PHARMA BRANDING CATALOGUE UK
GUIDELINES FOR PROMOTION WITHIN EFPIA REGULATIONS
GUIDELINES FOR PROMOTION WITHIN EFPIA REGULATIONS
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Medical Items:<br />
For Healthcare<br />
professionals<br />
The EFPIA code states that “items<br />
of medical utility aimed directly at the<br />
education of healthcare professionals…can<br />
be provided if they are inexpensive and do<br />
not offset routine business practices of the<br />
recipient.<br />
In this section we have looked at products<br />
that could be deemed acceptable.<br />
We hope you find these ideas useful<br />
starting points, which may help you when<br />
discussing potential products with your<br />
compliance or approval’s team.<br />
reminderitems@brandaddition.com<br />
Tel: +44 (0) 845 266 6616
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