Philips Consumer Lifestyle Drachten

Philips Consumer Lifestyle Drachten
Innovation Personal Care
Male Grooming and Vitalight
Innovation Personal Care develops the new generation of Male Grooming products
(shavers, trimmers and body groomers) and Vitalight products (energizing light products).
Each innovation needs to hit the bull’s eye. Innovative products also call for fast execution.
The time between idea and realization has to be as short as possible to stay ahead of
the competition.
14 Philips Consumer Lifestyle Drachten
Philips Shavers: wet and dry electric shaving
Every day, millions of men all over the world use an
electric shaver. There is every chance that they are using
a Philips shaver. Together with its sister factory in the
Chinese city of Zhuhai, Philips CL Drachten is one of the
largest and most modern electric shaver manufacturers
in the world. All Philips shavers are developed in
Drachten. All over the world Philips shavers are known
for their perfect shaving sensation. Philips has been
manufacturing shavers since 1939, and has been the
market leader in electric shaving since the 1960s.
Philips has a market share of more than 50%. We would
like to maintain this position. That is why we closely
track consumer wishes and continue our search for
ever more perfection with ‘cutting edge technology’.
Our products keep up with time and each new
generation is a response to changes in consumer wishes.
We want to exceed these wishes by offering even
better performance, more comfort, modern designs
and plenty of options.