Corporate Profile CSR Report 2011/2012 - Alpine

www.alpine.com 

Corporate Profile 

CSR Report 

2011/2012

Corporate Profile 


2011/2012 

C O N T E N T S 

Messages from the Board … ………………………… P04 

Business Domain 

Audio Products …………………………………………………… P06 

Information and 

Communication Products ………………………………… P07 


● Scope of Report 

・Coverage Organization: Alpine Electronics, Inc and 28 

consolidated affiliates. 

・Coverage Period: April 1, 2010 to September 30, 2011 

● Reference Guidelines 

・T h e J a p a n e s e M i n i s t r y o f t h e E n v i r o n m e n t ’s 

environmental Reporting Guidelines 2007 

・The Global Reporting Initiative (GRI)’s Sustainabilility 

Reporting Guidelines Third Edition 

● Website 

・The data contained in this report can also be found on 

our website. 

http://www.alpine.com/e/scr 

● Related reports 

・For detailed financial information, please see our 

Annual Report 

● Successive Release 

・June 2012(Subject to change) 

Data on Alpine’s business and CSR activities may be 

found in this booklet and on our Website. 

Alpine Group ………………………………………………………… P08 

Alpine Management and CSR 

Corporate Philosophy and Management 

Cycle … ………………………………………………………………… P10 

Message from the CSR Committee 

Chairman … …………………………………………………………… P11 

To Remain a Trusted Company… …………………… P12 

To Establish Sound Business 

Management … …………………………………………………… P13 

Respect for Individuality 

Global Individuality and Goals … …………………… P14 

Fostering individuality … …………………………………… P16 

Fostering Personal Growth ……………………………… P17 

Round Table Talk … …………………………………………… P18 

Creating Value 

Creating Value … ………………………………………………… P20 

To have satisfied customers …………………………… P22 

Editional Policy 

Guided by the Corporate Vision “Creating Future Values Creating Value and Contribution to Society. 

of Mobile Media”, Alpine is committed to developing an At Alpine, employees are the foundation of all business 

innovative motorized society. This booklet reports the activities, so we have included a variety of articles 

initiatives we take in each of our corporate activity areas. introducing messages from our employees around the 

In order to deliver a wide range of information regarding world. In addition, with the belief that our commitment to 

our activities, we have compiled the Corporate Profile CSR activities must be directly reflected in our products, 

and the CSR (Corporate Social Responsibility) Report we have gathered detailed accomplishments in the 

into one comprehensive document. We hope to deliver to sections “History of Product Development Challenges” 

our key stakeholders how we value our interconnection (P20) and “Environmental Burden Reduction Activities 

with people, society and our environment in our business and Supplier Value Chain”(P26). 

activities. 

We sincerely hope that this report will assist all of our 

With strong determination to realize our key principles, valued stakeholders in sharing Alpine’s current position 

the context of this booklet is synchronized with the and vision for the future. 

Alpine Corporate Philosophies: Respect for Individuality, 

Date on Alpine’s business and CSR activities may be 

found in this booklet and on our Website. 

High 

Public concern 

Reported on 

our website 

Corporate website 

http://www.alpine.com 

Reported in this booklet 

Detailed data 

Significance to Alpine 

Summary 

Note: This report includes forward-looking statements about the future performance of 

the Alpine group, based on its management’s current plans, estimates, and policies, as 

well as facts concerning the Alpine group both past and present. 

High 

These plans, estimates, and projections are based on management’s assumptions and 

beliefs in light of the information available to it as of this writing, and therefore the actual 

results or events of future business undertaking s could materially differ from those 

contained in these forward-looking statements, as a result of changes in conditions. 

Alpine Brand ……………………………………………………… P24 

Driving Mobile Media Solutions … ………………… P25 

Contribution to Society 

Developing Environmentally- 

Friendly Products … …………………………………………… P26 

Environmental Conservation in the 

in the Workplace ………………………………………………… P28 

As a member of Globe …………………………………… P30 

Corporate Data … ………………………………………………… P31 

Alpine Corporate Profile / CSR Report 2011/2012 

Alpine Corporate Profile / CSR Report 2011/2012

Message from Top Management 

Message from Top Management 

Realizing a Sustainable Mobile Society 

stakeholder confidence is sustained at all times. In the process of 

of our key efforts in relieving burdens on the environment. We 

reconstruction, we have reconfirmed and further strengthened 

strongly believe environmental activity is one of the important 

the connection to our employees and local society, a bond 

responsibilities for manufacturers who build the foundations of 

that will surely be an important asset for Alpine in its coming 

the next-generation automotive society.. 

development. 

Considering the current and the upcoming business 

If we take a look at the global economic situation, the 

environments, Alpine has established a strategy of corporate 

automobile industry has experienced a temporary recovery from 

development based on the following cornerstones: 1.AVNCD(*), 

the Lehman shock; however, once again the industry is facing a 

2.Alliance Strategy, 3,Link Strategy (Application of 

phase of uncertainty due to anxieties in the U.S. and European 

communication tech.),and 4. Green Strategy (environmental 

economies. On the other hand, although the rates of growth 

conservation). We will contribute the development of a mobile 

have somewhat decelerated, emerging countries continued to 

society defined by ease, safety and comfort in driving. 

show stable expansion. Growth of emerging countries is a sign 

of new significant business opportunities and competition. 

Alliances 

We see this new competition as a trigger for a wide array of 

technological innovation and the progress of society. 

For decades, ALPINE has upheld “Made in Market” as a 

AVNCD 

 

 

 

Links 

key motto, and strategically developed business activities on 

Green 

a global scale. Every affiliate around the globe is connected 

to our Headquarter in Japan, offering optimal solutions 

for each regional market. In China, now the world’s largest 

automobile market, we have established a comprehensive, headto-tail, 

localized product development system. Ahead of our 

Generating the Future Value 

in Mobile Media 

competitors, we have in place a single facility capable of product 

The corporate vision of Alpine is “Driving Mobile Media 

design to manufacturing. 

Solutions – Towards the Future of Mobile Media”. Alpine strives 

Chairman 

President & CEO 

Rapid progress in communication technology and the effective 

to lead the generation by continuously offering new value to our 

customers. 

use of ITS have made it possible to provide drivers with 

We have established our corporate philosophies of “Respect for 

optimized driving information and entertainment sources. This 

Individuality”, “Creating Value” and “Contribution to Society”. 

trend has evolved our products from simple automotive audio 

Making these philosophies a reality is how we achieve corporate 

and navigation products to the vehicle’s core systems. We see this 

social responsibility. It is for this reason that our Corporate 

Economic Climate & Environmental 

trend that surrounds Alpine 

support from our stakeholders, we were able to accomplish a 

swift recovery. We would like to take this opportunity to again 

express our sincere gratitude for all the support we received. 

as a business opportunity and will pursue further augmentation 

of safety and comfort in all driving experiences. 

The prevention of global warming has become a common 

Profile and CSR report have been combined. 

