Gift Cards & Couponing In - The Conference Group GmbH

w
Summit
Trade Fair
The top international event for prepaid- & incentive schemes in retail, e-commerce and industry
2
nd International
2011
GiftCardSummit
Online, mobile, social:
Gift cards & couponing in the digital age: What’s next?
Focus on: Does the Smartphone-boom mean a “coupon” renaissance?
21 st -22 nd of June, 2011 I Rhein-Main-Hallen I Wiesbaden
Central subject areas: 3 parallel HOT-TOPICS
• Prepaid 2011/2012 – Trends for the megamarket of the future!
• The coupon market in transition – Achieving success with innovative products:
Learning from German and international pioneers
• Value creation strategies: Customer activation, creating added value and raising
brand awareness – What makes a gift card programme successful?
• From marketing gimmick to silver bullet: How can you take advantage of the
hype surrounding couponing
• Couponing à la Groupon: Local deals as drivers for the stationary trade
• Mobile applications: Is mobile couponing THE ultimate key to success for the
stationary trade?
• Strategies for a successful interplay between trade and industry –
Smart campaigns for more pro� t on both sides
• The future of gift cards & couponing: Mobile couponing, location-based
services & Co. – What’s next?
Es referieren und diskutieren u.a.:
Haydar Atmaca
Migros
Steve Shutts
The Norton Group
for Animal UK
Marcell King, Amazon.com | Catherine Ho� mann, Eurostar Europe | Lutz Behrendt, Google | Martin Herzfeld, real.- (angefragt) | Thomas Bernik, Qype | Ron Gura, The Gifts Project / Israel |
Michael Hursta, First Data | Michael Rohowski, Burda Direkt Services | André Reif, MyMobai | Boris Lücke, Gettings | Mark Gregg, ima Europe Council | Simon Schütz, friendticker / Servtag |
Christoph Barniske, Immobilien Scout GmbH | Joachim Graf, Hightext Verlag | Christoph Thye, acardo technologies | Brian Dunne, Action Solutions, Rotherham/UK | Dr. Markus Brückner,
GRAVIS | Jonathan Grey, Ovation Incentives | Felix Schul, Coupies | Georg von Waldenfels, lb-lab | Alexander R. Schaefer, BONAGO | Dr. Peter Schnückel, PSA Prepay Services | Franz Hediger,
Loyalty Services | Prof. Dr. Thomas Roeb, Hochschule Bonn-Rhein-Sieg | Frank Spitzer, easycash Loyalty Solutions | Prof. Dr. Ralph Sonntag, Hochschule für Wirtschaft und Technik Dresden |
Jochen Krisch, Exciting Commerce | Christian Lindner, Retailo AG | Andrew Johnson, UK Gift Card & Voucher Association |
+ Incentives&Cards &Cards
Premium partner:
Tommy Bacherle
dm-drogerie markt
Thomas Vollbrecht
GALERIA Kaufhof
David Tews
INTERSPORT
David Evans,
GRASS ROOTS GROUP
The leading conference trade fair for Loyalty Cards, Gift Cards & Couponing!
Partner: Media partner:
Hosted & organized by: In association with:
Arun Glendinning
B&Q
Christoph
Schallenberg
Telekom
HOT TOPIC 1
Mobile couponing & location-based services:
Opportunities, challenges and outlooks for the POS
HOT TOPIC 2
Online & social couponing:
Growth potential for online commerce – Is social
gifting the next big thing in the couponing market?
HOT TOPIC 3
Coupons & gift cards:
What’s new, what’s hot, what’s working?
William Conley
Jacques‘ Wein-Depot
Marylin Bochicchio
Paybefore
Utpal M. Dholakia
Rice University, Houston
Sebastian Schmidt
Groupon
2 011

paid@Home - 20. Juni 2010 - 19.00-21.00
-Conference Reception for members of the Global Prepaid Exchange and selected guests (On
itation only!)
