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PHARMA BRANDING CATALOGUE UK

GUIDELINES FOR PROMOTION WITHIN EFPIA REGULATIONS

GUIDELINES FOR PROMOTION WITHIN EFPIA REGULATIONS

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SECTION.1<br />

SECTION.1<br />

This section has 4 areas of focus:<br />

1. Educational Materials.<br />

2. Medical Items: For healthcare professionals.<br />

3. Medical Items: For patient care.<br />

4. Meetings and conference.<br />

Each area takes a clause from the code and then suggests<br />

products which Brand Addition feel could be used within these<br />

new rules.

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