This is an era where responsibilities of corporations are 

expanding. We recognize the importance of diversity in values 

We pray for all the people and families who faced many difficult 

Over the years Alpine has been engaged in the construction 

topic in our everyday life, together with the increasing 

through our global business operations. We very much appreciate 

times due to the Great East Japan Earthquake. 

of BCP (Business Continuity Planning). Since the Great 

popularity of hybrid and electric vehicles. Alpine joined the 

your time in reading this booklet describing Alpine’s corporate 

Alpine Headquarter Office and manufacturing facilities located 

East Japan Earthquake, we have engaged in comprehensive 

national consortium Smart-city Project, offering navigation 

activities, and humbly request your advice and continuing 

in the city of Iwaki, Fukushima, suffered considerable damage 

review and reinforcement of risk management schemes. Here 

systems for electric vehicles as part of our “Green Strategy”. We 

support. 

from the earthquake. However, given the immense, widespread 

at Alpine we are determined to create an organization in which 

continuously strive to offer lightweight product solutions as one 

September 2011 

* A(Audio),V(Visual),N(Navigation), C(Communication for Information supplement from outer Network ),D(Drive assist for safe driving) 





Audio Products 

Information and Communication Products 

Determined to create great sound without compromise, 

Alpine relentlessly aims to achieve the finest mobile media sound. 

Creating an safe, comfortable, and ever-expanding driving experience 

with sound, image, navigation data transmission, and drive assistance. 

Alpine pursues superb in-vehicle sound as an manufacturer 

Under this philosophy, we proudly offer a wide range of 

Audio, Video, Navigation, Communication and Drive 

The idea of the large screen navigation system was born from 

specialized in automotive systems. We continually pursue the 

products including a “premium sound system” to global 

Assistance – the range of features provided in our products 

end users’ input. Taking advantage of an 8” display, a high 

position of “First One” (#1 quality, first releaser) by utilizing the 

markets. The system contains an advanced digital processing 

has expanded dramatically as customer demands needs 

resolution, dual-source, navigation and entertainment view 

know-how and expertise accumulated over many years. 

technology to realize the perfect sound settings for the 

evolve. 

mode, impossible with the former 7” screen, was realized. 

Technology innovation rapidly introduces new media formats. 

customer’s vehicle. It offers the user with a fine yet powerful 

Alpine is acknowledged by car manufacturers around the 

In addition, the “Active View Camera” that recognizes and 

Alpine provides innovative products that are in sync with 

acoustic environment. 

world as a leading system integrator, uniting vehicles with the 

indicates approaching objects with visual alert and alarm 

market trends and end user needs. One example is the 

Together with the emergence of environmentally friendly 

latest technologies. 

sound offers additional value to the vehicle-mounted cameras. 

Pandora-and-SiriusXM-compatible Head Unit. 

vehicles, Alpine is the leader in the development of ultra-down- 

Alpine is committed to providing new value products to the 

It is widely recognized as a product that provides the driver 

Even though equipment and technologies change, our policy 

sized, lightweight, and high-efficiency sound systems. Flexibly 

market – one example is the ultra-wide-screen HDD navigation 

with a safe and comfortable driving environment. 

of “Great Sound” does not. 

and efficiently adapting to changing vehicle environments, 

system launched for the Japanese market in 2010. 

Alpine’s sound philosophy, “Artist intended”, is a pursuit to 

Alpine continues to offer advanced sound technologies and 

precisely reproduce the passion the artist has put into the 

optimal in-vehicle sound systems that surpass customer 

music. 

expectations. 

P r o d u c t s P r o d u c t s 

CD MP3/WMA/SriusXM receiver 

CDE-124SXM 

Separated two-way speaker 

DDL-RT17S 

Digital Power Amplifier 

PDX-M12 

HDD Car Navigation 

VIE-X088V 

10.2” LED WVGA rear vision 

TMX-R2200MG 

Active View Camera 

HCE-C300R 

SiriusXM tuner on-board - first in the auto 

sound industry 

High-end speaker that delivers clear and 

dynamic vocals in natural balance 

Digital Amplifier that delivers huge power 

and sound quality in compact body 

Wide screen navigation that increases the 

field of view and ease of operation 

50% weight reduction using Magnesium 

alloy 

Cutting Edge Camera system - wide angle 

view with four-angle view mode 



Alpine Group 

Alpine Group 

Bringing Alpine to the world 

with our Global SMD System 

Asia 

Alpine has established a global 

network of Sales, Manufacturing and 

Development sites in four main regions 

(Japan, North America, Europe and 

Asia), all under the fundamental principle 

of “Designed in Market, Made in Market,” 

in order to meet the requirements of 

major automobile manufacturers and 

markets around the world. 

North America 

7 H S ALPINE ELECTRONICS (CHINA) CO., 

LTD.(GEIJING) 

8 D NEUSOFT 

1 H S D ALPINE ELECTRONICS OFAMERICA, 

INC.(L.A.) 

2 M ALCOM ELECTRONICS DE 

MEXICO S.A DE C.V 

9 S ALPINE OF ASIA PACIFIC 

INDIA PVT LTD 

10 H S ALPINE ELECTRONICS OF 

ASIA PACIFIC CO., LTD 

Japan 

H Headquarters 

S Sales Base 

M Manufacturing Base 

D Development Base 

1 

2 

S 

D 

S 

S 

S 

S 

3 4 5 6 

S 

S S 

9 

S 

S 

8 

7 

D 

M 

S 

S S 

11 

12 

S 

S 

M 

S 

10 M 

S 

S 

11 H S D HEADQUARTERS 

12 M ALPINE ELECTRONICS 

MANUFACTURING, INC 

S 

Europe 

3 

S ALPINE ELECTRONICS OF U.K., LTD. 

4 S D ALPINE ELECTRONICS GMBH(STUTTGART) 

Overseas Subsidiaries/Overseas Affiliates 

North and Latin America 

ALPINE ELECTRONICS OF AMERICA, INC. 

ALPINE ELECTRONICS RESEARCH OF AMERICA, INC. 

ALPINE ELECTRONICS OF CANADA, INC. 

ALCOM ELECTRONICS DE MEXICO, S.A. DE C.V. 

ALPINE DO BRAZIL LTDA. 

Europe 

ALPINE ELECTRONICS (EUROPE) GMBH 

ALPINE ELECTRONICS R&D EUROPE GMBH 

ALPINE ELECTRONICS GMBH 

ALPINE ELECTRONICS OF U.K., LTD. 

ALPINE ELECTRONICS FRANCE S.A.R.L. 

ALPINE ITALIA S.P.A. 

ALPINE ELECTRONICS DE ESPAÑA, S.A. 

ALPINE ELECTRONICS MANUFACTURING OF EUROPE,LTD. 

Asia and Oceania 

ALPINE ELECTRONICS (CHINA) CO., LTD. 

ALPINE ELECTRONICS (CHINA) CO., LTD. (DALIAN R&D CENTER) 

DALIAN ALPINE ELECTRONICS CO., LTD. 

TAICANG ALPINE ELECTRONICS CO., LTD. 

ALPINE ELECTRONICS HONG KONG, LTD. 

ALPINE ELECTRONICS OF ASIA PACIFIC CO., LTD. 

ALPINE OF ASIA PACIFIC INDIA PVT LTD 

ALPINE TECHNOLOGY MANUFACTURING (THAILAND) CO., LTD. 

ALPINE ELECTRONICS OF AUSTRALIA PTY.LTD. 