Dear Sir or Madam,
2nd International Gift Card Summit 2011
21st – 22nd of June, 2011 I Rhein-Main-Hallen Wiesbaden
sponsored by Global Prepaid Exchange (LOGO)
Couponing is everywhere – a large number of small and large providers are doing business with
electronic coupons. It’s the new buzzword in social media and even the industry giants can’t a� ord
to ignore it any longer. Coupons o� er high virality, drive new customer gains and draw mobile users
into the stationary trade – since Groupon, Facebook & Co. are determining the discount trade, local
marketing is now THE communications instrument for success par excellence.
By using online coupons, local retailers, restaurateurs or leisure companies can attract new locationbased
customer groups – with no signi� cant scattering loss. Geo-based special services such as
Groupon and Coupies are positioning themselves as low-cost alternatives to expensive newspaper
ads and sending out brochures. Their portals make coupons locally � ndable for web users and build
a bridge from the online searching to o� ine shopping.
According to estimates from the US, in 2014 300 million people worldwide will be redeeming
coupons with their mobile phones. The Smartphone is consequently becoming pivotal in terms of
coupons, gift cards etc. and is thereby creating a potential for a couponing renaissance. Retailers and
manufacturers are facing new challenges and opportunities in the wake of this couponing evolution:
Under the motto:
Online, mobile, social: Couponing in the digital age – What’s next?
the Conference Group is organising the 2nd International Gift Card Summit 2011.
Agenda I 21 st of June
Chairman
Prof. Dr. Ralph Sonntag, Dresden University for Applied Sciences
09.00 – 09.15
Welcome from the chairman and introduction to the congress
Which “next big things” are actual trends in the German couponing and gift card market?
and: Why trade can’t a� ord to miss the bus on near � eld communication and mobile coupons – the catalysts of
the future!
Dr. Ralph Sonntag, Dresden University for Applied Sciences
Prepaid international – Strategies for success from worldwide pioneers
What are the trends and strategies for success in terms of prepaid, gift card and couponing?
09.15 – 09.40
Prepaid 2011 – Status quo
What’s new, what’s hot, what’s working – Learnings for successful gift card programs
Forti� cation of customer loyalty – The way to a high o� er-acceptance of the customer
Marylin Bochicchio, Chief Editor, Paybefore
09.40 – 10.00
What German Consumers think about Gift Cards
A recent study with results from the German market in comparison with the thinking of US and UK consumers
Michael Hursta, Vice President, Prepaid Category Manager, First Data
Global Learnings from Best Practices – Gift Card strategies of success
10.00 – 10.30
Reward beyond expectation – A variety of cards: the solution for all opportunities
The evolution of the Gift card as a major instrument in the marketing mix
Arun Glendinning, General Manager Gift Cards, B&Q / UK
10.30 – 11.00 Networking and co� ee break | Visit to the Incentives & Cards 2011 exhibition
11.00 – 11.25
The Migros gift card – over 3 years of happiness and a fantastic future
• Success factors and pitfalls
• B2B with huge potential
Haydar Atmaca, Gift Card Specialist, Migros Cooperative Association (MGB)
11.25 – 11.50
How did the voucher business develop at Amazon?
• Trends and di� erences in the markets around the world
• How Social Media and Gift Card Marketplaces change pricing policy and marketing
Marcell King, Senior Manager Global Gift Card Channels, Amazon.com
Couponing & Co. in the marketing mix
Value creation strategies for turnover growth and customer loyalty
11.50 – 12.15
E� ective concepts with prospects for the future – Coupons as an e� cient and e� ective incentive: the
example of Hubert Burda Media
Alexander R. Schaefer, Sales Director, BONAGO Incentive Marketing Group GmbH
Michael Rohowski, CEO, Burda Direkt Services
12.15 – 12.45
The role of coupons in the marketing strategy of INTERSPORT – A � exible product with
guaranteed sales
David Tews, Marketing, INTERSPORT Deutschland eG
12.45 – 14.00 Lunch and networking break | Visit to the Incentives & Cards 2011 exhibition
Couponing in the digital age: The connection between the real and the digital world
14.00 – 14.20
How should prepaid look like in the digital age? 5 steps to making your own prepaid programme
in 10 days.
