding success. The conference was<br />

the largest in <strong>Society</strong> history. Over 1,700 participants had access to a total <strong>of</strong> 26.75 credits<br />

covering 4 specialty clinical tracks including OB/GYN, Vascular, Echocardiography, and<br />

Abdomen. Over 60 nationally-renowned faculty members were recruited as conference<br />

speakers.<br />

Jean Lea Spitz, MPH, RDMS, FSDMS<br />

The SDMS <strong>Annual</strong> Conference is the meeting for sonographers and sonography vendors.<br />

We provide high quality educational <strong>of</strong>ferings, enriching pr<strong>of</strong>essional networks, and<br />

FUN. If you have not participated in an SDMS <strong>Annual</strong> Conference in the last few years<br />

we encourage you to ‘join us.’ The 2007 meeting will be held at the sumptuous Red Rock<br />

Casino Resort Spa in Las Vegas, Nevada (October 11-14). I assure you this year’s SDMS<br />

meeting will meet your needs and exceed your expectations.<br />

Throughout <strong>2006</strong>, the SDMS continued its pursuit <strong>of</strong> the goals and objectives reflected<br />

in the <strong>Society</strong>’s strategic plan. Available to all members on the association’s website,<br />

http://www.sdms.org/members/plan.asp, the strategic plan provides the ‘road map’<br />

for organizational activities and resource investment. One <strong>of</strong> these initiatives was the<br />

formation <strong>of</strong> the National Education Curriculum (NEC) Task Force. This group was<br />

formed and worked throughout <strong>2006</strong> to produce a draft national education curriculum<br />

for sonography that will result in a national consensus conference involving the entire<br />

pr<strong>of</strong>essional community in July <strong>of</strong> 2007.<br />

In July <strong>of</strong> <strong>2006</strong>, the SDMS hosted the ‘<strong>Sonography</strong> Advanced Practice Consensus<br />

Conference’ in Washington, D.C. Participants representing 16 sonography-related and<br />

<br />

SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong>


medical organizations convened to discuss the future <strong>of</strong> advanced practice within<br />

the pr<strong>of</strong>ession. The work product <strong>of</strong> this effort was the generation <strong>of</strong> a sonographer<br />

advanced practice pr<strong>of</strong>ile tentatively titled the <strong>Sonography</strong> Clinical Specialist (CSS).<br />

The CSS pr<strong>of</strong>ile will be the subject <strong>of</strong> a national survey targeting sonographers to<br />

determine the level <strong>of</strong> interest and support within the pr<strong>of</strong>ession for moving this<br />

concept forward. Additionally, medical specialty organizations will also be surveyed to<br />

determine the level <strong>of</strong> interest and support within the medical community. Work on this<br />

project will extend into 2007.<br />

SDMS continues to take the lead in supporting legislative and regulatory issues that<br />

may affect sonographers. The advocacy arena produced significant challenges to the<br />

entire healthcare community in <strong>2006</strong> as Congress passed and the President signed the<br />

Deficit Reduction Act (DRA), making dramatic cuts in reimbursement for Medicarebased<br />

imaging services. The SDMS partnered with other ultrasound and medical<br />

organizations to respond to the DRA challenges. We are committed to maintaining an<br />

active and informed ‘voice’ for our members and the patients they serve.<br />

We continue to collaborate with other pr<strong>of</strong>essional associations and organizations with<br />

which we share common interests, such as the Coalition for Quality in Ultrasound<br />

(CQU), the CARE bill Alliance, and the <strong>Medical</strong> Ultrasound Awareness Month<br />

(MUAM). We regularly share liaison discussions and partner in activities with a wide<br />

network <strong>of</strong> physician, legislative, and clinical partners.<br />

We welcome member input, and encourage members to take the steps necessary to get<br />

involved. I know that you will find it to be, as I have, a most rewarding experience.<br />

I thank you for the opportunity to serve as your President.<br />

The <strong>2006</strong> SDMS <strong>Annual</strong> Conference<br />

An exhibit hall with many live scanning opportunities<br />

and the first ever Stephen M. McLaughlin Memorial<br />

lecture presented by Don Milburn were just a few <strong>of</strong> the<br />

many highlights <strong>of</strong> the conference.<br />

SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong>


II. Executive Director’s <strong>Report</strong><br />

I have the pleasure <strong>of</strong> serving as the Chief Executive Officer <strong>of</strong> the SDMS. It is a<br />

pleasure because I have the privilege <strong>of</strong> working with deeply committed volunteer<br />

leaders and a team <strong>of</strong> dedicated staff members. Together, the SDMS volunteerstaff<br />

leadership team has created a successful and vibrant non-pr<strong>of</strong>it pr<strong>of</strong>essional<br />

association for sonographers.<br />

The SDMS is a non-pr<strong>of</strong>it pr<strong>of</strong>essional association dedicated to serving its<br />

sonographer members. We understand that we exist to serve and support our<br />

members. We have a sincere commitment to customer service, and that commitment<br />

is reflected in all <strong>of</strong> our programs, products, and activities. In this fast-paced world<br />

where customer service is all too <strong>of</strong>ten an afterthought or a part <strong>of</strong> marketing<br />

hyperbole, we place our members’ needs and wants center stage.<br />

Donald F. Haydon, CAE<br />

All four SDMS operational areas experienced growth and success in <strong>2006</strong>. These<br />

include: membership, meetings, educational products, and journal activities. At<br />

year-end, SDMS membership growth was almost 9% and included over 19,000<br />

sonographers, students, and associate members. Over 4,373 new members joined<br />

the ‘SDMS family’ in <strong>2006</strong>. Our growth enables us to speak on behalf <strong>of</strong> the<br />

pr<strong>of</strong>ession in addressing legislative and regulatory issues that effect the careers and<br />

jobs <strong>of</strong> sonographers. Our <strong>Annual</strong> Conference in October <strong>of</strong> <strong>2006</strong> in Denver set<br />

a new attendance record and generated rave reviews from the 1,695 participants.<br />

Our exhibit hall was filled with vendors providing praise for traffic and trade show<br />

management. Our <strong>2006</strong> product catalog <strong>of</strong>fered over 65 educational products. The<br />

distribution numbers for the bi-monthly <strong>Society</strong> journal (JDMS) were the highest in<br />

SDMS history, and the entire historical archive <strong>of</strong> past issues <strong>of</strong> the JDMS was made<br />

available to the membership through an online-based program.<br />

<br />

SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong><br />

In addition to our four operational areas, we continued our Alliance partnership<br />

with OSHA to address the problem <strong>of</strong> sonographer musculoskeletal injury (MSI).<br />

This partnership resulted in the inclusion <strong>of</strong> OSHA representatives and counselors<br />

in the <strong>Annual</strong> Conference exhibit hall to address the MSI and ergonomic concerns<br />

<strong>of</strong> conference participants. SDMS continued its history <strong>of</strong> aggressive advocacy<br />

in support <strong>of</strong> sonographer issues in <strong>2006</strong>. The number <strong>of</strong> states with Medicare<br />

requirements for sonographer credentialing and/or lab accreditation was increased<br />

in <strong>2006</strong> and the SDMS continued its active support <strong>of</strong> the Coalition for Quality in


Ultrasound (CQU). Additionally, the SDMS joined the CARE bill Alliance in June<br />

<strong>of</strong> <strong>2006</strong> and supported the Alliance efforts to pass the CARE bill during the 109th<br />

Congress.<br />

SDMS expanded its free CME <strong>of</strong>ferings available to members in <strong>2006</strong> with over 60<br />

available through the <strong>Society</strong>’s website by year-end. The number <strong>of</strong> members receiving<br />

our monthly electronic newsletter, SDMS Sound News, was expanded to over 15,500.<br />

The SDMS member benefit package is the most robust source <strong>of</strong> benefits available<br />

within the sonography community. In summary, <strong>2006</strong> was another very good year for<br />

the <strong>Society</strong>. We remain committed to the idea that ‘there is nothing we will not do to<br />

try and help a member,’ and to the provision <strong>of</strong> exceptional customer service.<br />

On behalf <strong>of</strong> the SDMS staff, we thank you for the opportunity to serve.<br />

The <strong>Society</strong> <strong>of</strong> <strong>Diagnostic</strong> <strong>Medical</strong> <strong>Sonography</strong> (SDMS) was founded in 1970<br />

to promote, advance and educate its members and the medical community in the<br />

science <strong>of</strong> diagnostic medical sonography. The <strong>Society</strong> achieves its purpose by:<br />

• Seeking the cooperation <strong>of</strong> similar organizations<br />

• Initiating and overseeing educational programs<br />

• Stimulating and encouraging research encouraging presentation and<br />

publication <strong>of</strong> scientific papers<br />

• Collecting and disseminating information pertinent to membership<br />

• Publishing a scientific journal and a newsletter<br />

• Reviewing and establishing policies regarding the pr<strong>of</strong>essional status,<br />

legislative activity, and welfare <strong>of</strong> members<br />

<strong>2006</strong><br />

by the numbers<br />

8.7<br />

110<br />

1,695<br />

3,070<br />

4,128<br />

4,373<br />

19,034<br />

percent total membership<br />

growth in <strong>2006</strong><br />

pages <strong>of</strong> valuable statistics in the<br />

SDMS Sonographer Salary and<br />

Benefit Survey <strong>Report</strong><br />

<strong>2006</strong> SDMS <strong>Annual</strong><br />

Conference paticipants<br />

total pages on the<br />

SDMS web site<br />

members downloaded the SDMS<br />

Sonographer Salary and Benefit<br />

Survey <strong>Report</strong><br />

new members joined<br />

SDMS in <strong>2006</strong><br />

total SDMS membership<br />

in <strong>2006</strong><br />

SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong>


III. SDMS Snapshot<br />

SDMS Board <strong>of</strong> Directors<br />

Jean Lea Spitz, MPH, RDMS, FSDMS, President<br />

Shannon Boswell, BS, RDMS, RDCS, RVT, President-Elect<br />

Charlotte Henningsen, MS, RT, RDMS, RVT, FSDMS, Vice-President<br />

Lindi Quinn, RDMS, RVT, Treasurer<br />

Kathryn Kuntz, BA, RT(R), RDMS, RVT, FSDMS, Secretary<br />

Laurinda Andrist, BS, RDMS, RDCS, FSDMS, Past President<br />

Joy Guthrie, DHSc, RT, RDMS, RDCS, RVT, ROUB, At-Large Director<br />

<strong>2006</strong> SDMS Board <strong>of</strong> Directors<br />

Cindy Rapp, BS, RDMS, RDCS, FSDMS, At-Large Director<br />

Dora DiGiacinto, MEd, RDMS, RDCS, At-Large Director<br />

Stephanie Ellingson, MS, RT(R), RDMS, RDCS, RVT, At-Large Director<br />

Marsha Neumyer, BS, RVT, FSVU, FAIUM, At-Large Director<br />

Felicia Toreno, MSEd, RDMS, RVT, At-Large Director<br />

Nancy Chouinard, BS, RDMS, RDCS, RVT, At-Large Director (International)<br />

SDMS Committees<br />

SDMS committees serve as a valuable resource to the Board <strong>of</strong> Directors.<br />