NEUSOFT CORPORATION 

Domestic Subsidiaries/Domestic Affiliates 

5 H S ALPINE ELECTRONICS (EUROPE) GMBH (MUNICH) 

6 M ALPINE ELECTRONICS 

MANUFACTURING OF EUROPE, 

LTD.(HUNGARY) 

ALPINE ELECTRONICS MARKETING, INC. 

ALPINE ELECTRONICS MANUFACTURING, INC. 

ALPINE PRECISION, INC. 

ALPINE TECHNOLOGY MANUFACTURING, INC. 

ALPINE GIKEN, INC. 

ALPINE CUSTOMERS SERVICE CO., LTD. 

ALPINE INFORMATION SYSTEM, INC. 

ALPINE BUSINESS SERVICE, INC. 

ALPINE KYOTO SALES, INC. 

ALPINE HYOGO SALES, INC. 

TOSHIBA ALPINE AUTOMOTIVE TECHNOLOGY, INC. 



Alpine management and CSR 


Realization of corporate philosophies on the 

solid foundation of our management cycle 

In pursuit of the actualization of our corporate philosophies, Alpine incorporates the 

management cycle into our activities, every single day. By sharing the future direction 

(Corporate Vision) and our business targets with employees, we are steadily advancing. 

Alpine’s CSR is "the business activity 

necessary to realize our Corporate Philosophy". 

- Acting with full recognition of our social responsibility, especially 

during challenging business circumstances. 

CSR Committee Chairman and Managing Director, 

Hitoshi Kajiwara 

Corporate philosophy 

Management cycle Of Alpine 

Alpine values its members as individuals, and is committed 

to forming an energetic and attractive company where the 

quality of work is enhanced. 

Located in Iwaki city in Fukushima Prefecture, Alpine’s global 

headquarters faced the devastating earthquake and tsunami 

we must achieve accountability. 


Alpine seeks to foster the pride and enthusiasm of each 

employee, providing the means and opportunities for 

growth, and encouraging relationship built on mutual trust. 


Alpine eagerly takes up the challenge of maintaining 

technical leadership in creating new values that will 

enhance the quality of human life. 

1. Corporate 

Philosophy 

2. Corporate 

Vision 

4. Midterm Business Plan/ 

Business Budget 

3. Conduct Guidelines 

of March 11th. I think that many employees must have 

considered how Alpine could behave responsibly toward society 

and what we could do not to cause our stakeholders so many 

worries. A corporation is closely related to the society, and we 

feel again that we need to think about how to perform our 

social responsibility in the whole process of our business. 

At Alpine, CSR and the business activities for achieving our 

To boost mutual understanding between our stakeholders, 

every employee all over the world must work every day 

considering how Alpine can connect to society. 

The collective consciousness of our employees, including 

management, sets the level of our corporate social responsibility. 

We want our employees to have a sense of self-awareness and 

sense of ethics. 


Alpine is committed to providing superior products and 

thus contributing to a fuller, richer society. 

5. Management Strategy 

6. Daily Jobs 

corporate philosophies are one in the same. Corporate philosophy 

is an inalterable value for our continuing performance and 

we are built on the three corporate philosophies of 1. Respect 

for Individuality, 2. Creating Value, 3. Contribution to 

Peoples’ responsibility to a corporation is changing with 

the times. People have requested that a company not just 

launch products and services, but also to contemplate how to 

contribute to society by their products and services. 

Society. In essence, understanding Alpine’s business activities is 

We believe that if Alpine continues to seek Alpine’s identity 

understanding Alpine’s responsibility to society. 

and able to respond to change, it can be said that Alpine 

performs its social responsibility. 

In order to grow, the expectations and needs of our various 

Alpine is going to strengthen consciousness of our social 

stakeholders (customers, stockholders, investors, suppliers, 

responsibility among our employees and we continue to make 

employees, local community, etc.) must be met, and we believe 

efforts to improve CSR activities. 

it is an important responsibility of corporations to deepen 

Thank you for your understanding and continued support. 

mutual understanding through communication. To do that, 

Test Course at Iwaki Office for Product Evaluation 

10 Alpine Corporate Profile / CSR Report 2011/2012 

Alpine Corporate Profile / CSR Report 2011/2012 11



To Remain a Trusted Company 

We believe it is our obligation to act justly, increasing corporate viability and transparency. 

We are therefore strengthening our corporate governance. 

To assure sustainability of governance, we are taking firm measures for compliance and risk management. 

Sustainment of Business Management with 

Clarity and Transparency 

Corporate management is built on mutual confidence. Alpine highly values communication with shareholders, 

investors and partners to conduct our corporate responsibilities. 

Corporate Governance Structure 

Internal Control System 

Promoting supply-chain-wide CSR 

Promoting Investor Relationships 

Alpine appoints a Board of Directors that oversees and 

supervises managerial decisions. Each director is assigned 

with a specific corporate function. By constructing an 

organization with clear managerial responsibilities, optimal and 

efficient progression of duties is assured. 

Alpine has established an internal auditing structure and 

engages a Board of Auditors. The board assures clarity and 

transparency by monitoring managerial, accounting, and legal 

perspectives. 

Corporate Governance Organizational Structure (as of June 2010) 

CSR Committee 

Compliance Structure 

Alpine has laid down in our Ethics Guidelines (“Alpine’s Ten 

Commandments”), the basic code that each and every employee 

within the Alpine group across the globe is required to. 

In Japan, the U.S.A., and China, Alpine has established an ” 

Ethics Hotline” for Alpine employees and suppliers to consult 

regarding ethical and moral issues. A whistle-blower protection 

clause is included in our internal regulations. This system acts 

to help detect potential problems in advance and enable 

prompt action. There were 4 issues consulted in 2010. 

Alpine Code of Ethical Conduct (Ten Commandments of Alpine) 

HUMANS 

Privacy 

Discrimination 

THINGS 

Safety 

Environment 

I will not leak other people's private information. 

I will not discriminate against others or engage in sexual harassment or physical or verbal abuse. 

I will actively promote product safety and quality. 

I will actively promote the environment. 

PROPERTY 

Company's Assets I will not use the company's assets for private use. 

Intellectual Property I will not infringe other company's intellectual property. 

INFORMATION 

Trade Secrets 

Insider Dealing 

TRANSACTIONS 

Fair Competition 

Bribery 

Election/dismissal 

Board of Auditors 

Four corporate auditors 

(Two outside auditors) 

Ethics Hotline 

Whistle-blowing 

Internal Control Subcommittee 

RC Committee 

Obligation to attend 

and state opinions 

Supervision, auditing 

Regional/Social Contribution Subcommittee 

Disaster Action Headquarters 

Environmental Management Committee 

Procurement Committee 

General Meeting of Shareholders 

Internal Audit Office 

Duty of Loyalty 

Duty of Care 

Board of Directors 

Ten Director 

President and CEO 

Business 

Execution 

Division 

Election/ 

dismissal 

Business 

Execution 

Division 

Self Checking (CSA ) 

Account 

Auditor 

I will not leak APN's trade secrets or use APN's trade secrets for private use. 

I will not buy or trade APN's stock immediately before the announcement of important matters. 

I will comply with antitrust laws and other rules and regulations. 

I will not accept entertainment or gifts that are in excess of the bounds of common sense. 

