Secretariat Report 2011 (pdf) - International Metalworkers' Federation

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Secretariat Report for the Central Committee of the IMF The IMF-ILO Indonesia EPZ Organizing Project was successfully conducted in January 2011. About 80 union activists were trained on organizing, mapping of target companies, workers’ rights and labour laws. The IMF also succeeded in securing solidarity support from SASK and Finnish affiliates for conducting three workshops on organizing in 2011. This is a prelude for a new three-year resultoriented organizing project in a country where there is huge potential for growth. In Thailand, IMF has continued to support the organizational development of our affiliate TEAM. We have also promoted discussions with another major union grouping in the metal industries, the ALCT. Recent progress is encouraging for greater unity and influence in the future. A sub-regional meeting took place in April 2010 in Singapore to discuss strategies and action in the region. IMF’s Regional Asia-Pacific Conference and Women’s Workshop were organized in May 2011 in Sydney, hosted by the Australian IMF affiliates. Lively discussions took place on trade union rights, TNC networks, women’s representation and the creation of the new global union federation. 10. Communications During 2009-2011, IMF news reporting has focused on union building, collective bargaining, trade union rights, TNCs and trade union networks and sustainable development. In course of three years, there has been a substantial increase in the quantity of news reports published on the IMF website, from approximately 15 monthly reports in 2009 to almost 30 in 2010 and 2011. To deliver its messages, IMF is utilizing both traditional communication channels, including the IMF website with a new design introduced on the eve of the IMF Congress in May 2009, the magazine Metal World, IMF NewsBriefs (since 2010 produced in both text and HTML format), as well as some new forms. In 2011, we launched IMF TV, which is based on a YouTube platform for video messaging. Since 2010 we have made active use of social media including Twitter, Facebook and the union labour news network website Labourstart. Technical improvements as well as regular updates on Facebook, Twitter and Labourstart have resulted in a considerable growth in the number of visitors to the IMF website in 2011. It was decided to postpone some development activities on both the external and internal websites of the IMF to free more resources for integrating the communications work of the three GUFs. The PR Newswire service is being used to help distribute information about global campaigns and important conferences as well as to build media lists in specific fields. In November 2009, the IMF and EMF held a joint Global Communicators’ Forum in Frankfurt, which provided opportunities for communication professionals and union officials from affiliates to share their experience on the application of new media techniques, to review and strengthen union campaigns based on an effective communicators' network, to consider union organizing tactics and to focus on the current topic of climate change. IMF’s Communication team regularly participated in the Global Unions’ Communications Task Force and the EMF Communications Group meetings. - 38 -
Secretariat Report for the Central Committee of the IMF In 2009 and 2010 IMF, with the participation of some other GUFs, held the Night of Labour Film Shorts in Geneva. The compilation of movies from these events has been used in different IMF activities. In 2011 IMF decided not to hold another film festival, but with some assistance from BWI and UNI compiled a 1-hour DVD of labour films. The films were launched at the EMF congress in Duisburg. As of 2010, IMF has published two issues of Metal World per year instead of four. The journal has contained news and features about union building, organizing, the job crisis, precarious work, climate change and trade union networks. The last issue of Metal World is planned for October 2011, concentrating on precarious work, new global unionism and secretariat activities since the IMF World Congress in Gothenborg. In 2010 IMF started the process of integrating its communications in the regions. During 2010-2011 the IMF held regional communicators’ forums in Ukraine for CIS countries, India for South Asia, Kenya for Central and South Africa, Korea for South East Asia and the Pacific and in Brazil for Latin America. The forums were a success and helped to establish and reinforce two-way communication channels with affiliates in the regions and get better understanding of their needs and how the IMF can assist affiliates in their daily work. The regional offices started to master new communication channels. The offices in New Delhi and Moscow disseminate IMF information through their Google-based email distribution list. All offices produce articles on their respective regional pages, part of which is published on the main website. All offices have by now special pages on Facebook. Four offices have developed their regional publications in close cooperation with the head office. The most recent one is Asia Pacific Metal, which was launched in October 2011. For the Central Committee in 2011, the communications department has prepared video footage from different parts of the world for discussions on precarious work and new global unionism, as well as the artwork. Four issues of the quarterly newsletter Stronger Together were prepared in the course of 2011, of which three electronic and one printed version were produced in English, French, German, Japanese, Russian and Spanish. The newsletter has been distributed via email channels of IMF, ICEM and ITGLWF as well as published on IMF and ICEM websites. The printed edition was distributed at the joint Executive Committee meeting of the three GUFs in Geneva. One more printed issue will be produced later this year. The development of a communications strategy for the new global union federation has been launched. It started earlier in 2011 with a review of the websites of the three GUFs. A workshop will take place in November, followed by work on the strategy, website and other tools, and branding of the new organization. - 39 -
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Secretariat Report 2011 (pdf) - International Metalworkers' Federation

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