Committees serve as sounding boards and as sifters <strong>of</strong> opinion. Committees<br />

are also responsible for carrying out the projects and activities identified by<br />

the Board as critical steps in accomplishing our strategic plan. The <strong>Society</strong>’s<br />

success is based on a strong link to the grassroots membership. A solid<br />

committee structure and volunteer base are critical to the issue identification<br />

process as well as future leadership development.<br />

<br />

SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong>


Advanced Practice Committee<br />

Michael Hartman, MS, RT(R), RDMS, RVT, Chair<br />

Cindy Rapp, BS, RDMS, RDCS, FSDMS,<br />

Board Liaison<br />

Carolyn C<strong>of</strong>fin, MPH, RT, RDMS, RVT, RDCS,<br />

FSDMS<br />

Harris J. Finberg, M.D.<br />

Joyce A. Grube, MS, RDMS<br />

Catheeja Ismail, MA, RDMS<br />

Anne M. Jones, RN, RVT, RDMS<br />

Eric Meaders, MEd, RDMS, RVT<br />

Doug Roberts, RDMS, RDCS<br />

A. Thomas Stavros, M.D.<br />

Awards Committee<br />

Jeannetta Daniels-Barrion, RT, RDMS, RVT,<br />

Chair<br />

Felicia Toreno, MSEd, RDMS, RVT,<br />

Board Liaison<br />

Cathy Babiak, RDMS<br />

Darleen Ci<strong>of</strong>fi-Ragan, BS, RDMS, RDCS, RVT, RT<br />

Steve Comeaux, RT(R), RDMS, RDCS, RVT<br />

Kelley McDonald, BS, RT(R), RDMS, RCT<br />

Jennifer L. Pysher, RT(R), RDMS, RVT<br />

Bylaws Committee<br />

Carolyn C<strong>of</strong>fin, MPH, RT, RDMS, RVT, RDCS,<br />

FSDMS, Chair<br />

Laurinda Andrist, BS, RDMS, RDCS, FSDMS,<br />

Board Liaison<br />

Katherine Benz-Campbell, MA, RDMS<br />

Mary Komora, RT(R), RDMS<br />

Joann Piatko, RT(R)(CV), RDMS, RDCS, RVT<br />

David Rands, RDMS, RDCS, RVT<br />

Conference Management<br />

Committee<br />

Robert J. Daigle, BA, RVT, FSVU, Chair<br />

Laurinda Andrist, BS, RDMS, RDCS, FSDMS,<br />

Board Liaison<br />

Pamela M. Foy, BS, RDMS<br />

Mani Montazemi, RDMS<br />

Cindy A. Owen, RT, RDMS, RVT<br />

Richard A. Palma, BS, RDCS, FASE<br />

Catherine Rienzo, MS, RT(R), RDMS<br />

George W. Shepherd, PhD, RDMS, RVT<br />

Continuing <strong>Medical</strong> Education<br />

Committee<br />

Jill Herzog, BS, RT(R), RDMS, Chair<br />

Stephanie Ellingson, MS, RT(R), RDMS, RDCS,<br />

RVT, Board Liaison<br />

Masoon Alsandook, M.D., RDCS, RDMS, RVT<br />

Darren Campbell, RDCS, RVT, RCS, RVS<br />

Kara Chickering, RT, RDMS, RDCS, RVT<br />

Douglas Clem, RDCS, RVT<br />

Oscar Del Barco, RT(R), RDMS<br />

Susan DeWitt, BS, RDCS, RCS<br />

Conrad Fernandez, RDCS, RVT<br />

Karen Having, MSEd, RT(R), RDMS<br />

Harry Holdorf, MPA, RT(R), RDMS<br />

Doug Jones, BA, RDMS, RDCS, RVT, RCT<br />

Cheryl Kiesel, CCRC, COA, ROUB<br />

Brittany Kimble, RT(R)(M)(CT), RDMS, RVT<br />

Patty Moraino-Braga, RDMS, RVT, RDCS, RT(R)<br />

Ann Neilson, MS, RT(R), RDMS, RVT<br />

Timothy Oltman, RDMS, RVT<br />

Lisa Royle, RDMS, RVT<br />

Dana Salmons, BS, RT(R), RDMS<br />

Diana Strickland, BSBA, RDCS, RDMS<br />

Katherine Sumner, RVT<br />

Cheryl Vance, MA, RT(R)(M), RDMS, RVT<br />

Diane Youngs, MS, RDMS, RVT<br />

Education Committee<br />

Craig Peneff, BS, RDMS, RVT, Chair<br />

Katherine Kuntz, BA, RT(R), RDMS, RVT,<br />

FSDMS, Board Liaison<br />

Marcia Cooper, RT(R)(M)(CT)(QM), RDMS, RVT<br />

Jacqueline Hollingshead, BS, RDMS<br />

Doug Jones, BA, RVT, RDMS, RDCS, RCT<br />

Robert Lilly, BS, RDMS, RDCS<br />

Kim Michael, BS, RT(R), RDMS, RVT<br />

Leif Penrose, BA, RDMS, RVT, RT(R)(CT)<br />

Educational Product<br />

Development Committee<br />

Cheri Fisher, MPA, RT(R), RDMS, RVT, Chair<br />

Marsha Neumyer, BS, RVT, FSVU, FAIUM,<br />

Board Liaison<br />

Merri Bremer, RN, RDCS<br />

Kara Chickering, RT, RDMS, RDCS, RVT<br />

Doug Clem, RDCS, RVT<br />

Oscar Del Barco, RT(R), RDMS<br />

Matthew Paul Esham, RCS, RDCS<br />

Lori Kimbrow, RT(R), RDMS<br />

Ethics Committee<br />

Jim Baun, BS, RDMS, RCT, FSDMS, Chair<br />

Nancy Chouinard, BS, RDMS, RDCS, RVT,<br />

Board Liaison<br />

Audrey Fleming, RT(R), RDMS, RVS<br />

Pamela Chismar, RDMS, RDCS, RVT<br />

Finance Committee<br />

Lindi Quinn, RDMS, RVT, Chair/Board Liaison<br />

Shannon Boswell, BS, RDMS, RDCS, RVT<br />

Pamela Crawford, RT, RDMS<br />

Kevin Evans, PhD, RT(R)(M)(BD), RDMS,<br />

FSDMS, RVS<br />

Charlotte Henningsen, MS, RT, RDMS, RVT, FSDMS<br />

Craig Peneff, BS, RDMS, RVT<br />

Government Relations<br />

Committee<br />

Terry Tye, Chair<br />

Joy Guthrie, DHSc, RT, RDMS, RDCS, RVT,<br />

ROUB, Board Liaison<br />

Julia Dmitrieva, MPH, RDMS, RCVT<br />

Sergio Khomyak, MBA, RDMS, RVT<br />

Eric Meaders, MEd, RDMS, RVT<br />

Deborah Richert, AAS, RDMS, RVT<br />

Tammy Stearns, BS, RT(R), RDMS, RVT<br />

Michelle Wilson, BS, RDMS, RDCS<br />

Membership Committee<br />

Cheryl Boodt, BS, RDMS, Chair<br />

Lindi Quinn, RDMS, RVT, Board Liaison<br />

Katherine Bittner, RDCS<br />

Karen Bonham, RDMS<br />

Pamela Crawford, RT, RDMS<br />

Brenda Hoopingarner, MS, RT(R)(CT), RDMS, RVT<br />

Terrie O’Connell, RDMS, RDCS, RVT<br />

Paula Rhodes, RDMS, RVT<br />

Joleen D. Rodriguez<br />

Joe Rothgeb, BS, RT(R), RDMS, RVT<br />

Winslow (Ted) Whitten, RDMS, RVT<br />

Nominating Committee<br />

Shannon Boswell, BS, RDMS, RDCS, RVT,<br />

Chair/Board Liaison<br />

Diana Burda, RT(R), RDMS, RDCS, RVT, FSDMS<br />

Susan Murphey, BS, RDMS, RDCS<br />

Debbra S<strong>of</strong>fer, RT, RDMS, RDCS, RVT<br />

Kerry Weinberg, RT, RDMS, RDCS, FSDMS<br />

Practice Management Committee<br />

Anne M. Jones, RN, RVT, RDMS, Chair<br />

Shannon Boswell, BS, RDMS, RDCS, RVT, Board<br />

Liaison<br />

Wretha Goodpaster, RT(R)(M)(CT)(QM), RDMS, RVT<br />

Carol Martin, MBS, RDMS<br />

Ruben Martinez, RDCS, RVT<br />

Margaret Park, RVT, RDCS<br />

Ron Sidi, RDMS, RDCS, CNMT<br />

Anthony Swartz, BS, RT(R), RDMS<br />

Sondi Troy, MSRS, RDCS, RVT, RDMS<br />

SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong>


SDMS Liaisons to External Organizations<br />

The <strong>Society</strong> <strong>of</strong> <strong>Diagnostic</strong> <strong>Medical</strong> <strong>Sonography</strong> maintains formal and<br />

informal relationships with medical and allied health care providers,<br />

government, third-party payers, scientific and research groups, and<br />

other organizations important to the practice <strong>of</strong> sonography. The Liaison<br />