Election/ 

dismissal 

Business 

Execution 

Division 

Control Self Assessment 

Alpine is making aggressive efforts to create internal control 

systems, based on the belief that such systems should not be 

created merely for the sake of compliance with relevant laws. 

In 2011, we promote improvement of our internal control 

system to strengthen our business structure. 

Risk Management Initiative 

To ensure sustainability and reliability of our corporate 

activities, Alpine analyzes a wide range of possible risk factors. 

The risks are categorized into “Disaster risk”, “Infection risk”, 

“Business risk” (finance, labor, government), and “Information 

risk”, each backed by advance crisis countermeasure actions, 

and in case of emergencies minimize the damages incurred. 

The reason behind our enactment of the Business Continuity 

Plan are to ensure the safety of employees and their families, 

and reduce post-disaster impact on our customers given any 

emergency situation. We established a practical and effective 

plan comprised of chapters corresponding to first response 

and risk reenactment. 

C o l u m n 

Strengthening Disaster Risk Management 

Alpine maintains Permanent Disaster Action Headquarters 

and global preventive measures to prepare for natural 

hazards. During the Tohoku Earthquake, countermeasures 

were swiftly put into action by the Permanent Disaster 

Action Headquarters, thereby ensuring prompt business 

recovery. In addition, it enabled efficient cooperation and 

support amongst the ALPS group, contributing to the 

creation of a joint cooperation structure for recovery. 

The Alpine Fire Brigade is responsible for safety 

inspections, fire fighting, emergency aid, emergency 

evacuation and executing frequent disaster drills. In this 

disaster, they prevented panic and minimized the damage 

after the disaster. 

A firmer structure should be 

constructed based on the 

experience of the disaster. 

At the Emergency Drill 

Alpine expands purchasing activity worldwide based on 

“Alpine Purchasing Policies”. Conforming to “Supply-chain 

CSR Development Guidebook” of JEITA, we are promoting 

Corporate Social Responsibility with our partners. This is 

implemented not only in our own business activity, but also 

through our entire supply chain. Alpine invites suppliers to 

briefing sessions (twice per year in Japan, and annually in 

China, North America, and Europe) to strengthen relationships. 

Alpine's Purchasing Policies 

Partnership 

Eco-friendly Procurement 

Alpine promotes development of eco-friendly products by 

strong supplier partnerships. All suppliers have obtained 

ISO-14000 certification. Starting in 2011, enhanced examination 

of materials and inclusions are conducted based on standards 

recommended by JAPIA. 

Supplier Information Security 

Management 

Via programs including “Information security education 

support” and “Information management status investigation”, 

Alpine is working to increase the level of information 

management by our partners. Since August 2010, regular 

visits are made by Alpine to its partners to ensure information 

security. An important theme for the 2011 year is to introduce 

and standardize information management at our newly joined 

business partners. 

Open and 

Fair 

Environment 

Friendly 

Legal 

Compliance 

We communicate our business situation, mindset and 

activities at our biannual investors meeting for analysts and 

institutional investors. The Alpine Annual Report is published in 

March and September. To report on our detailed business and 

financial circumstances, the Annual Report is issued to our 

overseas investors. News and information are updated on our 

website on timely basis. 

Balanced Profit Allocation 

Return of profit to our shareholders is an important corporate 

responsibility at Alpine. “Return profit to stakeholders”, 

“Aggressive capital investment and R&D investment for 

enhancement of competitiveness”, and “savings for business 

growth for the future” are key factors in determining the 

balance of profit return. The 2010 year-end dividend was set 

at 10 yen per share. Based on this return, the annual dividend 

was 20 yen per share. 

Having numerous opportunities to talk face-to-face with 

their executives, I received the impression that Alpine 

values their investors, and I place my trust in them. 

In addition, as we can see by the swift recovery from the 

disaster, I am inspired by the level of cooperation between 

their management and employees. They have established 

strong business competitiveness 

and partnerships, and I hope Alpine 

makes the next leap forward in the 

mobile media market with focus on 

developing countries. 

C o l u m n 

Inspired by partnership between 

management team and employees 

Ichigo Asset Management, LTD. 

CEO Mr. Scott Callon 

FY2010 Announcement of Settlement 

12 Alpine Corporate Profile / CSR Report 2011/2012 

Alpine Corporate Profile / CSR Report 2011/2012 13


Respect for 

Individuality 

Alpine seeks to foster the pride and enthusiasm of each employee, 

provide the means and opportunity for growth, 

and build a relationship based on mutual trust. 

Find new business opportunities in Latin America 

Create product installed in space ship 

Valuable contributions to Alpine’s global success 

Individuality generates synergy and mutual progress. It creates the 

desire to grow business. We, Alpine, have a shared passion for quality, 

technology, the global environment and people. The wide range of 

individuality drives us to realize our goals and responsibilities. 

Alpine No.1 brand awareness in Australia 

No.1 high quality brand 

Connect Alpine Connect World 

No.1 Aftermarket through the Australian car 

dealer network. 

Company our children want to work at as well 

Position Alpine’s C/A and N/V products asas the 

best recognized in the market. 

Growth of “Create Business” ”Get Business” 

“Maintain Business” 

Reward Longevity, Perfection, Individuality, New 

challenges and Energy 

Keep on changing Alpine and myself without 

succumbing to changes 

Active internal communication 

Be a model factory in the world 

Profitability and stability of the company 

Every vehicle needs Alpine products 

Harvest and develop talent to build a strong 

Alpine brand. 

No.1 maker in the world 

Strong and stable company for the next 30 years 

/Energy saver and environmentally friendly 

Innovate and develop new audio technologies to 

maintain Alpine’s leadership in the car audio industry 

Excite more female purchasers about Alpine. 

Achieve #1 brand in Europe 

Alpine No.1 innovator of “Cloud”in-car technology 

Creating multicultural synergies 

Second to none. 

14 Alpine Corporate Profile / CSR Report 2011/2012 Alpine Corporate Profile / CSR Report 2011/2012 15


For Each Individual to Shine 

Alpine believes that everyone’s individual skills and character can successfully fit together both mentally and physically. 

To be a place for employee growth and development 

Alpine considers the office not only a workplace, but a place where different people and personalities can gather, 

develop, and share skills and knowledge. The company proactively provides opportunities that stimulate mutual 

growth of employees. 

Valuing Work/Life Balance 

Physical and Mental Health 

Cultivate human resources for the 

global stage 

Working environment improvements 

Every single employee has fruitful times both inside and 

outside the workplace; this is the Alpine’s basic policy in 

regards to work. To support it, we have instituted a weekly “No 

Overtime” day, multi-use vacation, and we encourage the use 

of paid vacation. Alpine supports employees who try to refresh 

themselves and to pursue their dreams. 

Multi-use Vacation Usage (Alpine Only) 

2008 2009 2010 

DaysUsed 888 1098 742 

Persons Used 128 167 166 

At Alpine, the health of each employee is top priority. Annual 

physical examinations, health guidance by a full-time nurse, 

and a company gym support employee wellbeing. Employees 

are vulnerable to various forms of work stress. Alpine supports 

stress reduction, setting up professional counseling sessions 3 

days per week. This helps alleviate each individuals’ problems, 

clarify general issues that are shared amongst employees, 

and establishes foundations for improvements in the work 

environment. 

