SWAROVSKI ELEMENTS AND VICTORIA'S SECRET: THE ...

SWAROVSKI ELEMENTS
BRILLIANT COLLABORATION CONTINUES
AND VICTORIA’S SECRET: THE
For the ninth dazzling year, SWAROVSKI ELEMENTS, the premium brand for the
finest crystal elements manufactured by Swarovski, and Victoria’s Secret, the
company with a passion for fabulous lingerie, have partnered on the show stopping
Victoria’s Secret Fashion Show .
The collaboration between the two global brands is proof that when it comes to Swarovski,
there is virtually no limit to creative possibilities. This year, two million SWAROVSKI
ELEMENTS will embellish one-of-a-kind creations for The Victoria’s Secret Fashion show
including iconic Angel wings, exquisite custom-made lingerie, designer couture pieces,
shoes and even stockings.
SWAROVSKI ELEMENTS can be seen on key looks from designers Jenny Manik
Mercian, who created an awe-inspiring masterpiece as well as glistening footwear by
Giuseppe Zanotti, encrusted with SWAROVSKI ELEMENTS, creating head-to-toe crystal
looks.
Reinhard Mackinger, executive vice president for Swarovski North America is also inspired
by the collaboration. “Both brands stand for creativity, inspiration, and complement each
other in the creation of new products as well as lend an aspirational appeal to the
customer. We are thrilled to continue expanding our collaboration to reach not only the
Fashion Show viewer but the consumer as well.”
A key highlight of the show will include the stunning Passion Play Fan Wings by Jenny
Manik Mercian made with approximately 105,000 SWAROVSKI ELEMENTS and
weighing 22 pounds. The 23 carat gold-plated antique copper Passion Play Fan Wings
were inspired by a jewel box of luxurious, opulent gem tones making each wing distinctive
and dramatic on its own. Stunning combinations of poppy oranges and reds mixed with
fuchsias, vibrant turquoise, royal blue and chartreuse are contrasted with shocking yellows
and dazzling hues of metallic gold. Romance, desire and sensuality are captured in the
luxurious detail of lace, brocades, embroidery and beading reminiscent of Haute Couture.

Not only has Swarovski sparkled in the Victoria’s Secret Fashion Show, but at the retail
level as well with lingerie, cosmetics, swimwear, and fashion all made with SWAROVSKI
ELEMENTS.
For holiday 2011, the collaboration continues. Fashion Show fans can bring the fantasy
home with the Very Sexy® Push Up Bra, and matching V-String, embellished with Indian
Pink AB crystals, which will be on sale at Victoria’s Secret stores nationwide, the Victoria's
Secret Christmas Dreams & Fantasies Catalogue, and VictoriasSecret.com.
“As a Designer, I stand behind the motto that the pieces you make are only as good as the
materials they’re made with,” said Todd Thomas, designer for the Victoria’s Secret Fashion
Show. “Therefore, the collaboration with Swarovski and the use of their luxurious crystals
and innovative product make for some of the strongest and most dramatic pieces I’ve ever
had the pleasure of creating in my years working on the Victoria’s Secret Fashion Show.
It's a collaboration made in heaven, fit for an angel.”
The Victoria’s Secret Fashion Show will air on Tuesday, November 29 at 10/9C on the
CBS television network, featuring musical performances, pink carpet interviews,
supermodel profiles and a behind-the-scenes look at the making of the world's most
celebrated fashion show.
About SWAROVSKI ELEMENTS
SWAROVSKI ELEMENTS is the premium brand for the finest crystal elements
manufactured by Swarovski. The designers’ choice since the founding of the company in
1895, SWAROVSKI ELEMENTS provides creative talents from the fashion, jewelry,
accessories, interior design and lighting industries with the latest on-trend innovations.
Available in a myriad of colors, effects, shapes and sizes, SWAROVSKI ELEMENTS offer
designers a fabulous palette of inspiration. Born out of passion for detail and high-precision
cutting, they impart refined glamour to everything they embellish.

In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the village of
Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal
jewelry stones. From this beginning that revolutionised the fashion world, Swarovski has
grown to be the world’s leading producer of precision-cut crystal for fashion, jewelry and
more recently lighting, architecture and interiors. Today, the company, still family-owned
and run by 4th and 5th generation family members, has a global reach with some 23,000
employees, a presence in over 120 countries and a turnover in 2010 of 2.06 billion Euros.
Swarovski comprises two major businesses, one producing and selling loose elements to
the industry and the other creating design-driven finished products. Swarovski crystals
have become an essential ingredient of international design. Since 1965 the company has
also catered to the fine jewelry industry with precision-cut genuine and created gemstones.
Showing the creativity that lies at the heart of the company, Swarovski’s own brand lines of
accessories, jewelry and home décor items are sold through more than 1,900 retail outlets
worldwide. The Swarovski Crystal Society has close to 325,000 members across the
world, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski
Kristallwelten, the multi-media crystal museum, was opened in 1995 as a celebration of
Swarovski’s universe of innovation and inspiration.
About Victoria’s Secret
Victoria's Secret is the leading specialty retailer of lingerie and beauty products,
dominating its field with modern fashion-inspired collections, prestige fragrances and
cosmetics, celebrated supermodels and world-famous runway shows. A business of
Limited Brands (NYSE: LTD), its more than 1000 Victoria's Secret Lingerie and Beauty
stores, the catalogue and VictoriasSecret.com allow customers to shop the brand
anywhere, anytime, from any place.
For further information and PR material, please contact:
Swarovski N.A.
Alexandria Nahlous
Mail: Alexandria.Nahlous@swarovski.com
Tel: +1 (212) 601-2555
Mob: +1(401) 316-9064
Brianne Walker
Mail: Brianne.Walker@swarovski.com
Tel: +1 (212) 601-2575
Mob: + 1 (401) 441-4896
WWW.SWAROVSKI-ELEMENTS.COM