Dr Peter Schnückel, CEO, PSA Prepay Services GmbH
www.conferencegroup.de/giftcard11
National (German) and international top experts in the industry will be meeting on 21 st and 22 nd
June in the Rhein-Main-Hallen (Trade Fair and Congress Centre) in Wiesbaden, Germany, to present
the most recent development in the market and sales, the mega trends and successful strategies for
innovative couponing strategies and gift card programmes in “the mobile era”. Learn from pioneers
and through success stories from the real world about how you can win new customers, raise your
brand awareness and increase your turnover by using future-oriented tools.
Taking place in parallel to the International Gift Card Summit are the Incentives & Cards 2011
convention and exhibition plus the Payment Summit 2011 and Social Commerce Summit 2011.
We look forward to an exciting event, distinguished speakers and intensive discussions with you on
the 21 st and 22 nd June 2011 in Wiesbaden.
Best regards,
The Conference Group GmbH
Dr. Erhard Bost
Managing partner
14.20 – 14.45
Think no-line: The fusion of online and o� ine
Lutz Behrendt, Industry Head Retail, Google Germany GmbH
From customer identi� cation to customer loyalty – big deal vs. dialogue?
Are couponing portals more than mere customer acquisition tools?
14.45 – 15.15
Unlocking the potential of local marketing – How Groupon conquered the local marketing market
Case studies from the � elds of trade, tourism and gastronomy
Sebastian Schmidt, CEO, Groupon GmbH
15.15 – 15.45
From new customers to regular customers: Strategy for success without special o� ers – The actual value of
loyalty cards and coupons
Why the dialogue with the user is more important than the “big deal”
Tommy Bacherle, Division Manager for Gift Cards and Prepaid, dm-drogerie markt GmbH & Co KG
15.45 – 16.15 Networking and co� ee break | Visit to the Incentives & Cards 2011 exhibition
Smartphone-driven couponing – Relevance and prospects for web-enabled mobile phones for trade
16.15 – 16.45
Mobile couponing at the interface of trade and industry
André Reif, CEO, MyMobai GmbH
NN, OBI GmbH & Co. Deutschland KG (tbc: in discussion)
16.45 – 17.15
Make it easy – The challenges of mobile coupon solutions for the retail sector
How the Smartphone is turning into a real driver in the retail sector
Martin Herzfeld, CRM Departmental Director, real.- SB-Warenhaus GmbH (tbc: invited)
Prepaid next phase – The Evolution of Couponing & Co.
17.15 – 18.00 Panel Discussion
The future of couponing: Will the Smartphone be pivotal in terms of coupons, gift cards etc.
in the future?
• What are the potentials and prospects for mobile couponing & Co.?
• What challenges does the couponing evolution present to retailers and manufacturers?
• Mobile couponing & Co. – How can German trade really bene� t?
• Does the German market need its own concepts or do the approaches from the US and UK also work for German
customers?
• Are these couponing trends sparking a new competition between online and stationary trade?
Panellists:
Thomas Vollbrecht, Gift/Coupon Division Manager, GALERIA Kaufhof GmbH
William Conley, B2B Business Development, Jacques’ Wein-Depot Weineinzelhandel GmbH
Sebastian Schmidt, CEO, Groupon GmbH
André Reif, CEO, MyMobai GmbH
Martin Herzfeld, CRM Departmental Director, real.- SB-Warenhaus GmbH (tbc: invited)
Moderator:
Mark Gregg, Executive Committee Member, ima Europe Council
18.00 – 18.30
Couponing – Marketing gimmick, silver bullet or hype?
• What role will couponing & Co. play in the corporate communications of the future?
• Why future communications strategies absolutely need viralised messages
• Why is the E-Commerce of the future destined to fail without couponing & Co.?
Joachim Graf, CEO, Hightext Verlag
Followed by: Exhibition Party
To close out the � rst summit day, there will be an exhibition party at the Incentives & Cards 2011 trade fair.
Take advantage of this unique opportunity to meet your partners, colleagues and service providers in a relaxed
atmosphere and maintain and expand your network of valuable contacts.

Agenda I 22 nd of June
Moderator:
Jochen Krisch, Industry Analyst and Publisher, Exciting Commerce
Prepaid next phase: The future of Gift Cards, Coupons & Co.