Alpine has signed an agreement with the University of Aizu 

and Neusoft Institute in China to support IT specialists at those 

institutions. This aims to invite overseas students to a Japanese 

college, and encourages them to learn advanced IT skills and 

knowledge, together with the Japanese language. Alpine offers 

internship programs for these students. Alpine will expand this 

program around the world, anticipating development of human 

resource skills 

and business 

expansion. 

Without the growth and development of employees, a 

company never progresses. Considering the expansion of 

skills and knowledge of our human resources as utmost 

importance, the “Human resource development conference” 

is held twice a year. 

To encourage employee to grow, optimized job rotations, 

and training schemes are discussed. In addition, twice a year 

employees have interview opportunities with their managers 

and review together individual targets and issues. 

Usage ratio 

(Entire Population) 

10.6% 12.2% 11.7% 

Child Rearing / Nursing Support 

Alpine maintains an environment that supports individual life 

stages, including maternity leave and a shortened workday 

policy for employees with small children. For employees who 

need to provide nursing care, Alpine offers two vacation plans 

and supports flexible work schedules. 

Maternity Leave and Shortened Day Policy Usage (Alpine Only) 

2008 2009 2010 

Maternity 20 17 9 (Male 2) 

Shortened Day 10 14 6 

Counseling sessions 

Training gym at Iwaki headquarter 

Employee Satisfaction survey 

Alpine conducts Employee Satisfaction surveys in Japan, UK 

and Germany to collect employees’ opinions of the company. 

The surveys are conducted anonymously, allowing employees 

to express their honest opinions, while ensuring accurate 

feedback. The survey results indicate increasing satisfaction 

levels, but nevertheless Alpine will continue to actively promote 

improvements in 

the workplace. 

Ceremony of singing 

Self education and training by employees 

The Alpine Workers Association encourages employees to 

think, move, and step up. 

It hosts sporting events, including football, rock climbing etc. 

There are family events also, aimed at bringing the community 

together. Activities such as Zen (sitting meditation) and 

managerial skills lectures offer employees ways of life and new 

leisure ideas. 

In February 2011 we welcomed Ms. Takeda, Athena Olympic 

Games medalist, for a lecture on the importance of setting and 

achieving goals as an effective way to sustain high motivation. 

C o l u m n 

A treasure I gained trough club activities 

I joined the Alpine baseball club when I joined the 

company. At first it was uncomfortable for me to play with 

teammates who were as old as my parents. However, it 

turned out that there were no barriers between us, and was 

enthused when my seniors took the time to listen to opinions 

of a newcomer like myself. 

Now the team’s manager, I keep myself aware of the 

importance of being open and understanding to the voices 

of new members, just as my seniors have done for me. 

The team is my treasure that shares a common goal, 

overcoming challenges not only in the office but in private 

life as well. 

We will do our best to place in the national championships. 

(H.Sagawa) 

Event hold by Workers Association 

Alpine Baseball Club 

Satisfaction Survey 


Round Table Talk 


After Market Product ● 

Development Dept. 

Sr.MGR 

Yoshikatsu 

Watanabe 

● Human Resources Dept. 

Yuji Kisaichi 

● Corporate Planning Dept. 

Sayako Takahashi 

Quality Assurance Dept. ● 

Toshiaki Jumonji 

Alpine Asia Pacific Corporate Planning Dept. ● 

Sr.Executive Yumi Nonaka 

※ attend using conference call system 

Turning our diversity into creativity 

Around the world, employees of Alpine are confronting wide ranges of responsibilities. 

The respect for diversity is directly linked to the progression of business. 

Our staff expressed and shared their opinions on diversity. 

Alpine culture based on 

Corporate philosophy 

Takahashi: One of Alpine corporate philosophies is “Respect for 

Individuality”. Have you ever been aware of it? 

Nonaka: I feel Alpine respects our individuality, employees 

like me are assigned to the right role, and our individualities 

and unique capacities are utilized. I tackle business numbers 

as a corporate planning member, but also I wanted to work 

as an executive assistant as I used to. I told this to my boss, he 

recognized my eagerness, and give me the job. 

Kisaichi: I have a memorable experience with my boss as well. I 

used to express my opinions, which is absurd as I look back now. 

But boss and seniors did never reject my ideas because of unfitting 

precedent. They respected my ideas and passion, and turned my 

ideas to useful ones for company. This is an example of Alpine’s 

culture that “respects individuality” and makes use of it to create 

new things. 

Takahashi: Thank you for telling me your bosses respect 

subordinates. I think it is also important for employees to respect 

each other regardless of their position. Please tell me your opinion 

on that? 

Watanabe: Because of my position as senior manager, I often 

select staff for new development projects. Sometimes I purposely 

pick two people with different characters. They may not want to 

work together because of their different personalities, however I 

think it is a chance for both the company and them to overcome 

their differences and collaborate in order to learn from the 

experience and grow into the next phase. 

Nonaka: I agree. I often find diversity with co-workers from 

backgrounds like being from Thailand or Singapore. For example, 

when I use the word “soon”, Japanese and local staff understand 

it differently. These cases tell me immediately that the common 

sense I used to have is fragile. In addition, I always try to speak 

carefully to make up for our differences of culture and values. 

Although you may think “carefully” speaking only means speaking 

slower, it is not true. I recognize that it increases the accuracy of 

work. We tend to simplify communication with Japanese believing 

“they will understand me”, but this leads to misunderstanding and 

mistakes. 

Jumonji: Comments from people in different positions and views 

change and make us grow. When I experienced my limitation in 

my work, a word from my co-worker taught me that it was not 

limitation at all, and that it was just my assumption. 

Takahashi: I used to believe that diversity was the governmental 

requirement to promote an equal number of women/men and hire 

the required percentage of people with disabilities. However , I 

have come to realize that there is a lot of diversity around us, and I 

now understand why Alpine has “Respect for Individuality” in our 

corporate philosophies. 

Kisaichi: As a member of Human Resources, I renew my 

mission to create an environment where employees exert favorable 

impressions on each other. 

Regard Diversity as a Commodity 

Jumonji: I find that diversity at work varies by country or area. 

Countries and areas change, and social environments change. I 

am in charge of environmental activities, and we are required to 

come up with efficient approaches. Additionally, I can obtain 

better knowledge and understanding by learning other countries’ 

situations; this allows me to gain deeper insight about products 

and service in Japanese market. 

Watanabe: It is Alpine’s strength to have offices around the 

world and to have business in various countries and markets. 

Alpine has 3 distribution routes; Aftermarket, OEM business 

and dealer options. In these business environments we have 

accumulated deep business knowledge, and this is one of the 

reasons that clients support us. For example, we can solve a 

“product issue in Chinese aftermarket business” by a lesson from 

the OEM business in the United States. 

Takahashi: After all, diversity is one of our strengths at a 

company level. How can we maximize the effect of diversity at 

Alpine? 

Watanabe: Alpine has culture of different personalities, the 

foundation of diversity. We need to regard diversity as a precious 

commodity. Our first step must be to respect each person’ 

s character and use it to our power. I hope we can polish our 

character to create products which satisfy clients and customers. 

Then, Alpine will be a more brilliant company. 




Alpine proactively strives to integrate leading technologies 

and create of new values that bring joy to all. 