Program facilitates communication <strong>of</strong> information and strengthens the<br />

role <strong>of</strong> SDMS in the field <strong>of</strong> diagnostic medical sonography.<br />

Dora DiGiacinto, MEd, RDMS, RDCS<br />

• SDMS Educational Foundation<br />

Stephanie Ellingson, MS, RT(R), RDMS, RDCS, RVT<br />

• Health Pr<strong>of</strong>essions Network (HPN)<br />

Joyce Grube, MS, RDMS<br />

• AIUM Bioeffects/Technical Standards<br />

Charlotte Henningsen, MS, RT, RDMS, RVT, FSDMS<br />

• <strong>Sonography</strong> Registries:<br />

- American Registry for <strong>Diagnostic</strong> <strong>Medical</strong> <strong>Sonography</strong> (ARDMS)<br />

- American Registry <strong>of</strong> Radiologic Technologists (ARRT)<br />

- Cardiovascular Credentialing International (CCI)<br />

- Canadian Association <strong>of</strong> Registred <strong>Diagnostic</strong> Ultrasound<br />

Pr<strong>of</strong>essionals (CARDUP)<br />

• Health Occupation Student Association (HOSA)<br />

Wayne Leonhardt, BA, RDMS, RVT<br />

• Intersocietal Commission for the Accreditation <strong>of</strong> Vascular<br />

Laboratories (ICAVL)<br />

Terry Needham, RVT, FSVU<br />

• Intersocietal Commission for the Accreditation <strong>of</strong> Vascular<br />

Laboratories (ICAVL)<br />

Lynne Schreiber, MS,RT(R),RDMS<br />

• Commission on Accreditation <strong>of</strong> Allied Health Education Programs<br />

(CAAHEP)<br />

Annette Smith, RDCS,FASE<br />

• Intersocietal Commission for the Accreditation <strong>of</strong> Echocardiography<br />

Laboratories (ICAEL)<br />

Jean Lea Spitz, MPH, RDMS, FSDMS<br />

• American Healthcare Radiology Administrators (AHRA)<br />

• American Institute <strong>of</strong> Ultrasound in Medicine (AIUM)<br />

• American <strong>Society</strong> <strong>of</strong> Echocardiography (ASE)<br />

• <strong>Society</strong> for Vascular Ultrasound (SVU)<br />

• World Federation <strong>of</strong> Sonographers (WFS)<br />

• World Federation <strong>of</strong> Ultrasound in Medicine and Biology (WFUMB)<br />

Felicia Toreno, MSEd, RDMS, RVT<br />

• Joint Review Committee on Education in <strong>Diagnostic</strong> <strong>Medical</strong><br />

<strong>Sonography</strong> (JRC-DMS)<br />

Kerry Weinberg, RT, RDMS, RDCS, FSDMS<br />

• Joint Review Committee on Education in <strong>Diagnostic</strong> <strong>Medical</strong><br />

<strong>Sonography</strong> (JRC-DMS)<br />

<br />

SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong>


SDMS Staff *<br />

A small, but dedicated staff<br />

provides support to the more<br />

than 19,000 members <strong>of</strong> the<br />

SDMS. Many <strong>of</strong> the staff<br />

wear “multiple hats” and<br />

use advanced technology to<br />

provide member service that is<br />

unmatched.<br />

*as <strong>of</strong> 01/31/07<br />

Chris Alcott, Communication & Marketing Manager<br />

Shawna Austin, Education &Meetings Coordinator<br />

Barbara Clay, Administrative Assistant,<br />

Membership Marketing & Services<br />

Christy Cowser, Bookkeeper<br />

Tierney Epstein, Education & Meetings Coordinator<br />

Scott Farmer, IT Support Manager<br />

Keith Gentry, Membership Marketing & Services<br />

Coordinator<br />

Donald Haydon, CAE, CEO & Executive Director<br />

Donald Kerns, COO & Deputy Executive Director<br />

Claudia Muñoz, Office Coordinator<br />

Connie Ponder, Executive Assistant<br />

Stephanie Rhymes, Membership Marketing &<br />

Services Coordinator<br />

Mary Rodriguez, Director, Accounting & Human<br />

Resources<br />

Dawn Sanchez, CAE, Director, Membership Marketing<br />

& Services; Executive Director, SDMS Educational<br />

Foundation<br />

Carol Smith, Receptionist<br />

Amy Westerman, Director, Education & Meetings<br />

SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong>


IV. Looking Ahead<br />

The SDMS Strategic Plan<br />

Building on its 30-year history as<br />

a pr<strong>of</strong>essional association for the<br />

field <strong>of</strong> sonography, the SDMS<br />

established a new strategic plan<br />

in 2004. The strategic plan will<br />

guide the organization for the<br />

next three to five years.<br />

C O R E P U R P O S E :<br />

To enhance the art and science <strong>of</strong> medicine by advancing medical sonography.<br />

C O R E V A L U E S :<br />

Leadership:<br />

Innovation:<br />

Integrity:<br />

Respect:<br />

We are a visionary community relentlessly committed to<br />

pr<strong>of</strong>essional excellence in medical sonography.<br />

We are a pr<strong>of</strong>essional community forever in pursuit <strong>of</strong><br />

innovative practice.<br />

We are a credible community accountable for ethical stewardship<br />

<strong>of</strong> our pr<strong>of</strong>ession’s interests and investments in the future.<br />

We are an inclusive community united by common dedication to<br />

pr<strong>of</strong>essional status <strong>of</strong> sonographers and a shared appreciation <strong>of</strong> the<br />

value <strong>of</strong> diverse perspectives, experience and expertise.<br />

Note: All Core Values are <strong>of</strong> equal importance; no order <strong>of</strong> priority is implied.<br />

E N V I S I O N E D F U T U R E :<br />

Be responsible for credentialed sonographers achieving full pr<strong>of</strong>essional status and<br />

sonography realizing its full potential within medical practice.<br />

Adopted by SDMS Board <strong>of</strong> Directors,<br />

April 16, 2004.<br />

G O A L S & O B J E C T I V E S :<br />

A. PROFESSIONAL COMPETENCE<br />

A1. Body <strong>of</strong> Knowledge & Standards Goal<br />

<strong>Diagnostic</strong> <strong>Medical</strong> <strong>Sonography</strong> (DMS) will have universally<br />

accepted and clearly defined standards for education and practice.<br />

Objectives:<br />

1. Increase the number <strong>of</strong> accredited educational programs.<br />

2. Increase the number <strong>of</strong> accredited laboratories.<br />

3. Increase the number <strong>of</strong> sonographers who are graduates <strong>of</strong><br />

accredited programs.<br />

A2. Patient Care & Quality Assurance Goal<br />

Health-care providers and patients will be assured quality sonography<br />

services.<br />

10 SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong>


Objectives:<br />

4. Increase public awareness <strong>of</strong> the attributes<br />

<strong>of</strong> quality medical ultrasound services.<br />

5. Increase key audience understanding <strong>of</strong> the<br />

value and quality <strong>of</strong> medical ultrasound services.<br />

6. Increase awareness among potential<br />

students so that all sonographers enter the<br />

pr<strong>of</strong>ession through an accredited program.<br />

B. PROFESSIONAL RECOGNITION<br />

B1. Influence Goal<br />

SDMS will be influential regarding issues <strong>of</strong> legislation,<br />

regulation, public awareness and career enhancement.<br />

Objectives:<br />

1. Increase SDMS’ political influence.<br />

2. Increase alliances with physician groups.<br />

3. Increase the knowledge <strong>of</strong> issues relating to<br />

members and sonography.<br />

4. Increase recognition <strong>of</strong> sonography with insurers<br />

and policy makers.<br />

5. Increase public awareness <strong>of</strong> quality sonography<br />

and what it should expect.<br />

B2. Reputation Goal<br />

Sonographers will be recognized as medical<br />

pr<strong>of</strong>essionals who are formally educated and<br />

credentialed.<br />

Objectives:<br />

6. Increase recognition <strong>of</strong> the quality <strong>of</strong> the<br />

work and pr<strong>of</strong>essionalism <strong>of</strong> sonographers<br />

by other pr<strong>of</strong>essionals.<br />

7. Increase sonographers’ pr<strong>of</strong>essionalism,<br />

positive attitude and pride in their career.<br />

8. Increase the educational requirements to<br />

be a sonographer.<br />

9. Increase the awareness <strong>of</strong> the need for credentialing<br />

in the field.<br />

C. ORGANIZATIONAL CAPACITY<br />

C1. Advocacy Goal<br />

SDMS will be the expert source <strong>of</strong> information for policy-makers<br />

on issues related to the sonography pr<strong>of</strong>ession.<br />

Objectives:<br />

1. Increase the number and variety <strong>of</strong> policy makers<br />

seeking information from SDMS.<br />

2. Increase the size and scope <strong>of</strong> available data.<br />

3. Increase advocacy resources.<br />

C2. Partnership Goal<br />

SDMS will be viewed as a valued partner by public and private<br />

entities that share its vision and values.<br />

Objectives:<br />

4. Increase collaborative relationships with public and<br />

private entities.<br />

5. Increase the number and variety <strong>of</strong> collaborative partnerships.<br />

C3. Resources Goal<br />

SDMS will have the resources necessary to execute its work.<br />

Objectives:<br />

6. Increase membership retention.<br />

7. Increase recruitment efforts.<br />

8. Double the SDMS membership by increasing<br />

membership annually by 10%.<br />

9. Increase and expand non-dues revenue.<br />

10. Increase the pool <strong>of</strong> volunteer leaders.<br />

11. Increase staff resources.<br />

C4. Products & Services Goal<br />

SDMS will be the major provider <strong>of</strong> continuing education in<br />

sonography.<br />

Objectives:<br />

12. Increase article submissions to JDMS.<br />

13. Increase the number and variety <strong>of</strong> CME activities.<br />

14. Reduce barriers for obtaining and reporting CME credits.<br />

SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong> 11


V. Membership Highlights<br />

SDMS Membership - Going where we’ve never gone before!<br />

As a nonpr<strong>of</strong>it membership organization <strong>of</strong> skilled, diagnostic medical sonographers,<br />

the SDMS once again reached a milestone in <strong>2006</strong> - 19,034 members! SDMS continued<br />

to establish itself as the leader in helping sonographers, educators, students and other<br />

sonography healthcare pr<strong>of</strong>essionals by addressing their needs and interests. SDMS<br />

seeks, through information sharing, education, and advocacy, to provide all members with<br />

a superior level <strong>of</strong> customer service that is unparalleled by any.<br />