09.00 – 09.30
Outlook: How to establish a successful gift card and couponing programmes in the future – Studies and learnings from abroad
Brian Dunne, Managing Director, Action Solutions, Rotherham/UK
09.30 – 10.00
Multi-channel strategy and cross-selling of the future:
How recommendation portals, online and mobile couponing are creating new ideas for the trade and added value for users
Thomas Bernik, Head of Commercial Business, Qype GmbH
10.00 – 10.30
How the gift card industry can leverage social commerce
Ron Gura, Co-Founder & CEO, The Gifts Project
10.30 – 11.00
How you start a business in a basement into a worldwide incentive company. Lessons in hard work and luck
David Evans, Chairman and CEO, GRASS ROOTS GROUP PLC
11.00 – 11.30 Kommunikations- und Ka� eepause | Besuch der Incentives & Cards 2011
HOT TOPIC 1
Mobile Couponing und Location Based Services
Opportunities, challenges and outlooks for the POS
Moderator:
Sebastian Halm, Redakteur, Hightext Verlag
11.30 – 12.00
Digital couponing with Open Wallet
Typical � elds of application in the food retailing sector
Christoph Thye, Director, acardo technologies AG
Georg von Waldenfels, CEO, lb-lab GmbH
12.00 – 12.30
How to expand added value by mobile couponing –
The Immobilienscout24-App
Christoph Barniske, Director Productmanagement Media/
New Business, Immobilien Scout GmbH
HOT TOPIC 2
12.30 – 14.00 Lunch- und Kommunikationspause | Besuch der Incentives & Cards 2011
HOT TOPIC 1
Mobile Couponing und Location Based Services
Opportunities, challenges and outlooks for the POS
Moderator:
Sebastian Halm, Editor, Hightext Verlag
14.00 – 14.30
Mobile couponing, LBS & Co.: How apps on Smartphones are changing
the stationary retail trade.
How the retail trade can bene� t from the new possibilities of the mobile
Internet
Felix Schul, CEO and Co-Founder, COUPIES GmbH
14.30 – 15.00
The e� ect of local-based advertising in the local retail trade
Boris Lücke, CEO, gettings GmbH / E-Plus Gruppe
NN Reference customer (tbc: in discussion)
15.00 – 15.30
Mobile premium couponing – Prospects for trade, fashion and
major brands
Interaction instead of impression: Customer activation campaigns
Simon Schütz, Head of Marketing, friendticker / Servtag GmbH
Online & social couponing:
Growth potetial for online commerce - Is social
gifting the next big thing in the couponing market?
Moderator:
Jochen Krisch, Industry Analyst and Publisher, Exciting Commerce
11.30 – 12.00
What makes social coupon programs pro8 table
Utpal M. Dholakia, Associate professor of management, Jesse H. Jones
Graduate School of Business, Rice University
12.00 – 12.30
Social media – Opportunities for customer loyalty and customer
acquisition
• Telekom is helping – Customer Service 2.0 on Twitter & Facebook
• Test pilots wanted – Launching products using innovative sales promotions
• Increased sales – Location-based services and community o� ers
Christoph Schallenberg, Vice President Sales & Service Consumer;
Internet Sales and Service, Telekom Deutschland GmbH
HOT TOPIC 2
Online & social couponing:
Growth potetial for online commerce - Is social
gifting the next big thing in the couponing market?
Moderator:
Jochen Krisch, Industry Analyst and Publisher, Exciting Commerce
14.00 – 14.30
When the customer becomes the brand ambassador – The connection
between the real and the digital world with “Facebook o� ers”
Dr. Markus Brückner, Marketing Director, GRAVIS Computervertriebsgesellschaft
mbH
14.30 – 15.00
Gift Card innovations from the UK fashion market: The Animal case
How to make gift cards and vouchers work as e� cient tools in marketing
campaigns
Steve Shutts, Director, The Norton Group for Animal UK
15.00 – 15.30
e-voucher and social couponing - What’s now, what’s next?