Rear vision 

The history of Alpine can be traced by 

“Creation, Passion, Challenge”, recurring 

principles that create future values. 

1978 

Debut of "ALPINE Sound" 

Breakthrough in automotive 

acoustics 

Launch of high-quality cassette decks under 

Alpine brand name for overseas markets. 

The challenge was to break the common 

perception that sound quality inside vehicle is 

poor. 

7201 

Creating Visionary Value for the Future 

Creation, Passion, Challenge 

1967 

Aiming to create new value in 

the world 

Venture Capital company “Alps-Motorola” 

was born from the idea to have a FG facility 

in the Alps group and to offer brand-new 

value. 

1989 

Evolution in CD Entertainment 

Change in cassette media to CDs. Alpine’s 

reply to “While driving, want to listen to more 

CDs without having to change discs”. All 

Alpine H/U were equipped with CD changer 

control function, offering a new way to enjoy 

music. 

1981 

Origin of the car navigation 

system. 

Dawn of a new automobile era. 

The mother of all car navigation systems 

was a collaboration with Honda Motor 

Corporation. As the world’s first effort, the 

development was not an easy task. However, 

the accomplishment was clearly a great step 

forward in Alpine’s development. 

Gyrolocater 

CD shuttle 5952 

1995 

Introducing a new era in mobile 

media 

1991 

All-in-One in limited vehicle 

space 

As first in the market products, 3D shuttle 

and AV shuttle were released with Alpine’s 

distinctive technology solutions, successfully 

combining user’s wishes to play multiple CDs 

and simultaneously install a navigation system 

inside the vehicle’s limited space. 

2010 

NVE-N055 

It is expected that car navigation systems 

guide you precisely to your destination, but 

in the early era, realizing this was still quite 

a challenge. Alpine took the time to think 

again about the main purpose of having car 

navigation, and developed a system with high 

accuracy guidance. It offered drivers the 

security and comfort of precise guidance to 

the final destination. 

3D shuttle 5980 

Wider and further 

2008 

Looking into another world with 

rear seat entertainment 

Alpine’s rear-vision entertainment system 

provided rear seat passengers with broad 

and exciting options to enjoy the passenger 

experience. We continue to offer excitement 

to all passengers’ ears, eyes and hearts. 

2001 

World’s top class visuals and 

sound 

Flagship masterpiece series released by 

Alpine, a company that tirelessly works to 

create sound that awaken the emotions. 

Alpine presence in the market was boosted, 

thanks to vehicle focused, detailed 

investigation. 

Alpine has a display 1.43 times wider than 

others available at the time. We will try and 

improve this new standard. 

Alpine F#1 Status 

VIE-X088 (BIGX) 



Ensuring customer satisfaction 

More than 70Mil vehicles are produced annually, however, installing Alpine products into each customer’s unique, 

requires good product, service and quality to ensure customer satisfaction. 

Alpine values its customers long-term trust and confidence. 

Design & Production with user 

perspective 

Online Communication 

The Importance of Quality 

Ensure Durability 

Ultimately, customers determine the success of our products. 

It is important to design and produce from customers’ 

perspectives to ensure their satisfaction. We learn a lot from 

customer feedback. This interaction lead to the creation of 

Big-X, which has the market’s largest display. The common 

belief used to be that display size was limited by vehicle 

architecture, however, we challenged this belief. 

In vehicles with room for multiple passengers, we released 

“Rear-Vision” for the passengers in the rear seats, enhancing 

their travel experience. 

We will continue to challenge the status quo and offer 

comfortable automotive experiences with every customer in 

mind. 

Alpine values customer communication. 

To support the “new car experience”, we released the “User’ 

s Room” on our website. If you enter your vehicle information, 

you can find multiple services and support specific to your 

vehicle. 

New media such as Twitter and Facebook also help maintain 

and enhance our customer connection. 

User’s Room URL 

twitter account 

Facebook URL 

▲ 

▲ 

▲ 

https://secure.alpine.co.jp/urs/top.html 

ALPINE_JP 

http://www.facebook.com/ALPINEjapan 

At the Alpine Museum in the HQ building, a product shot 

with .45 magnum and returned in 1981 is on display. It tells 

the story of a unit that wouldn’t eject a cassette tape, and a 

customer lost his temper. 1981 was soon after Alpine started 

business in the U.S. and quality had not yet stabilized. It 

only takes one product for a customer to enjoy their in-car 

experience and form their opinion of Alpine. We are really 

grateful for this problem because it told us that the basis 

of manufacturing and 

service is “Quality”. We 

will never this customer’s 

dissatisfaction . 

A vehicle experiences a variety of environments. Whatever 

the environment is, our products are supposed to work 

correctly. For that reason, we test all our products extensively 

at our reliability and evaluation centers. We run multiple tests, 

including checking for glare in sunlight and durability against 

dust.. And at the test course, we ensure that our products work 

on rough road surfaces. 

At Alpine we do not think of “Quality” as a product that does 

not break but rather excellent functionality for every single 

feature such as voice recognition, navigation quality, receiver 

sensitivity, usability, connectability, durability etc. We release 

high-quality products with confidence. 

Information Center Improvements 

To encourage customer input, we implemented operator 

training and other actions in timely manner. All “Customer 

voices” are saved in a secure reference database that is 

shared internally and used to develop new products and 

incorporate user-friendly decision making . 

Our daily implementation takes customer input into account. 

Inquiries 

Entry into database 

Internal Information 

distribution 

"User’s Room" on our Web site 

Utilization of 

“Customers’ Voices 

Pursue Usability 

What counts when you drive is SAFETY. This is one of the 

design themes that determines how we make our products 

stress-free during operation. Development is focusing on “user 

friendly operation” and our goal is to be recognized as a user 

friendly Mobile Media Solution Company, a goal recognized 

with a JD Power Award in 2011. 

Liability evaluation center 

DB 

Customers 

Phone 

FAX 

E-mail 

System 

Opinions 

Requests 

Complaints 

Customers’ Voices 

FAQ 

“Car-model-specific 

Installation information 

Product development 

Test course at Iwaki office 

Reflecting in product development and service improvement 



The Alpine Brand 

Alpine’s corporate logo, incorporating the guiding principals of our business activities. 

The Distinctive Five Stripes symbolize our commitment to pursuit superb quality. 

For the Future Values of Mobile Media 

- Driving Mobile Media Solutions - 

Alpine is determined to be a Mobile Media Solution Company,the leading innovator of future value of mobile media. 

Alpine's 

Five Stripes of 

Excellence 

Engineering Excellence 

Manufacturing Excellence 

Marketing Excellence 

Service Excellence 

Partner Excellence 

Automobiles provide comfort and convenience. 

Alpine strives every day to offer ease, safety and 

comfort for all members of this motorized society. 

The driving force behind our objective to create 

future values is our desire to create smiles of 

satisfaction and pleasure. 

Alpine will continue to create new values 

for a prosperous future for both human and 

automobiles. 

Engineering Excellence 

With a strong determination to pursue the ideal 

without compromise, and an overwhelming 

and peerless sense of originality, Alpine 

consistently delivers the best in engineering 

excellence to its customers. 

Manufacturing Excellence 

A uniquely distinctive presence that 

inspires users and gives them satisfaction, 

both at first sight and during use – Alpine's 

products never fail to profoundly impress 

users with their manufacturing excellence. 