Operating from a position <strong>of</strong> strength, SDMS possesses a unique blend <strong>of</strong> member,<br />

volunteer and staff resources that allows us to tackle issues and champion the rights<br />

<strong>of</strong> our members. The continued growth <strong>of</strong> our membership <strong>of</strong>fers “the power <strong>of</strong><br />

numbers,” but members are not now and have never been considered to be numbers.<br />

Supporting .65%<br />

Student 9.71%<br />

Fellow .24%<br />

Associate 11.47%<br />

Corporate/Business/<br />

Institution .20%<br />

Advanced Practice<br />

Sonographer .75%<br />

Active 76.98%<br />

Membership Category Distribution<br />

12 SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong>


SDMS is “home” to sonography pr<strong>of</strong>essionals in all specialty areas<br />

and clinical settings, as well as many sonography educators and<br />

students. The charts below illustrate the <strong>2006</strong> SDMS membership<br />

categories, specialties practiced by members, membership growth, and<br />

membership renewal rate.<br />

<strong>2006</strong><br />

<strong>2006</strong> SDMS Membership Growth<br />

19,034<br />

2005<br />

2004<br />

Abdomen<br />

68.1%<br />

Breast<br />

37.6%<br />

Cardiac - Adult<br />

25.2%<br />

Cardiac - Fetal<br />

2.1%<br />

Cardiac - Pediatric<br />

6.6%<br />

Neuro<br />

13.8%<br />

OB/Gyn<br />

70.5%<br />

Vascular<br />

54.2%<br />

2003<br />

2002<br />

2001<br />

2000<br />

2000<br />

4000<br />

6000<br />

8000<br />

10000<br />

12000<br />

14000<br />

16000<br />

18000<br />

20000<br />

Specialties Practiced by SDMS Members<br />

(Many SDMS members practice multiple specialties.)<br />

<strong>2006</strong> SDMS Membership Renewal Rate: 85%<br />

SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong> 13


Member Benefits<br />

SDMS already <strong>of</strong>fered a splendid menu <strong>of</strong> member benefits at the<br />

beginning <strong>of</strong> <strong>2006</strong>, but volunteers and staff came up with a few<br />

“extras” this year. Member feedback was crucial to developing<br />

additional <strong>of</strong>ferings to add to our benefits package and suggestions and<br />

comments from a member survey conducted in early <strong>2006</strong> identified<br />

the following “wish list” items.<br />

<strong>Sonography</strong> Examination Guidelines - Free online access to<br />

this popular SDMS publication <strong>of</strong> suggested protocols for many<br />

sonographic examinations.<br />

Free online Health Insurance Services - The online quote system<br />

allows members to research and purchase Individual <strong>Medical</strong>,<br />

Short-Term <strong>Medical</strong>, Travel <strong>Medical</strong>, and Global <strong>Medical</strong><br />

coverage.<br />

Student Conclave - Free registration to SDMS Student members<br />

at this unique career information and education seminar, held in<br />

conjunction with the SDMS <strong>Annual</strong> Conference.<br />

Member-only discounts on many leading sonography textbooks.<br />

Member-only discounts for the purchase <strong>of</strong> a computer through the<br />

Dell Employee Purchase Program.<br />

More FREE CME opportunities - Sonocredits.com now <strong>of</strong>fers<br />

access to all sonography continuing education material free to<br />

SDMS members - 25+ activities!<br />

SDMS continues its commitment to <strong>of</strong>fer quality, pr<strong>of</strong>essionally-driven<br />

benefits, products and services to its members. All additional benefits<br />

are carefully considered prior to <strong>of</strong>fering them to our members so that<br />

we can <strong>of</strong>fer members products that will help them reach their goals,<br />

both personally and pr<strong>of</strong>essionally.<br />

Journal <strong>of</strong> <strong>Diagnostic</strong> <strong>Medical</strong> <strong>Sonography</strong><br />

The Journal <strong>of</strong> <strong>Diagnostic</strong> <strong>Medical</strong><br />

<strong>Sonography</strong> continues to be one <strong>of</strong> the<br />

leading peer-reviewed <strong>Sonography</strong> journals<br />

aimed at providing ongoing education and<br />

information about leading technologies in all<br />

sonographic modalities. This year circulation<br />

reached over 19,000 national and international<br />

sonographers, physicians, nurses and other<br />

personnel in sonography. Over the last year<br />

more than 50 articles have been published,<br />

including case studies, literature reviews, and<br />

original research written by sonographers, physicians and students.<br />

Each issue provided free CME credit, ranging from 1 to 3 credits per<br />

issue on a variety <strong>of</strong> sonography-related topics with continued online<br />

access to credits for your convenience.<br />

Articles from 1985 to the present are easily accessible through<br />

the online portal at http://jdm.sagepub.com/. Some <strong>of</strong> the most<br />

frequently downloaded articles published in the last year include:<br />

Sonographic Evaluation <strong>of</strong> the Portal and Hepatic Systems<br />

A Review <strong>of</strong> Fetal Circulation and the Segmental Approach in Fetal<br />

Echocardiography<br />

Integrating 3D <strong>Sonography</strong> With Targeted MRI in the Prenatal<br />

Diagnosis <strong>of</strong> Posterior Cleft Palate Plus Cleft Lip<br />

The Use <strong>of</strong> <strong>Sonography</strong> in the Identification, Localization, and<br />