Outlook and potential for online retailing
Andrew Johnson, Director General, UK Gift Card & Voucher Association
Around 15:30 close of the 2nd International Gift Card Summit 2011 and the accompanying trade show and convention Incentives and Cards 2011
HOT TOPIC 3
Customer loyalty cards & gift cards
What’s new, what’s hot, what’s working
Moderator:
Franz Hediger, CEO, Loyalty Services AG
11.30 – 12.00
“Made in Europe” gift card solutions
• Possibilities with a “European” solution
• Development in comparison to the US
Franz Hediger, CEO, Loyalty Services AG
12.00 – 12.30
Incentives in the B2B space:
How Eurostar is using universal vouchers as an international incentive
for employee recognition, sales incentives and in customer service
Jonathan Grey, Founder, Ovation Incentives
Catherine Ho� mann, Reward Manager, Eurostar Europe
HOT TOPIC 3
Customer loyalty cards & gift cards
What’s new, what’s hot, what’s working
Moderator:
Franz Hediger, CEO, Loyalty Services AG
14.00 – 14.30
Innovative prepaid solutions in the third-party distribution of
prepaid and gift cards as success drivers for the trade
• Presentation of trends and real life experiences from the prepaid and
gift card � elds
• An illustration of advanced solutions approaches and innovative
systems
Christian Lindner, Founder and Chairman of the Board, Retailo AG
14.30 – 15.00
Open loop customer loyalty cards, mobile promotion cards and
multi-partner programmes
Which models will be successful long-term?
Frank Spitzer, Head of New Sales, easycash Loyalty Solutions GmbH
15.00 – 15.30
Customer loyalty cards have hit a dead-end – New ideas for keeping
them alive!
Prof. Dr. Thomas Roeb, Professor of Retailing, Hochschule Bonn-Rhein-
Sieg (Bonn-Rhein-Sieg University of Applied Sciences)
THREE topics, THREE target groups – ONE PLATFORM:
Running in parallel to the 2nd International Gift Card Summit 2011 and the trade show and convention Incentives & Cards are:
2011
1. Social Commerce
SUMMIT2011
The future of F-Commerce
How you as a brand or retailer can use Facebook successfully
as a sales area
Payment2011
Summit
Traditional meets the New World!
Focus on: Mobile payment – The next “big thing”
You can see a summary of the programme here: www.conferencegroup.de/scs11 You can see a summary of the programme here: www.conferencegroup.de/scs11
www.conferencegroup.de/giftcard11

Trade Fair
Yes, we wish to register for the 2 nd Gift Card Summit 2011
on June 21 st and 22 nd , 2011. Congress fee per person € 890.– (plus VAT at 19%).
1. Last Name / First Name
Job Title
Company
Address
Post Code / City
Phone / Fax
Email
Date / Company Stamp / Signature
Contact and Registration:
per Post: The Conference Group GmbH
Mainzer Landstraße 251 | 60326 Frankfurt am Main
Phone: + 49 (0) 69 7595 – 3036
Fax: + 49 (0) 69 7595 – 3030
E-Mail: info@conferencegroup.de
per Internet : www.conferencegroup.de/giftcard11
Date and Location:
June 21 st and 22 nd , 2011 | Rhein-Main-Hallen, Wiesbaden
Rheinstraße 20 | 65185 Wiesbaden
Phone: + 49 (0) 611 1440
The top international event for prepaid- & incentive schemes in retail, e-commerce and industry
+ Incentives&Cards &Cards
Premium partner
The leading conference trade fair for Loyalty Cards, Gift Cards & Couponing!
In parallel with the 2nd International Gift Card Summit 2011 – the top annual conference for all
topics regarding incentivising schemes - the leading conference trade fair, Incentives & Card 2011,
will be taking place. The conference trade fair is the information and business platform for innovative
solutions in the area of gift cards, vouchers, mobile & social coupons and prepaid concepts!
Here, you have the opportunity to present your company and your products or services to the trade
fair and conference visitors. The Incentives & Cards 2011 encompasses a widely diversi� ed portfolio of
exhibitors. With this, the topics discussed at the conference are visualised. Theory and practice are thereby
combined in an illustrative manner.
The subject areas:
• • Gift Cards • Vouchers • Mobile & Social Couponing
• Coupons • Prepaid Solutions • Customer Cards
The exhibition areas:
• New Technologies • New Products • New Services
What makes the Incentives & Cards 2011 unique and distinctive:
• THE information and business platform in parallel with the international Gift Card Summit 2011
• THE conference trade fair of short paths!
• THE right mixture of theory, practice and illustrated best cases!