Service Excellence 

Believing that high quality is the best possible service, 

Alpine aims to develop highly reliable products that 

are capable of demonstrating high performance 

even in the harshest vehicle environments, thereby 

enjoying an enduring popularity. 

C o l u m n 

First step to the future 

As a part of the “EV & pHV Town Framework” promoted by 

the Japanese Ministry of Economy, Trade and Industry, the 

“Nagasaki EV&ITS Project” was held in October 2010. 

Marketing Excellence 

With the joy of driving at their fingertips, 

Alpine's excellent marketing team taps into 

their technical expertise to deliver attractive 

products that never fail to move customers. 

Partner Excellence 

Through superior par tnerships with 

customers, business partners, employees, 

shareholders, investors, host communities, 

and others, Alpine delivers paramount 

products that more than satisfy users. 

With the innovations in Communication and Cloud 

technologies, the amount of traffic and entertainment 

information the drivers receive is increasing. Our systems 

effectively manage and process these data, providing optimal 

information at optimal time via easy- to-understand interfaces. 

By developing an easily configurable system, drivers are 

assured with a safe and stress-free driving experience. Alpine 

development focuses on providing valuable information to the 

driver in a safe and usable context. 

In this project, EV car rentals and power charging spots 

were established in the Goto-area of Nagasaki. As an 

innovative experiment, the EVs were installed ITS equipment 

that can communicate information, a future vision of a 

motorized society. 

Alpine’s next generation navigation was adopted for this ITS 

equipment. Alpine continues to contribute to a low-carbonemission 

society and community development through 

innovation and integration of advanced ITS technologies. 



Contribution 

to Society 

Alpine is committed to providing the finest products 

and contributing to a fuller, richer society of tomorrow. 

Environmental awareness is embedded throughout our product life cycle, 

together with a strong mindset of providing eco-friendly products. 

Life Cycle Assessment 

Incorporating the LCA method, Alpine quantitatively evaluates the environmental impact of a product throughout 

its entire life cycle; that is, from production, use, and up to disposal. We utilize the evaluation results to formulate 

methods that minimize environmental impact. 

◦ One example is a navigation system for the 

Japanese market 

In one of our flagship Japanese market navigation systems, 

we have learned that CO ² emissions during use are 

strongly correlated with the product's power consumption 

and weight. We also confirmed that the navigation’ 

s optimal route guidance and 

traffic avoidance features largely 

contribute to ecological and 

economical driving by the user. 

CO² Emission by Life Cycle Stage for VIE-X075 B4 Car 

navigation system (Alpine data) 

(kg) 

160 

140 

120 

100 

80 

60 

40 

50 

20 

0 

Resource extraction, 

Material production 

Eco-drive assist Decreasing 

fuel consumption by up to 25% 

Total emissions:196 kilograms 

8 

Product 

assembly 

 

Use 

Electrical power 

consumption 

 

Weight burden 

 

Transport 

0.1 

Disposal 

(Per unit) 

Development 

Material 

Procurement 

Manufacturing 

Shipping 

Use 

Recycling / 

Disposal 

Digital Manufacturing 

We utilize quality engineering 

and simulation technologies such 

as Digital Manufacturing in the 

development of our products. 

These activities enable product 

d e v e l o p m e n t f r e e o f m a s s 

prototype production. We have 

dramatically reduced the number of 

discarded prototypes and related 

waste. 

Partnership with our 

suppliers 

To develop eco-friendly products, 

awareness of environmental 

sustainability is high at Alpine, from 

the initial material procurement 

stage. 

We engage in environmental 

partnerships with suppliers, 

cooperating in the reduction 

of noxious chemicals used in 

materials and reducing greenhouse 

gas emissions. 

Reducing Environment 

Damage at the workplace 

At our manufacturing facilities, we 

focus on reducing environmental 

effects. Each employee is encouraged 

t o p r o m o t e i m p r o v e m e n t s i n 

manufacturing efficiency, product 

quality , e n e r g y a n d r e s o ur c e 

consumption, and waste and CO ² 

minimization. Use of water-based 

paint, odor control, and noise 

management are examples of how we 

care for our surrounding environment. 

(Details in P28-29) 

Optimization of Logistic 

Efficiency 

A s a g l o b a l c o m p a n y w i t h 

development and manufacturing 

affiliates around the world, we are 

committed to the maximization of 

logistic efficiency to reduce CO ² 

emissions. 

Streamlining our product delivery 

routes results in the reduction of 

transport distances. We are the first 

mobile electronics manufacturer 

to integrate air packaging that 

dramatically improves freight loading 

efficiency and reduces CO ² the 

emissions of trucks and cargo ships. 

Reducing Product weight 

and size 

As a key strategy aiming to reduce 

CO ² emissions of Alpine products, 

we have set up the “Green 50 

Project”. With this project we 

heavily emphasize the minimization 

of our products’ weight, size, and 

power consumption. The goal is 

to reduce these factors by 50%, 

with anticipation of significant fuel 

efficiency improvement of our 

customers’ vehicles. 

Easy to recycle 

To assure efficient recycling 

at the end of our products’ life 

c y cle, w e pr omote pr o duct 

designs that enable disassembly 

of parts according the materials 

used. Alpine also is proactive in 

introducing lead-free solder and 

raw materials that minimize the 

burden on our environment. 

PDX-M12 Mono Subwoofer Amplifier 

PDX-M12 

Simulation in the product 

developement stage 

Briefing for Green Procurement 

Energy Efficient Infrastructure 

Air package 

(Yield a 20% decrease in size, 10% in weight 

with a 20% increase in power compared with 

the previous model) 

Lead-free soldering process 



Environmental Focus in the Workplace 

Alpine actively takes part in creating a more environmentally friendly office by reducing waste, implementing 

methods to efficiently use our limited resources, and reducing the amount of CO² emissions thought to be the 

main cause of global warning. 

Fighting Global Warming 

Zero Emission 

Visualization of Environmental Load 

Alpine is working on reducing CO² emissions to prevent global 

Together with our efforts to reduce the amount of waste 

We promote "Visualization" to improve environmental 

warming. Affiliates in eastern Japan implemented energy 

generated, we have set up Eco-Stations – waste sorting 

load efficiently.In 2011, a clear set of goals of electricity 

saving measures to relieve the electricity shortage in 2011. 

facilities that make it easier for employees to separate waste 

consumption was installed. 

◦ Electric Power Saving Activities 

A great majority of CO ² emissions in offices is produced by the 

electricity that powers air conditioning systems. We are reducing 

energy consumption by measures that include exhausting heat 

produced by production facilities, boosting air conditioning 

Mist Spraying 

Mist sprays cooling 

down air-conditioning 

exhausts to. 

for efficient processing. We are committed to increasing 

recycling and reuse at our facilities. 

Alpine's Definition of Zero Emissions 

To promote recycling to the extent that no waste to be 

disposed of at final disposal sites is generated. 

(Recycling rate of 99.7% or higher) 

Electric consumption status is reported to employees through 

displays and office broadcast, improving employees’f energy 

saving consciousness. 

efficiency via double-pane windows, and monitoring workplace room 

temperatures. 