Removal <strong>of</strong> S<strong>of</strong>t Tissue Foreign Bodies<br />

Vulvar Varicosities Presenting as Bilateral Vulvar Masses in<br />

Pregnancy<br />

Ectopic Pregnancy Within a Cesarean Section Scar<br />

Pediatric Hip Pain: Transient Synovitis Versus Septic Arthritis<br />

14 SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong>


Sonographer education continues to be a main<br />

focus <strong>of</strong> the Journal by providing information<br />

on clinical application <strong>of</strong> sonography and<br />

advancements in sonographic imaging, as<br />

well as providing the latest scientific research<br />

in sonography. We continue to encourage<br />

submissions from all persons in the pr<strong>of</strong>ession to<br />

enable the Journal to maintain its high standards<br />

<strong>of</strong> quality. Workshops and mentoring programs<br />

are also available to those interested in writing,<br />

but without the experience.<br />

JDMS Executive Editor<br />

Michele Bierig, MPH, RDMS, RDCS<br />

JDMS Associate Editor<br />

Sandy Hagen-Ansert, MS, RDMS, RDCS,<br />

FSDMS<br />

JDMS Editor-in-Chief<br />

Jean Lea Spitz, MPH, RDMS, FSDMS<br />

JDMS Editors Emeritus<br />

Mimi Berman-Sandler, PhD, RDMS<br />

Daly Cyr, MBA, RDMS<br />

Julie Drose, BA, RDMS, RDCS, RVT, FSDMS<br />

JDMS Editorial Board<br />

Beth Anderhub, Med, RDMS, FSDMS<br />

Teresa Bieker, BS, RT, RDMS, RVT<br />

Diane Burda, RT, RDMS, RDCS, RVT,<br />

FSDMS<br />

Jeanette Burlbaw, BS, RDMS, FSDMS<br />

Catherine Carr-Hoefer, RT, RDMS, RDCS,<br />

RVT, FSDMS<br />

Carolyn T. C<strong>of</strong>fin, MPH, RT, RDMS, RVT,<br />

RDCS, FSDMS<br />

Peter L. Cooperberg, MD, FRCPC<br />

Marveen Craig, RDMS, FSDMS<br />

Reva Curry, PhD, RT(R), RDMS, FSDMS<br />

Marie DeLange, BS, RDMS, RDCS, FSDMS<br />

Richard Dempsey, RDMS, RVT<br />

Janice D. Dolk, MA, RT(R), RDMS<br />

Terry DuBose, MS, RDMS, FSDMS, FAIUM<br />

Stephanie Ellingson, BA, MS, RT(R), RDMS,<br />

RDCS, RVT<br />

Kevin D. Evans, PhD, RT(R)(M)(BO), RDMS,<br />

RVS, FSDMS<br />

Pamela M. Foy, BS,RDMS<br />

Kathleen Greene, BS, RN, RDMS, RVT<br />

Joyce Grube, MS, RDMS<br />

Rebecca J. Hall, PhD, RDMS, FSDMS<br />

Karen Having, MSEd, RT(R), RDMS<br />

Steven Herrmann, MD, PhD<br />

Diane M. Kawamura, PhD, RT(R), RDMS,<br />

FSDMS, FAIUM<br />

Harry J. Khamis, PhD<br />

Lori A. Koziol, RDMS, CRGS, RT, FSDMS<br />

Kathleen McDiarmid, MBA, RDMS, RT<br />

Daniel A. Merton, BS, RDMS, FSDMS<br />

Kathleen Murphy, MBA, RDMS, RT<br />

Marsha Neumeyer, BS, RVT<br />

Wayne H. Persutte, BS, RDMa, FSDMS,<br />

FAIUM<br />

Priscilla Peters, BA, RDCS, FASE<br />

Cara Quedens-Case, BS, RDMS, RDCS<br />

Susan Raatz Stephenson, Med, RDMS, RVT,<br />

RT(R)(CT)<br />

Lorrie Scherer, RDMS, RDCS<br />

Jacqueline Van Horn, RT, RDMS<br />

Alan Waggoner, MHS, RDCS, FSDMS<br />

Kerry Weinberg, MPA, RT, RDMS, RDCS,<br />

FSDMS<br />

Paula Wyatt, RDCS, RVT<br />

James A. Zagzebski, PhD<br />

SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong> 15


Fellows<br />

The SDMS Fellow membership category<br />

recognizes individual members who have<br />

made outstanding contributions to the field<br />

<strong>of</strong> sonography and to the SDMS. A SDMS<br />

Fellow exhibits pr<strong>of</strong>essional qualities and<br />

attributes by contributing to the advancement<br />

<strong>of</strong> sonography and sustained contribution<br />

to the SDMS. No more than two SDMS<br />

members may be elevated to “Fellow” status<br />

in a given year. Highlighted names indicate<br />

the <strong>2006</strong> Fellows.<br />

David Adams, RDCS, FSDMS<br />

Beth Marie Anderhub, MEd, RDMS, FSDMS<br />

Laurinda Andrist, BS, RDMS, RDCS, FSDMS<br />

Joan Baker, MSR, RDMS, RDCS, FSDMS<br />

Jim Baun, BS, RDMS, RVT, FSDMS<br />

Louise Berlin, JD, RDMS, FSDMS<br />

Mimi Berman-Sandler, RDMS , RDCS, FSDMS<br />

Shannon Boswell, BS, RDMS, RDCS, RVT,<br />

FSDMS<br />

Charlotte Brookshire-Quinn, RDMS, FSDMS<br />

Diane Burda, RT(R), RDMS, RDCS, RVT,<br />

FSDMS<br />

Jeanette Burlbaw, BS, RDMS, FSDMS<br />

Sharon Calton, MS, RT(R), RDMS, RDCS, FSDMS<br />

Jacqueline Carlson, BA, RDMS, RDCS, FSDMS<br />

Catherine Carr-Hoefer, RDMS, RDCS, RVT,<br />

FSDMS<br />

Carolyn C<strong>of</strong>fin, MPH, RDMS, RDCS, RVT, FSDMS<br />

Marveen Craig, RDMS, FSDMS<br />

Reva Curry, PhD, RT(R), RDMS, FSDMS<br />

Dale Cyr, MBA, RDMS, RDCS, FSDMS<br />

Marie DeLange, BS, RDMS, RDCS, FSDMS<br />

Julia Ann Drose, RT(R), RDMS, RDCS, RVT,<br />

FSDMS, FAIUM<br />

Terry DuBose, MS, RDMS, FSDMS, FAIUM<br />

Kevin Evans, PhD, RT(R)(M)(BD), RDMS, RVS,<br />

FSDMS<br />

Melissa Foreman, RDMS, RVT, FSDMS<br />

Kathy Gill, RT(R), RDMS, FSDMS<br />

Linda Gordon, RT(R), RDMS, RVT, FSDMS<br />

Sandra Hagen-Ansert, RDMS, RDCS, FSDMS<br />

Rebecca Hall, PhD, RDMS, FSDMS<br />

Charlotte Henningsen, MS, RT(R), RDMS, RVT,<br />

FSDMS<br />

Diane Kawamura, PhD, RT(R), RDMS, FSDMS<br />

Gale Kennedy, RT(R)(N), RDMS, RVT, CNMT,<br />

FSDMS<br />

Katherine Kisslo, RDCS, RCS, RCIS, FSDMS<br />

Joan Korfhagen, RDMS, RDCS, FSDMS<br />

Lori Koziol, RDMS, CRGS, FSDMS<br />

Kathryn Kuntz, BS, RT(R), RDMS, RVT,<br />

FSDMS<br />

Linda London, RT(R), RDMS, RDCS, FSDMS<br />

Kathleen McDiarmid, MEd, RDMS, RDCS,<br />

FSDMS<br />

Daniel A. Merton, BS, RDMS, FSDMS<br />

Donald Milburn, RDCS, RVT ,FSDMS<br />

Wayne Persutte, BS, RDMS, FSDMS, FAIUM<br />

Cynthia Rapp, BS, RDMS, RDCS, FSDMS<br />

Laura Schorzman, RDMS, RDCS, FSDMS<br />

Lynn Schreiber, MS, RT(R), RDMS, FSDMS<br />

Andrea Skelly, MPH, RDMS, RDCS, FSDMS<br />

Nancy Spangler, MPAS, RDMS, PA-C, FSDMS<br />

Jean Lea Spitz, MPH , RDMS, FSDMS<br />

Alan Waggoner, MHS, RDCS, FSDMS<br />

Larry D Waldroup, BS, RDMS, ROUB,<br />

FSDMS<br />

Roger Warner, MS, RDMS, RDCS, FSDMS<br />

Kerry Weinberg, MPA, RT, RDMS, RDCS,<br />

FSDMS<br />

16 SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong>


Advanced Practice Sonographer ®<br />

(APS) Members<br />

The Advanced Practice<br />

Sonographer ® (APS)<br />

is a membership<br />

category designed to<br />

create opportunities<br />

for advancement and<br />

recognition <strong>of</strong> the<br />

membership within the<br />

ultrasound community, to educate the medical<br />

community and healthcare consumers, and to<br />

assist in the establishment <strong>of</strong> a career ladder for<br />

advancement within the pr<strong>of</strong>ession <strong>of</strong> sonography.<br />

