PHARMA BRANDING CATALOGUE UK
GUIDELINES FOR PROMOTION WITHIN EFPIA REGULATIONS
GUIDELINES FOR PROMOTION WITHIN EFPIA REGULATIONS
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Educational<br />
Materials<br />
The EFPIA code states that “the<br />
transmission of informational or educational<br />
materials is permitted provided it is: (i)<br />
inexpensive; (ii) directly relevant to the<br />
practice of medicine or pharmacy; and (iii)<br />
directly beneficial to the care of patients”<br />
The nature of educational items means<br />
that any item can be made educational if<br />
the correct message is applied(see our<br />
Educational pads on section 1.4 as an<br />
example)<br />
In this section we have highlighted a few<br />
key educational items, however there are<br />
many more products which could easily fall<br />
into this category<br />
reminderitems@brandaddition.com<br />
Tel: +44 (0) 845 266 6616
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