Sprinkling of Water 

on rooftops 

installing doublepane 

windows 

We introduced water 

sprinklers on rooftops 

t o c o u n t e r a c t 

temperature increases 

due to sun exposure. 

Electricity Consumption Displayed 

To minimize affects of 

ambient temperature, 

double-pane windows 

with good insulation 

are installed. 

◦ Integrating Clean Energy 

We promote the use clean energies that do not emit CO ² , the main 

cause of global warming. 

Eco Station 

C o l u m n 

Alpine Mexico Prize 

In Mexico, ALCOM won the Second Prize in the 14th 

national energy saving award among mid-size production 

Concern for Local Communities 

facilities initiated by FIDE (Energy Saving Initiative Fund). 

Various factors are analyzed for this award, including 

Green Curtain 

Glass-walled lobby is 

surrounded by green 

c ur t a in o f b i t t e r 

gourd. It minimizes 

sunlight and sustains 

room temperatures at 

comfortable levels. 

Solar panels 

◦ Reducing CO² Emissions while Commuting 

Since many of Alpine’s employees commute to work by car, we are 

In order to mitigate unfavorable odors from VOCs (Volatile 

Organic Compounds) generated during paint coating 

processes, Alpine has introduced cleansing equipment at its 

facilities. We have also taken noise control measures to reduce 

the noise generated by large-scale press machines. 

production variance from previous year and annual 

electricity consumption. In 2009, ALCOM promoted 

energy saving activities such as an employee awareness 

campaign, installing roof insulation, and replacing old 

machinery with new high-efficiency models. etc. 

We achieved a 22% energy savings compared to previous 

year. 

*FIDE: Energy Saving Initiative Fund 

conducting a campaign to reduce CO ² emissions from their cars. 

Everyone at Alpine contributes, giving eco-drive lessons, distributing 

eco-driving stickers, 

and designating ecocar 

parking. 

LED Lighting System 

Controlling noise from press 

We are installing in 

LED lighting systems, 

w h i c h a r e e n e r g y 

efficient and have long 

service lives. 

Eco-car parking area 

Cleaning equipment 



Corporate Data 

As a Member of Earth 

As a global company, Alpine recognizes the important responsibility of being a member of each regional 

community and strives to build good relations around the world. 

Corporate Data 

Alpine Electronics, Inc. 

Community Connection 

In appreciation of the support we receive from local 

governments and societies, Alpine is proactive in the 

communication and interaction with regional communities. 

The annual Alpine Summer Festival at the Iwaki office is an 

event that strengthens the bond with our customers and 

local community. We hope this helps to maintain continued 

favorable relations. 

Recognition of Ecology 

Environmental recognition through 

tree planting 

China’fs environmental problem is an issue of concern. Hence, 

the government has put the Forest Guard Law into effect to 

conserve local forests. At our Chinese affiliate, employees 

learn the importance of forest 

guard through tree planting 

activities. We ecourage 

employees to love nature and 

care for the environment. 

Tree planting 

Date of Establish May, 1967 

Paid-in Capital 

¥25,920 million 

Number of Employees 10,835(28 companies consolidated. As of end of March 2011) 

Description of Business 

Stock Exchange Listing 

Common Stock 

Total Issued Stocks 

Headquarters 

In-car Audio Products/In-car Information & Communication Products 

Tokyo Stock Exchange 

160,000,000 shares 

69,784,501 shares 

TOKYO: 1-1-8 Nishi-Gotanda, Shinagawa-ku, Tokyo 141-8501, Japan 

Phone:81(3)3494-1101 Fax:81(3)3494-1109 

IWAKI: 20-1 Yoshima-Kogyodanchi, Iwaki, Fukushima 970-1192,Japan 

Phone:81(246)36-4111 Fax:81(246)36-6898 

In November 2010, Alpine joined the "Iwaki Recycle Fair 2010" 

hosted by Iwaki city. Alpine-staffed booths provided lectures 

on how to assemble solar cars using empty plastic bottles. 

It was not only a perfect opportunity for children to expand 

their intlectual curiosities, but also to familiarize themselves 

with natural sources of energy. Participants learned the 

importance of recycling, 

while Alpine employees 

reinforced environmental 

sustainability. 

Charity for education 

Alpine wishes to actively contribute to the development 

of countries where we locate our affiliates. At our Thailand 

office, we support an education fund. In the annual year-end 

party, we conduct charity auctions, where all the proceeds 

are donated to the "Education for Development Foundatio". In 

2010, the amount gathered was approximately annual tuition 

fees for twenty students. At Hungary, we hosted charity events 

for neighboring kindergartens. 

C o l u m n 

Chairman 

Seizo Ishiguro 

President & CEO 

Toru Usami 

Managing 

Director 

Hirofumi Morioka 

Directors 

Managing 

Director 

Shigekazu Hori 

Masataka kataoka 

Satoshi Soma 

Toshinori Kobayashi 

Koichi Endo 

Naoki Mizuno 

Managing 

Director 

Hitoshi Kajiwara 

Auditors 

Managing 

Director 

Seishi Kai 

Toji Tanaka 

Kaname Kurashima 

Hideo Kojima 

Taisuke Yonemori 

(As of June 24 2011) 

Solar car assembly class 

One for all, All for one. 

Educating the Next 

Generation 

In Japan and the United States, we welcome middle and high 

school students to our facilities to see and feel what is means 

to be "workin". We hope the activity will encourage students to 

think about their future career. 

In China, we actively support college students in the Dalian 

district. Covering five universities, we offer "Alpine seminar", 

where students can learn advanced IT technologies and 

nourish new ideas. It is also an opportunity to perpetuate 

mutual growth tween the students and Alpine. Since 2011, we 

have collaborated with other local companies in this program, 

enhancing the level of courses provided. 

On March 11. 2011, we experienced the Great East Japan 

Earthquake. The city of Iwaki, where Alpine Headquarter 

is located, infrastructures suffered significant damage and 

many people fell victim to the tsunami. 

Alpine employees joined together as volunteers to support 

recovery activities. Every week the number of volunteers 

increased, As of August 31, the total number of volunteers 

ultimately reached 2,000 members. The effort came purely 

from employees’f passin to restore the city of Iwaki, a 

community that has supported Alpine for more than forty 

years. Alpine's efforts will surely contribute the recovery of 

the region, its economy, 

and we greatly respect 

every employe's care for 

the local community 

Volunteer Activity 

Net Sales (Consolidated) 

(100 mil JPY) 

3,000 

2,500 

2,000 

1,500 

1,000 

500 

0 

2,650 

2,520 

07/3 

08/3 

1,966 

1,685 

2,012 

Ordinary Income (Consolidated) 

(100 mil JPY) 

120 

120 

100 

80 

60 

40 

64 

50 

Number of Employees (Consolidated) 

(Head Count) 

13,403 

12,456 

11,573 

10,913 10,835 

3,000 

20 

8 

09/3 

0 

0 

09/3 10/3 11/3 07/3 08/3 10/3 11/3 

07/3 08/3 09/3 10/3 11/3 

Fiscal Year 

Period 

-20 

-40 

107 

Fiscal Year 

Period 

15,000 

12,000 

9,000 

6,000 

Fiscal Year 

Period 


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Corporate Profile CSR Report 2011/2012 - Alpine

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