The following were APS members in <strong>2006</strong>:<br />

Janet Adams, RT(N), RDMS, RVT, CNMT<br />

Theresa Adams, RDMS<br />

Dana Adcock, RT(R), RDMS, RVT<br />

Jerome Adell, BS, RT(R), RDMS, RVT<br />

Christine Allam-Ashe, RT(R), RDMS, RDCS, RVT<br />

Amelia Allen, RT(R), RDMS<br />

Lisa Allen, BS, RDMS, RVT<br />

Susan Alvarez, RT(R), RDMS<br />

Caroline Anderson, RDMS<br />

Steve Baier, BS, RDMS<br />

S. Kay Ballard-Taraschi, RDMS<br />

Cathleen Barry-Kiefer, RDMS<br />

Lori Bateman, RDMS, RT(R)<br />

Constance Bennett, RDMS<br />

Carolyn Best, RT(R), RDMS<br />

Christine Bird, BS, RDMS, RVT<br />

Gretchen Blume, RDMS, RDCS<br />

Donna Bogdan, BS, RDMS, RDCS<br />

Cheryl Boodt, BS, RDMS<br />

Joyce Bouffard, RDMS, RDCS, RVT<br />

Kevin Brennan, RT(R), RDMS, RDCS<br />

Laurie Briare, RT(R), RDMS, RVT<br />

Ulrike Brucks, RDMS, RVT<br />

Vida Camp, RN, RDMS<br />

Karen Capaccioli, BA, RDMS<br />

Robert Cardona, RT(R), RDMS, RDCS, RVT<br />

Catherine Carr-Hoefer, RDMS, RDCS, RVT,<br />

FSDMS<br />

Nancy Carson, RT(R), RDMS, RVT<br />

Marilyn Catania, BA, RDMS, CNMT, RT(N)<br />

Darleen Ci<strong>of</strong>fi-Ragan, BS, RT(R), RDMS,<br />

RDCS, RVT<br />

Heidi Clark, RDMS<br />

Susan Clements, RDMS<br />

Debbie Corrao, RT(R), RDMS, RDCS, RVT<br />

Michelle Cozzo, RDMS<br />

Paula Criss, RDMS<br />

Letitia Curran, BS, RT(N), RDMS, CNMT<br />

Peter Dannevik, RDMs<br />

Debbie Davis, RDCS, RCS, CCT, FASE<br />

John Deyton III, BS, RDMS, RDCS, RVT<br />

Julia Dmitrieva, MPA, RDMS, RVT<br />

Keri-leigh Doiron, RDMS<br />

Kimberly Dunn, RDMS<br />

Sharon Durbin, MS, RN, RDMS<br />

Linda Emerson, RT(R), RDMS, RVT<br />

Sylvia Epstein, BS, RDMS<br />

Eve Ann Felker, RT(R), RDMS<br />

Sheila Foote, AS, RT(R), RDMS<br />

Pamela Foy, BS, RDMS<br />

Anita Freeman, RT(R), RDMS, RVT<br />

Meredith Fresquez, BS, RDMS<br />

Lori Gaudette, RDMS, CMA<br />

Elizabeth Gibson, MS, RDMS, RVT<br />

Sharon Gieringer, RDMS<br />

Kathy Gil, RDCS, RVT<br />

Dianne Glassford, RDMS<br />

Candace Goldstein, BS, RDMS<br />

Kathleen Greene, BS, RN, RDMS, RVT<br />

Jonathan Greer, RDCS<br />

Lois Hart, RDMS, LPN<br />

Carolyn Hartfield, RDMS<br />

Dianna Heidinger, RT(R)(M), RDMS<br />

Susan Hettinger, RDMS<br />

Donald Hill, AS, RT(R), RDMS<br />

Jennifer Hill, RT(R), RDMS<br />

Cindy Hooper, BS, RDMS, RVT<br />

Linda Hosken, RDMS, RVT<br />

Deborah Hubacz, BA, RDMS<br />

Toni Hurton, BA, RDMS<br />

Teresa Johnson, RT(R), RDMS, RVT<br />

Anita Jorge, RDMS<br />

Elizabeth Juziuk, BS, RDCS<br />

Rod Khothsymuong, BS, RDMS<br />

Darla Kolb, RDMS<br />

Lauren Kopecky, RDMS, RVT<br />

F. Elizabeth LaBombard, RDMS, RVT<br />

SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong> 17


Zulfikarali Lalani, RDMS, RDCS<br />

Laura Lamb-Susca, RN, RVT<br />

Connie Lanham, BS, RDMS, RVT<br />

Barbara Lavoie, BS, RDMS<br />

Tena Lechtanski, RDMS, RDCS, RVT<br />

John Leighton, RDMS, RDCS, RVT<br />

Karen Lennon, RDMS, RDCS<br />

Wayne Leonhardt, BA, RDMS, RVT<br />

Beky Levzow, BS, RDMS, RDCS, RVT<br />

Gerson Lichtenberg, RT(R), RDMS, RDCS<br />

Deborah Mangiacasale, RDCS<br />

Douglas Marcum, BA, RT(R), RDMS, RDCS, RVT<br />

Deena Martin, RDMS, CNMT<br />

Vicki Mauk, RDMS<br />

Deborah McCollom, RT(R), RDMS<br />

Cyrethia McShane, BS, RDMS<br />

Dana Meads, RT(R), RVT<br />

Kimberly Michael, BS, RT(R), RDMS, RVT<br />

Laurie Miller, BS, RDMS<br />

Annitta Morehead, BA, RDCS<br />

Jayne Moser, BS, RT(R), RDMS<br />

Lawrence Myers, Jr., MBA, RDMS, RVT<br />

Patty Orin, BA, RDMS, RVT<br />

Richard Palma, BA, RDCS, FASE<br />

Rosemarie Patterson, RDMS<br />

Lisa Pearson, AS, RDMS, RVT<br />

Lee Pendergast, RT(R), RDMS<br />

Susana Perese, BS, RVT<br />

Bruce Peters, BS, RT(R), RDMS, CRA<br />

James Phan, RDCS, RVT<br />

Helen Polito, RDCS<br />

Marianne Pollaci, PNP, RDMS<br />

Dawn S. Pool, RT(R), RDMS<br />

Rhonda Poore, RDMS, RDCS<br />

Shawna Popylisen, RDCS, RCS<br />

Joanne Porter, RDMS, RVT<br />

Max Poye, RT(R), RDMS, RVT<br />

Patricia Prince, RT(R), RDMS, RVT<br />

Jeff Raines, PhD, RVT<br />

Amy Ratner, BA, BS, RDMS<br />

Karen Rawls, RT(R), RDMS, RVT<br />

Dawn Roberts, RDMS<br />

Ruth Roehrs, RDMS, RVT<br />

Diane Rohde, RDMS, RDCS, RVT<br />

Carol Rossa, RT(R), RDMS, RVT<br />

Nancy Rossley, RVT, LPN<br />

Denise Royer, RDMS<br />

Patricia Saliani, BS, RDMS<br />

Nayer Samadi, RDMS<br />

Michael Sampson, RVT<br />

Mahesh Sanghvi, MS, RDMS<br />

Maureen Sasaki, RT(R), RDMS, RVT<br />

Sharon Schneider, RT(R), RDMS<br />

Michael Schuveiller, RDMS<br />

Alan Schwartz, RDMS, RDCS, RVT<br />

Anita Sextro, RDCS, RCS<br />

Linda Shaw, RN, RDMS<br />

Karen Sheehan, RDMS<br />

Jerry Sherrow, BS, RN, RVT<br />

Gail Size, BS, RVT, RVS<br />

Marilyn Slutsky, RDMS, RVT<br />

Annette Smith, RDCS, FASE<br />

Kathryn Sorrell, BS, RN, RVT<br />

Joanne Spindel, RDCS, RVT<br />

Julie Steele, AS, RT(R), RDMS<br />

Flo Stein, PhD, RVT<br />

Pamela Switalski, RDMS, RDCS<br />

Susan Thompson, RDMS, RVT<br />

Laurie Troxclair, RDMS, RVT<br />

Cheryl Turner, BS, RDMS<br />

Terrence Tye, MS, RDMS, RDCS<br />

Judy Veal, MA, RT(R), RDMS<br />

Jeanne Wafalosky, RDMS, RDCS<br />

Shirley Wagner-Sevy, RDCS, RVT, RVS, RCS<br />

Andy Wallace, RT(R), RDMS, RDCS, RVT<br />

Tracy Wallace, RT(R), RDMS, RDCS, RVT<br />

Elaine Warrick, RT(R)(N), RDMS, CNMT<br />

Dorothy West, RDMS<br />

Charmin Whitsett, RDMS<br />

David Williams, MS, RDCS, RVT<br />

Michelle Wilson, BS, RDMS, RDCS<br />

Renèe Winborn, LPN, RDMS<br />

Patricia Wright, MS, RDMS<br />

Kimberly Yezewski, RT(R), RDMS<br />

Duoneng Zhang, MS, RDCS<br />

18 SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong>


SDMS Website –<br />

Your Source for <strong>Sonography</strong> Information<br />

The SDMS website continues to serve as an important mechanism for<br />

delivering information to SDMS members, policy makers, and the general<br />

public. In <strong>2006</strong>, the SDMS website had more than 950,000 visitors (2,600+<br />

per day) – a 25% increase over 2005! It has also become an important source<br />

<strong>of</strong> information to the general public. In fact, the SDMS website is one <strong>of</strong> the<br />

top sites listed in most Internet search engines when searching for information<br />

on sonography.<br />

The SDMS website contains more than 3,000 web pages and is separated<br />

into public and members-only areas. Approximately 60% <strong>of</strong> the website is<br />

accessible to the public and 40% is restricted to current SDMS members.<br />

The email newsletter SDMS Sound News provided timely and relevant<br />

updates to more than 15,500 SDMS members each month. The <strong>2006</strong> issues<br />

<strong>of</strong> the SDMS Sound News highlighted new resources available on the SDMS<br />

website including:<br />

• Updates on policy decisions by the SDMS Board <strong>of</strong> Directors<br />

• Release <strong>of</strong> online webcasts including:<br />

- Perception is Reality - Image <strong>of</strong> a Pr<strong>of</strong>essional<br />

- Legislative and Regulatory Update<br />

- Legal-<strong>Medical</strong> Issues for the Sonographer: What You Don’t Know Can<br />

Hurt You<br />

• Release <strong>of</strong> SDMS’ <strong>Diagnostic</strong> <strong>Medical</strong> <strong>Sonography</strong> – Make a Sound Career<br />

Decision sonography career recruitment video on Apple’s iTunes website<br />

• Release <strong>of</strong> SDMS Member logos which can be downloaded and used by<br />

members<br />

• <strong>Sonography</strong> Examination Guidelines (free to members)<br />

• And lots <strong>of</strong> exciting news affecting sonographers and their careers…<br />

SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong> 19


VI. Education Highlights<br />

SDMS <strong>Annual</strong> Conference<br />

The SDMS <strong>Annual</strong> Conference is the largest sonographer<br />

conference in the world. More than 1,700 participants<br />

converged on Denver, Colorado, including some from as far<br />

away as New Zealand, South Korea, Trinidad and Tobago,<br />

United Arab Emirates and the United Kingdom. A total <strong>of</strong><br />

14,309.50 SDMS CME credits were awarded at the conference.<br />

This year’s conference had several firsts. Included for the<br />

first time was a Student Conclave. With the theme Start Here,<br />

Go Anywhere!, 175 student members participated in sessions<br />

designed to address their unique issues.<br />

Another first in <strong>2006</strong> was the SDMS Awards Dinner and Rocky<br />

Mountain Highnotes Benefit. The awards dinner recognized award recipients, SDMS<br />

supporters and new Fellow inductees. The benefit supported the SDMS Educational<br />

Foundation.<br />

Also a first was the Stephen M. McLaughlin Memorial Lecture. The inaugural lecture<br />

‘Perception is Reality – The Image <strong>of</strong> a Pr<strong>of</strong>essional’ was presented by Donald T.<br />

Milburn, RDCS, RVT, FSDMS. The presentation was captured and is available to all<br />

sonographers on the SDMS website.<br />

This year’s conference once again featured a “Meet the Board” breakfast session where<br />

participants could meet SDMS Board members and discuss issues facing the sonography<br />

pr<strong>of</strong>ession.<br />

Here are some <strong>of</strong> the <strong>2006</strong> <strong>Annual</strong> Conference participant comments:<br />

After Anne Sandoval’s lecture I can’t wait to go home, call the perinatologist and see if I can<br />

learn first hand what fetal surgeries we’re doing in my area. She left me wanting to learn more.<br />

Maureen McDaniel, Fairfield, OH<br />

I learned a lot <strong>of</strong> useful information in all modalities <strong>of</strong> sonography and became very interested<br />

in legislative issues.<br />

Julie Thorin, Maverhill, IA<br />

20 SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong>


Lot <strong>of</strong> interesting information for me to take back.<br />

I especially liked the Liver Masses and Pelvic Pain<br />

lectures-new things to think about. I really enjoyed<br />

Dr. Humor.<br />

Molly Siemens, McPherson, KS<br />

Don Milburn was awesome! Very inspiring. Please<br />

have Don make a video or DVD that educators can<br />

use in our classes (on pr<strong>of</strong>essionalism). That way we<br />

can start our students <strong>of</strong>f right.<br />

Jessica Murphy, Alvin, TX<br />

This is my first time attending the SDMS<br />

meeting and it was by far the best organized, most<br />

informative event I have attended. I will certainly<br />

be in Vegas. Thanks!<br />

Eric Tyler, Manchester, NH<br />

SDMS conferences are the best at combining<br />

learning with enjoyable events and pr<strong>of</strong>essional<br />

recognition.<br />

Bill Greenhut, Ossling NY<br />

This has been a wonderful experience. The speakers<br />

were all great. (I did the vascular track.) Mr.<br />

Zang’s videos were hysterical and the information<br />

was mind-provoking. Ms. Primozich is an<br />

excellent teacher. I have heard Dr. Bendick before<br />

and he is always good.<br />

Jill Chapmon, Milledgeville, GA<br />

Excellent, can’t wait until next year. It just gets<br />

better and better. When I leave on Sunday, I’m<br />

more proud than ever that I am a sonographer.<br />

Joanne Ilijevieh, Cincinnati, OH<br />

This was my first conference. I enjoyed it. The topics<br />

were good. I had a hard time picking which ones to<br />

attend. The speakers were able to give us valuable<br />

information in a short time. I was impressed to see<br />

the number <strong>of</strong> attendees. I will return.<br />

Timothy R. Cybulser, Berul, IL<br />

As always, I have left this excellent meeting<br />

encouraged and proud <strong>of</strong> our pr<strong>of</strong>ession and<br />

with a renewed determination to promote its<br />

advancements as such.<br />

Paula Criss, Portales, NM<br />

This was my first SDMS annual conference - I<br />

found it very informative and it re-energized my<br />

love <strong>of</strong> ultrasound and opened my eyes to many<br />

legislative & medical-legal issues that affect my<br />

pr<strong>of</strong>ession.<br />

Donna Richardson, Rexford, NY<br />

Dr. Humor made me laugh until I cried! What<br />

a great way to start a seminar! The 1 st annual<br />

Stephen McLaughlin Memorial Lecture was so<br />

poignant. I did not know Mr. McLaughlin but was<br />

moved to near tears by the speech given by his friend<br />

on pr<strong>of</strong>essionalism.<br />

Connie Caulbern, Brownsburg, IN<br />

SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong> 21


SDMS 2005 Award Recipients<br />

The following awards were presented at the <strong>2006</strong> SDMS <strong>Annual</strong> Conference.<br />

