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Inter-Centre Collaboration - Southeast Asian Ministers of Education ...

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III.<br />

Work Plan and Timeline<br />

Work Plan and Timeline for Collaborative Activity<br />

GROUP 3: Joint Corporate Marketing <strong>of</strong> <strong>Centre</strong>s' Programmes and Services<br />

No<br />

1 CDM Approval<br />

Action<br />

Period<br />

1 2 3 4 5 6 7 8 9 10 11 12<br />

2 Understanding competencies <strong>of</strong> each centre<br />

(capabilities statement, content development)<br />

3 Training on marketing (Basic marketing, Presentation<br />

selling, etc.)<br />

4 Establish corporate identity/image<br />

5 Good quality <strong>of</strong> SEAMEO Prospectus/info kit:<br />

6 Make self visible through:<br />

Corporate media plan<br />

Competition<br />

Events/ Exhibitions<br />

Journalists forum<br />

7 Corporate marketing website<br />

8 Identify potential donors<br />

9 Corporate Social Responsibility (CSR)<br />

10 Review

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