Jugaad'' way: The Mitti Cool Refrigerator - SMI
Jugaad'' way: The Mitti Cool Refrigerator - SMI
Jugaad'' way: The Mitti Cool Refrigerator - SMI
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<strong>Mitti</strong> <strong>Cool</strong> <strong>Refrigerator</strong><br />
do it the „Jugaad“ <strong>way</strong><br />
A refrigerator that runs without electricity<br />
Adonis Engler<br />
Daniel Ehrle
Content<br />
Description of the Innovation<br />
Technical Details<br />
History of the Innovation<br />
Innovation Process<br />
Freitag, 5. Oktober 2012 Departement/Institut/Gruppe<br />
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What Defines a Fridge?<br />
fridge [fridʒ]<br />
short for refrigerator.<br />
Kernerman English Multilingual Dictionary © 2006-2010 K Dictionaries Ltd.<br />
refrigerator [rɪˈfrɪdʒ$ˌreɪt$]<br />
n<br />
a chamber in which food, drink, etc., are kept cool […]<br />
Collins English Dictionary – Complete and Unabridged © HarperCollins<br />
Publishers 1991, 1994, 1998, 2000, 2003<br />
05.10.2012 Departement/Institut/Gruppe<br />
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Concept of a Typical Compressor Fridge<br />
expansion valve<br />
Kitchen<br />
Inside Fridge<br />
Energy<br />
Isolation<br />
Energy<br />
Ammoniac: gaseous fluid<br />
«condenses»<br />
Ammoniac: fluid gaseous<br />
«evaporates»<br />
gaseous<br />
compressor<br />
fluid<br />
05.10.2012 Departement/Institut/Gruppe<br />
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<strong>Mitti</strong><strong>Cool</strong> Fridge – a „cool“ Product Innovation<br />
20 kg<br />
47 cm<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Fridge that does not require<br />
electricity!<br />
made out of clay<br />
works on the principle of<br />
evaporation<br />
cools drinking water and can<br />
store vegetables and milk<br />
affordable for nearly anyone<br />
improves food quality and health<br />
of poorer population and<br />
provides employment<br />
environment friendly in<br />
manufacturing, use and recycling<br />
Freitag, 5. Oktober 2012 Departement/Institut/Gruppe<br />
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How It Came to the Innovation<br />
<br />
Mr. Manshuk Lal Raghavji Bhai<br />
Prajapati<br />
Born 19-10-1965<br />
<br />
<br />
Village Wankaner (Gujarat) Dis.<br />
Rajkot<br />
Experienced supervisor in roof<br />
tiles manufactur<br />
Earthquake 2001<br />
<br />
<br />
<br />
Clay pots, traditionally used to<br />
cool food (poor man’s fridge) were<br />
broken<br />
No or very limited electricity<br />
No <strong>way</strong> to store and cool food<br />
After more than three years of continuous efforts and<br />
failures, in 2004 Prajapati's clay fridge model worked<br />
successfully. He called his product ‚<strong>Mitti</strong><strong>Cool</strong>‘.<br />
Freitag, 5. Oktober 2012 Departement/Institut/Gruppe<br />
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<strong>The</strong> <strong>Mitti</strong><strong>Cool</strong> <strong>Refrigerator</strong><br />
<br />
<br />
<br />
<br />
MCR01-Refridgerator<br />
uses evaporation effect to cool<br />
keeps the temperature inside<br />
the "fridge" about 8 degrees<br />
below room temperature<br />
used to cool water, milk and<br />
vegetables<br />
<br />
<br />
21ºC to 0ºC.<br />
From the graph it can be seen that it takes<br />
approximately 80min to reach 7ºC for a typical<br />
compressor fridge. (2)<br />
21°<br />
8°<br />
13°<strong>Mitti</strong><strong>Cool</strong><br />
7°<br />
adjustable<br />
(2) Embedding Microcontrollers in Domestic Refrigeration Appliances<br />
in Motorola Semiconductor Application Note AN1853/D<br />
by William Mackay, Motorola Microcontroller Division, East Kilbride, Scotland<br />
Freitag, 5. Oktober 2012 Departement/Institut/Gruppe<br />
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<strong>The</strong> Innovation addresses user needs of a rural market<br />
Fridge made of clay<br />
Affordable product<br />
Product with low maintenance cost<br />
<strong>Refrigerator</strong> that works in low electricity<br />
supply<br />
Environment friendly in manufacturing,<br />
use and recycling<br />
Governments may consider to subsidize<br />
It isn’t a pot, it is a fridge!<br />
Potential new users may focus on the<br />
environment friendliness and live-style<br />
Freitag, 5. Oktober 2012 Departement/Institut/Gruppe<br />
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Jugaad born Innovation<br />
Hindi:‘‘an innovative fix; an improvised solution born from ingenuity and cleverness.’’<br />
dominant form of innovation in emerging<br />
markets<br />
product, processes, services<br />
solving issues for local users on the<br />
firsthand<br />
often personal collective based<br />
Freitag, 5. Oktober 2012 User Innovation<br />