Fellow Recognition<br />

Fellow Designation is the highest category <strong>of</strong> membership the <strong>Society</strong><br />

can bestow on a member. The new <strong>2006</strong> Fellows are:<br />

Shannon Boswell,<br />

BS, RDMS, RDCS, RVT,<br />

FSDMS<br />

Daniel A. Merton,<br />

BS, RDMS, FSDMS<br />

Scientific Presentation Competition<br />

First Place: Daniel A. Merton, BS, RDMS, FSDMS<br />

Detection <strong>of</strong> Sentinel Lymph Nodes in Swine with Melanoma Tumors:<br />

Comparison <strong>of</strong> Contrast-Enhanced Sonogrpahy, Nuclear Medicine and<br />

Blue Dye With Surgical Dissection<br />

Second Place: Yu-Mi Lee, MS, RN, RDMS<br />

Nasal Bone Evaluation at 11-14 Weeks <strong>of</strong> Pregnancy in the Korean<br />

Population<br />

Sonographer Poster Competition<br />

First Place: Victoria Moore, RDCS<br />

Right Ventricular Dysfunction: New Evidence for Cardiac Sequelae in<br />

Obese Adolescents<br />

Second Place: Connie McCoy, RVT<br />

Measurement <strong>of</strong> Carotid Intima-Media Thickness in Pediatrics: Is<br />

Trace or Point to Point Measurement More Reproducible?<br />

Third Place: Eun Jung Park, RVT<br />

Three-vessel View <strong>of</strong> the Fetal Heart: In Utero Development <strong>of</strong> the<br />

Great Vessels<br />

Student Poster Competition<br />

First Place: Claire Beckmann, Shelly Albert, Shari Berg, Lori<br />

Cambell, Jill Guenther, Autumn Wegner<br />

Trisomy 18<br />

University <strong>of</strong> Nebraska <strong>Medical</strong> Center, Omaha, Nebraska<br />

Second Place: Janell Snyder<br />

What is Echocardiography’s Role in Evaluation <strong>of</strong> a Left Ventricular<br />

Assist Device?<br />

University <strong>of</strong> Oklahoma, Oklahoma City, Oklahoma<br />

Third Place: Tracy Haefner, Dennis Biles, Sarah Fleek<br />

Primary Sclerosing Cholanqitis<br />

Mayo School <strong>of</strong> Health Science, Rochester, Minnesota<br />

Distinguished Educator Award<br />

Karen Having, MSEd, RT(R), RDMS<br />

Carol Mitchell, PhD, RDMS, RDCS, RVT, RT(R)<br />

Joan P. Baker Pioneer Award<br />

Dale R. Cyr, CAE, RDMS, RDCS<br />

Bracco <strong>Diagnostic</strong>s, Inc. and SDMS Educational<br />

Foundation Research Award<br />

Ted Scott, MAppSc, RDMS, RDCS, RVT<br />

22 SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong>


SDMS Educational Foundation Graduate Research Award<br />

Ted Scott, MAppSc, RDMS, RDCS, RVT<br />

Kenneth R. Gottesfeld Award<br />

First Place: Priscilla Peters, BA, RDCS, FASE<br />

Infective Endocarditis<br />

Second Place: Susan Raatz Stephenson, MEd, RDMS, RVT, RT(R)(CT)<br />

3D and 4D <strong>Sonography</strong> History and Theory<br />

Third Place: Carolyn T. C<strong>of</strong>fin, MPH, RDMS, RVT, RDCS and<br />

Susan L. Murphey, BS, RDMS, RDCS<br />

The Potential Reduction in Musculoskeletal Injury in the Nonscanning<br />

Arm by Using VoiceScan Technology During Sonographic Examinations<br />

W. Frederick Sample Student Excellence Award<br />

Original Research<br />

First Place: Pauline Suon<br />

Assessment <strong>of</strong> Left Atrial Size and Left Atrial Appendage Peak Velocity<br />

in Patients With Atrial Flutter<br />

Seattle University, Seattle, Washington<br />

Second Place: Kristine Barnhart<br />

Evaluation <strong>of</strong> Large Residual Right-to-Left Shunt Detected by<br />

Transcranial Doppler and Transesophageal Echocardiogram Post<br />

Transcatheter Patent Foramen Ovale Closure<br />

Seattle University, Seattle, Washington<br />

Literature Review<br />

First Place (tie): Britta Fehst<br />

<strong>Sonography</strong> for Visualization <strong>of</strong> the Appendix, Normal or With Acute<br />

Appendicitis: A Literature Review<br />

Seattle University, Seattle, Washington<br />

First Place (tie): Nicole Tuning<br />

Does Spatiotemporal Image Correlation Enhance the <strong>Diagnostic</strong><br />

Usefulness <strong>of</strong> 3D Fetal Cardiac Imaging? A Literature Review<br />

Seattle University, Seattle, Washington<br />

<strong>2006</strong> SDMS Medal Level Supporters<br />

The SDMS and SDMS Educational Foundation wish to extend a<br />

special “thank you” to the following supporters for their generous<br />

contributions throughout <strong>2006</strong>.<br />

Parker Laboratories, Inc.<br />

SonoSite, Inc.<br />

Unetixs Vascular, Inc.<br />

Biosound Esaote<br />

GE Healthcare Ultrasound<br />

Hitachi <strong>Medical</strong> Systems America, Inc.<br />

Keith Mauney and Associates<br />

Medison<br />

Pegasus Lectures<br />

Sonora <strong>Medical</strong> Systems, Inc.<br />

Allina<br />

Biodex <strong>Medical</strong> Systems<br />

CIVCO<br />

Davies Publishing, Inc.<br />

ESP Ultrasound<br />

Fujitsu<br />

Heritage <strong>Medical</strong> Products, Inc.<br />

Mayo Clinic<br />

Siemens <strong>Medical</strong> Solutions USA, Inc.<br />

SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong> 23


Continuing <strong>Medical</strong> Education (CME)<br />

SDMS CME Credit Accepted by Registries<br />

SDMS has established comprehensive guidelines and a review process<br />

for approval <strong>of</strong> continuing medical education (CME) programs. CME<br />

providers include study groups, local ultrasound societies, companies,<br />

and hospitals. CME providers submit applications for each educational<br />

program <strong>of</strong>fered. The applications are reviewed by SDMS staff and<br />

members who volunteer to help ensure the program content and<br />

quality meets the SDMS standards. If a CME activity is approved, the<br />

CME provider can issue CME certificates to participants in the CME<br />

activity.<br />

Continuing <strong>Medical</strong> Education activities approved by the SDMS are<br />

accepted by the American Registry for <strong>Diagnostic</strong> <strong>Medical</strong> <strong>Sonography</strong><br />

(ARDMS), Cardiovascular Credentialing International (CCI), and the<br />

American Registry <strong>of</strong> Radiologic Technologists (ARRT).<br />

Applications for SDMS CME Credits (<strong>2006</strong>)<br />

Total number <strong>of</strong> approved CME providers 1086<br />

Total number <strong>of</strong> CME providers submitting applications in <strong>2006</strong> 487<br />

Total number <strong>of</strong> CME activity applications approved in <strong>2006</strong> 931<br />

Total SDMS CME credits for all approved applications 7,741.9<br />

SDMS CME Tracker<br />

As an exclusive member benefit, SDMS members who complete<br />

SDMS continuing medical education programs and products (through<br />

SDMS activities such as JDMS, <strong>Annual</strong> Conference, video/DVD,<br />

etc.) receive fee online scoring with instant results. The SDMS CME<br />

Tracker program provides SDMS members with a full-service CME<br />

program including an automated, individualized CME tracking log.<br />

More than 7,900 SDMS members took advantage <strong>of</strong> this free service<br />

in <strong>2006</strong>.<br />

<strong>2006</strong> SDMS CME Tracker Program<br />

CME activities completed 50,940<br />

Total CME credits recorded 72,933.25<br />

SDMS – A Leader in <strong>Sonography</strong> Education<br />

In July, <strong>2006</strong>, the SDMS held a consensus conference on the issue <strong>of</strong><br />

advanced practice in sonography (based on the ‘ultrasound practitioner’<br />

concept) attended by representatives from sixteen organizations. The<br />

participants agreed to a continued dialog and investigation <strong>of</strong> the<br />

concept.<br />

In October <strong>2006</strong>, the SDMS Board <strong>of</strong> Directors approved holding a<br />

consensus conference on the issue <strong>of</strong> development <strong>of</strong> national standard<br />

curricula for the sonography pr<strong>of</strong>ession. The consensus conference<br />

will be held in July 2007 and will include representatives from various<br />

organizations in the sonography community.<br />

In <strong>2006</strong>, the<br />

SDMS recorded<br />

over 70,000 CME<br />

credits for SDMS<br />

members.<br />

24 SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong>


SDMS Products<br />

In <strong>2006</strong>, we were pleased to introduce several new items to our SDMS<br />

line <strong>of</strong> products, including:<br />

Sports Water Bottle<br />

This durable 20 oz.<br />

polycarbonate water<br />

bottle features our<br />

United We Scan logo.<br />

SDMS Member Pin<br />

This jewelry-quality hard<br />

enamel pin is a great way<br />

to show SDMS pride!<br />

SDMS also began <strong>of</strong>fering the following educational products to its<br />

members at a discount:<br />

• <strong>Diagnostic</strong> Ultrasound, 3rd Edition<br />

Rumack, Wilson, Charboneau, Johnson<br />

• Clinical Guide to Ultrasonography<br />

Henningsen<br />

• Textbook <strong>of</strong> <strong>Diagnostic</strong><br />

Ultrasonography, 6th Edition<br />

Hagen-Ansert<br />

• Ultrasound Secrets<br />

Dogra, Rubens<br />

• Introduction to Vascular Ultrasonography, 5th Edition<br />

Zwiebel, Pellerito<br />

• <strong>Diagnostic</strong> Ultrasound, 7th Edition - Principles and Instruments<br />

