Adam Swan - Seafood Choices Alliance

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Range of specifications & price points Premium Core Value Bespoke products Brakes Premiere Brakes brand Brakes catering Premium brands Well known brands Price savers Local provenance Selected to deliver the highest quality. A huge range of brands of great quality. Economic alternative to popular products. A great portfolio of regional food to add authentic menu appeal. 6
Founded in 1978 by Marion & Jeff Archer Providing the foodservice industry with primary and exotic fish & seafood By 2003 over £100m revenues Acquired by Brakes Group in 2000 Passionate about fish, local service and sustainability 7
Page 1 and 2: Sustainable Seafood in the Brake Gr
Page 3 and 4: Agenda Overview of Brakes and M&J
Page 5: Nationwide distribution networks UK
Page 10 and 11: How important is protecting the env
Page 12 and 13: Who do our customers trust? 12
Page 14 and 15: Environmental and Social Responsibi
Page 16 and 17: Our policy in practice MSC - 1 st
Page 18 and 19: Have we succeeded - Marketplace Und
Page 20 and 21: Sales and Penetration of MSC in our
Page 22 and 23: How often do consumers ask about su
Page 24: Thank you…. 24

Adam Swan - Seafood Choices Alliance

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