• THE business meeting place for everyone who deals with innovative tools for
incentivising models, as well as customer acquisition and retention!
Use your chance: Take advantage of the opportunity to present your products
and services to a topclass trade audience. Through direct presence with
optimum placement, you can achieve a major e� ect at a low cost!
BONAGO Incentive Marketing Group GmbH is the expert for vouchers, gift cards,
coupons and consumer incentives. BONAGO is a subsidiary of Hubert Burda
Media, a leading international media company, and o� ers customized solutions for
successful customer, sales and employee motivation. For more information about
BONAGO, please visit www.bonago.de.
Choose one of the industry leaders in the prepaid sector, entrusted by thousands
of retailers, em-ployers and & nancial institutions, all over the world. First Data’s
innovative solutions will help your business with boosting sales, reducing cost and
strengthening customer relations.
Fax-Anmeldung: 0 69 / 75 95 – 30 30
Accommodation:
Motel One, Wiesbaden
Kaiser-Friedrich-Ring 81 | 65185 Wiesbaden
Phone: +49 611-450208-0
Single room: 66,00 Euro incl. breakfast
Double room: 84,00 Euro incl. breakfast
2. Last Name / First Name
Job Title
Company
Address
Post Code / City
Phone / Fax
Email
Best Western Hotel Hansa
Bahnhofstraße 23 | 65185 Wiesbaden
Phone: +49 611-901240
Single room: 89,00 Euro incl. breakfast
Opening hours:
21st of June 2011
10:00 – 18:00
22nd of June 2011:
10:00 – 15:30
Conference Fee / Booking Conditions:
Please use the appropriate booking form. The fee for the two days conference is
€ 890.– plus 19% VAT, per person. If two or more persons from one company register,
the third and subsequent persons will qualify for a 15% discount. The conference fee
includes refreshments and lunch. Upon receipt of your registration, we will send you a
con� rmation together with an invoice. Participants will be admitted to the conference
only if this invoice has been settled in full, prior to the commencement of the conference.
Notice of cancellation must be received in writing by The Conference Group no
later than 28 days before commencement of the conference, in which case a cancellation
fee of € 50.– (plus VAT) will be levied, per person. Should a participant fail to
attend the conference or the notice of withdrawal be received within the 28-day
period before the conference commences, he/she will be liable for the congress fee in
Yes, I am/ we are interested in sponsorship and exhibition o� er.
Please send me a free no-obligation info pack.
3. Last Name / First Name
Job Title
Company
Address
Post Code / City
Phone / Fax
Email
2 011
Are you interested in being there as an exhibitor?
Then, without any obligation, please request additional information about the trade exhibition from
Nadine Binder | The Conference Group GmbH
Telefon 069/7595-3021 | Fax: 069/7595-3020 | E-Mail: ausstellung@conferencegroup.de
Trade Fair Incentives & Cards 2011, Rhein-Main-Hallen in
Wiesbaden, 21 st and 22 nd of June 2011 for visitors:
Partner
Swiss Post Solutions GmbH/Division Cards
has specialised in the production and
personalization of bank and credit cards,
loyalty cards, as well as chip-, prepaid- and voucher cards. In many
product groups, they are market leader in Germany
Media partner
Radisson Blu Schwarzer Bock Hotel
Kranzplatz 12 | 65183 Wiesbaden
Phone: +49 611-155-0
Single room: 135,00 Euro incl. breakfast
Fee & conditions:
20,- € per person (incl. VAT)
Registrations until May 15th 2011 are free of charge!
Use your chance and save your ticket here:
www.conferencegroup.de/incentives-cards-2011
(Without registration in advance visitors are liable to pay
the costs. Tickets are only available on site.)
full. Substitute participants may be nominated at any time. The organizer reserves the
right to alter the program and speakers, as maybe necessary.
Registration:
The conference reception desk will open one hour before the conference commences.
Participants will be issued with name badges, which will provide admission to
the event.
Nassauer Hof Wiesbaden
Kaiser-Friedrich-Platz 3-4 | 65183 Wiesbaden
Phone: +49 611-133-0
Single room: 169,00 Euro incl. breakfast
Double room: 219,00 Euro incl. breakfast
✄