Kremkau<br />

• Emergency Ultrasound - Principles and Practice<br />

Gaspari, Fox, Sierzenski<br />

• Pediatric Ultrasound - How, Why and When<br />

de Bruyn<br />

• Peripheral Vascular Ultrasound, 2nd Edition - How, Why and When<br />

Thrush, Hartshorne<br />

• Ultrasound Physics and Instrumentation, 4th Edition<br />

Hedrick, Hykes, Starchman<br />

• Small Animal <strong>Diagnostic</strong> Ultrasound, 2nd Edition<br />

Nyland, Mattoon<br />

Public Awareness Highlights<br />

The SDMS continues its efforts to increase public awareness <strong>of</strong> the<br />

attributes <strong>of</strong> quality diagnostic medical sonography services.<br />

<strong>Medical</strong> Ultrasound Awareness Month (MUAM) is held annually in<br />

October to increase the public’s knowledge about sonography. Six<br />

sonography-related organizations participate in promoting MUAM.<br />

The <strong>2006</strong> SDMS design brings a fresh new look to one <strong>of</strong> our most<br />

popular slogans, Image is Everything.<br />

Six Image is Everything products were made available for<br />

sonographers to participate in promoting sonography awareness. In<br />

addition, free downloadable resources such as sample letters to public<br />

<strong>of</strong>ficials, logos, and other promotion tips were made available on our<br />

web site.<br />

SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong> 25


VII. Advocacy Highlights<br />

<strong>2006</strong> was a year <strong>of</strong> challenges within the SDMS advocacy arena. These challenges came<br />

in the form <strong>of</strong> both legislative and regulatory activities. On the legislative front, Congress<br />

passed the ‘Deficit Reduction Act’ (DRA), which targeted significant cuts in Medicare<br />

reimbursement for imaging services, specifically for a multitude <strong>of</strong> vascular ultrasound<br />

examinations. DRA reimbursement cuts for vascular sonography services averaged<br />

over 30%, with some cuts exceeding 50% <strong>of</strong> previous reimbursement levels. SDMS<br />

joined other healthcare organizations, including the <strong>Society</strong> for Vascular Ultrasound<br />

(SVU) and the <strong>Society</strong> for Vascular Surgery (SVS), in an attempt to educate and inform<br />

congressional <strong>of</strong>fices on the impact that such dramatic reimbursement cuts would have on<br />

patients and providers. Despite these efforts, the DRA cuts took effect, as scheduled, on<br />

January 1, 2007.<br />

On the regulatory front the news for advocacy efforts was better in <strong>2006</strong>. The number <strong>of</strong><br />

states that have required sonographer credentialing and/or lab accreditation standards in<br />

place for reimbursement <strong>of</strong> vascular and/or echocardiography ultrasound services was<br />

expanded to 30. The <strong>Society</strong> continues to maintain an active role within the Coalition for<br />

Quality in Ultrasound (CQU), which, in addition to addressing Medicare Carrier policy,<br />

also serves as a legislative/regulatory information exchange vehicle for ultrasound-related<br />

organizations.<br />

In June <strong>of</strong> <strong>2006</strong>, the SDMS was accepted as a member <strong>of</strong> the Alliance <strong>of</strong> organizations<br />

supporting the CARE bill. For the remainder <strong>of</strong> the year, SDMS aggressively promoted<br />

and supported the passage <strong>of</strong> the CARE bill, an effort targeted at passing a congressional<br />

bill which would establish education and credentialing standards for those individuals<br />

providing the technical service component <strong>of</strong> ultrasound examinations. The CARE bill<br />

fell just short <strong>of</strong> passage in the waning hours <strong>of</strong> the 109th Congress in <strong>2006</strong>, but will be<br />

re-filed in the 110th Congress in 2007.<br />

In 2004, the SDMS was designated as an ‘Alliance Partner’ for the Occupational Safety<br />

and Health Administration (OSHA). This partnership between the SDMS and OSHA<br />

has provided the impetus and support for collaborative efforts on reducing workrelated<br />

musculoskeletal injuries (MSI) in the sonographer population. In <strong>2006</strong>, the<br />

OSHA/SDMS Alliance cosponsored an information booth in the SDMS Pavilion in the<br />

<strong>Annual</strong> Conference exhibit hall, and continues to hold training programs and workshops<br />

throughout the country addressing the issue <strong>of</strong> sonographer MSI and proper ergonomic<br />

prevention techniques.<br />

26 SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong>


VIII. SDMS in the News<br />

In <strong>2006</strong>, SDMS continued to build<br />

a strong public presence in the<br />

news and in the global community<br />

through press releases and<br />

through its own media outlets.<br />

SDMS Launches <strong>Sonography</strong> Career Recruitment Effort<br />

The SDMS developed a new 5-minute career video, <strong>Diagnostic</strong> <strong>Medical</strong> <strong>Sonography</strong><br />

– A SOUND Career Decision, which provides a snapshot <strong>of</strong> the pr<strong>of</strong>ession <strong>of</strong> <strong>Diagnostic</strong><br />

<strong>Medical</strong> <strong>Sonography</strong> and is easily viewed on the SDMS website or downloaded on a<br />

mp3/video player via the Apple ® iTunes website. A new companion career brochure<br />

provides an introduction to the pr<strong>of</strong>ession, with an added benefit to educators and<br />

counselors - the brochure can be customized and printed with individualized career<br />

contact information.<br />

Sonograms Safe if Done Properly<br />

The <strong>Society</strong> <strong>of</strong> <strong>Diagnostic</strong> <strong>Medical</strong> <strong>Sonography</strong> issued a press release urging caution in<br />

light <strong>of</strong> media reports about a Yale University study that showed ultrasound used on mice<br />

fetuses could adversely affect brain cell development.<br />

Start Here. Go Anywhere! SDMS Announces Student Conclave<br />

The SDMS announced the <strong>2006</strong> SDMS <strong>Sonography</strong> Student Conclave, which took place<br />

in Denver on October 12, <strong>2006</strong>. This was a great opportunity for sonography students<br />

to explore their pr<strong>of</strong>essional opportunities and to network with employers, recruiters,<br />

manufacturers, and sonography publishers. SDMS student members attended at no<br />

charge, and non-members registered for just $40, which included a complimentary oneyear<br />

SDMS student membership.<br />

Department <strong>of</strong> Labor Updates <strong>Diagnostic</strong> <strong>Medical</strong> <strong>Sonography</strong> Entry in<br />

Occupational Outlook Handbook<br />

The U.S. Department <strong>of</strong> Labor updated the entry for “<strong>Diagnostic</strong> <strong>Medical</strong> Sonographers”<br />

in the Occupational Outlook Handbook, and referenced the <strong>Society</strong> <strong>of</strong> <strong>Diagnostic</strong><br />

<strong>Medical</strong> <strong>Sonography</strong>. The Occupational Outlook Handbook is a nationally recognized<br />

source <strong>of</strong> career information, designed to provide valuable assistance to individuals<br />

making career decisions.<br />

SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong> 27


IX. Financial Highlights<br />

SDMS experienced another phenomenal year <strong>of</strong> growth. The dedication <strong>of</strong> volunteers and<br />

staff ensure the continued growth <strong>of</strong> SDMS as a whole, as well as its program activities.<br />

The SDMS’ total fiscal budget for <strong>2006</strong> was $3,374,247, which was an increase <strong>of</strong><br />

approximately 20% over 2005. The Advanced Practice Consensus Conference, expanded<br />

Advocacy Program, and two new staff positions are just few <strong>of</strong> the items included in<br />

the <strong>2006</strong> Fiscal Budget. SDMS would like to thank the Finance Committee and Board<br />

<strong>of</strong> Directors for their work and effort in developing a prudent and financially sound<br />

operational budget for the <strong>Society</strong>.<br />

Each year, the SDMS financial records are audited by an independent auditing firm.<br />

The following charts show the distribution <strong>of</strong> SDMS revenue and expenses in <strong>2006</strong>.<br />

Management/General 4%<br />

Education &<br />

Meetings 31%<br />

Management/<br />

General 25%<br />

Education &<br />

Meetings 34%<br />

Membership<br />

Marketing & Services<br />

65%<br />

Membership<br />

Marketing & Services<br />

41%<br />

Revenue (<strong>2006</strong>) Expenses (<strong>2006</strong>)<br />

28 SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong>


X. Summary<br />

<strong>2006</strong> was again a successful year for the <strong>Society</strong> <strong>of</strong> <strong>Diagnostic</strong> <strong>Medical</strong> <strong>Sonography</strong><br />

and its members. The <strong>Society</strong>’s strategic plan continues to guide the <strong>Society</strong> as it again<br />

reached a membership record. SDMS continues to be a recognized leader in the field <strong>of</strong><br />

sonography.<br />

Each SDMS member should be proud <strong>of</strong> the accomplishments <strong>of</strong> the <strong>Society</strong> and its<br />

volunteers and staff. In 2007, please encourage your co-workers to join the SDMS and<br />

become actively involved in the <strong>Society</strong> <strong>of</strong> <strong>Diagnostic</strong> <strong>Medical</strong> <strong>Sonography</strong>.<br />

2745 N Dallas Pkwy, Suite 350<br />

Plano, TX 75093-8730<br />

(214) 473-8057 (800) 229-9506<br />

www.sdms.org<br />

SDMS <strong>2006</strong> <strong>Annual</strong> <strong>Report</strong> 29

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