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Jugaad - six guiding principles<br />
Seek opportunity in adversity<br />
Do more with less<br />
Think and act flexibly<br />
Keep it simple<br />
Include the margin<br />
Follow your heart<br />
05.10.2012 User Innovation<br />
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What can we learn ?<br />
Timeline<br />
scare<br />
resources:<br />
availability<br />
process<br />
oriented:<br />
time is money<br />
scare<br />
resources,<br />
sustainability<br />
User centric<br />
Innovation<br />
economy<br />
of scale<br />
R&D centric<br />
Innovation<br />
R&D ROI<br />
consumer<br />
User centric<br />
Open Innovation<br />
“doing more<br />
with less”<br />
“doing more<br />
with more”<br />
“doing more<br />
with less<br />
and share”<br />
Carlos Ghosn, the legendary CEO of Renault and Nissan: „...Western companies<br />
create a healthy rivalry among their global R&D teams, leverage emerging-world<br />
partners who are used to working with resource constraints and send top executives to<br />
emerging countries so that they can develop a frugal engineering mindset...“<br />
Freitag, 5. Oktober 2012 Departement/Institut/Gruppe<br />
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Limitation of Jugaad<br />
(Dharmesh Sharma, Business Development)<br />
<br />
<br />
<br />
<br />
<br />
Not easily embedded in an innovation system<br />
Organisations would need to allow individuals to provide idiosyncratic solutions<br />
without being constrained by approvals and processes<br />
Jugaad is propelled by a fix-it attitude that creates a just-in-time solution to<br />
solve a tightly bounded problem – not on strategic level<br />
Scaleability: hard to make it to commercially viable business opportunities<br />
Indian entrepreneurship is mostly need-based, while Western entrepreneurship<br />
is opportunity based<br />
05.10.2012 Departement/Institut/Gruppe<br />
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Jugaad in action<br />
05.10.2012 Departement/Institut/Gruppe<br />
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THE END<br />
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Group Discussion<br />
• Is it more invention then innovation?<br />
• Does the historical background and the principle of Jugaad allow<br />
us to call it a user innovation?<br />
• Do you see potential for <strong>Mitti</strong><strong>Cool</strong> on all continents? Why? (How?)<br />
• How extensible is business model of user innovation in this case?<br />
• How could Jugaad be used in our culture ?<br />
• Where are the limits and issues (e.g. IP, economy of scale, etc) ?<br />
05.10.2012 MTEC<br />
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BACKUP SLIDES<br />
05.10.2012 MTEC<br />
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It follows with the Innovation…<br />
<br />
Introduced new products, since<br />
than:<br />
Freitag, 5. Oktober 2012 MTEC User Innovation<br />
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Concept of a Typical Compressor Fridge – Why It<br />
Doesn’t Work for Milk, Dairy Products and Meat:<br />
DIN Standard (1) 10508<br />
Maximal Temperatur for Foodstuff Requiring Refrigeration<br />
Product<br />
Max Degree Celsius<br />
Milk (pasteurized) +8<br />
Milk Products (Butter etc.) +10<br />
Fresh Meat +7<br />
Poultry +4<br />
Fresh Cheese +10<br />
Eggs (after 18 th day after date of laying) +8<br />
Egg Products +4<br />
(1) - DIN 10508, ICS 67.020; 97.130.20<br />
Freitag, 5. Oktober 2012 MTEC User Innovation<br />
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Jugaad Innovation<br />
what is the meaning of new?<br />
use of existing assets and material to solve an existing problem<br />
What is the role of uncertainty in the user innovation<br />
very limited risk; minimal resources needed, focused but limitted on<br />
local isseus<br />
process<br />
based on need and experience<br />
When is user innovation collective and when is it an<br />
individual endeavor?<br />
How is user innovation compensated?<br />
How do user innovations translate into market innovations<br />
by user entrepreneurs or manufacturers?<br />
05.10.2012 Departement/Institut/Gruppe<br />
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Literatur / Information resources<br />
Jugaad Innovation: Think Frugal, Be Flexible, Generate<br />
Breakthrough Growth<br />
• Navi Radjou (Author), Jaideep Prabhu (Author), Simone Ahuja<br />
(Author), Kevin Roberts (Foreword)<br />
• Hardcover: 288 pages<br />
• Publisher: Jossey-Bass; 1 edition (April 1, 2012)<br />
• Language: English<br />
• ISBN-10: 1118249747<br />
• ISBN-13: 978-1118249741<br />
• http://jugaadinnovation.com/<br />
http://blogs.siliconindia.com<br />
<strong>Mitti</strong>cool - www.mitticool.in<br />
05.10.2012 Departement/Institut/Gruppe<br />
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